To understand how codes and conventions are used in The Oyster Gardener, local environmental issues in your area, and how to plan and produce an informative production about it.
The Oyster Gardener was shot in Queensland in Dec 2022 and Jan 2023. ��A key feature of the film was sustainability, and the producers went into a lot of detail to ensure they remained as remained as low carbon/ low emission as possible. This included looking at what would be highest usage of emissions for productions - which was cars for both talent and crew, boat hire and fuel, followed by electricity.
During production, these were some of the practices they put in place that helped them keep the production’s footprint low:
Some examples of documentary conventions �include:
What is a social impact campaign?�Documentaries have a unique power to inspire change.
An impact campaign takes a documentary and creates a strategy from it, defining what kind of impact the documentary can achieve and seeking measurable results. It is about thinking about your film as a tool for social change and putting a plan in place for how you will reach the right audiences, who you can partner with and how you distribute the film, how you can create more engagement with the film and what you will ask your audience to do after seeing the film.�It’s about using the power of storytelling to its maximum potential.�
What does an Impact Producer do?�An impact producer is responsible for designing and implementing strategic impact and education strategies around social impact documentaries. Larger projects may have a whole impact team on them.
Impact Vision Statement: Young people are empowered to connect with their local environment and transform climate anxiety into grounded, active hope by learning about and contributing to caring for their local waterways.�
Impact goals:
Your turn! Pretend you are an Impact Producer for the The Oyster Gardener.
Choose 2 of the impact goals from the previous slide and brainstorm all the ways that you could achieve impact with the film to reach those goals. Include ideas for organisations you could partner with, resources you could create, and special opportunities to enable your target audience to see and engage with the film.
For example, if you chose number 4, you could come up with some ideas to host screenings for various environmental organisations and NGOs. Are there any special International or National days (ie. World Ocean Day) or conferences/summits you can find, that you could tie a screening to? Are there any events or groups locally that you would approach and connect with for a screening and also to discover how you could get involved with volunteering ongoing yourself.��Tip: Check out the Impact Field Guide and Toolkit to find case studies and examples of how other impact films have reach and inspired their audience: https://impactguide.org/library/
Research Task: Using local environmental organisations, council websites, conservation groups, or government agencies – find their environmental or sustainability pages.
With a partner or small group, choose one issue from your list to base your production work on.
You are now going to create an online advertising campaign, a short (5 minute) documentary or podcast or a series of print ads/billboards about this issue and what people can do to help/support it.
Your target audience is teenagers and young adults in your local area.
Using your research, you are now going to create an informative media production – either an online campaign, a short documentary, a short podcast, or a series of print advertisements/billboards for local exhibition to help raise awareness about the issue or about what people can do to help.
How will you distribute your production? Films, podcasts, and online campaigns should be distributed online in places that it will reach your teenage/young adult audience. ��For the print campaign, print off your posters/ads and put them up around your school (as a starting point).
You will have X amount of classes to complete the production/post-production. You may need to take photographs/film outside of school to get images or footage of relevant areas/people.
Upon completion of your production, each member should individually complete a reflection based on the following: