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Telling Your Kong Story

Kong Customer Story Proposal

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The Process

Overview

Process

Result

Stakeholders

Examples

Format Options

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Overview

In telling your Kong story, we will highlight the ways using Kong has helped meet your broader business goals including:

Faster time to delivery
Creating a scalable API infrastructure to support the future of tech in your organization
Reduced operational costs
Increased developer productivity and speed of onboarding
Etc

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Format Options

There are multiple options available for how we present your Kong story. These include but are not limited to:

Case study
Video testimonial
Speaking to the media/ Press Release
Guest blog post
Webinar participation
Quote for website, social media, and web distribution
Co-hosted event

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Process

Final Content Approval

All parties have signed off on content, legal approval as needed

Content Development

Working with ORG, Kong’s Content team will develop a draft story based on the interview and incorporating any specific direction

Launch

Distribution through approved channels, including but not limited to: Client website, Kong website, social media, email, press release, paid media

Introductions and Interviews

Intro call and 45 minute interview with stakeholders to understand story, use case, and broader business objectives

Documentation

Share proposal and marketing activities consent form with all stakeholders

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Stakeholders

Customer Org

Kong

Taylor Page, Director, Customer Marketing & Advocacy
AE
CSM
PS Engagement Manager
Content Team Member

Main Point of Contact
Marketing/ Corporate Comms Point of Contact
Legal Point of Contact (if applicable)
Leadership Point of Contact

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Result

A published and promoted story (in the selected format) to showcase your investment in forward-looking Kong technology to support your business needs both now and in the future, including:

Highlight 1
Highlight 2
Highlight 3

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Examples

View all of our customer stories here

ANZ Bank selected Kong Konnect to pursue its Open Banking transformation, unlocking opportunity for innovation around the bank’s new financial products and services while accelerating its multi-cloud transition with faster service delivery and lower operational overhead.