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BRAND LOGO PRESENTATION TEMPLATE

BRAND LOGO PRESENTATION TEMPLATE

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BRAND LOGO

BRAND LOGO PRESENTATION

CONTACT NAME

1111 Main Street

City, State 12345

000-000-0000

Email Address

 

[ PROJECT TITLE ]

[ BRAND NAME ]

[ PRODUCT ]

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PROJECT REPORT

BRAND LOGO | TABLE OF CONTENTS

TABLE OF CONTENTS

Business Overview

Target Audience

Verbiage

Tag Line

Imagery

Desired Design Style

Colors + Other Visual Considerations

Intended Use

1

2

3

4

5

6

7

8

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PROJECT REPORT

BUSINESS OVERVIEW

1. BUSINESS OVERVIEW

what do you do?

what is unique about your business?

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PROJECT REPORT

TARGET AUDIENCE

2. TARGET AUDIENCE

who are you trying to reach?

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PROJECT REPORT

TARGET AUDIENCE – BUYER PERSONA

Details

2. TARGET AUDIENCE – Buyer Persona

35

Seattle

Media Manager

$85k

Gloria Miner

BIO

Details

WANTS + NEEDS

Details

FRUSTRATIONS

Single

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PROJECT REPORT

VERBIAGE

3. VERBIAGE

what name should be included in the logo?

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PROJECT REPORT

TAG LINE

4. TAG LINE

what is your tag line? if applicable.

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PROJECT REPORT

IMAGERY

5. IMAGERY

what images, if any,

should be included in the logo?

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PROJECT REPORT

TAG LINE

6. DESIRED DESIGN STYLE

include reference images, if applicable.

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PROJECT REPORT

COLORS + OTHER VISUAL CONSIDERATIONS

7. COLORS + OTHER VISUAL CONSIDERATIONS

include reference images, if applicable.

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PROJECT REPORT

Colors

COLORS

Aqua Breeze

Hex:

RGB:

CMYK:

Pantone:

#000000

0/ 0 / 0

0 / 0 / 0 / 0

XXXX

Golden Sun

Hex:

RGB:

CMYK:

Pantone:

#000000

0/ 0 / 0

0 / 0 / 0 / 0

XXXX

Summer Peach

Hex:

RGB:

CMYK:

Pantone:

#000000

0/ 0 / 0

0 / 0 / 0 / 0

XXXX

Vibrant Orange

Hex:

RGB:

CMYK:

Pantone:

#000000

0/ 0 / 0

0 / 0 / 0 / 0

XXXX

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PROJECT REPORT

Colors: Secondary

COLORS: SECONDARY

Plum

Hex:

RGB:

CMYK:

Pantone:

#000000

0/ 0 / 0

0 / 0 / 0 / 0

XXXX

Sand

Hex:

RGB:

CMYK:

Pantone:

#000000

0/ 0 / 0

0 / 0 / 0 / 0

XXXX

Violet

Hex:

RGB:

CMYK:

Pantone:

#000000

0/ 0 / 0

0 / 0 / 0 / 0

XXXX

Spring

Hex:

RGB:

CMYK:

Pantone:

#000000

0/ 0 / 0

0 / 0 / 0 / 0

XXXX

Primary:

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PROJECT REPORT

Typography

TYPOGRAPHY

Montserrat

Roboto

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PROJECT REPORT

Typography: Formatting

TYPOGRAPHY: FORMATTING

Aa

VERBIAGE

Font:

Style:

Size:

Line Height:

Tracking:

Century Gothic

Regular

32pt

1

Normal

TAG LINE

Font:

Style:

Size:

Line Height:

Tracking:

Century Gothic

Regular

11pt

1.5

Normal

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PROJECT REPORT

INTENDED USE

8. INTENDED USE

describe the intended use / placement

  • COPY
  • PRINT ADS
  • DISPLAY ADS
  • SIGNAGE / BANNERS
  • EVENT / PROMO PIECES
  • WEBSITE
  • SOCIAL MEDIA
  • OTHER

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PROJECT REPORT

BRAND LOGO PRESENTATION

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(844) 324-2360

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