Learning Objective:
To know how globalised commodities have been glocalised - focus on McDonald’s. �
Cultural Imperialism – the promotion and imposition of the cultural traits of one nation state/culture upon others as a result of cultural diffusion via the media, education, TNCs, trade and tourism.
A question … “explain the pattern”.
The ‘brand’ image?
Glocalisation
Glocalisation …
… combines the words, globalisation and localisation. It recognises how homogenous ideas/trends can be interpreted and absorbed differently according to the viewpoints and traditions of particular groups.
Adopt Adapt Resist
Glocalisation
A ‘Mac Attack’?
Going universal?