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The Perso by L'Oréal

Samantha Shanahan, Emily Markunas & Courtney Blasko

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WHAT IS THE PERSO?

  •  3-in-1 device for personalized cosmetics
    • Skincare
    • Foundation
    • Lipstick
  • Artificial Intelligence Technology 

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COMPETITION

  • Estee Lauder
    • 28 brands
    • 75% of budget to digital

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  • Shiseido
    • 37 brands
    • Beauty Consultants
    • Live Streams
    • Filters

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OUR DIGITAL APPROACH

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  • Create Awareness
  • Increase Findability
  • Be Informative 
  • Increase Ease of Use
  • Customer Engagement

SEO

SEM/PAID SEARCH

EMAIL

DISPLAY

SOCIAL MEDIA

INFLUENCERS

CUSTOMER SERVICE

YOUTUBE

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YOUTUBE STRATEGY

  • Advertisements

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  • Generate Awareness
    • SEO

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  • Promote Across Social Platforms

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  • Consumer Interaction

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DISPLAY ADVERTISING

  • Target Audience

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  • Interests 
    • Beauty
    • Fashion
    • Luxury
    • Smart Technology

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EMAIL MARKETING

  • Email objective 

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  • Target Audience

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  • Building a list 
    • Opt-in 
    • Double opt-in 
    • Special offer 

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  • Similar interests 

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NEW PRODUCT ANNOUNCEMENT EMAIL

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SPECIAL OFFER EMAIL

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Mario Dedivanovic

  • Celebrity Makeup Artist
  • Sponsored Instagram Posts
    • 8.2 M Followers
  • Brand awareness

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Jaclyn Hill

  • Makeup Artist/YouTuber
  • YouTube Review
    • 5.77 M Followers

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Michelle Phan

  • Entrepreneur
  • Focus on Skincare
  • Cross Platform Promotion

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CONCLUSION

  • Concerns
    • Influencer marketing
      • Controversial
      • Inauthenticity

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  • Strongest strategies
    • Email marketing
    • Display advertising
    • YouTube strategy 

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