Online Ecosystem

This work by Mark Williams is licensed under a Creative Commons Attribution-NonCommercial 3.0 Unported License.

@the_markness

goo.gl/mB02wm

Session Aims and Outcomes

Aims:

This session aims to introduce the concept of an online ecosystem as a set of tools that work together to help you promote your work online.

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Outcomes. By the end of this session you will:

• Understand the term Online Ecosystem in the context of the Web
• Identify why this concept is important within professional development
• Consider your own online practice in relation to current and future technological innovation.

A very brief history of the web...

A very brief history of the web...

1989

2016

1995

1997

2000

2004

2006

2010

2011

Tim Berners-Lee “Place for information management”

130 Websites, Amazon, Ebay, Hotmail e-commerce

Google.com launches and deals with 10’000 queries a day.

The web speeds up. Knowledge sharing through Blogging

Web 2.0 - The Facebook. We go to the web to do things. Google brings mass mail storage and online maps. Youtube brings video

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1bn Websites,

2bn+ active users. Web 3.0, Context and Curation

Twitter and virality. The Internet of Cats.

Mobile photo sharing takes off. Pinterest and Instagram launch.

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Wikileaks publishes videos of Iraq war atrocities

Arab Uprising. People+Government use Soc. Media

2013

Edward Snowden leaks information regarding CIA monitoring of online activity

Where is your audience?

Where is your audience?

Choose your Tools

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Connecting

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Communicating

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Curating

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Collaborating

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Creating

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Analytics

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Domain of One’s Own

The root of your personal cloud. A starting place.

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Why do this?

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• Connecting people with similar interests. Create your network now. Groups will get smaller, especially post-education.

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• Any kind of business has a social presence.

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• Creating links, Search engine bumping.

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• Traffic (currency of the web), contacts, �customers, skills (info, media and web literacy)

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Attribution Patrick Seery http://prezi.com/uw7ujnlxvd2f/online-ecosystem-social-media-hints-tips-tactics/

Considerations

When creating content to share online, you might consider the following:

• Separating the personal and the professional ‘you’.
• Responsible sharing http://own-it.org
• Privacy and security settings. Opting Out. Google Alerts.
• Your voice online
• Your audience
• 89% Social media usage is through mobile apps http://www.smartinsights.com/mobile-marketing/mobile-marketing-analytics/mobile-marketing-statistics/

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Scanning the horizon

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Richness vs. Ephemera

IOT

Curation

Producthunt

List.ly

Revue

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IFTTT

Nuzzel

Feedly

Wearables

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Quantified Self/Big Data

"QuantimetricSelfSensingPrototypeMann1996inset" by Glogger - Own work. Licensed under Creative Commonshttp://commons.wikimedia.org/wiki/File:QuantimetricSelfSensingPrototypeMann1996inset.jpg

Licenced under Creative Commons from http://upload.wikimedia.org/wikipedia/commons/2/20/Nike_FuelBand.jpg

The power of the collective...

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http://goo.gl/vikmqV

#Bellogate

Conclusions

• Start small aim big

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• Know your audience

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• Participate. Rule of thirds.

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• Horizon Scan

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• Try stuff out, know when to get in/out

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• Be you

Actiity/Discussion

In Groups of 3 (20 mins):

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Design a Product/Service - Doesn’t have to be discipline specific.

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Channels - How will you promote this? What social media tools will you need? How will they be connected/managed?

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Elevator Pitch - 1-2 min sales pitch.

Activity

Groups of 3 (20 mins)

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Product/Service - Doesn’t have to be discipline specific.

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Channels - How will you promote this? What social media tools will you need? How will they be connected/managed?

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Elevator Pitch - 1-2 min sales pitch.