MOURNING LOST POTENTIAL

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Music programs are being cut, especially in schools serving Black, immigrant, and low-income students.

Create a campaign, anchored in a buzzworthy stunt, to spark awareness and conversation about the educational and cultural importance of preserving music programs in public schools.

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When you cut music programs in schools, you cut opportunities for kids to become future musicians—rendering their potential dead in the ground.

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Grammy attendees will receive an invitation to mourn lost potential of kids stripped of music education. Clothed in their finest funeral garb, these grieving celebs and attendees will attract national media coverage.

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Past and present musicians will come together to mourn the future musicians we have lost. On the morning of the Grammys, statues of musical figures across the United States will be dressed to mourn lost potential.

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Beethoven �📍 Central Park

Duke Ellington �📍 Central Park

P!nk�📍 FiDi

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That morning, empty busker stations will appear in major cities across the United States.

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In the same cities, tour posters will be plastered across empty walls. The catch? These artists don’t exist.

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A 30 sec spot will air directly after the In Memoriam segment of The Grammys, and will be simultaneously projected onto the walls of the biggest music cities in America: New York City, Los Angeles, and Nashville.

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