Education Moments

BNI Aurora

Why giving testimonials matters

• Who here has given a testimonial for another member in the past month?

• Now, who received one and saw a boost in confidence, credibility, or business?"

Testimonials aren't just feel-good moments they're powerful marketing tools for each other and for our chapter’s reputation.

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Why Testimonials Matter in BNI

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1. Build Credibility Fast

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When you share a real result you’ve had with a member’s service, you fast-track trust.

It’s a third-party endorsement—far more powerful than someone praising themselves.

2. Strengthen the Chapter’s Brand

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Public testimonials (on socials or websites) make our chapter look like a thriving, connected business community.

It shows that we actually refer and support each other.

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3. Make Referrals Easier

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A testimonial gives you a “success story” to share with prospects:

EG “I referred Sarah to a client and she doubled their conversions—don’t take my word for it, check this testimonial I wrote.”

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4. Good Testimonials = More Business

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Clients shop with their eyes. They check Google, Facebook, LinkedIn, your websites.

Let’s fill those spaces with real results from real members.

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✅ Google Reviews

– Search for the member’s business name, and leave a public 5-star review.

– Helps their SEO and builds trust with total strangers.

✅ LinkedIn Recommendations

– Especially for B2B or professional services. A written LinkedIn rec can be a game-changer.

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✅ LinkedIn Recommendations

– Especially for B2B or professional services. A written LinkedIn rec can be a game-changer.

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✅ Facebook Page Reviews

– If the business is active on Facebook, leave a positive review with a quick story.

✅ Instagram & Facebook Shout-Outs

– Snap a pic of the result, or just do a “Member Spotlight” tag on stories or reels.

– Share what they did for you or your client. Tag them and the chapter.

✅ Personal Website Testimonials

– Offer to write a blurb they can post on their website. Better yet, let them quote your name and business. It adds weight.

Where to Leave Testimonials

3. Track results—if your testimonial gets them business, share that next week as a Thank You for Closed Business.

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Call to Action

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1. Pick one member today you’ve worked with—and leave them a testimonial on any public platform this week.

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2. Tag our chapter if posting on social media. Let’s build our BNI brand together.

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Give more testimonials,

Get more referrals.

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It’s that simple.