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SLIDE DECK TEMPLATE

NUMBER YOUR SLIDES PLEASE!

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Your Company + Logo

Tagline (”A Company X offering Solution Y for Market Z”)

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Problem

[BASED ON OUR MARKET RESEARCH] % of [Market Z] Customers/People/Companies experience (loss of value/inefficiency) every #(year/quarter/period of use).

[Market Z] personna have told us this is a real problem.

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Solution

[BASED ON OUR HYPOTHESIS/EXPERIMENT] the [Solution Y] Technology/Service produces %more efficiency/value per customer.

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M.V.P. (Minimal Viable Product)

Our Company X’s team took 3 months to build Version 1.0

of Solution Y and here is an actual picture of it:

It provides the following value to our Customer ‘z’:

Value Add
Value Add
Value Add

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Customer Segments (Business School Approach)

TAM

Total Addressable Market Z (0)

(How Many People/How Much $ is in this Space?)

SAM

Serviceable Available Market Z (1)

(How Many People are Interested?)

SOM

Serviceable Obtainable Market Z (2)

(How Many People Can you Charge?)

LAM

Launch Available Market Z (3)

*First Client/Early Adopter

Morocco's

16M iPhone Users

who spend $32M/yr on Downloads

20% Who Play Video Games

(3.2M)

Capture 1%, charge them $1 per Download

($32,000)

*Casablanca Video Game Club

($1,000 contract)

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Customer Segments (General Guidelines)

Demographic – e.g. gender, age, occupation, marital status,, and income
Geographic – e.g. country, region, city or neighborhood
Technographic – e.g. preferred technologies, software, hardware, mobile, etc.
Psychographic – e.g. personal attitudes, values, interests, personal traits
Behavioral – e.g. actions or inactions, spending/consumption habits, feature use, browsing history, average order value/spend.

REMEMBER: Identify the Users/Decision makers/Purchasers if applicable

Revised from:

https://clevertap.com/blog/customer-segmentation-examples-for-better-mobile-marketing/

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Key Metrics

Company X has worked this many hours total and Burn Rate is $/mo
Solution Y performs this well our Churn Rate is ???
Market Z has given this feedback and our Life Time Value (LTV) is ???

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Cost Structure

Company X pays this much $ to run operating expenses OPEX (salaries, rent, etc) and capital expenses CAPEX (owned property and equipment).
Unit Cost (costs this much $ to produce a single unit of Solution Y)
Cost to Acquire Customer CAC (costs this much $ to acquire a Customer ‘z’)