BRAND LOGO PRESENTATION TEMPLATE
BRAND LOGO PRESENTATION TEMPLATE
BRAND LOGO
BRAND LOGO PRESENTATION
CONTACT NAME
1111 Main Street
City, State 12345
000-000-0000
Email Address
[ PROJECT TITLE ]
[ BRAND NAME ]
[ PRODUCT ]
PROJECT REPORT
BRAND LOGO | TABLE OF CONTENTS
TABLE OF CONTENTS
Business Overview
Target Audience
Verbiage
Tag Line
Imagery
Desired Design Style
Colors + Other Visual Considerations
Intended Use
1
2
3
4
5
6
7
8
PROJECT REPORT
BUSINESS OVERVIEW
1. BUSINESS OVERVIEW
what do you do?
what is unique about your business?
PROJECT REPORT
TARGET AUDIENCE
2. TARGET AUDIENCE
who are you trying to reach?
PROJECT REPORT
TARGET AUDIENCE – BUYER PERSONA
Details
2. TARGET AUDIENCE – Buyer Persona
35
Seattle
Media Manager
$85k
Gloria Miner
BIO
Details
WANTS + NEEDS
Details
FRUSTRATIONS
Single
PROJECT REPORT
VERBIAGE
3. VERBIAGE
what name should be included in the logo?
PROJECT REPORT
TAG LINE
4. TAG LINE
what is your tag line? if applicable.
PROJECT REPORT
IMAGERY
5. IMAGERY
what images, if any,
should be included in the logo?
PROJECT REPORT
TAG LINE
6. DESIRED DESIGN STYLE
include reference images, if applicable.
PROJECT REPORT
COLORS + OTHER VISUAL CONSIDERATIONS
7. COLORS + OTHER VISUAL CONSIDERATIONS
include reference images, if applicable.
PROJECT REPORT
Colors
COLORS
Aqua Breeze
Hex:
RGB:
CMYK:
Pantone:
#000000
0/ 0 / 0
0 / 0 / 0 / 0
XXXX
Golden Sun
Hex:
RGB:
CMYK:
Pantone:
#000000
0/ 0 / 0
0 / 0 / 0 / 0
XXXX
Summer Peach
Hex:
RGB:
CMYK:
Pantone:
#000000
0/ 0 / 0
0 / 0 / 0 / 0
XXXX
Vibrant Orange
Hex:
RGB:
CMYK:
Pantone:
#000000
0/ 0 / 0
0 / 0 / 0 / 0
XXXX
PROJECT REPORT
Colors: Secondary
COLORS: SECONDARY
Plum
Hex:
RGB:
CMYK:
Pantone:
#000000
0/ 0 / 0
0 / 0 / 0 / 0
XXXX
Sand
Hex:
RGB:
CMYK:
Pantone:
#000000
0/ 0 / 0
0 / 0 / 0 / 0
XXXX
Violet
Hex:
RGB:
CMYK:
Pantone:
#000000
0/ 0 / 0
0 / 0 / 0 / 0
XXXX
Spring
Hex:
RGB:
CMYK:
Pantone:
#000000
0/ 0 / 0
0 / 0 / 0 / 0
XXXX
Primary:
PROJECT REPORT
Typography
TYPOGRAPHY
Montserrat
Roboto
PROJECT REPORT
Typography: Formatting
TYPOGRAPHY: FORMATTING
Aa
VERBIAGE
Font:
Style:
Size:
Line Height:
Tracking:
Century Gothic
Regular
32pt
1
Normal
TAG LINE
Font:
Style:
Size:
Line Height:
Tracking:
Century Gothic
Regular
11pt
1.5
Normal
PROJECT REPORT
INTENDED USE
8. INTENDED USE
describe the intended use / placement
PROJECT REPORT
BRAND LOGO PRESENTATION
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