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Kristina’s body of work

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Content strategy and writing,

Dropbox Sign

Content strategy

  • Making blog recommendations to drive traffic and conversions to Dropbox Sign.

Blogs

Customer stories

Blogs

Customer stories

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Lead-gen campaign,

Dropbox

What it’s about…

AI ignite was a webinar interview series with Dropbox’s AI leaders and Cassie Kozyrkov about how businesses should be thinking about AI and possible ways to start using it in their day-to-day

What I did…

Campaign ideation

  • Coming up with the campaign angle and theme

Social copy

  • LinkedIn, Facebook, etc.

Landing page copy

  • Conversion-focused landing page aimed at driving signups

Landing page copy

Social copy

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Narrative, messaging, and website copy,

RepSignal

What it’s about…

RepSignal is a growing health data company that helps sales teams identify and prioritize the best leads. They needed a new way to articulate what they do that resonated with prospects, so I created a new brand narrative and website for them.

What I did…

  • Audience and industry research
  • Messaging & Brand narrative
  • Website information architecture
  • Copywriting

Website copy

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Videos,

Dropbox Replay

What it’s about…

Dropbox Replay is a video storage and collaboration tool. The Replay team needed videos that shared the key value proposition for Replay with construction teams, so I got my script writing skills out…

What I did…

  • Drafted script for Dropbox Replay video.

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Blog writing,

Branch Road

What it’s about…

Branch Road’s blog is the hub of marketing and other ideas.

What I did…

  • Pitched interesting blog ideas
  • Wrote blogs in my specific tone of voice
  • Edited for SEO and easy reading
  • Suggested images

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“Kristina is a strong and enthusiastic marketing writer who brings curiosity and effort to every project she works on – from social copy to video scripts to long-form eBooks.

If you’re looking for someone delivers great work and puts a smile on your face, hire Kristina!”

Rhys Harker, Head of Content, Branch Road

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“Kristina is a writer who meets each task with curiosity, proactivity and professionalism. Her constant positive outlook and drive for better, for both her clients and her teams, make her an asset to any business.”

Kelly Court, Managing Director, Branch Road