ILLINOIS CIRCULARITY CONFERENCE · 2026
Evolving Paper
Supply & Demands
What disappeared from the curb, what changed in the MRF, and why clean recovered paper still matters.
George Ward Jr.
Waste Diversion Director · Midwest Paper Retriever
Industry Insights · Salon B / South Pavilion 5 & 6
Wed, Aug 19, 2026 · 2:45 PM
Where this session is going
Three questions, in order — because the answer to the third one depends on the first two.
Illinois Circularity Conference · August 19, 2026
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1
2009 → TODAY
What changed
Paper did not disappear. It moved — out of commercial buildings, out of print, and into a different mix.
2
CURB → MRF
Where grade is lost
Collection design, not sorting technology, decides what grade actually reaches a mill.
3
MILL → MARKET
What still sells
Manufacturers buy furnish, not good intentions. Clean groundwood still has real outlets.
The takeaway: no community controls national paper demand — but every community controls the quality of what it hands the market.
The paper stream did not vanish. It changed.
A market transition seen from the collection route to the manufacturing floor.
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APR 2009
Industry disruption
AbitibiBowater filed Chapter 11 on April 16, 2009 — an early marker of the structural decline in newsprint and printing-writing papers.
OCT 2014
MPR formed
Midwest Paper Retriever formed after Jordan Trading acquired Abitibi assets and resold them to integrated buyers seeking SCN (58) supply-chain control.
2020s
Digital acceleration
Remote work, e-billing, online news and devices cut printing-writing demand further. COVID accelerated the shift from commercial to residential streams.
NOW
The quality gap
Packaging grows, but manufacturers that need clean fiber struggle as commercial volumes stay lower and residential single-stream blends grades.
Volume is not the problem. Grade is.
The measurable shift
Capacity is not the same as curbside generation — but it shows the structural direction of the market.
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78.1M tons
Total U.S. paper & paperboard capacity in 2024 — down 2.0% from 2023, against a 0.9% average annual decline since 2015.
Below 9M tons
Printing-writing capacity after a 6.9% drop in 2024 — the steepest decline since 2021.
More than half
Containerboard's share of total U.S. capacity. Packaging took the lead as e-commerce grew.
Source: AF&PA, 65th Annual Capacity & Fiber Consumption Survey (May 2025). 2000 share: AF&PA capacity trend reporting.
What shifted out of the commercial stream
Commercial streams used to be fiber-rich. Technology, COVID and remote work reduced the volume and moved what remained into homes.
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THEN
NOW
Daily newspaper
→
Digital news
Phone books
→
Search and apps
Catalogs & flyers
→
Targeted digital ads
Bills & statements
→
Electronic delivery
School & office paper
→
Cloud workflows
Loose paper volume
→
More small boxes
More communities are adding curbside recycling — which creates new competition for the Paper Retriever bin, and a new place for grade to be lost.
A paper bin is a system, not just a container
Age, income and curbside access drive volume. What happens to SOP (37) and SCN (58) depends on which bin the paper lands in.
Illinois Circularity Conference · August 19, 2026
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1
Demographics
Age and income play the biggest roles in how much paper an area generates.
2
Curbside access
The single biggest deterrent — convenience becomes the path of least resistance, and grade degrades.
3
Education
Clear, repeated rules determine participation and contamination. The main lever left after commercial volumes fell.
4
Community ownership
Schools, churches and nonprofits create a reason to participate — and keep paper out of residential single-stream.
5
Placement & convenience
Visibility, access, safety and collection frequency decide whether a good intention becomes a habit.
6
Program feedback
Rebates, scorecards and local impact reporting keep host sites engaged year after year.
Collection design decides the grade that reaches market
The same household paper, two very different destinations.
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SOURCE SEPARATED
SINGLE STREAM
Neither path is wrong. They are built for different customers — one for tonnage, one for furnish.
Inside the mega MRF: individual grades can disappear
Operational efficiency produces a marketable bulk commodity — while reducing grade specificity.
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Inbound single stream at a high-throughput facility.
1
Inbound single stream
Paper arrives mixed with containers and packaging.
↓
2
Automated sorting
Equipment targets throughput and broad commodity groups.
↓
3
Bulk fiber output
Ledger, groundwood, small OCC and mixed paper may blend.
↓
4
The “supermix” movement
A growing grade for mega MRFs — consistent supply, but only newer mills with added technology can use it at reasonable yield.
The manufacturing paradox
Generation declines and grades blend — while specific end users still need consistent, clean fiber every month.
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Molded pulp products and cellulose insulation — two SCN (58) outlets MPR supplies.
Manufacturers do not buy “recycling.”
They buy a usable raw material.
WHAT THE SPEC SHEET ACTUALLY ASKS FOR
Fiber length and consistency
Brightness and cleanliness
Groundwood content
Moisture and prohibitives
Predictable monthly supply
Why SCN (58) and groundwood still matter
Substitutes exist, but high-groundwood SCN (58) remains the preferred furnish for two outlets we supply directly.
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CLEAN
GROUNDWOOD
FIBER
Bulk & structure
Molded pulp needs fiber that holds a formed shape.
Absorbency
Uncoated groundwood takes and releases water predictably.
Thermal performance
Cellulose insulation depends on consistent fiber density.
Molding behavior
Blended or coated furnish changes how the pulp forms.
The challenge is not whether the fiber exists. It is whether the collection system preserves the groundwood properties these two industries actually need.
The Paper Retriever model: preserve quality before it is lost
A community program that works as education infrastructure and a manufacturing supply chain at the same time.
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HOST SITE
→
DEDICATED BIN
→
COLLECTION
→
PROCESSING
→
END MARKET
Cradle-to-grave visibility
Where the paper came from, how it was collected, and what it can become — documented at every step.
For the host site
A no-cost program, a visible sustainability story, and rebate revenue.
For the community
Fiber diverted before it can be blended — and a reason for residents to participate.
For the manufacturer
A traceable, source-separated supply of the furnish they actually specify.
What communities can control
No municipality controls national paper demand — but every community influences capture, quality and participation.
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1
Design for the outcome
Decide whether the goal is maximum tons, high-value grades, community fundraising, or a deliberate blend of the three.
2
Educate continuously
Make clear that a dedicated bin protects SOP (37) and SCN (58) better than a home cart. Pair education with storytelling and service credits.
3
Measure by location
Track tons per bin, contamination, service cost and seasonality — instead of relying on system-wide averages.
4
Protect the grade
Use source separation wherever a stable manufacturing outlet values the fiber properties you are collecting.
5
Connect supply to demand
Build programs around known end users and their published furnish specifications, not around generic recyclability.
QUESTIONS
The future of paper recovery
is not just more tons.
It is the right fiber, preserved through the right collection system, connected to the right manufacturer.
George Ward Jr.
Waste Diversion Director · Midwest Paper Retriever
(630) 587-1300
AskMPR@RecyclingIT.com
MidwestPaperRetriever.com
SESSION RESOURCES
Get the slides, the grade guide, and a paper stream review
MidwestPaperRetriever.com/ICC2026
Tell us what you collect and what you are trying to fix — we will send the deck, a one-page grade reference, and a no-cost review of your paper stream.
MIDWEST PAPER RETRIEVER · A THIRD-GENERATION, FAMILY-OWNED ILLINOIS RECYCLER SINCE 1976