Amoeba Card Sorting
Presentation
UXUI 1376 Information Architecture
Shannon Moore
3/23/2026
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Contents
Agenda
Participants
Card Sorting Process
Key Findings
Conclusions
Overview
Participants
Total Participants: 7
Age Range: 18-60 years old
Music experience level: new to Amoeba but familiar with music/movie style content.
Where are the different Amoeba locations?
Where would I find vinyl records?
Where are the music new releases?
How do I find the labels?
How do I purchase an Amoeba t-shirt?
Where's the artist catalog?
How to inquire for an event?
Where would I find vinyl care accessories?
Where can I find VHS tapes?
What are staff recommendations for music?
How do I purchase an Amoeba Gift Certificate?
Important questions about the site:
Business Goals
Improve product discovery
Improve Store Info & Community Engagement
Help users easily find merchandise and products
Make store details and events easier to access
The Exercise
A brief synopsis about the results of the project.
Key performance indicators
Clear (Intuitive categories):
Merch, Music, Movies, Events
Confusing (Confusing categories): Services, main page, news, contact, about etc.
Card Sorting user 2 recording
Card Sorting user 1 recording: