NASPELING
SEO PROPOSAL
CREATED BY: Adeeb
CREATED FOR: Nancy
CREATE DATE: 05.06.24
VALIDITY: 30 days
WHO WE ARE
KSA
UAE
AUSTRALIA
UNITED KINGDOM
USA
a strategic global alliance of 4 experienced HubSpot Solutions Partners
OUR SOLUTIONS
CREATIVE
CONTENT
CREATION
WEB
SOCIAL
PERFORMANCE MARKETING & SEARCH
HUBSPOT
WEB3 & METAVERSE
PHOTO / VIDEO
BEST�IN-HOUSE TEAM
2021
BEST INTEGRATED DIGITAL MARKETING CAMPAIGN
2017, 2018, 2019, 2022
BEST�USE OF SEARCH
2018, 2019, 2022
MOST INNOVATIVE CAMPAIGN
2021
BEST USE OF SOCIAL MEDIA IN SEARCH 2019
BEST
LOCAL CAMPAIGN
2021
BEST
PPC CAMPAIGN
2021
WEB AWARDS 2022
AWARDS WINS
OUR CLIENTS
PROJECT BRIEF
INITIAL WEBSITE AUDIT
Based on our initial check of your website we can see some of the high level key ingredients to your current SEO performance:
Domain Authority �7 out of 100
Website Speed�8 Seconds to fully load
No. of pages indexed�12 pages on Google
Languages �English
THE RELATIONSHIP BETWEEN (SEM) GOOGLE ADS & SEO
SEO and PPC are two essential strategies that businesses can use to improve their online visibility and drive traffic to their website.
SEO involves optimizing a website's content and structure to improve organic search engine rankings, while PPC or SEM and drive immediate traffic / results.
Combining these two strategies can help businesses drive traffic to their website in the short-term while also investing in long-term SEO efforts to improve search engine rankings and generate more leads and sales.
DIGITAL LANDSCAPE
The domain Youssef.law currently receives an E score on the GTMatrix test, indicating that there is room for improvement in terms of performance.
WEBSITE FREE TECHNICAL AUDIT
An F grade on GTmetrix report means that the website is performing very poorly, and it needs significant improvements to meet industry standards.
WEBSITE FREE TECHNICAL AUDIT
These audits are identified as the top issues impacting your performance.
OUR APPROACH
Marketing Qualified Leads
Organic
Search Traffic
Sales
Qualified Leads
SEO - QUALIFIED TOP-MIDDLE OF FUNNEL TRAFFIC
1
2
3
SEO plays an integral role in the lead generation and conversion process and can influence overall success for a website.
It's therefore important to understand the role that SEO plays in this process and by ensuring that your business is visible when your customers or prospects are searching for your offering, you'll be generating cost effective traffic that is more sustainable than paid advertising such as Google Adwords and Social Media traffic that provides a costly one-time visitor to your website.
That's why we focus on creating click-worthy content as part of our approach and we'll explain more within this proposal.
As with many areas of digital marketing, SEO activities differ from agency to agency. Our process and methodologies have been perfected over 18 years of providing this service and our awards wins are a testament to our success and the success we create for our clients.
Here's our Managing Director, Andrew Thomas, to explain more about our approach:
OUR PROCESS - SEARCH ENGINE OWNERSHIP
The ultimate goal of search engine optimization for a business is to rank higher on search engines such as Google than your competitors. It's that simple. What gets you there is less simple but can be summarised in 2 simple points:
If you have a superior website from a technical perspective and have volumes of higher quality content than your competitors, you will outrank them.
If your website outranks competitor websites, the benefits are huge:
THE TRUTH ABOUT SEO & OUTRANKING COMPETITORS
01
02
The quality and volume of content contained within your website.
The technical quality of your website.
You'll get more traffic to
your website than they will
You'll receive more conversions / leads
You build a tangible value to your business. SEO is an asset that has a value
It's important that you understand our approach to SEO. At NEXA, we believe that companies should have the objective of 'owning' the search engine results pages relevant to your business and have termed this philosophy "Search Engine Ownership".
This short video will explain the process in more detail:
OUR APPROACH: SEARCH ENGINE OWNERSHIP MINDSET
When considering SEO for your business, you need to ask yourself whether you
If you’re looking for just (A), NEXA may not be the right agency for your business.
If you want your business to own search engine results pages, NEXA is the only agency for you and we want to embark on a Search Engine Ownership journey with your business.
Our approach focuses on 3 main areas - areas that are important for any business:
1. Your company's search visibility
2. Your search visibility in comparison to your competitors
3. The value of organic traffic in actual currency
OUR APPROACH: SEARCH ENGINE OWNERSHIP MINDSET
A
B
if you want your business to own the search engines for searches relevant to your business
want your website to be optimized for search engines
What is Search Visibility?
If you've ever searched Google for a product or service that your business offers, just to see if your website ranks, what you are actually looking for is to see how visible your company is for that specific search.
Search Visibility is a metric that can be measured to see how visible your company is across every possible search term related to your business.
SEARCH ENGINE VISIBILITY
Search Visibility
THE PROCESS EXPLAINED
One on one session with the organisation and the NEXA team to help understand the business better - objectives and goals
1. Immersion Session
Designing content with search engine in mind - adding keywords and potential topics to the list of searches to bring in traffic
2. SEO and Keywords
Audit on the current content by the team and analysing the gaps and optimizing it with SEO team
3. Content Gap Analysis
Creation of new content clusters, repurposed content and pillar pages focusing on specific keywords
4. Content Clusters
Creation of quarterly plan based on objectives - to include how to target the sector with already existing content and new content
5. Quarterly Plan
Explaining overarching content strategy, how we will use existing content and also create new content to reach our target market
6. Content Workshop
Developing new blogs,sharing repurposed content along with content suggestions - infographic, videos, animations, podcast etc
7. Production
Analysis to see what content is driving the most organic traffic which drives the content plan for month 3-6 in line with your goals
8. Reporting
PHASE 1�MONTH 1
PHASE 3 MONTHS�2 - 12
PHASE 2 MONTHS�2 - 3
THE PROJECT PLAN - 3 PHASE APPROACH
We recommend the following approach:
Launch an advanced audit with the outcomes focused on (a) identifying the technical improvements required on your website, (b) identifying your key competitors and understanding your true Search Visibility measurement, (c) identifying the content topics that will provide real impact for your business and (d) creating an implementation strategy for roll-out.
During this stage, we'll also identify the copy writing processes and tone of voice required of the content that will need to be created for your business.
Throughout the engagement, our team will provide you with regular reports that focus on the key metrics of Search Engine Visibility, Volume of Traffic and the equivalent value of the traffic that we drive to your website through our activity.
A continuous stream of ongoing SEO activity that includes frequent backlink audits and disavowing of rogue backlinks, additional backlink creation including Digital PR links, Wikipedia submissions and content creation & optimisation
INITIAL TECHNICAL AUDIT / WEBSITE HEALTH CHECK
Our 19 point check list has been designed to ensure that your website is tested for every important aspect that can impact its position on Google. Post audit, our team will provide you and your development team with a list of recommendations that will need to be implemented. Our experts will support your development team throughout the process so that the implementation of our recommendations is smooth and ecient. If you’d prefer for our team to make the required changes to your website, we can provide a estimate of this once the audit is complete.
1
DA & PA Check
2
Site performance (Website speed)
3
Device Performance
4
Backlinks
5
Indexed URL Status
6
Black Hat SEO (check)
7
XML sitemap
8
Robots.txt
9
HTTP status codes
10
Error pages
URL Structure
Canonicalization
Meta Titles
11
12
13
Meta Description
14
Headings
15
Business Listing Analysis
16
SERP Analysis
17
Schema
18
Mobile Performance
19
Title Tags
Internal Links
Description & Various Meta Tags
Image Optimization
Heading Optimization
Domain Authority Check
Page Authority Check
Quarterly Profile Cleans
Brand Citation
Competitors
Outreach Campaigns
Local Portals
International Portals
Premium Press Release
QA Sites
Relevant Comments
SEARCH
VISIBILITY
SEO STRATEGY
ON-PAGE�SEO
TECHNICAL
SEO
ONGOING TECHNICAL SEO STRATEGY
Crawlability
Indexation
Page Speed
URL Duplication & Canonicalization
Full Technical Audit
REPORTING
With so many different ranking factors influencing how well a website ranks on the different search engines, it's important to use the best research, analysis and technical tools that help us to provide live insights and real-time data.
NEXA invests over $100,000 a year in enterprise level tools that will be used to measure and analyse the performance of your website on search engines and use this data to justify our approach and methodologies.
In addition to this list of tools on the right, we'll also introduce additional tools if the team believes that additional research and insights are required based on user experience / user journeys that impact SEO, lead generation of revenue-based performance issues.
TOOLS & INTELLIGENCE
Looker Studio is a web-based tool that allows you to create interactive dashboards and reports from various data sources, including Google Analytics, Google ads, social media and others.
Your website's SEO performance changes on a daily basis due to frequent algorithm updates by the major search engines that impact how your website is ranking.
Therefore, rather than rely on monthly reports that present historical and often, outdated information, our team will create a LIVE reporting dashboard that allows you to see how your website is performing in real-time.
This allows you to not only understand live performance but also adjust strategies for immediate impact.
LIVE REPORTING DASHBOARDS
LIVE REPORTING DASHBOARDS
TEAM STRUCTURE
PROJECT INPUTS & STRUCTURE
For projects such as this, NEXA will deploy a vast number of resources to ensure the successful completion of your SEO.
The following teams will be actively involved in the project at the relevant stages:
Project Management
SEO Team
Client Strategy Team
Content
Development
Team
PROPOSED TEAM
Gary
Head of Client Strategy
Hina
Digital Account Manager
Nikhil Das�SEO Team Lead
Jamy-Lee�Senior English Copywriter
Sarah Tarek�SEO Specialist
Mikita Shah�Sr. SEO Specialist
Caryn Oram�Copywriter
CASE STUDIES
MDSAP offers enterprise software solutions. They are SAP Gold Partners offering SAP consulting, data and process modelling, managed services, training and implementation services to large corporations in the UAE. ��Without any prior SEO work, they needed a content marketing strategy to establish themselves as thought leaders in the industry and to improve their website performance and lead generation. To achieve this, we created informative content and focused on high-quality keywords. Our client rankings exceeded client expectations with massive increases in ranking, traffic, and leads driven by increased visibility in their core service pages as well as new blog articles created by the NEXA team.
CASE STUDY
Search Engine Optimisation
BACKGROUND STORY
OBJECTIVES
CHALLENGES
SOLUTIONS
RESULTS
88%
1 million
20
of total organic
traffic is from new visitors
CLIENT:
SECTOR: B2B - ENTERPRISE SOFTWARE
43%+
1K+
100+
of total organic traffic�is from GCC nations
impressions in the last 16 months.
Blog reviews in 1 month
Sixfold increase in impressions
from the initial month.
keywords ranked on page one of Google within three months
new leads were generated�through organic traffic.
World renowned real estate broker CBRE's success hinged largely on their ability to form personal, long-term relationships with clients. This proved to be a winning formula as the organisation always managed to sell units and close deals. However, this tried-and-trusted method was slowly losing its effectiveness in the modern day. Without a great deal of marketing experience, CBRE struggled to increase their reach and attract investors in the Middle East. This is where NEXA comes in. Our team devised a digital marketing and lead generation strategy that specifically focused on targeting investors in the region by tailoring all messaging and communication that would appeal to and attract high-net-worth individuals in the Middle East. ��This strategy included introducing a CRM system via HubSpot, a landing page for the website, and emails and ad sets with the goal of nurturing leads. As a result, NEXA increased CBRE's organic trac and improved their overall search visibility of the localised UAE site across the region, with a focus on key service lines and industries Overall, NEXA did more than just provide CBRE with high-quality leads for their developments - we brought the company into future and equipped them with the necessary digital marketing tools and knowledge to replicate and improve upon their success with other projects.
CASE STUDY
Search Engine Optimisation
BACKGROUND STORY
OBJECTIVES
CHALLENGES
SOLUTIONS
RESULTS
Increase CBRE's organic traffic and improve the overall search visibility of the localised UAE site across the region, with a focus on key service lines and industries.
35%
40%
30%
15%
22%
75+
increase in new users from organic�traffic over the first 12 months.
increase in organic traffic �year on year over the first 12 months.
increase in average time on page from organic traffic over the first 12 months.
increase in page views from organic traffic over the first 12 months.
decrease in bounce rate from organic traffic over the first 12 months.
keywords ranking in the top 10 on SERPs in the first 12 months.
CLIENT:
SECTOR: REAL ESTATE
Savoy & Partners offer citizenship and residency services. Through investments, they help their clients to accelerate and simplify the guaranteed process of becoming a dual citizen. They approached NEXA to help them increase their online visibility and traffic to ultimately generate more leads, since they were experiencing issues with the website and operating in a highly competitive market.��To achieve their goals, we created a content strategy using high-value keywords and backpacking and other off-page activities to improve the domain authority and article distribution. We optimised the website and tended to technical updates to facilitate organic traffic.
CASE STUDY
Search Engine Optimisation
BACKGROUND STORY
OBJECTIVES
CHALLENGES
SOLUTIONS
RESULTS
Increase organic traffic, website search visibility and keyword rankings to improve lead generation.
43%
22%
96%
5.6 million
increase in organic traffic year
on year over the first 12 months
CLIENT:
SECTOR: SECOND CITIZENSHIP
51%
81%
500+
increase in organic users year
on year over the first 12 months
increase in clicks over the last six months
increase in impressions over
the last six months
increase in overall goals year
on year in the first 12 months
Impressions in
the last 16 months
keywords are ranking on
the first page of Google
When first reaching out to NEXA, Contractors.Direct was a fairly new company that needed to build awareness throughout the UAE. The business was looking to operate with a digital-first mindset and thus approached us, a digital marketing agency, to help them achieve this. They had a new website, but were receiving little trac to it, so NEXA set about increasing the organic trac to the site across the UAE, with specific focus on improving keyword rankings to compete with more established websites, as well as other similar third-party ones. ��Contractors.Direct also needed to expand their current business opportunities with existing relationships and partnerships. We facilitated this for them by introducing a CRM system via HubSpot that could help them better meet the growth goals they were setting. Put simply, Contractors. Direct wanted to establish themselves and gain awareness as a unique and leading solution within the UAE to a problem within their industry, and with NEXA's strategy, they were able to achieve it.
CASE STUDY
Search Engine Optimisation
BACKGROUND STORY
OBJECTIVES
CHALLENGES
SOLUTIONS
RESULTS
Increase organic trafficc to the new website across the UAE, with a focus on increased keyword rankings to compete with more established websites and other third party websites.
60%
35%
165%
130%
30%
50+
increase in organic traffic
year on year over the first 12 months
increase in overall traffic over �the first 12 months.
increase in domain authority�Over the first 12 months
increase in blog article SERPs impressions over five months.
increase in average session duration over the first 12 months.
keywords ranking in the top 10 �on SERPs in the first 12 months.
CLIENT:
SECTOR: INTERIOR DESIGN
TESTIMONIALS
Since NEXA has taken over the optimization of the Rove Hotels website, we’ve not only seen an increase in qualified traffic but also an increase in conversions. The NEXA team also worked closely with our in-house team during the transition to a new website, which can often be a tricky exercise.
Thanks to the team, the transition was incredibly smooth and within a few weeks, we noticed even higher search traffic coming onto the website.
Overall we find the team very responsive and senior management actively involved in the process.
CLIENT TESTIMONIAL - ROVE HOTELS
When we first embarked on this journey with NEXA, we never imagined that this would be the outcome. We’ve achieved much more than we ever thought possible in such a short amount of time.
The team at NEXA have gone above and beyond our goals for this project and have helped us revolutionise our business model.
We now understand why so many of our brokers have used NEXA’s services!
CLIENT TESTIMONIAL - BERKELEY
CLIENT TESTIMONIAL - CONNOLLY'S RED MILLS
It is an absolute pleasure to recommend NEXA for website projects. They really are the best in the business. We had asked NEXA to pitch to us for website projects, and they stood out for 2 main reasons.
First, They demonstrated their experience in building the right hierarchy & structure for SEO for websites in an international market context. Second, They have a number of expert teams allocated to website project.
To sum up the NEXA Team, are professional and passionate about providing the best website and service. They don’t just tick boxes getting a website done. They really do care and go the extra mile.
COMMERCIAL PROPOSAL
SEO DELIVERABLES FOR NASPELING
SEO |
Technical Audit Full Website Technical Audit using NEXA's 19-Point Website Performance Checklist. - Keyword Research - Benchmarking Keyword ranking - Competitor Analysis Search Engine Optimization (In English) - Keyword Targeting - Indexing on Google and Bing (Including Sitemap & Robot.txt files updates) - Core Vital Issue Checks and Fixes (For Website Speed Optimization) - Creation of new website pages and content for keyword optimization On-Page SEO: - On-page SEO for all new content created (Page Titles, Meta Descriptions, Headers and Keyword Density recommendations) - Overall Website Content Reviewing & Recommendations (Based on keyword density & targeted keywords) - Schema Updates Off-Page SEO: - Back-linking Activity - Digital PR Website Sourcing - Google My Business Optimization (Set up included if required) - Reporting: - Monthly Performance Reports - Goal Tracking & Reporting (Google Search Console & Tag Manager - Set up included if required) - Reports include Search Visibility, Competitor Comparison and Exact $ Value of Earned Traffic |
At NEXA, we only offer Enterprise level SEO services. All of our SEO client experience the same level of strategic implementation and support. We are able to cater to many business scales and industries. The support offered and recommended is based on the size of your website and the number of resources hours per month of the NEXA team. The below highlights all of the technical details included within our packages and on the following slide you will find the options of our commercial proposal.
COMMERCIAL PROPOSAL
Monthly SEO Packages | PRICE | QTY | SUBTOTAL |
Basic Package - Recommended for Naspeling - Inclusive of: Ongoing Strategic Account Management & 20 Hours of Technical SEO per Month - Ideal for small corporate website | AED 5,800 Per Month | 12 | |
Professional Package - Inclusive of: Ongoing Strategic Account Management & 40 Hours of Technical SEO per Month - Ideal for small to medium scale business | AED 10,800 Per Month | 12 | - |
Enterprise Package - Inclusive of: Ongoing Strategic Account Management & 65 Hours of Technical SEO per Month - Ideal for international businesses & large scale websites | AED 18,000 Per Month | 12 | - |
| TOTAL | AED 5,800 | |
Optional - Add ons | PRICE | QTY | SUBTOTAL |
New Content Creation / Per Blog or Article - Professionally researched and written English blog or PR Articles | AED 500 Per Piece | 1 | - |
Digital PR Submission Budget - To be confirmed - Budget will be dependent on the selected pr submission websites per month. We will target high domain authority (DA) sites to have the highest impact to our DA. - Investment paid directly to 3rd party PR Submissions website | TBC | - | - |
Developer Assistance
| AED 6,000 Per Month | | |
TERMS AND CONDITIONS
SEO T&Cs:
- Payment terms:
- Monthly in advance
- Contract term:
- 12 months duration with a 30 day termination notice applies
Payment options:
THANK YOU