Comms strategy
Enter company name
Enter your logo here
Contents
Background
Background info - Insert the project’s overall objectives and vision. Establish what this strategy is for
Strategy period: <Month, year> to <month year>
Overall company priorities
Budget: £00,000
Enter a rough outline of how much you aim to spend� for each quarter
Comms objectives
Enter objective
Enter details to keep it SMART
Enter objective
Enter details to keep it SMART
Enter objective
Enter details to keep it SMART
Enter objective
Enter details to keep it SMART
Audience mapping
Brainstorm who your audience his here and then add audience personas in the next slide
Influence
Interest
Keep satisfied
Manage closely
Minimal effort
Keep informed
Audience personas
For information on how to create audience personas, visit the blog below:
Title
Info about background and lifestyle
Challenges:
Solutions from dvkjxnjlxb
Title
Info about background and lifestyle
Challenges:
Solutions from dvkjxnjlxb
Title
Info about background and lifestyle
Challenges:
Solutions from dvkjxnjlxb
PEST analysis
Crisis management
Political
Technological
Economic
Social
In the unlikely event that a crisis emerges (in relation to our output), central communications should be contacted in the first instant via the email address below.
They will be provided with all relevant details of stakeholders and incidents to help them prepare for potential press scrutiny. Contact with the media will not be handled internally within the <insert name> team.
For transparency, the following press officers and senior staff will be informed
Regular messages
The following content will be paraphrased via frequent communications to the audience segments highlighted below.
“fkldbndfklbnfdklbn”
Target audiences:
“fvndflbnfdklbn”
Target audiences:
“lkdfnkldfbndf”
Target audiences:
“dsb jsd bvsldnvlk”
Target audiences:
Style / tone
Where possible, images will be utilised in digital content to resonate with audiences. This approach will help to make messages visually appealing, capture attention, evoke emotion and create a lasting impact. Info graphics and stock photos will be used to assist readers with visualising data.
Ideally, the human element will be featured to help stakeholders identify with content. However, it is acknowledged that this may not always be possible due to budgetary constraints and dependency on free stock sites.
Brand guidelines
<company name> brand guidelines will be adhered to in all messaging. For more information, research how to build a Brand Personality.
Images
Accessibility
Best practice will be applied to written communications ensure that content is accessible for individuals with visual impairments
Style / tone (continued)
To resonate with each audience segment, content will adopt the following style highlighted below. If our team / messaging was a person, it would be described as follows:
Who we are
Who we are not
We are <word>, <word>, <word> and <word>
For advice on how to establish your tone, visit the blog below:
Available channels
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Example
Example
Example
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Plan of action
This slide will detail exactly what we are doing and the frequency
| July | August | September | October | November | December |
Example campaign | Big event | | | | | |
Example campaign | | Blog for end of summer | | | | |
Example campaign | | | Early autumn blog | | | |
Example campaign | | | | Press release | | |
Example campaign | | | | | Video project | |
Example campaign | | | | | | Christmas event |
| | | | | | |
Measurements for success
Enter your metrics on this page
Metric
Enter information
Metric
Enter information
Metric
Enter information
Metric
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Metric
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Need any further help?
This strategy was created by Martyn Hayes, an experienced Comms professional. If you’d like some further assistance, get in touch via the website below:
www.martyn.hayes.co.uk