LELUXE GROUP
DIGITAL MARKETING
CREATED BY: Adeeb Al Madi
CREATED FOR: Faisal
CREATE DATE: 31.05.24
VALIDITY: 30 days
WHO WE ARE
KSA
UAE
AUSTRALIA
UNITED KINGDOM
USA
a strategic global alliance of 4 experienced HubSpot Solutions Partners
OUR DIGITAL SOLUTIONS
CREATIVE
CONTENT
CREATION
WEB
SOCIAL
PERFORMANCE MARKETING & SEARCH
HUBSPOT
WEB3 & METAVERSE
PHOTO/ VIDEO
OUR CLIENTS
BEST�IN-HOUSE TEAM
2021
BEST INTEGRATED DIGITAL MARKETING CAMPAIGN
2017, 2018, 2019, 2022
BEST�USE OF SEARCH
2018, 2019, 2022
MOST INNOVATIVE CAMPAIGN
2021
BEST USE OF SOCIAL MEDIA IN SEARCH 2019
BEST
LOCAL CAMPAIGN
2021
BEST
PPC CAMPAIGN
2021
WEB AWARDS 2022
AWARDS WINS
PROJECT
BRIEF
NEXA will Building your go to marketing strategy into a phased approach for the assets that are available to you.
Utilize social media platforms to increase brand recognition and reach a wider audience by implementing targeted social media campaigns, engaging content, and strategic partnerships to showcase Leluxe Group as a leader in the health, wellness, and beauty markets.
NEXA will creating professional content in both (language Arabic & English) that is designed to attract and engage the audience with the goal of increase awareness and boost engagement
WHERE WE CAN HELP
OUR SOLUTIONS FOR LELUXE GROUP
CREATIVE
CONTENT
CREATION
WEB
SOCIAL
PERFORMANCE MARKETING & SEARCH
SEO
WEB3 & METAVERSE
PHOTO / VIDEO
NEXA will support Leluxe Group with social media marketing, including content creation and the creation of creative assets.
This is in addition to planning and implementing performance marketing campaigns with a focus on website traffic and conversions.
PHASE 2.2 CAMPAIGN
The way that consumers/customers make purchasing decisions has changed during the last five years, with the Covid-19 pandemic expediting the shift in buying behaviour.
In some scenarios, decision cycles have been extended with buyers now taking more time than ever to research and assess options. This is compounded by the increase and accessibility to content such as reviews, videos, and other data, via smartphones and other connected devices.
While this complicates the marketing and sales process, it also creates opportunities. In the past, companies have stood firm in the mindset that what used to work before, should continue to work now, but, today, many brands are realising the need to adapt their marketing and sales processes to meet the modern-day buying processes that are being demonstrated by their target audiences.
Before assessing how buyer processes have changed, it's important to use a framework that provides context to the behaviours being demonstrated. We suggest this because our data shows that most buyers still follow the same traditional purchasing mindset, what has changed are the channels and intricacies related to each stage of the process.
The framework displayed highlights the traditional purchasing stages. While this is consistent for most products, other factors must be considered in order to customize the model for your business:
ALIGNING BRAND / PRODUCT AWARENESS WITH PURCHASING MINDSET
1. Awareness
2. Research
3. Consideration
4. Conversion
Need Recognition
The most important stage of the buying process; every sale begins when a customer becomes aware that they have a need for the product.
Evaluation of Options
At this stage, the customer is comparing options to make the best choice.
Purchasing Decision
During this stage, buying behavior turns into action - it’s time for the consumer to buy!
STAGE
STAGE
STAGE
STAGE
5. Re-Purchase
Post-Purchase Evaluation
After purchase, the consumer considers whether it was worth it, if they will recommend it to others, whether they would buy it again, and what feedback they would give.
STAGE
Search for Information
During this stage, customers seek to identify their options.
The campaign funnel is simplified using three distinct, actionable stages:
Conversions
stage
Focusing more on generating leads by using conversions from ads on the platforms
Awareness stage
Aiming to reach target audience as much as possible for brand awareness purposes, using reach, video views, and link click objectives within platforms
Retargeting stage
Retargeting people who have viewed / engaged with our awareness ads or landing pages
CAMPAIGN STRATEGY OVERVIEW
1
2
3
Who we want to target with the ad campaign. Look at key factors such as age, gender, location, interests, and behavior. What are our goals?
1. Define Goals and target Audience
Decide on the specific goals of your campaign (Conversions/awareness/engagement/app download)
2. Campaign objectives
Platform selections that aligns with your target audience and campaign objectives.
3. Choose the right platform
Using a combination of impactful copy and engaging creative .
4. Ad Creative
Selecting the type of ad format and combination of e.g single image, carousel, and video.
5. Ad format
Determine how much you're willing to spend on the ad campaign and set a daily or lifetime budget accordingly.
6. Set your budget
Launch your ad campaign.
7. Launch ad
Continual monitoring of ads against goals Tweaks of creative, copy, ad type and content direction (landing page/views).
8. Monitor and optimize
DIGITAL CAMPAIGN PROCESS
AD TYPES
CAMPAIGN TYPES - INSTAGRAM AND FACEBOOK
Type of Ads:
Type of ad assets:
CAMPAIGN TYPES - STORIES AND REELS
Type of Ads:
Type of ad assets:
CAMPAIGN TYPES - STORIES
Type of Ads:
Type of ad assets:
CAMPAIGN TYPES - YOUTUBE
Type of Ads:
Type of ad assets:
CAMPAIGN TYPES - SHOPPABLE ADS
Type of Ads:
Type of ad assets:
CAMPAIGN TYPES - SHOPPABLE ADS
Type of Ads:
Type of ad assets:
CAMPAIGN TYPES - APP MARKETPLACE
Ads
Type of Ads:
Type of ad assets:
OUR SOCIAL STRATEGY FOR LELUXE GROUP
TONE OF VOICE
TRENDY
Showing the fun side of Leluxe Group, and relating to their vibrant audience by having trending terminology and lingo incorporated.
Witty and casual
approach to capture the audience
CONFIDENT & EMPOWERING
Empowering our audience with a confident and uplifting tone, celebrating individuality and inspiring self-confidence. Instilling a sense of empowerment through informative and encouraging content that helps customers look good and feel great.
AUTHENTIC & APPROACHABLE
We want the audience to think of Leluxe Group as their best-friend online. To create a sense of a welcoming and trustworthy community.
The brand to focus on positivity & confidence in communications.
INFLUENCERS MARKETING
INFLUENCER SUGGESTION
@noriyanori
Followers: 262k
Beauty, fashion & lifestyle
well known in uae
strong tiktok base
collaborations: ezra couture, lc walkiki, boss etc
Collaboration with influencers
@haneenodeh
Followers: 68.7
beauty & fashion
Owner of @snob.ae
runs a podcast about mental health
former marie claire arabia beauty editor
Influencer marketing holds immense significance for a beauty brand entering the GCC region. It offers an authentic and relatable way to reach a targeted audience through credible influencers.
By leveraging influencers' established credibility, the brand gains rapid exposure, establishes trust, and taps into the influencers' engaged followers.
INFLUENCER SUGGESTION
@yaralnamlah
Followers: 1MIL
Beauty, fashion & lifestyle
Well connected with editors from savoir flair, harper's bazaar etc.
Collaboration with influencers
@ju8b.b
Followers: 3MIL
Beauty, fashion & lifestyle
Model
Collaborations: centrepoint, romani etc.
This approach not only accelerates brand recognition but also enables the brand to align with local trends and preferences. Overall, influencer marketing serves as a potent tool to swiftly establish a presence, connect authentically, and create a buzz in the competitive beauty market of the GCC.
TRENDS YOUR COMPETITORS FOLLOWS
Viral Trend 1.1 M
Exclusive brands 1.4M
Playful Product Showcase 229 K
Advent Calendar 5.2 M
CONTENT PILLARS
WHY?
The brand possesses a strong visual consistency with thematic approach for the grid.
FACES
CREATIVE HERE
- Followers: 2.5M �- Persona: GCC Nationals, Researchers�- Category: Beauty and Lifestyle�- Average likes: 38K
INFLUENCER SUGGESTION
IDENTITY, STATIONERY & PACKAGING
Fariba is a local independent fashion label focusing on contemporary modest clothing for women. Working closely with the designer and founder, we developed an identity that would exemplify the creativity of the brand and resonate with a young, stylish clientele.
It was important to the client that the Arabic and English version of the logo appear together and work harmoniously to be emblematic and memorable.
FARIBA FASHION
GENERAL CREATIVE SAMPLES
EXAMPLE REELS
HOUSE OF BEAUTY
IXORA BEAUTY
Product
IXORA BEAUTY
IXORA BEAUTY BRAND CONTENT
IXORA BEAUTY BRAND CONTENT
IXORA BEAUTY BRAND CONTENT
IXORA BEAUTY
REPORTING
Why?
Each of these areas has different goals and objectives, and therefore requires a different set of metrics to measure success.
Performance:
Click Through Rate, Cost Per Click, Conversion Rate, Cost Per Lead
We will work with you to create separate KPIs For SEO, Social & Performance Marketing
WHAT WILL WE MEASURE?
With so many different ranking factors influencing how well a website ranks on the different search engines, it's important to use the best research, analysis and technical tools that help us to provide live insights and real-time data.
NEXA invests over $100,000 a year in enterprise level tools that will be used to measure and analyse the performance of your website on search engines and use this data to justify our approach and methodologies.
In addition to this list of tools on the right, we'll also introduce additional tools if the team believes that additional research and insights are required based on user experience / user journeys that impact SEO, lead generation of revenue-based performance issues.
TOOLS & INTELLIGENCE
Looker Studio is a web-based tool that allows you to create interactive dashboards and reports from various data sources, including Google Analytics, Google ads, social media and others.
Rather than relying on monthly reports that present historical and often outdated information, our team will create a live reporting dashboard that allows you to see how your website is performing in real time.
This allows you to not only understand live performance but also adjust strategies for immediate impact.
We will work with you to create key performance indicators such as:
LIVE REPORTING DASHBOARDS
TEAM STRUCTURE
PROJECT INPUTS & STRUCTURE
For projects such as this, NEXA will deploy a vast number of resources to ensure the successful rollout of your digital marketing strategy.
The following teams will be actively involved in the account management.
Performance
Client Strategy
Account
Management
Content
Creative Team
PROPOSED TEAM FOR LELUXE GROUP
Pranali�Graphic Design
Bernard�Graphic Designer/ Animator
Jamy-Lee�Senior English Copywriter
Siddhant�Video Editor
Areen�Arabic Copywriter
Dalia�Creative Lead
Anosh�Performance Specialist
Gary
Head of Client Strategy
Lakshmy�Digital Account Manager
Diksha �Social Media Account Manager
Fady
Performance Specialist
Adeeb
Supporting Account Manager
Ahmed Moawad
Social Media Account Manager
CASE STUDIES
NEXA CASE STUDIES
16+
No. of Influencers engaged with. 16 Primary influencers with multiple micro influencers
11.4M
No. of Influencer created views
20K+
No. of comments generated of influencers content
The Abu Dhabi Autonomous Racing League (A2RL). A2RL is an all-new extreme racing series that is pushing the envelope of autonomous technology. Conceived by ASPIRE and brought together by the tireless efforts of engineers, scientists, and programmers, it is a STEM-fueled race and global autonomous showcase.
Who.
NEXA were engaged with A2RL for a omnichannel marketing approach. Building up to the event, we launched their influencer marketing campaign. Sourcing, engaging and collaborating with many influencers. The flagship influencers were: Nas Daily & Supercar Blondie.
What.
THE RESULTS
THE RESULTS
COMMERCIAL PROPOSAL
CAMPAIGNS - COMMERCIAL PROPOSAL
Digital Marketing Campaigns | PRICE | QTY | SUBTOTAL |
Campaign Details Campaign Types: Awareness , Conversion Number of Campaigns: 2 per month Audiences Location: UAE,GCC Number of Platforms: 4 Recommended Platforms: META (Facebook & Instagram), and Snapchat, Tiktok Languages (Ad Copy): English & Arabic Creatives: Provided by Lexue Group Landing Page: Quoted Separately below influencers Marketing: Identification and engagement with selected influencers (up to 5 per month) Management & Campaign Optimization Media Plan: Projections will be provided following campaigns specifics briefing between your team and NEXA performance team Campaign Setup: Audience targeting, ad objective setting and conversion tracking per campaign / ad set Retargeting: Paid ads to target audiences that have visited your website or social media profiles included within all campaigns Campaign Optimization: Inclusive of budget re-allocation, audience targeting adjustments, campaign creative adjustments as required Account Management: Ongoing communication between your team and your NEXA Account Manager Reporting: Monthly reporting sessions with NEXA Live Dashboard: Built in Google Data studio for real time campaign performance reporting | AED 15,000.00 | 1 | AED 15,000.00 |
| MONTHLY COST | AED 15,000.00 | |
SEO DELIVERABLES FOR LELUXE GROUP
SEO |
Technical Audit Full Website Technical Audit using NEXA's 19-Point Website Performance Checklist. - Keyword Research - Benchmarking Keyword ranking - Competitor Analysis Search Engine Optimization (In English) - Keyword Targeting - Indexing on Google and Bing (Including Sitemap & Robot.txt files updates) - Core Vital Issue Checks and Fixes (For Website Speed Optimization) - Creation of new website pages and content for keyword optimization On-Page SEO: - On-page SEO for all new content created (Page Titles, Meta Descriptions, Headers and Keyword Density recommendations) - Overall Website Content Reviewing & Recommendations (Based on keyword density & targeted keywords) - Schema Updates Off-Page SEO: - Back-linking Activity - Digital PR Website Sourcing - Google My Business Optimization (Set up included if required) - Reporting: - Monthly Performance Reports - Goal Tracking & Reporting (Google Search Console & Tag Manager - Set up included if required) - Reports include Search Visibility, Competitor Comparison and Exact $ Value of Earned Traffic |
At NEXA, we only offer Enterprise level SEO services. All of our SEO client experience the same level of strategic implementation and support. We are able to cater to many business scales and industries. The support offered and recommended is based on the size of your website and the number of resources hours per month of the NEXA team. The below highlights all of the technical details included within our packages and on the following slide you will find the options of our commercial proposal.
SEO - COMMERCIAL PROPOSAL
Monthly SEO Packages | PRICE | QTY | SUBTOTAL |
Basic Package - Recommended for Leluxe Group - Inclusive of: Ongoing Strategic Account Management & 20 Hours of Technical SEO per Month - Ideal for small corporate website | AED 5,400 Per Month | 12 | |
Professional Package - Inclusive of: Ongoing Strategic Account Management & 40 Hours of Technical SEO per Month - Ideal for small to medium scale business | AED 10,800 Per Month | 12 | - |
Enterprise Package - Inclusive of: Ongoing Strategic Account Management & 65 Hours of Technical SEO per Month - Ideal for international businesses & large scale websites | AED 18,000 Per Month | 12 | - |
| SUB TOTAL | AED 54,000 | |
| VAT (5%) | AED 2,700 | |
TOTAL | AED 56,700 | ||
Optional - Add ons | PRICE | QTY | SUBTOTAL |
New Content Creation / Per Blog or Article - Professionally researched and written English blog or PR Articles | AED 750 Per Piece | 1 | - |
Additional Language for Technical SEO - Packages available for additional languages (Fees are dependent on the language and the English package above) | TBC | 1 | - |
Conversion Rate Optimization - Identify patterns or areas for potential performance improvements | AED 15,000 Fixed Price Package | 1 | - |
Developer Assistance
| AED 6,000 Per Month | | |
LELUXE GROUP OFFER
EXCLUSIVE OFFER FOR LELUXE GROUP
Social Media Management - Monthly |
Campaign Details Campaign Types: Awareness , Conversion Number of Campaigns: 2 per month Audiences Location: UAE,GCC Number of Platforms: 4 Recommended Platforms: META (Facebook & Instagram), and Snapchat, Tiktok Languages (Ad Copy): English & Arabic Creatives: Provided by Lexue Group Landing Page: Quoted Separately below influencers Marketing: Identification and engagement with selected influencers (up to 5 per month) SEM - Platforms: Google Adwords & Display Network - English Ad headlines & Description - 1 x Display Banner Creative (Updated each 2 months) SEO - 20 hours of technical SEO Monthly Reporting across all services |
SERVICE | PRICE | QTY | SUBTOTAL |
Onboarding Process | AED 5,000 | 1 | AED 5,000 |
2nd Month onwards | AED 15,000.00 | 6 | AED 90,000 |
* Plus Ad Budget - Paid directly to 3rd party platforms
THANK YOU