THE ZERO TO $1M FACEBOOK

SALES PROCESS

1

Who am I?

• I’m a husband & father of 3 kids
• I’m a commercial pilot & flight instructor (shows I’m cool)
• Own and Run Rotate Digital for the last 5 years and grown it to over 35 team members
• We’ve helped over 150 moving companies grow their business leveraging Google and their online assets

2

Who am I?

• 2019: $250k - 40% profit
• 2020: $500k - 30% profit
• 2021: $1.2mil - 19% profit
• 2022: $2.2mil - 17% profit
• 2023: $2.6 mil - 17% profit
• 2024 Goal: $3.4mil - 18%+ profit

​

All while paying myself from $120k salary to $180k salary the last 2 years as a line item expense.

​

AND it’s freakin’ hard. But you can bypass some “wasteful” time and energy with what I’ll go through today

3

How did this happen?

4

A Very Simple Sales Rhythm

5

“Very Simple Sales Rhythm”

​

​

• Problem with most sales stuff:
• Complicated
• The method of execution doesn’t work
• It’s not genuine and people read through it
• You talk to the wrong people and hard to get to the right one
• Costs money

​

This Sales Rhythm:

• Doesn’t require ads
• Doesn’t require MONEY
• Doesn’t require team members
• Doesn’t require a sales team
• Doesn’t require tons of sales experience

6

What does it produce? For me…

• over 600 new friends
• over 350 responses
• over 100 sales calls
• over 20 new clients

It also…

• massive authority in my space
• free marketing without having to do marketing
• massive momentum in my business
• a platform to continue to grow my business
• some of my best clients and longest clients
• personification of my business (people to people feel)

7

All with my Facebook profile and some consistency every day

8

THE 3 MAIN PROMISES BY THE END

9

WHERE WE ARE GOING

• The Facebook Group Process (including some ninja hacks)
• The Outreach Process
• The Stupid Simple Sales Script
• How it’s used
• How to leverage it
• Examples of calls
• Target audience
• ⚠️ You use FB which can be a time suck of your most valuable resource

10

• INSERT DRAWING FROM IPAD

HIGH LEVEL HOW IT WORKS

11

WHAT YOU NEED FOR THIS

• Your personal Facebook Profile. Yes. Yours.
• Consistency
• The Stupid Simple Sales Script
• How it’s used
• How to leverage it
• Examples of calls
• BONUS: Core 40 Sales Journal

12

Facebook Group Process

13

• You want to find facebook groups of your niche to apply to get into them
• Go to Facebook https://www.facebook.com/groups/feed/
• Search for different variations of your facebook group

STEP 1: GET INTO FACEBOOK GROUPS

14

15

• Most have a filter you have to fill out:
• Fill out as you see fit
• If you are doing marketing already for someone in the niche you can say you are the marketing role for the company which keeps it truthful.
• Your goal is to GET IN - that’s all you want.
• Once you get added into the facebook group, you’ll want to capture the most valuable information (people)just in case you get kicked out. Do this immediately.
• GoFullPage chrome extension
• go to the members part of the FB group, scroll until all the group members are shown or at least a good couple hundred are listed
• then capture the screenshot so you have all the names and photos in case for some reason you get kicked out.

STEP 1: GET INTO FACEBOOK GROUPS

16

Let’s do it

17

• You want to do this after because sometimes you’ll have a better chance of getting into your group if you are more subtle on your FB profile on who you are
• Major items to rebrand:
• Cover photo
• Profile photo
• Bio Intro
• Someone should quickly go to your FB page and see you are a decent human and have a business you represent
• Delete divisive political or really stupid posts over the last 3-6 months
• Then moving forward you're should have your posts be a combination of 3 posts business 2 personal

STEP 2: REBRAND YOUR FACEBOOK

18

19

20

💵 THE MONEY CYCLE 💵

21

• It’s called the money cycle because when you consistently do this, you make money
• Money Cycle is the process of new friends, new outreach, new conversations
• Tips to thrive in the money cycle:
• Do this in the morning
• Be consistent, even on Saturday
• Respond swiftly when you get a response
• Don’t give up

​

This is extreme leverage because you are going to be leveraging Facebook’s Algorithm to be in front of all the people you want to be in front of and get the best opportunity to make the right kind of connections.

MONEY CYCLE 💵

22

• Go to your new FB groups, click members and begin to click the “add friend” button
• I pick the most qualified looking ones
• Good profile pic
• Had their company in their bio

STEP 1: ADD NEW FRIENDS

23

24

• Go to your new FB groups, click members and begin to click the “add friend” button
• I pick the most qualified looking ones
• Good profile pic
• Had their company in their bio

STEP 1: ADD NEW FRIENDS

• ‼️ You can’t add tons of friends at once you need to do this systematically. new add every 1-2 minutes
• Figure out what FB will allow you to add in a span of about an hour. It’s different for everybody.
• Then add and make friends!
• You want to go slow - add a new friends every couple minutes
• Do about 15-25 per day depending on your Facebook limits
• ‼️ Eventually FB starts suggesting friends to you

25

Let’s do it

26

• Go to FB → Profile (Top Right) →Settings & Privacy → Activity → “Your Friends”
• This is now easier and less spammy in the eyes of FB and you go straight to the inbox
• ‼️ WHERE THE MONEY IS AT IS IN THE MESSAGING!
• Create a simple to the point message
• DO NOT ASK HOW THEY ARE DOING. YOU AND THEY DON’T CARE
• Go Straight to the point and waste no time. Make it clear.
• Mention, thoughtfully, something that shows you know the industry
• Careful not to copy and paste names
• Example: “Hey Tim- I’m Travis and I help moving company owners get more leads and sales by leveraging Google. Do you need any help with this? Especially as we go into the busy season.”

STEP 2: MESSAGE THE NEW FRIENDS

27

28

• Your goal is to create value and to engage organically
• Do this with questions of curiosity
• ❗ DO NOT just send a meeting link. Send over a few times and dates with your availability and if those don't work you can drop your Hubspot meeting link.

​

• **Yes** → Continue the conversation organically by sharing more about our business as needed.
• The goal is to get a meeting set with them to show them what we do and the opportunities they have for growth in their market. (See Joe)
• **No or Not Interested**
• Reply empathetically with something like “no worries” or “totally understand” and move on. Don’t waste your time yet.

STEP 2: WHEN THEY RESPOND

29

30

31

Let’s do it

32

• 2-3 Business posts (results and wins) with 1-2 personal
• Make it tangible to people to wet their desire for your services
• Make it so someone who is having the pain point you are solving will see this and go, I need to talk to this person
• Give an action to take for the audience at least once a week
• ‼️ Again, leveraging FB algorithm the people you contact will see these.

STEP 3: CREATE A FACEBOOK POST

33

34

35

36

37

Let’s do it

38

WHAT WILL HAPPEN IF YOU DO THIS:

39

40

41

42

43

44

45

46

47

48

Closing the Call

49

SALES CALLS WISDOM:

• You must believe in yourself and service
• You must have a script/talk track you follow
• You must not get emotional on the “No’s”
• You should journal to know the real data

50

1. Pre-Call Prep
2. Small Chat
3. State plan and take lead
4. Find out why they are talking to you
5. Find out their current situation
6. Get marketing data and gather their pain
7. Get sales data and find out what they want
8. Get them to release control, dream, and be emotional
9. Get their commitment and permission to share
10. State what you do and how you will help
11. Let them digest and ask the questions
12. State your offer again with incentive pricing
13. Close up the call

Stupid Simple Sales Script

51

Let’s dig in

🔗 Stupid Simple Sales Script

52

The Core 40 Sales Journal

🔗 Core 40 Sales Journal

53

54

THE 3 MAIN PROMISES BY THE END

55

What questions do you have?

@travisweathers

www.travisweathers.com

56