Dear Sir/Madam
I didn’t knew that I had to submit PPT for this submission so I prepared the submission in excel. Since I knew about PPT one day before submission I tried my best to present my ideas through it which I have already presented through excel. That is why I’m submitting herewith both excel and PPT as my final submission. Excel is my main submission where I have elaborated my ideas and strategies in very detail and all these I could not explain through PPT due to time constraint, So please consider excel as my main submission and presentation I prepared through PPT is just to catch up to my mistake. Please consider both as final submission and give me review about my work and the possible improvements that were needed in this task.
Link to access the Excel is
Thank you.
CONTENT CALENDER STRATEGY & VISUALISATION FOR BUMBLE
BY GAURAV SALUNKE
LET’S BUZZ ABOUT
Bumble, an online dating app is one of the most popular worldwide. It recorded over 100 million users in 2020 with 72 percent of them being under the age of 35 It is a dating app similar to Tinder, where those looking for a partner or a friend can create a prule of themselves with pictures and can swipe through suitable prohies on the basis of their preferences and choices.
Swiping right means liking a profile and left means rejecting a profile. When two people swipe each other right then it's known as a match and the participants can start chatting One of the most interesting things about this dating app is that the female has to make the first move and initiate the conversation.
If the woman doesn’t send the message within 24 hours after pairing the
match is lost and they can no longer message each other.
Let's make something amazing out of this moment!
Let's come together to explore our challenges and discover our aspirations!
Problem Statement
Smartphones, which have brought the social network within palm's reach, can be handy tools to find love as well. Dating apps like Bumble are popular among young, tech-savvy Indians in Indian metropolises seeking that special one.
After the success of this experiment in the tier one cities of India, Bumble is now looking to expand to tier two and three cities.
Goal
Plan the content calendar and strategy to increase Bumble's App Downloads in tier two and three Indian cities.
LET’S DO SOME TASK’S TO UNDERSTAND BUMBLE IN A BETTER WAY
TASK 1
Competitor Research : In our first task, we have to do a Competitor Research comparing the products, target segment, customer persona, brand details, and how they are performing on different Social Media Platforms.
TASK 2
Content Calendar : You have to come up with a Content Calendar for 10 days of February month, including 7 days of Valentine's Week Campaign Strategy (Topical Content). Also, your Content Calendar should contain 10 Post ideas for YouTube (4 Videos and 6 Shorts) and 20 Post ideas for Instagram.
For Instagram, use the Post 1 and Post 3 columns, and for YouTube, use the Post 2 column.
TASK 3
Content Visualisation : In your last task, you have to create a Content Strategy and Visualization of the Valentine's Day Campaign (14th February 2023) for Instagram and YouTube
ROSE DAY | FEBRUARY 8 |
PROPOSE DAY | FEBRUARY 9 |
TEDDY DAY | FEBRUARY 10 |
PROMISE DAY | FEBRUARY 11 |
HUG DAY | FEBRUARY 12 |
KISS DAY | FEBRUARY 13 |
VALENTINE’S DAY | FEBRUARY 14 |
TO COMPLETE THE TASK, THESE ARE SOME DETAILS RELATED TO IT, WHICH WILL MAKE IT MORE EASIER FOR US
VALENTINE’S WEEK 2023
ABOUT VALENTINE’S DAY
Valentine’s Day is an international festival that celebrates the feeling of love. Valentine’s Day event celebration is not just a day, it is a major celebration that continues for the whole week. Valentine's Week has its own significance among youngsters. During this week each day is celebrated in a different way.
VALENTINE’S WEEK
COMPETITOR RESEARCH
COMPETITOR RESEARCH
NO OF FOLLOWERS | @bumble_india – 111k | @tinder_india – 130k |
ENGAGEMENT RATE | 10% | 4% |
YOUTUBE
SUBSCRIBERS | @bumble_india – 67.9K | @tinder_india – 49.4K |
AVERAGE VIEWS | 6.289M | 37.843K |
COMPETITOR RESEARCH
BRAND PERSONALITY
PRIMARY COLOURS
TONE OF VOICE
BUMBLE
TINDER
The brand personality of Bumble is modern, independent, and empowering. It is focused on creating a safe and respectful space where users can make authentic connections. Bumble emphasizes putting women first, encouraging users to make the first move and take control of their dating experiences. It is a brand that stands for inclusivity, with a mission to create an environment free from harassment, hate, and bullying.
The brand personality of Tinder is fun, flirty, social, and adventurous. It embraces boldness and celebrates individuality, but also encourages users to make meaningful connections. Tinder fosters an environment that encourages people to take chances and be open to new experiences.
The official colors of Bumble are yellow and white. Bumble logo colors represent good times and simplicity.
The official colors of Tinder are pink,yellow and gray. Tinder logo colors represent passion and trustworthiness.
Bumble's tone of voice is upbeat, playful, and friendly. The colors associated with Bumble are bright yellow, white. These colors are used to convey a sense of youthfulness and energy.
Tinder has a light-hearted, playful, and sometimes flirtatious tone of voice. The colors they use to represent this tone are shades of pink,yellow and gray, which reflect the energy and excitement of the app.
STATIC POST
CAROUSEL
STORIES
TASK 2 AND 3 – JUST IDEAS FOR THIS TASKS
YOUTUBE THUMBNAIL
Thank you for attending the presentation on Content Calendar, Strategy, and Visualization for Bumble. I am grateful for your time. It was a pleasure to share my thoughts and ideas with you. Your insights and feedback were invaluable and will help us to create a successful content plan for Bumble. Once again, thank you for your participation and for your continued support.
Thanks and regards,
Gaurav Salunke