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Weaving success for 2.4x Growth in Revenue

Implementations

02

Objective

01

Achievements

03

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About the brand

Libas.in is a leading Women’s Ethnic Wear brand offering high-quality clothing catering to women who desire fashionable and traditional attire.

Myntra

House of Indya

Biba

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Client Asks

Boost Organic Transactions by 302%

Boost Organic Revenue by 245%

Boost the Overall Organic Sessions by 165%

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Challenges

Duplicate Content Issues

Our ranking performance was being affected due to Content Duplication of the main page on the filtered and paginated pages.

Focus on major selling category

The two major categories for Libas were Suits and Kurtas, for which we were facing a strong competition and had to beat them with strong SEO tactics.

Address the Competitor Gap

Additionally, Libas.in faced a considerable gap between their website pages and the pages of their competitors, making it crucial to address this disparity to improve their search engine rankings.

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Implementations

Tailored On-Page SEO

Outer Bounds Approach

Decoding Technicalities

  • Page Gap Analysis
  • Creating New Pages to target relevant keywords
  • H1 Changes
  • Enhancing Meta Tags
  • High-quality content for Above-the-fold and Below-the-fold
  • Effective Internal Linking across the Collections, Products and Blogs.
  • Using Q&A forums
  • Identifying domains for backlink activities
  • Identifying target keywords and potential bloggers
  • Implemented FAQ Schema on the Collections and Blogs.
  • Resolving Duplicate Content Issues present on the website.
  • Optimizing Product Pages with Ratings and reviews
  • Incorporated a Mega Menu/Drop-Down Menu into the Top navigation to enhance UI/UX and establish internal links.

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Implementations

With the advent of the AI Era, we used Chatgpt and BARD to optimize:�

  • Meta Titles & Descriptions
  • Off-page Optimization
  • Keyword Research
  • Generating Schemas
  • Industry Trends

Using AI to streamline the SEO process

Meta Tags in the AI Era: Enhancing Visibility through Innovation

Smart Schemas: AI-Fueled Schema Generation

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Implementations

Unleashing AI for Keyword Insights

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Implementations

Page Creation for Specific Categories: Suits & Kurtas

Growth Trajectory for Kurta-Specific Pages

Growth Trajectory for Suit/Set-Specific Pages

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Implementations

Transitioning to a Top Navigation Drop-Down Menu in early 2022 proved instrumental for SEO.

This alteration not only streamlined user experience but also optimized site crawlability and internal linking, resulting in improved search engine indexing and heightened search rankings.

Top Navigation Implementation

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Implementations

Holistic On-Page Strategy

H1 recommendations

Above the Fold

Revamping the H1 for Collections was a calculated step that yielded notable SEO advantages. This optimization not only aligned the content better with search intent but also enriched the page's keyword relevance.

Price Table

Below the Fold

Incorporating a Dynamic Price Table below the fold was a strategic move that improved user experience and SEO. It allowed quick access to pricing info without disrupting content engagement. As it was dynamic, it also helped to keep the page updated.

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Achievements

Campaign Duration: January 2023 vs. December 2023

245%

Revenue

Revenue underwent spectacular growth, skyrocketing by 245%

302%

Transactions

Witnessed a remarkable growth in Transactions by 302.85%

165%

Organic Sessions

Organic Sessions witnessed a remarkable upswing, soaring by an impressive 165%

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Our Achievements

Organic Sessions as compared to Jan 2023

245.53%

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Our Achievements

Organic Sessions as compared to Jan 2023

302.85%

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Our Achievements

Organic Sessions as compared to Jan 2023

165.52%

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THANK YOU