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What is social media?

Websites and applications that enable users to create and share content or to participate in social networking.

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Social Media Landscape in Tanzania

Reference: datareportal.com

There were 5.40 million social media users in Tanzania in January 2021.
The number of social media users in Tanzania increased by 900 thousand (+20%) between 2020 and 2021.
The number of social media users in Tanzania was equivalent to 8.9% of the total population in January 2021.

Social Media Platforms

Which social media platform is most popular in Tanzania?

Reference: gs.statcounter.com (Sept 2020 – Sept 2021)

50.08%

22.84%

15.17%

6.68%

3.77%

Content is ‘King’

Responsible Social Media Use

Tips

Obtain permissions. Acknowledge or reference the source of your information and content if it’s not originally yours. Ask permission or always tag the authors.
Keep your profiles set to private. As a general rule of thumb, it is good practice to keep your social media profiles and accounts set to private. Keeping your social media profiles private allows you to limit access to your personal information and photos.
Avoid posting unprofessional photos or statements. View your social media accounts through the lens of an employer and adjust the contents of your account accordingly. Some employers and schools search for the social media accounts of prospective employees and students during the application process, and you want to make sure you continue to make a good impression.
Do not post your whereabouts. While it can be tempting to post vacation photos or photos while out and about on the town, doing so tells everyone with access to your social media accounts that your house is unoccupied and could invite a thief to come to your house during this time.
Think twice before posting in an emotional state. Although it can feel therapeutic in the moment, making a social media post in anger can have repercussions long after the statement is made. Keep in mind that once something is posted on the internet, it can never really be removed.

Should you join social media?

Picking the top social media apps is always a gamble. What your audience jumps onto today could leave you in the dust tomorrow.
The key is to develop a flexible strategy that allows you to pivot based on where your audience is and what type of content fits with the platform.
Speaking of content, relevancy is key. You can stand out from a lot of other brands just by reading the room and not trying too hard to be edgy or cool.

Social media if used correctly can be inspirational, entertaining, good for business and passion projects.

If used wrongly can cause unemployment, anxiety, depression unhappiness.