Exhibition Critique Assignment
Bhawika Mishra
Exhibition’s client, content, target audience(s)
Client: Ministry of Culture (Taiwan) and Taipei Cultural Center in New York.
Content: The exhibition Measure Your Existence questions and expands the Buddhist concept of impermanence through artworks by six contemporary artists who explore duration, survival, memory, fate, history, loss, disappearance, and reappearance. The fleeting, impermanent here and now—in all its destruction, regeneration, and intense immediacy—is the ultimate reality.
Drawing on a diverse range of sources and perspectives—from contemporary art to scientific theories to Buddhist philosophies—the Rubin will explore the freedom and ease that comes from letting go of expectations and consciously living in the present.
Target Audience: Families, Adults., Teens, K-12 Educators, University Faculty & Students
About the Museum
CORE VALUES�ACCESS : Visitors are at our core. We share with all communities our collection and broadly conceived exhibitions as a catalyst for dialogues about art and culture.
ENGAGEMENT : We believe in taking an open and active approach to engaging learners at all levels and helping them to understand our world. We do this by encouraging deep connections and transformational experiences in a welcoming, enjoyable, and beautiful environment.
CREATIVITY : We encourage creativity, innovation, and risk-taking, as well as excellence, transparency, and collegiality in all that we do.
SCHOLARSHIP : As stewards of an increasingly significant collection of art from Himalayan regions, we are dedicated to its preservation, display, and study and to advance this field of art and cultural understanding.
MISSION
The Rubin Museum of Art is a dynamic environment that stimulates learning, promotes understanding, and inspires personal connections to the ideas, cultures, and art of Himalayan regions.
BIG IDEA IMPERMANENCE
“Impermanence does not necessarily lead to suffering. What makes us suffer is wanting things to be permanent when they are not.” —Thich Nhat Hanh
Measure Your Existence
Measure Your Existence has officially opened at the Rubin Museum featuring six contemporary artists addressing the fleeting nature of existence through performance, installation, film, sculpture, and photography. Each artist questions and expands the Buddhist concept of impermanence through artworks that explore duration, survival, memory, fate, history, loss, disappearance, and reappearance.
Guest curator Christine Starkman runs through the artworks in the show and their themes as related to impermanence, interaction, and the passing of time.
Felix Gonzalez-Torres’s “Untitled” (Placebo) (1991)
Tehching Hsieh’s “One Year Performance” (1980–81)
Lee Mingwei’s “The Letter Writing Project” (1998)
Taryn Simon’s “A Living Man Declared Dead and Other Chapters I–IVIII” (2008–11)
Shilpa Gupta’s “1:14:19 / 1188.5 Miles of Fenced Border
Meiro Koizumi’s “My Voice Would Reach You” (2009)
Visitor Experience/ Audience Engagement
The online exhibit is maximised by integrating different media in the website. It is integrated with various other social media platform like the Facebook, Twitter, Instagram , Issue, IGTV to keep the visitors informed at every platform and be more approachable.
Visitors participate, and intimately experience works of art through audio tours, videos, live stream and lot of other resources. The exhibition creates ephemeral moments of reflection and meaning, inspiring personal recollection and reminiscence.
Emotive/affective intentions
Exploration
Seeking
Learning/ Engaging
Reflecting
Sharing
Reminiscence
Visitor Experience/ Audience Engagement
Extended Experience
PROGRAM SERIES
The Rubin Museum of Art’s annual Brainwave series explores the connections between the Buddhist idea of impermanence, or that everything changes, and cutting-edge research in neuroplasticity. Brainwave program investigates how our minds shape our everyday experiences by combining the most compelling advancements in science with traditional Himalayan wisdom.
DESIGN ELEMENTS
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TYPE
Arial
Georgia
COLOR PALETTE
Online Shop
Social Media
DIGITAL RESOURCES
The rubin Museum of art produces many resources to foster a deeper experience with the art of the himalayas, available both in their galleries and online.
MEDIA CENTER: Rubin Experience, Exhibition Related, THe Rubin Daily Offering, Talks, Mindfulness Meditation Podcast, Audio Tours
DIGITAL RUBIN CARE PACKAGE
ART AND PRACTICES FOR NAVIGATING OUR WORLD
Learn to Harness your Emotion - Blog Posts Share Techniques for quieting the mind and managing anxiety
Control Your Breath- Meditations designed to focus the mind and control the breath
Exhibition Strength
Exhibition Weakness
Suggestions for Improvement
Thank You