THE PURPOSE

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(define the company/idea in a single declarative sentence)

VISION AND MISSION

Idea title

NAME:

ROLE:

YEAR/DEPT:

NAME:

ROLE:

YEAR/DEPT:

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NAME:

ROLE:

YEAR/DEPT:

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NAME:

ROLE:

YEAR/DEPT:

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Problem Your Startup Solves

CORE PROBLEM OUR IDEA SOLVES:

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• A clear explanation of the problem you are trying to solve
• You may add context to the extent necessary
• Don’t add too many if and buts

WHY DOES IT MATTER?:

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• It must be short, simple and appealing

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Solution to the Problem

PROPOSED SOLUTION:

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• What you will do to solve the problem (use of diagrams really helps)
• Will the solution continue to work at scale?

UNIQUENESS:

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• Highlight what makes the approach distinct from existing alternatives
• Explain the key specialized edge

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What you offer?

Core features and advantages of your idea/product

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• Highlight the standout capabilities of the idea or product

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• Explain how these features benefit users

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Technical viability and innovation:

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• Outline the core tech stack, architecture or framework used

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Incorporate visuals with Github repo attached

Look up: https://en.wikipedia.org/wiki/Business_Model_Canvas

Business Model

• It’s a good exercise to do if you haven’t done it already. It forces you to think of your business 360º

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• Don’t worry if you don’t have everything. You should have the important parts done (What is important will depend on your context)

Customer Demographic

COMPETITORS LANDSCAPE:

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• Identify existing alternatives or direct competitors
• Highlight your competitive edge [why will users switch to your solution instead of existing ones?]

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TARGET AUDIENCE:

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• Define primary user persona (age, group, behavior or industry segment)
• Explain who experiences the pain point most acutely and will pay or sign up first

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Market Size

It is important to know whether the problem and solution are large enough to generate significant revenue

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• TAM – Total Available Market
• SAM – Served Available Market
• SOM – Share of Market

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[Mention sources used for the analysis]

Monetization strategy and financial projections

Source of Revenue

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• Explain how your business earns money
• (e.g., product sales, subscriptions, commissions, service fees).

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Pricing Approach & Financial Projections

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• Describe your pricing model and provide realistic revenue projections for the next 1–2 years based on expected customers, sales, and growth.

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Competitor Analysis

• Identify your key competitors or existing alternatives.
• Compare your solution with competitors using a comparison table (e.g., features, pricing, target users, unique value).
• Highlight what makes your solution stand out and why customers would choose it.

Future Endeavors / Roadmap

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• Outline your vision for the next 1–2 years.
• Highlight planned product improvements, new features, market expansion, strategic partnerships, or long-term goals.
• Explain how you plan to scale and grow your business.

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