1 of 30

I am Wahaj Ansari, a passionate SEO Expert in Pakistan with 2+ years of proven hands-on experience. I have worked on 6+ clients' SEO projects successfully. I help websites achieve higher rankings and increase sales.

Wahaj Ansari

www.wahajansari.com

wahajansarie111@gmail.com

2 of 30

B&B Derma

SEO Working

1 Nov 2023 - 30 June 2024

Wahaj Ansari

3 of 30

B&B Derma Business

BNB Derma is a business website offers organic skincare products online & physical in Pakistan. Their range includes gentle Cleansers, nutrient-rich Serums, protective Moisturizers, and specialized treatments like toning Mists and hydrating Masks.

​

www.bnbderma.com

Wahaj Ansari

4 of 30

B&B Derma

SEO Results

1 November 2023 - 30 June 2024

Wahaj Ansari

5 of 30

Top 20 Performing Keywords

Wahaj Ansari

#

Page URL

Keyword

Vol

June Position

1

niacinamide serum

14,800

4

2

skin care

8,100

5

3

Hyaluronic acid serum

6,600

5

4

whitening cream

6,600

8

5

Serum

6,600

4

6

moisturizer

6,600

7

Ranking in the top 10 in SERP.

6 of 30

Top 20 Performing Keywords

Wahaj Ansari

#

Page URL

Keyword

Vol

June Position

7

Best face wash in pakistan

5,400

4

8

face mask

4,400

7

9

skin care products

4,400

8

10

retinol cream in pakistan

2,900

1

11

cleanser

2,400

2

12

best moisturizer for dry skin

2,400

2

Ranking in the top 10 in SERP.

7 of 30

Top 20 Performing Keywords

Wahaj Ansari

#

Page URL

Keyword

Vol

June Position

13

sunscreen in pakistan

2,400

10

14

best face wash

2,400

2

15

exfoliate

2,400

5

16

best moisturizer in pakistan

2,400

2

17

moisturizer for dry skin

1900

2

18

best moisturizer for oily skin

1900

3

Ranking in the top 10 in SERP.

8 of 30

Top 20 Performing Keywords

Wahaj Ansari

#

Page URL

Keyword

Vol

June Position

19

toner

1900

3

20

rice face wash

1600

5

Ranking in the top 10 in SERP.

9 of 30

B&B Derma

Targeted Keyword Performance by Category

1 November 2023 - 30 June 2024

Wahaj Ansari

10 of 30

Targeted Keyword Performance by Category

Wahaj Ansari

#

Page Name

Primary Keyword

Vol

June Position

1

Home

Skincare brand

260

7

2

Skin care

Skincare product

4.4k

8

3

Skincare Accessories

Skin care Accessories

10

1

4

Cleansers

Best Cleansers in Pakistan

1.6k

2

5

Serum

Face Serum

1.3k

7

6

Moisturizer

Moisturizer in Pakistan

2.5k

1

11 of 30

Targeted Keyword Performance by Category

Wahaj Ansari

#

Page Name

Primary Keyword

Vol

June Position

7

Neckcare

Neck Whitening Cream

320

1

8

Sun Protection SPF

Sunblock Price in Pakistan

210

8

9

Cream

Whitening Cream in Pakistan

6.6k

14

10

clay mask

clay mask

560

11

11

Exfoliator

body Exfoliator

160

5

12

Face wash

Face wash in Pakistan

8.1k

1

12 of 30

Targeted Keyword Performance by Category

Wahaj Ansari

#

Page Name

Primary Keyword

Vol

June Position

13

Rice products

Rice products

110

2

14

Salon Product

Salon Product

20

1

15

Face Mists

Face Mists

320

2

16

Face Mask

Face Mask

4.4k

3

17

Toners

Toners

1.9k

1

18

Makeup Setting Spray

Makeup Setting Spray

480

13

13 of 30

Targeted Keyword Performance by Category

Wahaj Ansari

#

Page Name

Primary Keyword

Vol

June Position

19

Hand care Products

Hand care Products

50

2

20

Foot Care Cream

Foot Care Cream

10

4

21

Scrub

Face Scrub

1.3k

24

22

Eyes

Eye cream in pakistan

320

11

23

Lip

Lip care products

170

3

24

Retinol Cream

Retinol Cream in Pakistan

2.9k

1

14 of 30

Targeted Keyword Performance by Category

Wahaj Ansari

#

Page Name

Primary Keyword

Vol

June Position

25

Acne & Oil Control

Acne & oil control products

20

1

26

Ageing Skin

Anti aging products

110

10

27

Dark Circles

Dark Circles Removal Cream

480

8

28

Dry Skin

Dry Skin Care Product

10

3

29

Dul Skin

Dullness Removing Cream

10

1

30

Dry Chapped Lips

Dry Chapped Lips Product

10

4

15 of 30

Targeted Keyword Performance by Category

Wahaj Ansari

#

Page Name

Primary Keyword

Vol

June Position

31

anti pigmentation

anti pigmentation product

10

4

32

Hair Care

Hair Care Products

260

5

33

Body Care

Body Care Products

210

1

16 of 30

Google Search Console

Wahaj Ansari

Clicks & Impression | 1 November 2023 - 30 June 2024

17 of 30

Google Search Console

Wahaj Ansari

Clicks & Impression | 30 May 2024 - 30 June 2024

18 of 30

Google Analytics

Wahaj Ansari

Organic Searches | 23 June 2024 - 30 June 2024

19 of 30

Google Analytics

Wahaj Ansari

Region Details | 23 June 2024 - 30 June 2024

20 of 30

B&B Testimonial

Wahaj Ansari

Wahaj improved our SEO and increased our online traffic. his work made a big difference for our business. We highly recommend his SEO services.

21 of 30

B&B Derma

SEO Input

1 November 2023 - 30 June 2024

Wahaj Ansari

22 of 30

  1. Market and Competitor Analysis

I have deeply researched the dermaceutical industry in Pakistan. I have identified the primary consumer groups (age, gender, income level) and analyzed the competitors. Remember, these are foundational steps that typically involve similar methods and parameters across different projects.

​

  • I examined the keywords our competitors are ranking for.
  • I analyzed their title tags, meta descriptions, header tags, and keyword usage.

Wahaj Ansari

23 of 30

  1. Market and Competitor Analysis
  • I checked the quantity and quality of backlinks pointing to their site.
  • I checked their Google My Business profile, local keywords, and NAP consistency.
  • I identified the areas where their content is lacking or can be improved.
  • I analyzed where their traffic is coming from (organic, direct, social, referral).

Wahaj Ansari

24 of 30

  1. Market and Competitor Analysis
  • I used tools like SEMrush, Moz, and some important extensions to gather detailed competitor data.
  • I checked the site speed on mobile and desktop, and the overall site structure and look.

Wahaj Ansari

25 of 30

I conducted an SEO & Technical audit of B&B Derma to discover the potential issues which were preventing it from ranking well in Google & other search engine SERPs. I found the following issues & addressed them all.

​

  • Found canonical issue in a few collection pages. To fix this issue, I re-coded the canonical tag with the appropriate link.
  • Found cannibalization in 2 collection pages. I re-optimized the wrong page with the correct keyword.

Wahaj Ansari

2. SEO & Website Audit

26 of 30

  • Found main menu dropdown length out of screen. I changed the orientation of dropdown from vertical to horizontal.
  • I found some mixed products available in the same collection. I changed the product category and listed them in the correct collection.
  • Found 1 Product listed without price. I asked the client and mentioned the price.
  • I found the title was the same as written in the content heading. I rewrote the heading & SEO-optimized it.

Wahaj Ansari

2. SEO & Website Audit

27 of 30

  • Brand name was mentioned 2 times in the title on every single page. I assigned this task to my junior to remove the Brand name where double brand names were mentioned. From every single page.
  • Found collection pages where content, title and description were not mentioned. I noted this issue and resolved it as I have mentioned in the SEO Strategy plan.
  • Product descriptions were showing outside of the product cards. I asked my developer and he resolved this issue.
  • And more...

Wahaj Ansari

2. SEO & Website Audit

28 of 30

3. SEO Strategy & Implementation

Wahaj Ansari

After resolving Technical & SEO issues i build a SEO strategy.

​

  • I created a list of collection pages whose Meta Titles, Meta Descriptions, H1, H2 & H3 headings, Canonical Tags, & OG Tags are not available.
  • I created a list of collection pages whose content is not available.
  • CASE 1 I assumed that the keyword research was done and the sheet was available. Then I wrote the content and SEO-optimized it based on the researched keyword.

​

​

​

29 of 30

3. SEO Strategy & Implementation

  • CASE 2 I assumed that there was no keyword research sheet for some pages, so I conducted keyword research, wrote the content, and SEO-optimized them.
  • I made a list of broken internal links and redirected them.
  • I disavowed all toxic backlinks whose spam score is greater than 5% and which are not relevant.
  • I started a backlink campaign and started optimizing newly added pages with on-site blog posting in parallel.

​

Wahaj Ansari

30 of 30

Thank You

www.wahajansari.com

Wahaj Ansari