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Women In Ad Tech

Virtual Networking Session

Women In Ad Tech

August 8, 2024

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Welcome! Women In Ad Tech: Virtual Networking Series

Women In Ad Tech

Welcome!! Please

share your contact info & add each other on LinkedIn

Lindsey Levich to Everyone 1:30 pm

Welcome ladies!

https://www.linkedin.com/in/lindseylevich/

lindsey.levich@bounteous.com

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Agenda

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Housekeeping
From Ads to Riches

Presented by Lindsey Levich�& the Financially Savvy Moms

Breakout Sessions / Q&A
Closing

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Housekeeping

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1 hour

Please contribute anytime!

Feedback is welcomed!

…you get out what you put in…

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Today’s Session Will Be Recorded!

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From Ads to Riches

Presented by Lindsey Levich

& Jerene Yang

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Who We Are

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Financially Savvy Moms came together at Google as a group of women who love finance and to help others with financial literacy.

We are not licensed professionals and it’s important that you do your own research.

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Women & Finance

94% of women believe they’ll be personally responsible for their finances at some point in their lives

In fact, 70% of widows leave their husband’s financial planner within a year of death
Nearly half of women defer to their spouse for money decisions, even though 40-50% of marriages end in divorce

In a BofA study, only 48% of women feel confident in their finances and only 28% feel empowered to take action
Women are ok with paying bills and budgeting, but not with building wealth, managing investments and building a diverse portfolio
The reasons women don’t invest are: not having enough savings, not having the knowledge and thinking investing is too risky
The top financial regret for women is not saving and investing sooner
In another study, 65% of financial articles aimed at women told them to stop spending. Articles aimed at men encouraged investing and spending to increase their power.
The average woman keeps 70 cents of every dollar in cash instead of investing

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The Mom Tax

Mothers, on average, are paid 74 cents for every dollar paid to fathers�
Women’s pay compared to men’s drops most sharply around the ages 35-44, whereas men reach their peak earnings at 55�
This coincides with the time women are likely to have a child under 18 at home�
Single-parent, female-headed families have the lowest homeownership rate�
Women put “caring for their family” as their number one priority, whereas men put it second to last

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The financial industry was not �built with women in mind.

�It’s time to flip the script…

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Where to Start: Assets vs. Debts

Assets

Cash
Savings Accounts
Checking Accounts
401Ks/IRAs
Investments
Physical Goods
Home Equity

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Debts

Credit Card Purchases
Bills (including medical)
Mortgage
Car Loans
Personal Loans
Student Loans
Taxes*

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What to Do with Assets & Debt

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Assets

Grow Assets
Passive Growth (Investments) + Active Growth (Working)

Debts

Decrease debt (but not all debt is bad!)
Lower debt on high interest debts first
Negotiate debts if possible

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Debt Best Practices

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Know your rates! Know the rate for every debt you have.
Know which debts incur late fees and what they are.
Pay down debts that have rates higher than you can invest.�

Ex. Mortgage rate = 3%, High Yield Savings Account = 4% (don’t pay down)
Ex. Credit card rate = 10%, HYSA = 4% (pay down)

Don’t miss payments - this will negatively affect your credit score and increase rates for everything + there are late fees.
Consolidate debt if it makes sense
Look for 0% APR offers, but be very aware of when they end

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The Cost of Paying the Minimum

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Have Money? Good, put it to work!

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Some Investment types

Type	Liquidity	Risk	Return
Cash	Highest	Low (could be stolen)	Negative due to inflation
Checking Account	Highest	Lowest (FDIC amounts)	Negative due to inflation - some pay minimal interest (<.1%)
Savings Account	High	Lowest (FDIC amounts)	Negative due to inflation
High Yield Savings Account	High	Lowest (FDIC amounts)	Currently around 4%
Bonds	Low	Low	Currently around 5%
Certificate of Deposit (CD)	Medium depending on terms	Low (rates could increase while locked in)	Currently around 5%
Health Savings Account	Low/High	Low/Depends	Depends on if you invest
401K/IRA/Roth IRA	Low	Low/Medium	~8%, but will vary
Stock Market (Basic)	Medium	High*	High* (but could be negative). ~7%
Insurance/Annuities	Low	Medium	High
Crypto	High	High	High* (but could be negative)
Real Estate	Low	Medium	Medium (but could be negative)
Specialty (Luxury goods, collector items, commodities)	Medium	High	High (but could be negative)

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Why Investing Early is Key

(but you’re never too old to start!)

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All about 401Ks/Roth IRAs

IRA = Individual Retirement Account

Types include: 401K/403B, Roth, Traditional, SEP (simplified employee pension)

Main differences include eligibility, how it’s taxed, how much you can contribute and how to take out.

If you have a spouse, they might have different

eligibility than you.

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All about 401Ks/Roth IRAs

IRA = Individual Retirement Account

Types include: 401K/403B, Roth, Traditional, SEP (simplified employee pension)

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Employer Match

If your employer matches your 401K/403B investments, this is free money!

Some companies require vesting for the contribution, but others make it available right away.

Employers *can* contribute as much as $46K for employees under the age of 50, but most contribute 1-3%

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Health Savings Accounts are your friend

HSAs are typically provided when you have a High Deductible Plan for health insurance.

Employers often seed the account with *free* money.

HSAs are TRIPLE tax advantaged!

Tax deductible going in
No tax to take out to pay for medical
No tax on capital gains if you invest the money

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HSAs continued

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HSAs do limit the amount you can put in each year

($4,150 individual/$8,300 married)�

You can choose to spend the money on current health expenses, or instead use as an investment for future medical costs�
More flexible than FSAs, which require to be spent the same year

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529’s

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A 529 is an education savings plan. This differs from prepaid tuition plans.

529s are sponsored by states. You do not need to live or attend school in the state where your 529 lives and some offer better benefits.

Most offer state income tax benefits (over 30 states offer this).

529s are NOT only for college. They can be used for any higher education like trade schools, apprenticeship, etc.

Eligible expenses are vast, including tuition, room and board, school supplies (including computers), and more

Any money used for eligible expenses is not taxed on the federal and/or state level

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The Stock Market - 100 Years

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The Stock Market - Last 30 Days

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The Stock Market

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Investing in stocks is one of the best vehicles for a strong return on investment�
Invest for your age. If you’re younger, you have more room for risk.�
You don’t need to be perfect! It’s ok to make a mistake.�
Don’t be afraid of advanced investing strategies - there are simple ways to invest in the stock market.

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How to Trade

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Managed via a broker
Self-Service via a broker, website or app
Some common trading platforms:

E*TRADE
Fidelity
Charles Schwab
Robinhood
SoFi
eToro
Merrill Edge

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Types of Stocks (high level)

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Individual stocks - shares in individual companies
Mutual Funds - Group of stocks, bonds or other investments that are often actively managed
EFTs - Group of stocks, bonds or other investments that are typically passively managed based on market indexes or specific sectors (e.g. green living, robotic, AI, etc.)
Bonds - share in individual bonds. Bonds recognize debt whereas stocks are equity

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More About Stocks

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Some stocks pay a dividend per share. Note: you are taxed on any dividend that isn’t re-invested. Capital gain tax, which are gains of stocks 1+ year or more old, are only charged at the time of sale.�
Every broker/site charges differently. Know how much management fees are, costs per trade, etc.

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Always review your finances!

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Banks are around to make money! Always check your finances for any extra fees by banks.�
Stay on top of your investments - for example, if a CD is ending, have a plan for what to do with the money next�
Taxes are no fun, but the more you pay in taxes, the more you made! Try to minimize taxes as much as possible so more money goes into your pocket.

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Questions?

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Ways to get involved

Network
Connect on LinkedIn
Participate
Join ATG Slack Community!
Volunteer

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What to Expect

Second Thursday of the month from 1:30 - 2:30 PM ET

Message us if�you are interested in presenting in September!

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Thank You!

Women In Ad Tech