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SME

BUNDLE

AD PACKAGES

[Article, Video, Online Banner, Social Media Postings]

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CONTENT

1.0 Branded Article

Malaysiakini Branded Content (Desktop & Mobile: EN/BM/CN)

2.0 Branded Video

Voxpop, Media Interview, Media Reporting, Event Coverage etc (EN/BM/CN)

3.0 Online Banner

Malaysiakini Desktop & Mobile Sites (EN/BM/CN)

4.0 Social Media Posting

Malaysiakini Facebook, X & Instagram (EN/BM/CN)

5.0 SME Ad Packages

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Examples of Article (Topic Reporting / Media Interview / Event Reporting) (Article’s is mutually owned with client)

1.1 Branded Article Write-up

MCMC

LHDN

KWSP

MOF

IWK

TNB

Mah Sing

MyDin

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Desktop

Branded Content

1.2 Branded Article Publication

Malaysiakini (Desktop & Mobile) Homepage Announcement / Branded Content (EN/BM/CN)

Services included: Article write-up, article page design, article hosting on Malaysiakini

Mobile

Branded Content

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2.0 Branded Video Production & Circulation

Video Format: Voxpop, Media Interview, Media Reporting, Event Coverage, Animation, Mini Documentary

Video Length: 1-3 min (Any language) (Services included: Script writing, shooting/recording, post-editing) (Video’s is mutually owned with client)

Urusan dengan LHDNM kini di hujung jari anda!

HASIL

Educational/Animation

RC RESIDENCES

Voxpop

Inisiatif Kelestarian Mabul demi kehidupan & alam semulajadi Pulau Mabul

BANK ISLAM

Travelogue

Sejauh Manakah Keberkesanan Bajet 2022

MOF

Voxpop

How will GE15 affect our younger generation's decision?

MCDONALD

Event Coverage

McDonald's Batu Kawan Drive-Thru Restaurant Grand Opening

IWK, Wira yang tak didendang

INDAH WATER KONSORTIUM

Mini Documentary

MPN

Media Reporting

MPN Syorkan 10 Saranan Untuk Segera Memulihkan Negara

PMO

Media Interview

Banjir Lumpur : Pembayaran inisiatif Kerajaan dibayar segera untuk proses pembersihan banjir

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3.0 Online Banner

Malaysiakini (Desktop) Billboard or/and (Mobile) Medium Rectangle (EN/BM/CN)

(Desktop) Homepage Billboard

(Mobile)

Homepage / Insidepage

Medium Rectangle

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4.0 Social Media Posting

SocMed Pages : Malaysiakini Facebook (EN,BM,CN), X (EN,BM), Instagram (EN,CN), LinkedIn (EN), TikTok (EN,BM)

Services included: Article/Video/Images with description message, URL, #hashtag, handshake/tag with client’s pages,

Boosting to target audience is available.

X (EN/BM)

Facebook (EN/BM/CN)

Instagram (EN/CN)

LinkedIn (EN)

Tik Tik posting (EN, BM)

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Malaysiakini & KiniTV: SME Ad Packages 2025

No.	Ad Item	Option 1	Option 2	Option 3
1. Branded Article	Branded Article (Article’s copyright is mutually owned) Length: ~1,000 words (Language: EN/BM/CN) Article Publication: Malaysiakini (D+M) Homepage Branded Content #1 (50% SOV) Malaysiakini (EN/BM/CN) Facebook, X, Instagram, LinkedIn	1 Article Write-up Est. > 5,000 Reads 1 Week 5 Posts	1 Article Write-up Est. >5,000 Reads 1 Week 5 Posts	2 Articles Write-ups Est. >10,000 Reads 2 Weeks (1 week/article) 10 Posts (5 posts/article)
2. Branded Video	Branded Video (Video’s copyright is mutually owned) Length: 2 min (Full Video), < 90 Sec (Short Reel) Video Publicatio: Malaysiakini (EN/BM/CN) Facebook, X, TikTok KiniTV (EN/BM/CN) Facebook, Youtube	N/A	1 Video x 2 Clips (Full Video & Short Reel) Est. >100,000 Views 10 Posts (5 posts/short reel) (5 posts/full vIdeo)	2 Videos x 2 Clips (Full Video & Short Reel) Est. >200,000 Views 20 Posts (5 posts/short reel) (5 posts/full vIdeo)
3. Online Banner	Ad Units: Malaysiakini (EN/BM/CN) (Desktop & Mobile) Homepage Billboard, Insidepage Medium Rectangle	N/A	500,000 impressions (any site/s) (~2 weeks)	1,000,000 impressions (any site/s) (~4 weeks)
4. Social Media Post	SocMed Pages: Malaysiakini / KiniTV (EN/BM/CN) Facebook, Instagram, X, Youtube, TikTok Posting Format: Article/Video/Images with message, URL, #hashtag, Handshake/tag with client’s pages, boost tbc *Posting content is provided by client, or produced by Kini.	5 Posts (any page/s)	5 Posts (any page/s) Est. >50,000 Reach	10 Posts (any page/s) Est. >100,000 Reach
Discounted Package Cost (Total Worth) (Discounted %)		RM 20,000 (RM 37,000) (-46%)	RM 45,000 (RM 107,000) (-58%)	RM 80,000 (RM 214,000) (-63%)