FAQ

ANSWER

What is a Regional Blast?

Own 100% of the advertising on the local Masthead, running Medium Rectangles and Billboards or a pushdown whilst blocking the competition.  Increase impact with an extended 100,000 display impressions across a week targeting your local customers

What is included in a Regional Blast?

Regional blast consists of;

• 100% SOV of relevant masthead for top position ad spots across mobile & desktop for the chosen region (refer to table in previous slide, note impression estimates provided are not guaranteed, this is a tenancy SOV placement)
• 100,000 ROS Geo-targeted display impressions delivered within 7 days of the masthead takeover

Why a Regional Blast solves a problem simply for businesses

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• Project business as locally run and helping locals
• Reduces wastage as centers messages to the geo target
• Solidifies commitment to community

How many regional mastheads are brought together under the New Zealand Herald brand?

4 metro centers, 5 regional mastheads

What percentage of people choose local?

• 67% of visitors regularly consume local news with 83% stating it helps them stay connected to their community*
• 56% of NZHerald.co.nz users agree to shopping locally where they can* 50% higher than the average New Zealander (38%)**

What are the benefits of a Regional Blast?

• Maximize impact in geo specific titles
• Position business as invested locally
• Reduce wastage by serving to potential customers
• Value for money