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• SIDE BUSINESS
• WE PROVIDE RETURN GIFT PACKAGE OF DRY FRUITS AND SWEETS.
• PREMIUM PACKET AND STUFFINGS
• INDIRECT GOODS PROVIDER
• MINIMUM ORDER : 100 BOXES

PROJECT SUMMARY

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Business overview

• NAME : Try Dry�TAG LINE : MEMORIES LAST FOREVER
• COLLABORATION : PARTY HUBS, EVENT MANAGERS, SOCIAL MEDIA INFLUENCERS
• TARGET LOCATION : GHAZIABAD AND DELHI NCR
• PRODUCT : DRY FRUITS FROM THE BEST PRODUCING STATES

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1.MARRIAGES

4.OCCASSIONS

WHERE TO GIVE :-

2. EVENTS

3. BIRTHDAY PARTIES

04 Where to Implement?

1. Capital
2. Packaging
3. Limited Startup Risk

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• Transportation cost
• Less flexibility
• Competitors can offer similar products

• INCREASE IN SALES
• AFFILIATE RELATIONS WITHBRELATED VENDORS
• EXPANSIONS OF BUSINESS

• NEW ENTRANCE
• CHANGE IN REGULATIONS
• INCREASE IN PRICE INPUTS CAN CAUSE UPWARD PRICING

USP

• Packaging
• Dry fruits from across the country

ABOUT

PORTER’S FIVE FORCES MODAL

• Number and size of suppliers
• Uniqueness of each supplier's product
• Focal company's ability to substitute

• If firms have only a small number of buyers (oligopsony) the buyers may be able to negotiate a better price.��- Low switching costs allow buyers to move to another industry's products.��• Information assymetries

Threats of New Entrance

• Number of substitute available
• Switching cost
• Relative price performance of substitute
• Buyer prospensity of substitue

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Threats of Substitue Products

Bootstrapping/ Self Financing

Friends and Family

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Business Plan/ Pitching Events

We are planning to invest 2 lakhs as capital through:-

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Dry Fruits Cost ( 20 kg of all 6 types dry fruits)

• Food License ( Annual Renewal @ 3000 )

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• GST No. ( No Cost for GST registration in India)

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• Transportation charges

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5,000-6,000 appx.

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Consultancy fees to Brokers (Can vary, estimated

@ 4* 3000 = 12000)

Rent charges for storage

( 10,000*3months = 30000)

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Cost of Box

( 35 per box,

For initial 2 orders estimated 35*100

@ 3500 )

Total Estimated Cost

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Rs. 1,25,500

Average Cost of One Box

• The average cost of Almonds, Pistachios & Walnuts= 0.75 × 60g × 3 = 135
• The average cost of Dried Apricot = 0.6 × 60g = 36
• The avergae cost of Dried Dates= 0.3 × 60 = 18
• The average cost of Cashew Nut= 0.7 × 60 = 42
• The average cost of all expenses other than cost of box = 100 apx.
• Cost of a box = 35 TOTAL= 360 Per box

Initial Balance sheet

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SEGMENTED - MITHAI BX, DINNER SET, DRY FRUIT BOX

TARGETING - WE HAVE TARGETED THE WEDDINGS ND EVENTS BCZ AS A RETURN GIFT AFTER THAT WE DECIDED TO TAKE DRY FRUIT BOX.

POSITIONING - WE HAVE CREATED THE IMAGE IN THE MIND OF CUSTUMER AFTER KN OF THE PRODUCT

MARKETING

MIX

It has 4 P's of Marketing.

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1. Product

2. Price

3. Place

4. Promotion

Core concept:India is full of rituals and giving return gifts is a sense of rituals or respect to others and we are the one who are going to help Indians in this concern.

Actual product:WE are going to provide premium packaging boxes of DRYFRUITS from DIFFERENT producing STATES.

11. Product mix

12. Price mix

Cost of Box with GST - 403.2

So normal price of box will 650/ Box + Delivery charge

100 Box - Then we will give 8% discount on total amount and free delivery ..

That will be - 59800

150 box - Then we will give 12% discount on total amount and free delivery with 1 wall watch.

That will be - 85800

200 box - Then we will give 15% discount on the total amount, free delivery + dinner set..

That will be - 110500.

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PROMOTION STRATEGY

• Through fan pages
• Through media influencer
• Youtube channel
• Pages on instagram and other app
• Boards and pample
• Create engaging content
• Through adds in newspaper

Place Mix

As far as transportation of these nuts from all 4 states is concerned we would go for a passenger train in case of each state because of the reason that in our research we have found out that perishable items of that size are meant to be transported viz passenger train. Although, There are 2 options even if we want to use train but the other one which is to transport via Goods trains but as nature of our products allow us to go for a passenger train we would have to pay the transportation charges accordingly.

So, the transportation charges of any products depends on these aspects:

1.Size and Weight of the product

2.Distance to be covered,

Now if consider these aspects and the charges accordingly and keeping in mind the charges of a passenger train provided by some of the websites such irctchelp.com we have predicted a cost of around 5000-6000.

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• Inventory shortage

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• Transportation delay

• Low quality

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• Order cancelled by the customer

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15. Future projections

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- Launch as brand

- Expand

- Establish office and farm

- Stock up