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Mobilize Action:

Strategy House

STRATEGIC FRAMEWORKS

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Strategic Problem Solving

OUR PROVEN FRAMEWORK

Frame the Problem

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Visualize Insights

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Enable Decisions

3

Mobilize Action

4

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Strategy House

USE IT

Visualize the strategy and internal architecture needed to achieve it.

Must-win battle

Must-win battle

Must-win battle

Strategic initiative

Strategic initiative

Strategic initiative

Strategic initiative

Enabler, e.g. technology

Enabler

Foundation, e.g. culture, people, structure

Vision

Vision

Strategic objectives

Strategic initiatives

Enablers

Foundation

State the highest-level vision

Establish the 2 to 4 strategic objectives that must be accomplished to achieve the vision

Frame the 3 to 5 imperatives that the organization must operationalize to meet the objectives.

Typically, these levers cross teams, functions, or organizations and require cross-functional collaboration.

State the 2 to 3 internal capabilities that must exist to execute the strategic initiatives.

It all comes down to people. Note the organzizational and people requirements to achieve the vision.

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2

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Act

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Protect, Grow, Win: �Kinetix Strategy to Own the Mid Tier

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4

Protect Share from Enterprise Competitors

Grow and Enable the Channel

Win in Key, High Margin Industries

Shift to Strategic Sales

Build & Incentivize the Channel

Adapt Product to MidCap

Highly Targeted GTM

Strategic Selling Formation & Skilling

Partner Portal & Technology

Maintain Strong Customer-first Culture

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2

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4

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Own the Mid Tier

Vision

Strategic objectives

Strategic initiatives

Enablers

Foundation

  • Own the mid tier for key industry verticals
  • Complement strategic sales with channel scale
  • Stop enterprise competitor penetration
  • Expand and win through broad mid-tier coverage in beachhead industries
  • Shift direct sales to strategic, high dollar customers
  • Reach midcap customers through partners
  • Scale product down to protect strategic marging
  • Pivot industry GTM to value and TCO
  • Rightsize internal sales force size & skills
  • Enable partner operations with OTB tech platform
  • Focus on commitment to nurturing the right talent

EXAMPLE

Act

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