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Introduction:

AJIO is an Indian e-commerce company and digital commerce initiative of Reliance Retail that sells fashion and lifestyle products. Launched in 2016, AJIO is headquartered in Bangalore and offers on-trend styles from around the world at competitive prices.
With the trendiest, freshest, and most unique styles from across India and the world, AJIO invites you to express your personal style fearlessly, and with a confidence and optimism that cannot be easily shaken.
Company Website: https://www.ajio.com/

A glimpse into the brand

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The Challenge:

With their Big Bold Sale around the corner, AJIO was looking at innovative ways to stand out in a crowded market, capture customers' attention, and boost brand awareness.
They realised that their traditional email campaigns weren't cutting it, and they needed a revamp to break away from the clutter!
Their biggest challenges were: �Lower Click Rates, Reduced Engagement & Website/App Sessions
But how would they solve this? �AJIO wanted to try something dynamic, something that would spark curiosity and drive action directly from their audience.

What did we try to solve?

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The Solution:

Enter “Spin the Wheel” gamified email campaign powered by Netcore’s AMP technology.
AJIO & Netcore designed an interactive email that invited customers to spin the wheel for a chance to win exclusive discounts & offers which they could leverage during AJIO’s Big Bold Sale.
By embedding visually stunning dynamic elements within emails (optimized for mobile) and allowing users to win offers through a gamified experience, AJIO saw massive results!

How did we tackle the challenge?

Play Video Here

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The Methodology:

What strategies did we implement?

Infusing fun and excitement into email creatives with catchy subject lines influenced more opens

Gamified element of spinning a wheel within the email allowed users to engage with the content, and take action

Building excitement, curiosity, and anticipation of winning different rewards opened doors for repeat engagement

Directing users to AJIO’s web/app to redeem prizes, resulted in higher chances of conversion.

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The Results:

What did the brand achieve?

Skyrocketed

Click Rates: ��195% increase for the dynamic/AMP email as compared to the regular campaigns

Enhanced

User Engagement: ��Influenced 18000+ Wheel Spins from 13000+ Unique Users

Amplified

Website/App Sessions: ��Surge in website/app sessions, crossing 18000+

Boosted

Overall ROI:

2.5X uplift in ROI as compared to regular emails

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Client Speaks:

Testimonial

“Partnering with Netcore Cloud to adopt AMP Emails has been a game-changer for AJIO's customer engagement strategy. The dynamic and interactive features of AMP Emails have significantly enhanced our email marketing campaigns, leading to a remarkable 195% lift in session clicks and a whopping 2.5X upliftment in ROI.