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MyData 2019 in a nutshell

MyData 2019 is the leading international conference on human-centered personal data management, organized by MyData Global.

In 2019, the Conference is organized for the 4th time, as the associated event of the Finland’s EU Presidency.

�The overarching theme of the MyData 2019 conference is �“Rebuilding trust - for human-centered data economy”.�Join us to work on this together!

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MyData 2019 is about:

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Up to 1000 people 40+ countries 3 days

Helsinki, Finland

Sep 25 - 27th, 2019

Images by Tuomas Uusheimo, Eetu Ahanen/ MyHelsinkiI

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New in 2019

Date - 25-27 September �Context - Finnish EU presidency �Cooperation with NGI - NGI Forum 2019 as part of MyData 2019

Theme - “Rebuilding trust - for human-centered data economy”.

Upgraded venue - attractive, historical, close to everything

More participants - aiming at 800-1000 participants

Wider geographical reach - 40+ countries expected

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Neutral ground for diverse stakeholders

Companies 50%

Government 20%

NGOs 10%

Research 10%

Hackers, Artists & Activists 10%

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Who should attend?

Policymakers and policyshapers

CDOs, CIOs, CTOs, CPOs, DPOs

Personal Information Management Systems community

Business development professionals

Legal experts in ICT

Digital transformation experts

Privacy and responsible data protection advocates

Data enthusiasts, designers

Early adopters & learners

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Who’s presenting at MyData 2019�The 100+ presenters of MyData 2019 include experts from:

  • Mozilla
  • Fujitsu
  • Tieto
  • IEEE
  • IBM
  • CNIL
  • Unicef
  • World Bank
  • Nightingale Health
  • Onecub
  • Assurant

  • Sovrin Foundation
  • Evernym
  • OneTrust
  • Tilaajavastuu
  • COBALT
  • Gofore
  • Dativa
  • Top Data Science
  • Simply Secure
  • DG Connect
  • Open Data Institute

S

i

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MyData 2019 Programme highlights

High-level perspective division:

  • #business
  • #legal
  • #tech
  • #society

Conversations:

  • Cities
  • AI
  • Data operators
  • SDGs
  • MyData Vision of Success

Proposed tracks:

* Identity * Smart Cities * Governance * Design

* Health * Value for People * Data Economy * MyAI

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MyData 2019 Schedule overview

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MyData 2018 Media Coverage

YLE A-studio 29.8.2018

“Rebellion against social media giants”

MTV3 Ten o’clock news 31.8.2018

“Children’s rights in digital world”

There were several articles in Finnish newspapers: Helsingin Sanomat (4 articles including editorial), Kauppalehti, Tivi, Uusi teknologia and weekly magazine Apu.

There was also news articles and radio programmes published by YLE, Svenska YLE and MTV3.

All together there was enough coverage for MyData to be more familiar in Finland than before.

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MyData 2018 Highlights

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MyData 2019 Venue

Wanha Satama:

Premium location near Helsinki city centre.

A historical building with soul - great for networking!

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MyData 2019 Venue

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Tickets types and prices

Early bird

19 March

Normal price

16 June

Late bird

2 September

3 days

3 days

3 days

Business

449 EUR �+ 24% VAT

599 EUR�+ 24% VAT

749 EUR�+ 24% VAT

Non profit�Start-up�Academic

Gov

229 EUR�+ 24% VAT

299 EUR�+ 24% VAT

379 EUR�+ 24% VAT

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Benefits of partnering

Learn from the best experts in the world

Strengthen engagement with the MyData community

Debate with policymakers

Support the MyData movement �Demonstrate your thought leadership in practice

Foster business and product development partnerships�Show that you are a future-oriented & ethical organisation

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Partnerships offering

As a MyData 2019 Partner, you have the number of opportunities for visibility and promotion. Categories of opportunities are presented below:

  1. Standard (free tickets, logo on the print materials and website)
  2. Content (e.g., private event, sponsor a session or a keynote, Day Zero event or after conference event, VIP Lunch, social activities)
  3. Support (travel grants & subsidised attendance to members of underrepresented groups, sponsored coffee break)
  4. Extra visibility (booth, branded meeting/relaxation room, delegate bag, lanyard, visibility in promotional materials, etc.)

Other needs and interests? We’re open to your ideas!

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Partnerships for MyData 2019

Gold partners: 40 000 €Silver partners: 20 000 €Bronze partner: 10 000 €

MyData Global member organisations receive a 25% discount.

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Partnerships offering

GOLD - 40 000 €

  • Large ticket package (16 pcs)
  • Large web and print presence
  • Large booth
  • Branded meeting room
  • Logo on conference tickets
  • Keynote speaker
  • Pre-conference interviews and promotion

SILVER - 20 000 €

  • Medium ticket package (8 pcs)
  • Medium web and print presence
  • Medium booth
  • Pre-conference interviews and promotion

��

BRONZE - 10 000€�

  • Small ticket package (4 pcs)
  • Small web and print presence
  • Rollup and stand-up table
  • Pre-conference promotion

+ For Gold & Silver, one of the following �(subject to availability)

  • Sauna or social event partner
  • Branded meeting room
  • Logo on conference tickets
  • Sponsor a keynote speaker
  • Small private event
  • Cocktail reception

25% DISCOUNT

FOR MEMBERS OF

MYDATA GLOBAL!

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MyData 2018 Partners’ Feedback

Care: good or very good :)

Usefulness and satisfaction: good or very good :)

Things that made our Partners happy in 2018:

“Good overall visibility”

“Few good leads for further actions achieved”

“Increase of business cases”

“Content is generally good and very professional”

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MyData 2019 confirmed partners (10.6.2019)

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How to participate?

Save the Date

25-27 Sept 2019

Join MyData

Global network!

http://mydata.org

Spread the word

twitter.com/mydataorg

Join the Programme Team

viivi@mydata.org

Become the Event Partner

partnerships@mydata.org

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Contact

Programme

Viivi Lähteenoja

viivi@mydata.org

@viivilahteenoja

+358 50 375 8274

Project Lead

Karolina Mackiewicz

karolina@mydata.org

@ka_mackiewicz

+358 44 358 5180

Partnerships

Teemu Ropponen

teemu@mydata.org

@troppone

+358 40 525 5153

Programme

Sille Sepp

sille@mydata.org

@seppsille

+372 53 543 729

Comms

Ansku Tuomainen

ansku@mydata.org

@annatuom

+358 40 572 3559

Production

Sjoerd Postema

sjoerd@mydata.org

@RondProduction

+358 45 222 2350

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MyData �

Global �

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The core idea of MyData is that individuals should be in control of their own data.

The MyData approach aims at strengthening digital human rights while opening new opportunities for businesses to develop innovative personal data based services built on mutual trust.

MyData Vision

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The MyData opportunity

Current state

Opportunity

Solution

Solving the trust challenge requires interoperability and new practices

Trust is Broken

78% state that it is hard to trust companies in how they manage personal information - The future of Digital Trust - Orange (2014)

Governance

Brands

Technology

Practices

Easy of Use

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Weak

Data Protection

Lots of data usage

Less usage of personal data

Strong

Data Protection

Comply with the GDPR

People decide

Organisations decide

Old paper times

REGULATION

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mydata.org/declaration

For a just, sustainable, and prosperous digital society

FORMAL → ACTIONABLE RIGHTS

DATA PROTECTION → EMPOWERMENT

CLOSED → OPEN ECOSYSTEMS

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2

3

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MyData in the Finnish Government Agenda

“The right of citizens to their own digital information and privacy is strengthened. Individuals are given the possibility to manage their personal data in public information systems and to give consent to data reuse in other services, in accordance with the MyData principles.”.

“Gathering information about different ways to better protect the rights of citizens to manage their own data in accordance with the mydata-principles. Promoting this both in national and international regulation. ”

New Finnish Government Agenda 3.6.2019 - p.106 & 112

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MyData Alliance

40+ organizations

Facilitate pilots

Create interoperability

Specification + Code

Architecture documentation & Reference implementation

“People’s right to decide about and monitor their personal information will be enhanced”

“start MyData based pilot projects”

Government agenda & spearhead programmes 2015

White papers

2014 (FI), 2015 (EN) and 2018 (FI)

International conferences 2016, 2017 & 2018

mydata2018.org

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Over several years, we have built a community of thousands and the foundation for a strong movement. It is now formalised into the first international nonprofit based in Finland.

MyData Global

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MyData Global

Founded 11 October 2018

Over 600 members

… including over 90 organisations

… from over 40 countries

Over 20 local hubs on 6 continents

Emerging international thematic groups

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FINLAND

ESTONIA

SWEDEN

DENMARK

NORWAY

NETHERLANDS

BRUSSELS (Belgium)

UNITED KINGDOM

SWITZERLAND

BERLIN (Germany)

FRANCE (MesInfos)�BARCELONA (Spain)

TURIN (Italy)

SLOVENIA�SLOVAKIA

GREECE

BRAZIL

JAPAN

TAIWAN

CANADA

MADISON

NEW YORK

ATLANTA�SILICON VALLEY

NEPAL

MyData Local Hubs

mydata.org/hubs

CAMEROON

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Sarah Medjek

Yellow

John Wunderlich

Jaana Sinipuro

Yellow

Antti “Jogi”

Poikola

Steven Wilkinson

Ignasi Alcalde

Teemu Ropponen

Yellow

Viivi Lähteenoja

Yellow

Sille Sepp

Yellow

Ansku Tuomainen

Yellow

Berit Skjernaa

Yellow

Mad Ball

Yellow

Riikka Kämppi

Yellow

Paul-Olivier Dehaye

Yellow

Julian Ranger

STAFF

BOARD

STEERING GROUP

Yellow

Yellow

Yellow

Yellow

Karolina Mackiewicz

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Read more: www.mydata.org

Thank you!

Teemu Ropponen

General Manager, MyData Global

teemu@mydata.org, @troppone, @mydataorg

www.mydata.org

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Personal Analytics

(done in PDS)

Service Discovery�(marketplaces for apps)

Consent & Policy Management

Identity Management

(self sovereign identity)

User Experience�(UI, tools and assistants)

Relationship Management (individuals & organizatiosns)

Governance & Regulation

(network of trusted operators)

Data Standards (semantic harmonisation)

Analytics

Make value out of data while maintaining privacy

Transactions

Get the data flowing with individual's consent

Personal Data Storage�(API of me & personal cloud)

People

Get people on board, increase trust and make it understandable

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All conference sessions feature a combination of the different flavours of the personal data BLT Sandwich: business, legal, tech, and society.

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Cities

Human Centered Digital Identity

Data Economy & Ecosystems

My AI

Perspectives

Make It Happen

Governance

Design

Main Stage

Sessions

Health

Demo lounge

Value for People

TOPIC

TRACKS

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Further resources

Essentials:

MyData Global Community: https://mydata.org

MyData Declaration: https://mydata.org/declaration

Learn more:

Our thinking on Medium: https://medium.com/mydata

White papers and more: https://mydata.org/papers

Videos from the MyData conferences: https://www.youtube.com/channel/UCjBkx-XKa1gOr71fyCrJPfg

MyData.org