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What Is SEO / Search Engine Optimization?

What is SEO
Why I have started this course?

Helpful links:

https://backlinko.com/google-ranking-factors

https://www.aamconsultants.org/seo-ranking-factors/

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Is SEO a Good Career? Scope of SEO

Is learning SEO worth it?
Does SEO have a future?
How much does an SEO expert earn?
Negative aspects: You depend on search engines and you need to be patient with SEO

Helpful link:

https://www.aamconsultants.org/is-seo-a-good-career/

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Domain Names - SEO Best Practices

Make it easy to type & memorable
Keep your domain name short
Avoid numbers & hyphens if possible
Keyword in domain name & domain age
Country TLD extension
Buying expired domain & domain history
Where to buy domain names?

Helpful link:

https://www.aamconsultants.org/domain-names-seo-best-practices/

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How Google Search Works?

Crawling, Indexing & Ranking
How Google improves search results?
Google's search algorithm and ranking system
XML & HTML sitemaps
The role of backlinks in indexing and ranking
Do Google search results vary by location?

Helpful links:

https://developers.google.com/search/docs/beginner/how-search-works

https://www.aamconsultants.org/how-does-google-rank-search-results/

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What is On-Page SEO?

What are different types of SEO?
What is white hat, black hat and grey hat SEO?
Why on-page SEO is important?
What is included in on-page SEO?
Tools to check on-page SEO score
Detailed SEO Extension (extension to check meta tags)

Helpful links:

https://www.aamconsultants.org/what-is-on-page-optimization-in-seo/

https://blog.alexa.com/types-of-seo/

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What is Technical SEO and Why is it Important?

What is included in technical SEO?
URL structure, navigation & site structure, breadcrumb menus, internal linking, canonical URLs, duplicate content, robots.txt, structured data, 404 page, 301 redirects, XML sitemap, SSL or HTTPS, website speed, mobile friendliness, accelerated mobile pages (AMP)
Technical SEO tools

Helpful links:

https://www.aamconsultants.org/what-does-technical-seo-mean/

https://developers.google.com/search/docs/advanced/structured-data/intro-structured-data

https://www.aamconsultants.org/tools-you-can-use-for-technical-seo-audits/

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What is Off Page SEO – Link Building Techniques & Strategies

Why is off-page SEO important?
Creating valuable backlinks
Content marketing
Local listings
Social signals

Helpful links:

https://www.aamconsultants.org/what-is-off-page-seo/

https://www.youtube.com/playlist?list=PL4aBY8FJn6C-y2uR2v_piwOo83UMOZeNX

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SEO Competitor Analysis – Best Analysis Tools & Useful Tips

Why competitor analysis is important in SEO?
How to do an SEO competitive analysis?
Best SEO tools for competitor sites analysis?
Bonus tip

Helpful link:

https://www.aamconsultants.org/seo-competitor-analysis/

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How to Do Keyword Research in SEO – Best Tools & Tips

What is keyword research?
Why is keyword research important?
Short-tail vs long-tail keywords
How to do keyword research?
What are LSI keywords?
Keyword research tools

Helpful links:

https://www.aamconsultants.org/how-to-know-what-keywords-to-use-for-seo/

https://www.aamconsultants.org/mistakes-you-need-to-avoid-while-searching-keywords/

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Where & How to Use Keywords in Your Content for SEO?

Understanding keywords and SEO
Where to use keywords:
Domain, subdomain, title tag, URL, meta description, heading tags, LSI keywords, alt text, content, anchor text
What is keyword stuffing in SEO and how to avoid it?

Helpful link:

https://www.aamconsultants.org/how-to-add-seo-keywords-in-website/

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Title Tag Optimization – SEO Best Practices

What is a title tag?
Why are title tags important?
Recommendations for optimizing title tags:
Give each page a unique title, put your most relevant or important keywords first, be aware of title tag length, avoid keyword stuffing your title tags, write title tags with the user in mind, take advantage of your brand, catchy words in title
Why won't Google use my title tag?

Helpful link:

https://www.aamconsultants.org/how-to-create-seo-friendly-title-tags/

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How to Write Perfect Meta Descriptions for SEO?

What is a meta description?
The importance of meta descriptions for SEO
How long should a meta description be?
How to write meta descriptions?

Write unique meta descriptions for each page, get inspiration from your competitors’ sites description tags, include your target keyword, make sure it matches the content of the page

Why won't Google use my meta description?

Helpful link:

https://www.aamconsultants.org/how-to-create-seo-friendly-meta-descriptions/

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SEO Friendly URLs – Optimize URL/Permalink for SEO

What is URL optimization in SEO?
Why is URL optimization important in SEO?
How to optimize URL for SEO?

Describe your content, include keywords in URLs, use hyphens in-between words, keep URLs short, stick with lowercase, avoid using dates & numbers

URL optimization for major sites which have categories & sub-categories
Bonus tip

Helpful link:

https://www.aamconsultants.org/what-is-url-optimization-in-seo/

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How to Optimize Images for SEO?

What is image optimization in SEO?
Why image optimization is important?
How to optimize images:

Choose the right images, use good quality images, resize your images, choose the right format, optimize image file names, write SEO-friendly alt-text, optimize the placement, try to use unique images, use sitemap

Bonus tip

Helpful link:

https://www.aamconsultants.org/how-to-optimize-images-for-seo/

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Alt Text for Images – How to Add Alt Attributes to Images?

What is alt or alternative text for images?
Why image alt text is important?
How to write alt text?

Describe the image, use your keywords, keep it short, avoid keyword stuffing, don't include irrelevant words, add context that relates to the topic of the page

Use tools to find the "img" tags with empty or missing "alt" attributes
Bonus tip

Helpful link:

https://www.aamconsultants.org/alt-text-for-images /

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How to Use Heading Tags for SEO?

What is heading or header tags?
Importance of heading tags for SEO
How to Use Heading Tags

Use an H1 heading for the page title or main content heading, use keywords in heading naturally, avoid keyword stuffing, heading tags length

Helpful link:

https://www.aamconsultants.org/how-to-use-heading-tags-for-seo/

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How to Write Content for Website with Practical

What is content writing?
Importance of content writing in SEO
How to write SEO friendly content for website
Content writing tools

Helpful links:

https://www.aamconsultants.org/how-to-write-content-for-website/

https://www.aamconsultants.org/category/content-writing/

https://smallseotools.com/plagiarism-checker/

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How to Create or Publish a New Post/Page on Website?

Creating a new post in WordPress
Adding title and content
Adding images, videos, & other media
Adding featured image, internal links, and choosing categories
Changing post/page URL or permalink
Adding meta title & description, and publishing options
Publishing content on sites other than WordPress

Helpful link:

https://www.aamconsultants.org/how-to-create-or-publish-a-new-post-page-on-website /

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What is Internal Linking & How to Add Internal Links?

What is internal linking?
Why internal linking is important for SEO?
How to add internal links?

Use keyword-rich anchor text, link to important & relevant pages, don’t use the same anchor text for two different pages, audit internal links with the google search console, put links high up on your page, dofollow links, use internal links to help with indexing, link strategically from your homepage, avoid automation, add internal links to old pages, don’t go overboard

Helpful link:

https://www.aamconsultants.org/how-does-internal-linking-help-seo/

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Content Optimization Tips & Strategies to Improve Results

What is content optimization?
Tips & strategies to optimize content:

Start with keyword research, write great & long-form content, use headings, optimize the meta info & alt text, optimize images & videos, optimize content for users not only for search engines, make it easy to read & understand, table of contents, bullets & numbered lists, add internal links, keep new content coming

Bonus Tip

Helpful link:

https://www.aamconsultants.org/content-optimization-tips-and-strategies-to-improve-results/

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The Importance of SSL Certificate or HTTPS for SEO

What is an SSL certificate?
HTTPS pages will receive an SEO boost
Improving SEO by improving the user experience
Conclusion

Helpful link:

https://www.aamconsultants.org/does-ssl-improve-seo/

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How to Use Rel Canonical or Canonical Tags for SEO?

What is canonical tag?
Importance of canonical tag for SEO?
How to use rel canonical tag?
how to add or check canonical tags
Bonus Tip

Helpful link:

https://www.aamconsultants.org/how-to-use-rel-canonical-or-canonical-tags-for-seo/

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How To Link/Connect Google Analytics and Search Console

What is google analytics and search console?
Difference between google search console and google analytics
How to link google analytics and search console?
How to use google analytics and search console?

Helpful link:

https://www.aamconsultants.org/how-to-connect-google-analytics-and-search-console/

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How to Add/Submit Website to Bing Webmaster Tools?

What is Bing webmaster tools?
Why should you submit your website to Bing webmaster tools?
How to set up Bing webmaster tool?
How to use Bing webmaster tools?

Helpful link:

https://www.aamconsultants.org/how-to-add-or-submit-website-to-bing-webmaster-tools/

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What is Robots.txt File in SEO & How to Create or Check it?

What is robots.txt file?
Why is robots txt important?
Robots.txt and noindex tag
how to check robots.txt?
How to create robots.txt file?
Where/how to upload robots txt file?
How to use robots.txt tester?

Helpful links:

https://www.aamconsultants.org/what-is-robots-txt-file-in-seo-how-to-create-or-check-it/

https://developers.google.com/search/docs/advanced/robots/intro

https://developers.google.com/search/docs/advanced/crawling/block-indexing

https://developers.google.com/search/docs/advanced/robots/create-robots-txt

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How to Create a Sitemap and Submit it to Google?

What is a sitemap xml?
Types of sitemaps in SEO?
Why sitemaps are important?
How to create a sitemap?
How to submit sitemap to Google & Bing?

Helpful link:

https://www.aamconsultants.org/how-to-create-a-sitemap-and-submit-it-to-google/

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All in One SEO vs Yoast: Which WordPress Plugin We Should Use?

What is Yoast & All in One SEO?
Why use SEO plugins?
Which is better All in One SEO or Yoast SEO?
Any other SEO plugins for WordPress

Helpful link:

https://www.aamconsultants.org/all-in-one-seo-vs-yoast/

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What is 301 Redirect and How to do it?

What is a 301 redirect?
Why 301 redirects are important?
301 vs 302 redirect
How to do a 301 redirect?
301 redirect htaccess

Helpful link:

https://www.aamconsultants.org/what-is-301-redirect-and-how-to-do-it/

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404 Page Not Found – How to Optimize 404 Error Page For SEO?

What is 404 page not found error?
Why 404 page optimization is important?
How to optimize 404 page?
Best practices for error pages

Helpful link:

https://www.aamconsultants.org/how-to-optimize-404-error-page-for-seo/

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Website Speed Optimization – Optimize Page Load Speed for SEO

What is website speed optimization?
Why is website speed important?
How does page speed affect SEO?
How to speed up page load time?
Best website speed test tools

Helpful link:

https://www.aamconsultants.org/website-page-load-speed-optimization-for-seo/

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How to Make Website Mobile Friendly? Responsive Website & Google Test

What does mobile friendly website mean?
Why mobile friendly websites are important?
What is the difference between mobile friendly and responsive website?
How to make website mobile friendly?
How to test if website is mobile friendly?

Helpful link:

https://www.aamconsultants.org/how-to-make-website-mobile-friendly/

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What is Breadcrumbs & Why are They Important for SEO?

What is breadcrumbs in SEO?
Is breadcrumb important for SEO?
How to add breadcrumbs?
Breadcrumbs in SERPs and Search Console

Helpful link:

https://www.aamconsultants.org/what-is-breadcrumbs-and-why-are-they-important-for-seo/

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What is Structured Data, Schema Markup & Rich Snippets in SEO?

What is structured data markup in SEO?
Does structured data help SEO?
How to add structured data on your site?
Google structured data testing tool

Helpful link:

https://www.aamconsultants.org/what-is-structured-data-schema-markup-and-rich-snippets-in-seo/

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What is AMP or Accelerated Mobile Pages in SEO & Why It’s Important?

What is AMP in SEO?
Is AMP important for SEO?
Understand how AMP looks in search results?
How to use AMP or Accelerated Mobile Pages for your website?

Helpful link:

https://www.aamconsultants.org/what-is-amp-or-accelerated-mobile-pages-in-seo/

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URL Inspection Tool – How to Use Google & Bing URL Inspection Tool

What is URL Inspection Tool?
How using the URL Inspection Tool can be helpful?
How to use URL inspection tool?
Google URL inspection tool vs Bing Inspection tool

Helpful link:

https://www.aamconsultants.org/how-to-use-google-bing-url-inspection-tool/

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What is Bounce Rate, Pogo Sticking & Dwell Time in SEO?

What is bounce rate, pogo sticking & dwell time?
Difference between bounce rate, pogo-sticking and dwell time
Why is bounce rate important?
How to reduce bounce rate?
How to calculate bounce rate?
What is a good bounce rate?

Helpful link:

https://www.aamconsultants.org/what-is-bounce-rate-pogo-sticking-and-dwell-time-in-seo/

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What is DA, PA, DR, UR, TF, CF, CTR, Spam Score & Alexa Rank in SEO?

What is domain authority (DA) and page authority (PA)?
What is domain rating (DR) and URL rating (UR)?
What is trust flow (TF) and citation flow (CF)?
What is spam score?
What is Alexa rank?
What is click-through rate (CTR)?

Helpful link:

https://www.aamconsultants.org/what-is-da-pa-dr-ur-tf-cf-ctr-spam-score-and-alexa-rank-in-seo/

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SEO Link Building – How to Build Links & Why Link Building is Important?

What is link building in SEO?
Why link building is important for SEO?
How many types of link building in SEO?
How to build links for SEO?
Can I rank on Google without backlinks?

Helpful links:

https://www.aamconsultants.org/seo-link-building/

https://linkbuildo.com/blog/

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What is Guest Posting or Blogger Outreach & How to Submit Guest Blog Posts with Practical?

What is guest posting in SEO?
Guest blogging vs blogger outreach
Why guest posting is important?
Is guest posting safe in SEO?
How to do guest posting?
How to find paid guest posting sites?

Helpful link:

https://www.aamconsultants.org/what-is-blogger-outreach-and-how-to-do-it-for-backlinks/

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What is Dofollow and Nofollow Links in SEO? Understanding Nofollow Backlinks

What is dofollow and nofollow in SEO?
How to see if a link is follow or nofollow?
What are the benefits of nofollow links?
How to make outbound links nofollow?

Helpful link:

https://www.aamconsultants.org/what-are-dofollow-and-nofollow-links-in-seo/

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What Are Niche Edits, Curated Links or Link Placements and How To Do It For Backlinks?

What are niche edit links?
Are niche edits or curated links good for SEO?
Are niche edits similar to broken link building?
How to get/build niche edits backlinks?
Bonus tip

Helpful link:

https://www.aamconsultants.org/what-are-niche-edits-curated-links-or-link-placements/

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How to Do Business Listing in SEO for Free? Business Listing Sites

What is business listing in SEO?
What is the importance of business listing in SEO?
How to find business listing sites?
How to do business listing in SEO?

Helpful link:

https://www.aamconsultants.org/how-to-do-business-listing-in-seo-for-free/

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Add Your Business to Google My Business or Google Maps for Free

What is google my business?
Why creating business profile on google is important?
How to list your business on google for free?
How to boost your google business listing?

Helpful links:

https://www.aamconsultants.org/how-to-list-your-business-on-google-for-free/

https://www.aamconsultants.org/how-to-boost-your-google-business-listing/

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What is Free Classified Ads Posting in SEO and How to Use it for Backlinks?

What is classified ads posting in SEO?
How free ads posting can help your business?
Where to post classified ads for free?
How to post ads on classified websites?

Helpful link:

https://www.aamconsultants.org/what-is-free-ads-posting-and-how-to-use-it-for-backlinks/

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What is Forum Posting in SEO and How to Build Forum Links?

What is forum posting in SEO?
Are forum links still useful for SEO?
How to find forum posting sites?
How To build backlinks with forum posting?

Helpful link:

https://www.aamconsultants.org/what-is-forum-posting-and-how-to-use-it-for-backlinks/

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What is Profile Creation/Linking in SEO & How to Create Profile Backlinks?

What are profile backlinks in SEO?
What are the advantages and disadvantages of profile backlinks?
How to make profile backlinks?

Helpful links:

https://www.aamconsultants.org/what-is-profile-linking-in-seo-how-to-create-profile-backlinks/

https://www.aamconsultants.org/what-is-profile-linking-in-seo-and-its-benefits/

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What is Social Bookmarking in SEO & How to Do it For Backlinks? Social Bookmarking Sites

What is social bookmarking in SEO?
Does social bookmarking help SEO?
How to find social bookmarking sites?
How to do social bookmarking for SEO?
Bonus tip

Helpful link:

https://www.aamconsultants.org/best-social-bookmarking-sites/

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Blog Commenting in SEO – How to Do Blog Commenting for Traffic?

What is blog commenting or blog comments in SEO?
Are blog comments good for SEO?
How to do blog commenting in SEO?
How do you write a good comment on a blog?
Should I allow comments on my blog?

Helpful link:

https://www.aamconsultants.org/how-to-do-blog-commenting-in-seo/

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What is Directory Submission in SEO & How to Do It? – Directory Submission Sites

What is directory submission in SEO?
How directory submission works?
Is directory submission still effective for SEO?
How to find directory submission sites?
How to do directory submission in SEO?

Helpful link:

https://www.aamconsultants.org/what-is-directory-submission-in-seo-and-how-do-i-do-it/

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How to Get Backlinks from Question Answer Sites like Quora?

What is question and answers submissions in SEO?
Benefits of building backlinks from question answer sites?
How to build backlinks from question answer sites?
How to get backlinks from Quora?

Helpful link:

https://www.aamconsultants.org/how-to-get-backlinks-from-question-answer-sites-like-quora/

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What is Image Submission & Video Promotion in SEO and How to Do it for Backlinks?

What is Image Submission, Infographics Submission & Video Promotion in SEO?
Importance of images and videos in SEO?
How to do image submission in SEO?
How to promote your videos?
How to create backlinks from images & infographics submission and videos promotion?

Helpful link:

https://www.aamconsultants.org/how-does-video-help-seo/

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40 Factors That Influence the Value of a Backlink – Link Building Important Factors

Why have I decided to create this video about factors that influence the value of a backlink?
Backlink factors to consider:

Linking domain age, number of referring domains, authority of linking page, authority of linking domain, anchor text, alt tag for image links, links from .edu or .gov domains, country TLD of referring domain, links from competitors, guest posts, links from ads, nofollow links, diversity of link types, contextual links, excessive 301 redirects to page, link location in content & page, linking domain relevancy, page-level relevancy, keyword in title, positive link velocity, negative link velocity, linked to as Wikipedia source, co-occurrences, backlink age, links from real sites vs. fake blogs, natural link profile, reciprocal links, user generated content links, links from 301, number of outbound links on page, forum links, word count of linking content, quality of linking content, sitewide links, penguin penalty, link profile with high % of low quality links, links from unrelated websites, unnatural links warning, low-quality directory links, disavow tool

Helpful link:

https://www.aamconsultants.org/factors-that-influence-the-value-of-a-backlink/

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What is Disavow Links in SEO & How to Disavow Backlinks?

What is disavow links in SEO?
Should I disavow links?
Does disavowing links work?
How long does it take for google to disavow links?
How to disavow backlinks?

Helpful link:

https://www.aamconsultants.org/what-is-disavow-links-in-seo-and-how-to-disavow-backlinks/

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How to Find & Buy Expired Domains with Backlinks – 301 Redirect Backlinks from High DA Sites

What does mean by expired domains with backlinks?
Why do people use expired domains for link building?
Advantages and disadvantages of using expired domains for backlinks
How to find expired domains with backlinks?
How to buy expired domains?
How to redirect domains to your website?

Helpful link:

https://www.aamconsultants.org/how-to-find-buy-expired-domains-with-backlinks/

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How Social Media Helps SEO & How to Improve SEO with Social Media?

What is social media marketing?
What are the benefits of social media marketing?
Top social media sites for marketing
How social media helps SEO?
How to improve SEO with social media?

Helpful link:

https://www.aamconsultants.org/integrating-your-seo-efforts-with-social-media/

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Brand Signals in SEO – Do Brand Searches Influence SEO?

What are brand signals in SEO?
Importance of brand searches in SEO
Important brand signals:

Branded searches, brand + keyword searches, brand name anchor text, site has Facebook page and likes, site has twitter profile with followers, official LinkedIn company page, brand mentions on top stories, unlinked brand mentions, brick and mortar location