MW DIGITAL
MEDIA KIT
2026
Your Digital Targeting Options.
ROVA.NZ
OMNICHANNEL
LOCAL AUDIENCES
AUDIENCE360
BOOST
MIRRORS
GAMING
DIGITAL AUDIO
All Ears (Audio)
We can offer a combined digital audio solution that reaches audiences across radio live streams, playlist, and podcast.
Radio Live Streams
Digital stream of your favourite MediaWorks radio shows, live on the rova app (available in HD)
Playlists
Playlists offer an array of different music genres with less ads. Enabling audiences to get more of what they love when they want it.
Podcasts
Reach your ideal audience wherever they’re listening whether it be on rova, Spotify or Apple Podcasts, MW podcast buys can also run across MW produced content as well as our extension partners such as SXM, Nova and Adswizz podcasts.
Podcasts (Audio)
Think Netflix For Your Ears!
The intimate and on-demand nature of podcasting fosters a unique connection between content creators and their audiences, presenting a rich ground for both compelling storytelling and effective advertising.
Radio Live Streams (Audio)
Access digital streams of MediaWorks’ network radio stations connecting brands with listeners through targeted ads.
DIGITAL RATE CARD.
2026
7
DIGITAL AUDIO.
8
Audio Pixel = $1 added to the CPM Audience = Specific Brand OR Demo No charge for geo targeting
Type | Content | All People/ All Brands (CPM - Net) | Audience Targeted (Age & Gender or Specific Radio Brand(s)) (Net) |
Combination | MW All Ears �(Radio Live Stream, Podcasts & Playlist) | $15.00 | $18.00 |
All Ears w/ Audience Extensions | $16.00 | $19.20 | |
Podcasts | MW Podcasts Only | $30.00 | $36.00 |
Podcast w/ Audience Extension | $30.00 | $36.00 | |
Streaming | rova music stations Only | $15.00 | $18.00 |
Radio Live Stream Only�(aka DAI, Digital Streams) | $10.00 | $12.00 | |
Radio Live Streams w/ Audience Extension | $15.00 | $18.00 | |
Shake Me | $15.00 | $18.00 |
Digital Audio (net)
ROVA DISPLAY & VIDEO.
10
Rova - Display & Video
Ad Unit | rova CPM�CPM Rate (Net) | Targeting 20% load |
Multiple Display: MRec (300x250), Mobile Banner (320x50), Half Page (300x600), Leaderboard (728x90) | $10.00 | $12.00 |
Billboard - 970x250 | $14.00 | $16.80 |
Video (6, 15, 30 sec) | $35.00 | $42.00 |
Parallax | $45.00 | $54.00 |
PODCAST
DIGITAL AUDIO.
13
Premium Content
Influential Brands & Voices
Audience Scale & Targeting
APP and web platforms
rova Originals Content
Unique Reach**
(Per month)
163K
Exclusive SiriusXM
Unique Reach*
(Per month)
500k
Total rova Network
Podcast Reach*
(Per month)
1.4M
*AdsWizz, based on all MediaWorks inventory on and off platform, including AdsWizz, Nova and SiriusXM Podcast Audience Extension Networks. Subject to change.
** Triton Digital, based on all MediaWorks inventory on rova platform (app + web), June 2025
rova offers;
rova connects with 1.4M Kiwi’s monthly, across rova originals and exclusive partner network podcasts.
NOVA
rova podcast content is platform agnostic
Podcasts still have ads even if someone pays for Spotify premium - Ad free
Regardless of where you listen to podcasts, your ads will be heard across various streaming services
rova offers integrated advertising solutions across ‘rova originals’ and catch-up radio show podcasts, as well as bespoke podcast content solutions.
Behavioural Targeting Kiwis
Approximate Monthly Reach
*Adswizz Estimated Monthly Reach (28 days), NZ Wide
(EXAMPLE SEGMENTS ONLY - Not limited to, bespoke audiences available)
REACH
BT SEGMENT
IMPRESSIONS
8,000,000
1,000,000
4,000,000
9,000,000
10,000,000
10,000,000
6,000,000
NEWS & CURRENT AFFAIRS
BUSINESS NEWS
SPORTS
AUTOMOTIVE
TRAVEL & TOURISM
FASHION & BEAUTY
HOME & GARDEN
PARENTING/FAMILY
HHS WITH KIDS AT HOME
FOOD & DRINK
1,200,000
100,000
500,000
1,100,000
1,200,000
1,300,000
850,000
300,000
1,000,000
900,000
2,200,000
8,000,000
6,000,000
Genre Targeting
Approximate Monthly Reach
*Forecasted Reach (28 days), NZ Wide
FICTION
76,000
60,000
353,000
183,000
29,000
10,000
138,000
110,000
12,000
28,000
ART
BUSINESS
COMEDY & ENTERTAINMENT
EDUCATION
GOVERNMENT
HEALTH & FITNESS
HISTORY
LEISURE
KIDS & FAMILY
GENRE
TOTAL REACH*
TRUE CRIME
81,000
MUSIC
165,000
28,000
70,000
446,000
55,000
6,000
312,000
24,000
NEWS
RELIGION & SPIRITUALITY
SCIENCE
SOCIETY & CULTURE
TECHNOLOGY
SPORTS
TV & FILM
GENRE
TOTAL REACH*
rova originals, including catch up radio podcasts, reached 163k Kiwis in June with over 416k downloads.
Advertising opportunities include;
Sources: AdsWizz, based on all MediaWorks inventory on and off platform, including AdsWizz, Nova and SiriusXM Podcast Audience Extension Networks. Subject to change. Triton Digital, based on all MediaWorks inventory on rova platform (app + web), June 2025
Contextual, behavioural, and genre targeting are all different approaches to reaching potential customers, but they differ in how they identify the target audience.
Rova offers multiple targeting options to reach the right audience.
Contextual Targeted
Podcast Buy
(Where - the specific content of the podcast)
Serving highly relevant ads to podcast listeners based on the content they are listening to at that immediate moment in time. Brands provide keywords, topics or categories to ensure contextually relevant environments.
Behavioural Targeted
Podcast Buy
(Who - the user’s past actions)
Serving ads to listeners based on their past interests, preferences and listening habits. Provides the opportunity to deliver highly personalised ads to users more likely to convert.
Genre Targeted
Podcast Buy
(What - the broad category of content)
Serving ads to a broader group of podcast listeners, based on genre, eg. entertainment, sport or news. Can often be a supplementary approach to contextual or behavioural targeting.
Contextual Targeting
Creative Alignment
Leveraging the power of podcast contextual targeting, brands can lean into the content of the audio or time it’s being consumed with creative messaging alignment.
Through determining key moments/audiences and/or times, when people engage with your brand, we can target contextually relevant podcasts to ensure maximum engagement and top of mind awareness to the listeners.
Targeting examples;
PODCAST
SPONSORSHIP.
22
NOT FOR RADIO
Stories and yarns from Jay & Dunc… and you!
A podcast in all it’s unfiltered and uncensored glory.
rova Original Podcast
Align your brand with Jay and Dunc’s “Not for Radio" podcast, A stand alone digital only series which is part of their listeners lives. The unfiltered and uncensored content, which isn’t appropriate for radio, is one of it’s kind due to being led by audience stories and interactions.
The series has captured a large and highly engaged fanbase both locally and overseas, resonating with Jay and Dunc’s candid conversations and authentic moments that are both refreshing and enjoyable to listen to.
Integrated Opportunities include;
Not For Radio Sponsorship
Brodie, Tegan and Gracie aren't asking for the mic �- they've already taken it.
You won't die wondering what these three think about well, anything. There'll be opinions, legit advice (and questionable and don't worry, we'll distinguish between the two), large amounts of laughing, possibly some tears, definitely some unhinged moments, more than likely some rage (because world) - because ultimately it's like the end of the week debrief you have with your gals. We are your gals.
�Trust us, only good things happen when you let her finish.
[ It's the group �chat gone public ]
Brodie Kane sits down with a guest for an honest, in-depth conversation—the kind of "yarn" you'd have while putting the kettle on or cracking a beer.
Award-Winning Podcast
Recognised as one of New Zealand's top-tier productions, Kiwi Yarns won Gold for Best Interview Podcast at the New Zealand Podcast Awards. Its consistent quality has built a high-authority presence with exceptional listener engagement.
Highly Engaged Audience
The Kiwi Yarns audience is a powerhouse of engagement, primarily driven by a loyal female base (78.3%) and a core 45–59 demographic. This deep sense of trust has translated into massive digital reach, with 339k downloads and over half a million social media views in December alone.
Premium Guests & Content
Kiwi Yarns features high-profile "premium" guests, ranging from Dame Jacinda Ardern and Samantha Hayes to sports icons like Martin Guptill to deliver insights into the personal journeys of New Zealand's most influential figures.
Premium Target Audience
The content is tailor-made for New Zealanders who value raw, unfiltered storytelling and a "no-nonsense" approach to the human experience, blending classic Kiwi humor with deep, relatable conversations.
Kiwi Yarns offers;
Authentic conversations with "great New Zealanders"
Martin Devlin is a seasoned sports broadcaster in New Zealand, famous for his high-energy, no-nonsense style on both radio and TV. He’s covered everything from the FIFA World Cup to the Rugby World Cup and is known for his passion for the game.
Now, he’s taking things up a notch with the DSPN—The Devlin Sports Podcast Network. DSPN promises to be a wild ride through the sports world, packed with Devlin’s signature energy, bold takes, and insider insights.
Get amongst sports talk that’s fast-paced and unapologetically Devlin!
Integrated Opportunities include;
DSPN Sponsorship
Bespoke DSPN Segment including social coverage
rova Original Podcast
Had enough of the same old news spin? So has Duncan Garner.
The Editor-in-Chief with Duncan Garner is a New Zealand current affairs podcast that explores the biggest issues shaping the country.
He gets stuck into the stories that matter to Kiwis, chats with the people behind the headlines, and isn’t afraid to have a laugh when something hits the funny bone.
It's journalism with a dash of good humour.
Integrated Opportunities include;
Editor in Chief Sponsorship
Bespoke Editor in Chief Interview
Editor in Chief Host Reads
DUNCAN GARNER
EDITOR
IN CHIEF
rova Original Podcast
A LITTLE BIT EXTRA
Your pop culture group chat. A podcast that’s part entertainment update, part hot gossip recap, and 100% extra.
Launching 19 August
rova Original Podcast
A Little Bit Extra is a twice-weekly pop culture commentary podcast hosted by one of New Zealand’s most trusted and entertaining voices, Sharyn Casey.
It’s the show for people who want to keep up with celebrity chaos, viral moments, and headline drama without doom scrolling or deep-diving through 15 TikTok threads.
With her signature wit, nostalgic charm, and a perfectly measured dose of chaos, Sharyn unpacks the stories everyone’s whispering about, adding just the right mix of commentary, throwbacks, and personality.
Integrated Opportunities include;
‘A Little Bit Extra’ Sponsorship
Where’s My Money
Through the personal financial journey of our host engaging expert guests in inclusive, accessible and candid conversations on a diverse range of topics, this podcast helps listeners in their pursuit of financial security and freedom.
We will provide practical insights and personal stories, aiding listeners in making informed financial choices and navigating the challenging path, all with a distinctive Kiwi flavour.
29
Hopeless Romantics
Here at Hopeless Romantics, romance rules and book boyfriends are real boyfriends.
Ash is a renowned australian radio personality who has now made NZ home. She has recently joined the More FM family, bringing her signature charm to 'The Ash London Show', and her hit podcast 'Hopeless Romantics'.
Hopeless Romantics is a podcast dedicated to relationship breakups and breakthroughs, taking inspo from all the classic books and films we know and love. Join Ash London and her friends as deep dive into all things swoon worthy, because nothing beats the blissful escapism of a good romance.
30
Grey Areas
Petra is back for season 5, taking her kōrero to new heights as she explores more ‘grey areas’ - menopause,
female friendship, burnout, skin cancer, body hair, and so much more! Topics rarely covered in mainstream media.
Grey Areas connects with loyal listeners, celebrating ageing with “gorgeousness and gusto”,
throughout four chart-topping seasons with over 614,000 listens.
Your brand is invited to align with Petra and the thriving Grey Areas community.
As a sponsor, your brands messaging will be organically integrated within the podcast through host read endorsement,
and beyond with social, digital and on-air drivers. Maximising brand impact across the sponsorship period.
31
Search
sports shop
83%
Google Search helps businesses connect with the right customers by boosting visibility at the top of Google results, driving high-quality traffic, and delivering qualified leads through smart, targeted advertising and optimisation.
Mirrors
Mirrors is an AI-driven video context detection technology that scans content across YouTube, TikTok, Facebook, and the open web. By analyzing faces, emotions, objects, activities, logos, backgrounds, and hashtags on a frame-by-frame basis, it enables deeper and more precise contextual targeting. This ensures ads appear in the most relevant moments of what viewers are watching, helping brands deliver tailored messaging, increase engagement, and boost overall campaign performance.
Boost
Boost is a digital advertising solution that extends the reach of your out-of-home campaign by targeting the same audience on their mobile devices. By capturing people who pass by your billboard and retargeting them with ads online, Boost increases frequency, reinforces your message, and drives stronger campaign results.
Audience360
Audience 360 is a leader in branded audiences, powered by exclusive data from Webjet.com.au and Webjet.co.nz. With access to more in-market travellers than any other first-party vendor in Australia and New Zealand, we help brands reach their target audiences across digital media using exclusive data and custom analytics
1st Party
Transparent
Deterministic
Tribe
Tribe allows fans to follow all their favourite teams in one place.
Tribe App: 20-25 million impressions per month | peak months upto 50 million impressions