RAMPING UP FOR THE LAST HALF OF 2020

Typical Holiday Season

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• Due to more places competing for your dollar, making or maintaining sales becomes increasingly difficult

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Business owner’s panic

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• Cut marketing
• Discount prices
• Stretch jobs
• Get stressed
• Get away from practices like budgeting

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Result

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• Loss of marketing momentum
• Increased expenses
• Loss of employees & culture
• Loss of profits

If the same result happens each year, why do we do the same thing?

Did you know when you bought your franchise that you’d be doing everything?

Answering the phone

Marketing

Technician

Human Resources

CEO

CFO

Quality Control

R&D

Trainer

Salesman

Data Entry

Spouse/Partner

Psychiatrist

Mechanic

Boss

Leader

Inventory Specialist

Ramping up means having a plan for the Holiday Seasons

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An effective plan is centered within the core KPI’s

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1. Marketing – Lead generation
2. Salesmanship – Convert the right amount of leads to sales
3. Productivity – Improve efficiencies to reduce expenses
4. Expense Management – Budgeting & Planning

Marketing Strategies

All Hubsuite clients will receive a free marketing plan designed to capitalize on unique opportunities and compete with others vying for your customers dollars

Key talking points

• Your marketing needs to be established so that Google can see you’re a stable company
• Your marketing company can get your ads placed properly
• Run ads and promo’s

Lead do increase through Q3 and Q4, decline in sales is either from poor conversion rates due to:

• Not asking for the sales
• Not overcoming objections
• Lack of confindence

Sales Strategies

80% of our clients blame 100% of their decline in business on reduced leads.

What are some things you can do differently this year to maintain a better conversion rate?

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1. Confidence
2. Stop the download
3. Always ask for the sale
4. Offer financing
5. Increase prices to absorb negotiating
6. Those that need a bigger discount use them to be more flexible for scheduling
7. Always be the expert

Employee Strategies

No additional costs due to:

• Stretching jobs
• Overtime

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Maintain or improve culture

Expense Management

Set a spending budget:

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1. Marketing Spend
2. Labor Expenses
3. Product Expenses

Control your variables

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1. Marketing lead count
2. Sales conversion rate
3. Technician productivity

Example

There would be better plans if there was more information

Q&A

Hubsuite will be following up with this webinar by holding additional webinars and trainings. Stay tuned for future Webinar dates.

Thank you!