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Chapter Lead Onboarding Deck

This is a presentation for the new Culture First Chapter Leads and used as template for existing chapter leads for their events

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🚨 Important Note to Chapter Leads

👋 Welcome to the Chapters Community!��You are welcome to use this deck for your chapter events. A few notes about doing so:

If you would like to do so, please make a copy and make the slides your own.
Don’t forget that it is required to state who we are and our principles at every gathering.
There are two templates in this deck you are welcome to choose from.
You’re welcome to add your chapter badge to the corner as well or even edit the template after you’ve made a copy. Here is the link to the chapter branding GDrive.
Lastly, we have added some speaker notes to the slides in case those are help for you as well especially around describing the principles and our history.

Reach out with any questions. Cheers to co-creating a better world of work!

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[Event Title] Culture First City Chapter Launch

[Your City]

[Location - Madison Square Garden]

[Date + Time with Timezone] - Wed April 1, 6:00PM (CDT)

First + Last Name�Speaker / Host

Presented by the Culture First Chapters

Supported by

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[Event Title] Culture First City Chapter Launch

[Your City]

[Location - Madison Square Garden]

[Date + Time with Timezone] - Wed April 1, 6:00PM (CDT)

Presented by Culture First Chapters

Supported by

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👋 Welcome to the Culture First Chapters Community!

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Today’s purpose

The purpose of the Chapter Lead onboarding session is to equip you with the knowledge, resources, and support you need to successfully organize and facilitate Culture First gatherings.

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Quick check-in

What’s your energy level today?

What are you hoping to get from being a chapter lead?

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Today’s agenda

Get to know each other

A Culture First Overview

The Role of Chapter Lead

Support and Resources

Event Planning + Community Building Basics

What’s next + Q&A

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Getting to know you

“If you really knew me, you would know that…”

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A Culture First

Overview

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“Our mission is to create a better world of work.

We’re doing that by amplifying the experience and the impact of over 100 million people at work.”

— Culture Amp’s mission

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**Notes to chapter leads:

Culture Amp is the market-leading employee experience platform.

With Culture Amp, employers make the best people decisions to improve employee engagement, performance and development. They get trusted data, tools and partnership to deliver impactful programs for everyone – all in one intuitive platform. Only Culture Amp has the industry-leading people science and technology to help companies drive business success and bring more humanity to work.

Culture Amp's mission is to create a better world of work with a vision to amplify the experience and impact of over 100 million people at work. We know we aren't going to be able to deliver on this mission with our technology alone which is why Culture Amp has invested in the Culture First Community. Similar to Tom's One-for-one model and Patagonia donating it's profits to global climate change research. Building inspiring experiences and purposeful connections with our community is how Culture Amp is going to authentically deliver on it's lofty mission.

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Our history started with a t-shirt

10 people

100k people

2010

2012

2015

2016

2017

2018

2020

2022

2019

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The Story of Community (talk track)

It started with a t-shirt

�2010

Culture Amp was founded
Our founders some folks that had t-shirts that said ‘data nerd’
We decided that we are ‘people geeks’ rather than ‘data nerds’ so we put it on a t-shirt as a way to identify and label ourselves
The shirt also included the likert scale which we use engagement surveys

2012

We got some Culture Amp customers together like the Chief People Officer from Reddit and our Chief People Scientists to start talking about how to create a better world of work

2015

We started to host gatherings for other ‘people geeks’ that we referred to at ‘geekups’ rather than ‘meetups’

2016

We launched our People Geek Slack community for anyone wanting to share ideas, resources, jobs, events, etc.
People were bringing their problems and burning questions to one another and we started crowdsourcing solutions
Why re-create the wheel when others have likely already done what you are looking to do or working on

2017

We took the show on the road and hosted Culture First on tour events

2018 and 2019

Culture Amp hosted 2x in person conferences with 1000s of people in attendance
People were feeling inspired and energized to keep the momentum going after the annual conference
On stage in 2019, Culture Amp CEO, Didier Elzinga, announced we would be launching a global chapters community - empowering volunteers to host events on our behalf to keep the conversations going with local members

2019

In late 2019, the chapters program launched with 4x pilot chapters (Vancouver, Melbourne, Kansas City, and Pittsburgh)
Hosted predominately in person events

2020

The pandemic struck the world and the need for community was stronger than ever
We continued the momentum by launching more chapters globally hosting predominantly virtual events
Supporting HR folks with unprecedented challenges and problems
The community sky rocketed!

2022

Culture Amp hired two full time community managers, one for the chapters community and one for the digital community
The community surpassed over 100k members globally
We won CMX’s Best Growth Marketing Community of the Year

The Culture First Community is now the largest HR community in the world. ��The Culture First Community is now written in case studies and books as an example of how to build a brand awareness and advocacy community at scale.

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Community definition

Community at Culture Amp is where global people leaders and change agents come together to be inspired by their peers, ideate and share best practices to create a better world of work.

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Formerly a conference and now a leaders forum

Where community happens

The Culture First Podcast, Blog, Geekly our Research

Intimate community-led groups

Culture First On Tour events, webinars and workshops

People Geek Slack and Social Media

Interacting with our community every day

Chapters

Digital

Thought-leadership

Regional

Our Campers

Culture First Global

Chapters

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What are the Culture First Chapters?

Volunteer-led local groups of people who share our mission of creating a better world of work
Chapter Leads are required to host at least one gathering (in person and virtually) per quarter
They discuss trending topics, their challenges, our CA research, and pushing the edge on conversations about the future of work
Our chapters are open to anyone aligned with our mission (eg., customers + prospects)

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“A group of people around the world united in the shared belief that a better world of work is possible.”�— Who we are

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Our 5 core principles

Foster belonging and acceptance

Put learning into action

Be willing to reflect and grow

Connection inside, business outside

Have the courage to be vulnerable

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**Notes to chapter leads:

This slide must be shared at every Culture First gathering. It’s a reminder of who we are and what we are all about it.
These 5 principles are at the core of who we are as a community. These will be the pillars that define how we operate while allowing the flexibility for each chapter to build a community designed for their audience while having a thread that holds all of us together.
These principles are how we do things. It’s the glue that holds us all together. You can think of this as our culture within the Culture First community.
We ask that our community members embody these principles at our gatherings.

Descriptions for each principles:

Foster belonging and acceptance

We create environments where diverse opinions, orientations, and perspectives are embraced and valued. We cultivate people’s wholeness and humanity. When faced with something we don’t understand, we are willing to engage with curiosity and let go of judgment.

We are all about creating environments where people feel seen, heard, valued and appreciated for just being themselves and for showing up.
Something that sounds easy is sometime hard and not clear - creating a space here then allows them to take this back to their organizations - modeling the behavior and change we want to see

Be willing to reflect and grow

We are willing to take an honest look at the things that can be improved in our workplaces and in our own leadership. We find ways to be mirrors for one another, and to challenge and support one another to develop ourselves and our organizations.

It starts with us being the change we want to see in the world
Growth mindset
Speak for yourself, share your truth, say I statements and stay open for others to do the same - then there’s a deeper truth we can get to
We all have our own perspective and if we can hear others were can get to a deeper truth

Have the courage to be vulnerable

We know that growth comes from sharing our authentic selves and experiences. Being vulnerable supports this by opening spaces for genuine connection. We create safe environments for people to explore deeper levels of vulnerability.

We’re all wearing masks, labels or belonging badges at work. If we are willing to own these identities and show more of the human underneath it all, it gives people permission to also be more of themselves creating more trust and psychological safety so we can do more of this work together.
The more we practice this the better we are
People going into orgs and changing the way we work is hard and even at the best it’s an uphill battle and takes vulnerability
Vulnerability is at the heart of courage

Put learning into action

Our goal is to create change in the world. For this to happen, we need to act on what we’re learning together about how to build better workplaces and cultures. We commit to bringing the knowledge, connections, and support we receive from our community back to our workplaces in order to transform the way the world works.

We don’t want information to just go in one ear and out the other. We hope that folks come to our gatherings are are willing to put their new learnings into action whether that is incorporated into the way that they live or the way that they work.
There’s lot of orgs that are to network and learn, but action is at the heart of everything we do
We are more than networking and learning
If we don’t take action, how will we ever get to change?

Connection inside, business outside

We realize and expect, that connections and business opportunities will come from this community. However, the goal of our community events is to foster connection, learning, and action – not transactional business opportunities. Let’s let this happen outside of our organized interactions.

We did a lot of research when building community and when we listened we heard that people like stuff like that this, but know it can quickly become transactional
I would be asking what’s in it for CA too - we are here to connect as humans and yes, business can come from this, but we want to protect this space for all of us - we can connect outside with business focus
CA is for profit
We want you to grow your businesses - but be able to come together and be relational first
This principles is probably what makes our community the most unique and special and it’s something we take very seriously.

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“To bring together people who are passionate about unlocking humanity at work through inspiring experiences and purposeful connections.”

— Community team vision

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Our chapters community by the numbers

Chapters

Volunteers

Cities

Members

Events / Year

100+

80+

20k

300+

150+

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Talking points for the skeptics

Community Size & Global Reach

"This community is big and keeps growing"

Purpose Over Product

"This community is about authentically delivering on a mission”

Open to All

"This community is open to everyone and not just Culture Amp customers or HR professionals"

Launchpad for Industry Leaders

"We're building the next generation of culture leaders."

Award Winning Community

"The community has been publicly recognized."

You may interact with folks who are resistant to our community. That’s totally understandable and normal. We’ve got your back on how to respond back. Check out the speaker notes section for more details.

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1. Community Size & Global Reach - "This community is big and keeps growing" “The Culture First Community is now made up of over **100k people and culture professionals globally including more than 20,000 local chapter members and 45,000 members in our digital People Geek Slack. It’s one of the largest and most active communities in the HR and workplace culture space.”

2. Purpose Over Product - "This community is about authentically delivering on a mission” “Totally get that some folks might be skeptical about the Culture Amp connection—but one of our core principles shared at every community event is: connection inside, business outside. What this means is no one, including Culture Amp is to actively pitch or sell to community members—we connect as humans first. This community is a brand awareness community and primarily exists to help Culture Amp deliver on our mission: to impact the lives of 100 million people at work."

3. Open to All – "This community is open to everyone and not just Culture Amp customers or HR professionals" “Culture belongs to everyone and not just HR. One of the things that makes this community truly unique is that it’s open to everyone—you don’t have to be a Culture Amp customer, and you don’t even need a traditional HR role or title. We have facilitators, coaches, DEI consultants, engineers-turned-people-leaders—you name it.”

4. Launchpad for Industry Leaders - "We're building the next generation of culture leaders." “Many of today’s most recognizable voices in workplace culture started in the Culture First Community. We’ve seen community members launch chapters, build confidence, host events, and go on to become speakers, founders, consultants, and published thought leaders. The annual Emerging Culture Creators lists (2024 + 2025) is one example of spotlighting some of these future leaders in this industry.”

5. Award Winning - "The community has been legit recognized." "The Culture First community has won CMX's Best Growth Marketing Community of the Year multiple times against some of the biggest global brands. CMX is the largest organization for community professionals and this award is based on how well a community builds brand affinity and advocacy without being salesy—and I think that says a lot.”

6. Navigating Local Skepticism “It’s completely valid that some local leaders in 'X' city are skeptical—especially in regions where American-led business culture is met with caution. But what makes the Culture First movement work in Europe and beyond is that it’s localized, peer-led, and built around trust. The local chapter leads, get to shape the content and what this looks like in every city. Culture Amp isn't prescriptive about. They are there to support you with mentorship, tools, and supplemental content.”

📊 Data Points to Drop In

100+ global chapters (25 countries, 86 cities)
1,000+ volunteer-led events have been hosted globally since 2019
Over 314 in-person and virtual chapter events hosted in 2024 alone
91% of chapter leads say they’d recommend becoming a lead

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We are an award-winning community

We are the only industry award-winning HR and employee experience global community compared to our competitors. This is one of our differentiators.

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The Role of a

Chapter Lead

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The position

This is a volunteer position with Culture Amp.
Chapter leads are are leaders, practitioners and change agents committed to creating a better world of work.
Chapter leads host in-person or virtual events with Culture Amp’s support on topics relating to workplace culture.
Chapter leads build their local chapter membership (with Culture Amp’s support).

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The 3 areas of growth and development

Workplace Culture Thought Leadership

Experience Design + Facilitation

Community Building

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The minimum asks 👍

State who we are and our principles at every community gathering

You and your community choose the topics to discuss, but this is the glue that holds us all together.�

Commit to a year and host 4 events per year (ideally one per quarter)

For new leads, host your first event within 60 days of onboarding.
Host event do using the workshops and quarterly budget.
We do monitor the activity of events. If a chapter is inactive for an extended period of time, we will reach out and consider having a call for a new co-lead. �

Leave the chapter better than when you found it and transition out in a Culture First way

This is a volunteer position and we don’t expect you to be a chapter lead forever, but you are a community member forever!
Communicate with us and support in finding a replacement

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What transitioning out looks like

Orlando chapter

Leads - Ali Goodin and Caroline Bennett
They hosted seven events together!
Both Ali and Caroline have had an influx in their workload and needed someone else to take over as the main co-lead.
They communicated this to their members and had interest from Alexa Cabel who was later onboarded
Ali posted an incredible update on LinkedIn about how she met Alexa through the chapter and has handed off the community for Alexa to drive. Here is the link to the post.

Great example of leaving the chapter better than when you found it and leaving it for someone else to keep the momentum going!

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Our partnership

Culture Amp Team Support

Community of Leads

Technology

Content & Workshops

Financial Support

Leverage our Network

Regional Point of Contact

Event Execution +Facilitation

Engaging Local Community

Source Local Influencers

Organize Support Team

Connection to Culture Amp

Have fun!

Culture Amp

Chapter lead

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Support and

Resources

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Your community managers

Jessie Jacob�Community Manager, Chapters

Kristen Piña Flores�Community Manager, People Geek Slack

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Start with the Wiki

This is the place to access anything and everything you may need.

Pro-Tips:

Bookmark the Wiki on your browser
Use the search bar to find answers�

Visit: https://sites.google.com/cultureamp.com/chapter-guide/home

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How to stay in the know

Culture First Slack (for chapter leads only)

This is how we predominantly stay in contact with one another
You can also ask your fellow chapter leads questions in the #leads-all channel
Here’s the link to join us there �

Culture First LinkedIn Group

We’ll share updates and announcements in this group
Here is the link �

The Chapter Brief

This dedicated newsletter is designed specifically for you, delivering valuable insights, updates, and resources. It serves as a catalyst for positive change, providing you with the knowledge and tools necessary to lead your chapters effectively.
Here’s the link �

Contact Jessie at any time

Here’s the link to her calendar

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How to get help

For Immediate Questions or Quick Help:�Use Slack � - use #urgent-admin-support� - use #leads-all to ask other chapter leads� - Tag @jessie �Reach out to a mentor � - tag a fellow lead �

Event Platform Assistance�Bevy Support � - create a support ticket or technical issues. � - Visit the Bevy help center � - For dashboard access, message Jessie.

Program or Process Questions:�Wiki: Access guides on:� - Policies and guidelines� - Event planning and promotion� - Reimbursement process ��

Broader Learning or Professional Development �Regional Calls� - Link to current cadence with links to join �Slack Updates�Annual Chapter Leads Event

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Financial support

Each Chapter gets $600 USD / quarter

Your chapter gets $300/quarter AND one workshop/quarter ($300 value).

You can forgo the workshop and have $600, but you must ask Jessie first.

Your money does not roll over from quarter to quarter. You either use it or you lose it.
You will pay for the expenses and then get reimbursed by filling out this form.
Examples for how to use your money -

happy hour
gift cards
book clubs
coffee
meeting supplies (pens, markers, whiteboards, etc.)
Card decks for facilitation

For finance or reimbursement issues, submit your questions to accounts@cultureamp.com

*If you have strategic questions about how to maximize your yearly budget, just ask Jessie

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Chapter Design Assets

We have graphics and assets for your chapter events on the wiki (i.e. zoom backgrounds, social media templates, slide decks, custom chapter tiles, pop up banners, belonging badges).

Link to assets

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Event Planning

Basics

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Link to Deck

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The 5 core components of our gatherings

The Welcome�+ Purpose

The Connection

The Work

The Close

The Action

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Facilitating your first event

We have some vetted workshops and event guides for you to use for your events. �

Workshops - Don’t stress about having to put together content and facilitate.

Here is the list of workshops available to you.

�

Event Guides - Don’t stress about coming up with content and facilitate one of these templates.

Here is the list available to you.
This also includes a guide for running your first event

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Community

Building Basics

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Link to Deck

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“Disconnection causes disease. Community is the cure.”

Jessie Jacob (LOL)

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Advice on Building A Community

Community Building Best Practices Deck �

Community is NOT like Field of Dreams.

If you build it, they may not come.
There are different stages of community and the early seed states need a lot of love and care to keep it alive

Define the 3 Ps for your community

People - Who is involved?
Purpose - What do they believe?
Participation - What do they do when they gather?

They come for the utility and stay for the unity

Answer, what’s in it for me? Why would they initially attend?

Plan for the year and involve your broader members

If you have content scheduled out in advance, your members know you’ll be around

Optimize for quality over quantity.

The success of our community is measured by engagement rather than overall number of community members.

This is YOUR chapter, so make it your own.

Give 51% and get 49%. If you are going to put in the work have this serve you too.

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Advice from fellow leads on getting started

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Advice from fellow leads on re-launching an existing chapter

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Strategies for building a thriving community

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Bevy 101

Bevy is our community platform for events and member management.�

All events must be published on Bevy

You can also promote your events on other platforms such as LinkedIn or event Meetup, but all registrants must go through Bevy.

Customize your chapters page (see NYC chapter page example)
Please check in all of your attendees

Download the Bevy organizer app on your phone

There are automated emails

You can turn them off or reschedule, but can’t edit them

You can co-host events with other chapters
You can have a partner or sponsor with your events

You can add their logo
We don’t share email addresses with whoever we co-host with
If they want to opt in to learn more about the partner, you can share that in the follow up email so they can opt into it, but mind our principle of ‘connection inside, business outside.’

Just because someone registers doesn’t make them a member just an event attendee

They need to ‘join’ the chapter

Your virtual chapter events can be hosted on Bevy virtual or any other platform (i.e. Zoom or Google Meet)

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Getting started on Bevy

On the Wiki, there is a series of short videos helping you to get started with Bevy.

It include everything you need to know from logging into the dashboard to cohosting an event.

Click here to get started

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Navigating the Bevy Dashboard

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Get Started on Bevy

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What’s Next

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What’s Next

You’ll get an email from me! Here are the next moves:

1️⃣ Sign Contract - I will be sending you a contract via DocuSign soon.

2️⃣ Join us in Slack + our LinkedIn group - Slack is our primary form of communication as a community

3️⃣ Sign up on Bevy - And start learning how to build an event

4️⃣ Join a Leads Check-in Call - Not mandatory, but we highly recommend you join at least once/month.

5️⃣ Get a Mentor - They’ll walk you through more details to help you host your first event

6️⃣ Check out the Wiki - This is where you will find all the information you need.

7️⃣ Ask for Help - Reach out in slack in the #leads-all channel or schedule time on Jessie’s calendar

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Upcoming Chapter Lead Event

This once-a-year virtual gathering is for all Culture First chapter leads—whether you're new, seasoned, or returning. Join us at this 2.5hr session to connect, celebrate and collaborate for a transformational 2025!

To ensure everyone can participate, the session will be hosted twice:

🌍 EMEA-Friendly Session A: February 26th 10am ET / 3pm BST / 7pm GST / 8:30pm IST

🌏 APAC-Friendly Session B: February 26th at 4pm PT / February 27th at 9am JST / 11am AEST / 1pm NZT

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Questions?

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Say Cheese! 😃

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Close

Let’s clap it out!

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Culture First

Community

New Chapter Lead Onboarding Deck

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Quick Check In

What’s your energy level today?

What are you leaving at the door?

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Agenda

Get to know one another

Community vision & strategy

Chapter details

4. What’s next

5. Questions & close

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Going deeper -

If you really knew me, you would know that…

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What is the Culture First Community?

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Community Definition

Community at Culture Amp is where global people leaders and change agents come together to be inspired by their peers, ideate and share best practices to create a better world of work.

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Flagship experiences

Where community happens

The Culture First Podcast, Blog, Geekly our Research

Intimate community-led groups

Geek Ups, webinars and workshops

People Geek Slack and Social Media

Interacting with our community every day

Culture First Global

Chapters

Digital

Thought-leadership

Regional

Our Campers

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Join over 20,000 global HR practitioners and thought leaders in our People Geek Slack community.

https://www.cultureamp.com/slack-channel-for-people-geeks

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“A group of people around the world united in the shared belief that a better world of work is possible.”

— Who we are

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“To bring together people who are passionate about unlocking humanity at work through inspiring experiences and purposeful connections.”

— Community team vision

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Our Goal:

“To bring together people who are passionate about unlocking humanity at work through inspiring experiences and purposeful connections.”

The thing is, here at Culture Amp we have this very audacious goal of reaching people 100 million people where they work.

That’s roughly 1% of the world's population

Which is where the work of Community comes in.

Jessie’s Notes -

Mixing what Didier said + our ambition

There’s an action component to everything we do

This is specifically tailored to the chapters

Setting out to try and change something

The core of who we are and community lives in all these different places and the vision is robust -

Ambition - largest community

Crux - believe a better world of work is possible

Action - do something to make this a reality

Define who you are and what you are all about

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“Create inspiring experiences to

amplify, educate and connect Culture First Activists.”

— Community team mission

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Our 5 core principles

Have the courage to be vulnerable

Foster belonging and acceptance

Put learning into action

Be willing to reflect and grow

Connection inside, business outside

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These 5 principles are at the core of who we are as a community. These will be the pillars that define how we operate while allowing the flexibility for each chapter to build a community designed for their audience while having a thread that holds all of us together.

One of the few things that we will ask our Leads to do, is to show these Principles at each of your Culture First gatherings.

Descriptions:

Foster belonging and acceptance

We create environments where diverse opinions, orientations, and perspectives are embraced and valued. We cultivate people’s wholeness and humanity. When faced with something we don’t understand, we are willing to engage with curiosity and let go of judgment.

Something that sounds easy is sometime hard and not clear - creating a space here then allows them to take this back to their organizatios - modeling the behvaior and change we want to see

Be willing to reflect and grow

We are willing to take an honest look at the things that can be improved in our workplaces and in our own leadership. We find ways to be mirrors for one another, and to challenge and support one another to develop ourselves and our organizations.

Growth mindset
Speak for yourself, share your truth, say I statements and stay open for others to do the same - then there’s a deeper truth we can get to
We all have our own perspective and if we can hear others wer acn get to a deeper truth

Have the courage to be vulnerable

We know that growth comes from sharing our authentic selves and experiences. Being vulnerable supports this by opening spaces for genuine connection. We create safe environments for people to explore deeper levels of vulnerability.

The more we practice this the better we are
People going into orgs and changing the way we work is hard and even at the best its’s an upbill battle and takes vulnerability
Vulnerability is at the heart of courage

Put learning into action

Our goal is to create change in the world. For this to happen, we need to act on what we’re learning together about how to build better workplaces and cultures. We commit to bringing the knowledge, connections, and support we receive from our community back to our workplaces in order to transform the way the world works.

There’s lot of orgs that are to network and learn, but action is at the heart of everything we do
We are more than networking and learning
If we don;t take action, how will we ever get to change?

Connection inside, business outside

We realize and expect, that connections and business opportunities will come from this community. However, the goal of our community events is to foster connection, learning, and action – not transactional business opportunities. Let’s let this happen outside of our organized interactions.

We did a lot of research when building community and when we listened we heard that people like stuff like that this, but know it can quickly become transactional
I would be asking what’s in it for CA too - we are here to connect as humans and yes, business can come from this, but we want to protect this space for all of us - we can connect outside with business focus
CA is for profit
We want you to grow your businesses - but be able to come together and be relational first

Jessie’s Notes -

How we do things

How we go about building the largest community

We can’t prescribe and instead have a values et that is global and let others build their values
With these valeus we can manage through everything

We ask everyone to share these - if we allowed everyone to do what they wanted we wouldn’t have consistency - this is the glue

When we wanted to do this globally we didn’t want to tell the what tod ot

One of the few asks is we ask them to share these principles - no matter where we go, this i what connects us all

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Our 5 core principles (explained)

Have the courage to be vulnerable�Vulnerability is at the heart of courage. We create safe environments for people to explore deeper levels of vulnerability. Changing the way we work is hard and takes vulnerability.

Foster belonging and acceptance�We create environments where diverse opinions, orientations, and perspectives are embraced and valued. We cultivate people’s wholeness and humanity.

Put learning into action�Our goal is to create change in the world. For this to happen, we need to act on what we’re learning together about how to build better workplaces and cultures.

Be willing to reflect and grow�We take an honest look at the things that can be improved in our workplaces and in our own leadership. We want to challenge and support one another to develop ourselves and our organizations.

Connection inside, business outside�We realize and expect, that connections and business opportunities will come from this community. However, the goal of our community events is to foster human connection, learning, and action – not transactional business opportunities. Let’s let this happen outside of our organized interactions.

Which principle resonates the most with you today?

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These 5 principles are at the core of who we are as a community. These will be the pillars that define how we operate while allowing the flexibility for each chapter to build a community designed for their audience while having a thread that holds all of us together.

One of the few things that we will ask our Leads to do, is to show these Principles at each of your Culture First gatherings.

Descriptions:

Foster belonging and acceptance

We create environments where diverse opinions, orientations, and perspectives are embraced and valued. We cultivate people’s wholeness and humanity. When faced with something we don’t understand, we are willing to engage with curiosity and let go of judgment.

Something that sounds easy is sometime hard and not clear - creating a space here then allows them to take this back to their organizatios - modeling the behvaior and change we want to see

Be willing to reflect and grow

We are willing to take an honest look at the things that can be improved in our workplaces and in our own leadership. We find ways to be mirrors for one another, and to challenge and support one another to develop ourselves and our organizations.

Growth mindset
Speak for yourself, share your truth, say I statements and stay open for others to do the same - then there’s a deeper truth we can get to
We all have our own perspective and if we can hear others wer acn get to a deeper truth

Have the courage to be vulnerable

We know that growth comes from sharing our authentic selves and experiences. Being vulnerable supports this by opening spaces for genuine connection. We create safe environments for people to explore deeper levels of vulnerability.

The more we practice this the better we are
People going into orgs and changing the way we work is hard and even at the best its’s an upbill battle and takes vulnerability
Vulnerability is at the heart of courage

Put learning into action

Our goal is to create change in the world. For this to happen, we need to act on what we’re learning together about how to build better workplaces and cultures. We commit to bringing the knowledge, connections, and support we receive from our community back to our workplaces in order to transform the way the world works.

There’s lot of orgs that are to network and learn, but action is at the heart of everything we do
We are more than networking and learning
If we don;t take action, how will we ever get to change?

Connection inside, business outside

We realize and expect, that connections and business opportunities will come from this community. However, the goal of our community events is to foster connection, learning, and action – not transactional business opportunities. Let’s let this happen outside of our organized interactions.

We did a lot of research when building community and when we listened we heard that people like stuff like that this, but know it can quickly become transactional
I would be asking what’s in it for CA too - we are here to connect as humans and yes, business can come from this, but we want to protect this space for all of us - we can connect outside with business focus

Jessie’s Notes -

How we do things

How we go about building the largest community

We can’t prescribe and instead have a values et that is global and let others build their values
With these valeus we can manage through everything

We ask everyone to share these - if we allowed everyone to do what they wanted we wouldn’t have consistency - this is the glue

When we wanted to do this globally we didn’t want to tell the what tod ot

One of the few asks is we ask them to share these principles - no matter where we go, this i what connects us all

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Chapter strategy

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“Our mission is to create a better world of work.

We’re doing that by amplifying the experience and the impact of over 100 million people at work.”

— Culture Amp’s mission

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What type of community are we?

Acquisition & Advocacy

Create a network of ambassadors and advocates who drive brand awareness and growth for the business

Benefits to Culture Amp
Close intersection of community and marketing Drives most value by lowering cost of acquisition via referral Providing the tools and resources for successful connection is fundamental to the success of an A-type community Outcome is increased growth and loyalty for brand and product

Read more about the different types of communities that exist here https://cmxhub.com/the-spaces-model/

2021 Acquisition & Advocacy community of the year

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DEMARIO

Drives most value by lowering cost of acquisition via referral, therefore it’s critical to facilitate opportunities for community members to connect with one another AND new community members

Benefits to Culture Amp

Close intersection of community and marketing

Drives most value by lowering cost of acquisition via referral

Providing the tools and resources for successful connection is fundamental to the success of an A-type community

Outcome is increased growth and loyalty for brand and product

Why is our community open to everyone? This is our noble edge. We want to be the “it place” for all things community. We want to be known as the go to place for people and culture thought leadership.

“What is the Noble Edge Effect? When companies demonstrate social responsibility that is perceived as genuine by consumers, they are rewarded with increased respect, which in turn leads to greater profits.“

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CMX Awards 2023

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We are an award-winning community

We are the only industry award-winning HR and employee experience global community compared to our competitors. This is one of our differentiators.

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Every idea starts off small

10 people

100k people

2010

2012

2015

2016

2017

2018

2020

2022

2019

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We know good things happen

when the

comes together.

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What community members are saying

I love this community �and it’s done wonders for me as someone building a new department as team of one during the pandemic. This has been my team.

It brings me a lot of joy and fulfillment to participate in Culture First.

Great Slack community! Folks are quick to reply, and provide great feedback and ideas. I also love how Culture Amp manages the community - with keeping new members engaged and reminding them of the norms - that's huge!

Great community!

You are killing it!

This community has helped me feel less alone and connect with the most wonderful people

The information provided in Culture Amp [community] is very insightful and provides for great reading and application within the workplace.

I’ve never been a part of something where I gain so much instantly

I am a big fan of the community! Even just scrolling around [People Geek] channels I get great ideas, readings, and advice from the group.

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Our Goal

We’re Celebrating -

100+ global chapters

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Global Chapters Glance

Chapters

100+

Event Attendees

9,359

Total Events

920

2023 Events

355

Chapter Leads

150+

14,771

Countries

22

Cities

90

Total Members

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Chapter details

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Core components of a Chapter Event

The Welcome�+ Purpose

The Connection

The Work

The Close

The Action

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This is number there

There is the who and the what

This is the how - how to run a great event

This is the experience design

These 5 principles are at the core of who we are as a community. These will be the pillars that define how we operate while allowing the flexibility for each chapter to build a community designed for their audience while having a thread that holds all of us together.

One of the few things that we will ask our Leads to do, is to show these Principles at each of your Culture First gatherings.

Descriptions:

Foster belonging and acceptance

We create environments where diverse opinions, orientations, and perspectives are embraced and valued. We cultivate people’s wholeness and humanity. When faced with something we don’t understand, we are willing to engage with curiosity and let go of judgment.

Be willing to reflect and grow

We are willing to take an honest look at the things that can be improved in our workplaces and in our own leadership. We find ways to be mirrors for one another, and to challenge and support one another to develop ourselves and our organizations.

Have the courage to be vulnerable

We know that growth comes from sharing our authentic selves and experiences. Being vulnerable supports this by opening spaces for genuine connection. We create safe environments for people to explore deeper levels of vulnerability.

Put learning into action

Our goal is to create change in the world. For this to happen, we need to act on what we’re learning together about how to build better workplaces and cultures. We commit to bringing the knowledge, connections, and support we receive from our community back to our workplaces in order to transform the way the world works.

Connection inside, business outside

We realize and expect, that connections and business opportunities will come from this community. However, the goal of our community events is to foster connection, learning, and action – not transactional business opportunities. Let’s let this happen outside of our organized interactions.

Jessie’s Notes -

Experience design framework

There are three components (

Clear who and what
Principles of how we operate and what we rally around
How we run events - simple model (every great event has a beginning, middle and end to every event)

This help people run better gatherings and meetings

We were running great events, but what’s the formal to running great events

The irony is this is good gathering best practice

Every great event has a beginning middle and end - take this and use it

If you hit all these elements,peopela re please with the event

Have a way to resolve

Engagement problem - not having a welcome and connection

The secret sauce or the method to the madness

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The 5 Essential Components of Great Gatherings

The Welcome�+ Purpose

The Connection

The Work

The Close

The Action

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This is number there

There is the who and the what

This is the how - how to run a great event

This is the experience design

These 5 principles are at the core of who we are as a community. These will be the pillars that define how we operate while allowing the flexibility for each chapter to build a community designed for their audience while having a thread that holds all of us together.

One of the few things that we will ask our Leads to do, is to show these Principles at each of your Culture First gatherings.

Descriptions:

Foster belonging and acceptance

We create environments where diverse opinions, orientations, and perspectives are embraced and valued. We cultivate people’s wholeness and humanity. When faced with something we don’t understand, we are willing to engage with curiosity and let go of judgment.

Be willing to reflect and grow

We are willing to take an honest look at the things that can be improved in our workplaces and in our own leadership. We find ways to be mirrors for one another, and to challenge and support one another to develop ourselves and our organizations.

Have the courage to be vulnerable

We know that growth comes from sharing our authentic selves and experiences. Being vulnerable supports this by opening spaces for genuine connection. We create safe environments for people to explore deeper levels of vulnerability.

Put learning into action

Our goal is to create change in the world. For this to happen, we need to act on what we’re learning together about how to build better workplaces and cultures. We commit to bringing the knowledge, connections, and support we receive from our community back to our workplaces in order to transform the way the world works.

Connection inside, business outside

We realize and expect, that connections and business opportunities will come from this community. However, the goal of our community events is to foster connection, learning, and action – not transactional business opportunities. Let’s let this happen outside of our organized interactions.

Jessie’s Notes -

Experience design framework

There are three components (

Clear who and what
Principles of how we operate and what we rally around
How we run events - simple model (every great event has a beginning, middle and end to every event)

This help people run better gatherings and meetings

We were running great events, but what’s the formal to running great events

The irony is this is good gathering best practice

Every great event has a beginning middle and end - take this and use it

If you hit all these elements,peopela re please with the event

Have a way to resolve

Engagement problem - not having a welcome and connection

The secret sauce or the method to the madness

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Our partnership

Culture Amp Team Support

Community of Leads

Technology

Content & Workshops

Financial Support

Leverage our Network

Regional Point of Contact

Event Execution +Facilitation

Engaging Local Community

Source Local Influencers

Organize Support Team

Connection to Culture Amp

Have fun

Culture Amp

Chapter lead

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Our Community Team

DeMario Bell�Senior Community Engagement Manager (Digital)

Jessie Jacob�Senior Community Engagement Manager (IRL)

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Deb Mavric�Former Community, Data & Innovation Director

Our Founding Team

Craig Forman�Former Lead People Scientist & Community Engagement

Mel vonHartitzsch�Former Lead Enterprise AM & APAC Chapters Liason

Damon Klotz�Host of the Culture First Podcast

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The Minimum Asks

Share who we are and the values at every community gathering

This is the glue that holds us all together��

Commit to a year and host 4 events per year (one event per quarter)

The most successful chapters host one in-person and one online every quarter - they do this by using the free workshops and their financial support��

Leave the chapter better than when you found it and transition out in a Culture First way

This is a volunteer position and we don’t expect you to be a chapter lead forever, but you are a community member forever!
Support in finding a replacement

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Transitioning out in a CF Way

I wanted to share a case study in what this third ask looks like with the Orlando Chapter. Earlier this year, we launched an Orlando chapter with Ali Goodin and Caroline Bennett. Since February, they hosted 7 events! Both Ali and Caroline have had an influx in their workload and needed someone else to take over as the main co-lead. They communicated this and introduced me to their new co-lead, Alexa Cabel, who since has been onboarded and handed torch to be the main lead for this chapter. Ali posted an incredible update on LinkedIn about how she met Alexa through the chapter and has handed off the community for Alexa to drive. Here is the link to the post.��Such an amazing example of leaving the chapter better than when you found it and leaving it for someone else to keep the momentum going!

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Community 101 with DeMario Bell

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When you think of � what one initial feeling comes up for you?

Drop your responses in the chat

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What is community?

/kəˈmyo͞onədē/

noun

a group of people living in the same place or having a particular characteristic in common.
a feeling of fellowship with others, as a result of sharing common attitudes, interests, and goals.

Source: Merriam-Webster Dictionary

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How Community Started

In 1985, after the Mac was launched, Apple was dealing with frustrated users
Ellen Petry Leanse would hand write each customer who responded in code
The Apple team found out their customers were already gathering online
Leanse saw an opportunity and advocated for Community to then-CEO John Sculley
Apple User Group Connection (AUGC) was created

Source: Spinks, D. (2021). A Customer Community Is Born. In The business of belonging: How to make community your competitive advantage (pp. 1–3). essay, John Wiley & Sons, Inc.

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Community is not like Field of Dreams

Seed Stage. The community is first started and needs a lot of love and care to keep it alive.

Maturity Stage. The community becomes well established, with clear norms, and leadership.

Growth Stage. There’s community-market fit and the community grows and engage organically.

Pollination. The community becomes so large, it breaks out into subgroups, and it becomes a mature community.

Source: Spinks, D. (2021). The Seed Stage. In The business of belonging: How to make community your competitive advantage (pp. 46–47). essay, John Wiley & Sons, Inc.

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Who is your community (chapter) built for?

Social Identities, like communities, tend for form organically over time. Here are 3 questions that will help you define the social identify of your community.

People: Who are we?

Purpose: What do we believe?

Participation: What do we do?

Source: Spinks, D. (2021). Who is Your Community Built For? In The business of belonging: How to make community your competitive advantage (pp. 60–60). essay, John Wiley & Sons, Inc.

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Come for the Utility, Stay for the Unity

Often, people don’t join communities for emotional connection to other people. They join communities to solve a practical problem or achieve a specific goal.

It’s only after they’ve been in the community for a while and get to know the other members that the emotional connection motivates them.

What can be gamed will be gamed. Keep iterating and evolving your community to make sure it’s driving impact.

Source: Spinks, D. (2021). Who is Your Community Built For? In The business of belonging: How to make community your competitive advantage (pp. 60–60). essay, John Wiley & Sons, Inc.

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Chapter Lead Best Practices

Plan for your year

Build for scale and efficiency

Involve your broader members

Show your appreciation

Utilize Bevy data

Leverage People Geek Slack community

Be Creative & Have Fun!

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High Level Reminders

Stay in the know with the chapters community

Culture First Slack

This is how we predominantly stay in contact with one another in additional to email.
Here’s the link to join us there

The Chapter Brief

This dedicated newsletter is designed specifically for you, delivering valuable insights, updates, and resources. It serves as a catalyst for positive change, providing you with the knowledge and tools necessary to lead your chapters effectively. It focuses on supporting you in various aspects of you role, including:

Facilitation
Community Building
Thought Leadership in the People and Culture Space

Here’s the link

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High Level Reminders

Take advantage of the reimbursement (expenses) and get creative

Your chapter gets $300/quarter AND one workshop/quarter ($300 value).

You can forgo the workshop and have $600 but ask Jessie first.

Examples - happy hour, gift cards, book clubs, facilitators, etc.
Get reimbursed for your expenses here. �

Workshops - Don’t stress about having to put together content and facilitate.

Here is the list of workshops available to you.
Have an idea for one? Let’s hear it! �

Event Guides - Don’t stress about coming up with content and facilitate one of these templates.

Here is the list available to you. We plan to add more, but share ideas if you’d like!

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High Level Reminders (continued)

This is YOUR chapter, so make it your own.

Give 51% and get 49%. If you are going to put in the work have this serve you too.
Examples - test content, practice facilitation, build your personal brand, etc. �

Optimize for quality over quantity.

The success of our community is measured by engagement rather than overall number of community members.
Don’t worry about the number of registrants. Build relationships.
Reminder - check people into your events on Bevy!! That’s how we measure success.

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High Level Reminders (continued)

Consider collaborating with other chapters and other leads

Example - Lead with Love is being hosted by multiple chapters
Only 3 chapters can use their workshop credit when collaborating (i.e. 3 chapters will use their credit and facilitator will make $900)�

Update your LinkedIn to show you’re a lead.

Scroll on your profile to the ‘Featured’ section > add Image
Create a graphic that is 800 x 600px and add your stamp
Upload that image and add a description

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Assets to share on social media

We also have graphics you and your community members can use to share on social media as well. Access them here.

**When you share on social media, make sure to use hashtag #culturefirst and tag Jessie and some of your fellow chapter leads

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Chapter Design Assets

We have creative branding to support with promoting your events

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Directions for Design Assets

What: Graphics and templates (Headers, Thumbnails, LinkedIn graphics)

Why: To make it less work for you all to create your own graphics and to create consistency across all of the chapters

Where: Access this on the ‘Chapter Creative’ page on the Wiki

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Creating a Gathering on Bevy

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Promoting Your Gathering + Utilizing LinkedIn

Below are links to pages on our Culture First Wiki

Advice from your fellow chapter leads

Tips on promoting your gathering

Email Templates

LinkedIn Tips + Tricks

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What’s Next?

2

4

5

6

7

3

1

Sign Agreement

-You’ll get this via email

-Sign within a few days of onboarding call

Join Slack

-This is our preferred communication tool

-You’ll get an invite via email shortly after signing contract

-Within one week of onboarding call

Join Bevy

-This is our events platform

-You’ll get an invite via email shortly after signing contract

-Within one week of onboarding call

Join the Lead Check-in calls

-These are the weekly calls for leads to support one another and connect

-You’ll get a calendar invite to join these

-Within one week of onboarding call

Get a Mentor

-If you are a solo chapter lead, we’ll find you a veteran lead to support you - what if we gave most chapters a mentor whether solo or not?

-Within two weeks of onboarding call

Pick a Date

- Choose a date for your first gathering that’s a month or so out

-We recommend Tuesday-Thursday

-Within three weeks of onboarding call

Check out the Wiki

-Learn how to build your event in Bevy and discover additional resources

-Find ‘Your First Event’ template and other event guides

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What’s Next?

9

11

12

13

10

8

Pick an Event Topic

-Determine the purpose of your gathering and think through the agenda/experience

Promote Your Event

-You may consider posting on LinkedIn or other social media outlets, sending personal emails out to your network, etc.

-two or three weeks prior to event

Host Event

-Have fun!

-Have a plan, but be willing to be flexible and go where the group needs to go

Celebrate!

-You just ran your first Culture First event! That’s worth celebrating!

- We’re doing this work together.

Connect with other Leads

-Attend the check-in calls, but also reach out to other leads around the world. Build your network and grow relationships.

Collaborate and Co-Design

-Work with other chapters to host event together �-Run a workshop together

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Questions?

Ping us in the #admin-support channel in Slack (preferred), email us directly, or set up a call!

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Let’s do this!

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Product �illustration library

Scene & icon (spot) illustrations

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Example

Scene illustrations

An illustration communicates and expresses our personality through visuals. They tell a rich story to set the scene for users and let them know what's possible. Scene illustrations should not be resized smaller than a quarter of a page. Do not use as an icon or thumbnail.

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Brand moment: Positive Outro

Brand moment: Capture Intro

Scene illustrations