ShaperAid
Playbook
www.shaperaid.org
Table of Contents
ShaperAid Playbook
About
ShaperAid
ShaperAid Playbook
Overview
We find ourselves at a critical juncture in history, where our collective responsibility towards each other cannot be overlooked. In the face of humanitarian crises, it is not just an option but a moral imperative for us to come together and act.
Born to respond to the urgent crisis in Palestine, ShaperAid is a Global Shapers cross-hub collaboration, uniting hearts and resources to raise funds for crucial humanitarian aid worldwide.
We stand united to support the civilian population and care for the most vulnerable, embodying the essence of global solidarity and shared humanity.
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#ShaperAid #ShaperLove
Mission & Vision
The Mission for ShaperAid is to mobilize global fundraising efforts to deliver direct relief for civilian populations in need around the world, in partnership with reputable NGO’s that have demonstrated the capacity to provide immediate support on the ground.
There is one objective for each campaign. For example, ShaperAid Gaza’s objective was to mobilize a global fundraising effort through Anera to deliver direct relief for families in Gaza.
Any Global Shapers Hub facing a humanitarian crisis is welcome to use the ShaperAid platform to mobilize for direct relief in their local community, in partnership with an established NGO.
ShaperAid Playbook
The
Playbook
ShaperAid Playbook
What is a ShaperAid campaign, �and why create one?
ShaperAid campaigns aim to provide humanitarian aid, raise awareness, and support vulnerable communities. By creating a ShaperAid campaign, you can leverage the full power of the Global Shaper Community to drive global fundraising efforts towards a humanitarian crisis happening in your community.
ShaperAid’s platform includes (1) global social media presence, connected across the Global Shaper network; (2) a large cross-Hub platform reaching all Shaper hubs globally, and; (3) a community of experienced ShaperAid team members.
If your community is facing a humanitarian challenge – whether due to natural disaster, geopolitical conflict, or any other cause – ShaperAid can be a tool to support you.
ShaperAid Playbook
How do I start a campaign?
ShaperAid Playbook
[❗] This detailed guide will provide you with all of the actions you would need to build your own campaign, broken down into pre-, during, and post-campaign actions.
Partnering with an NGO
For each ShaperAid campaign, we will help guide your Hub to partner with an NGO with established local presence that has demonstrated the ability to efficiently allocate funds. This is to enable the Hub to operate as efficiently as possible to address the crisis within the local ecosystem, and also helps the Hub build stronger connections with local partners and support NGO’s already doing the work.�
To determine if an NGO is suitable, consider the following:
👉 You can use https://www.charitynavigator.org/ or similar websites
Once the NGO is confirmed, work with the NGO to set up a mechanism to accept donations. �If no direct site is available, consider tools like GoFundMe, LivingGood, GiveButter, etc.
ShaperAid Playbook
How can I help?
If you are looking for a ShaperAid campaign to support outside of your region, consider reaching out to the local Hub that is organizing the campaign to assist, or reach out to a member of the ShaperAid core team to learn about a ShaperAid campaign that may fit your interests and/or areas of expertise.
Some Hubs around the world have chosen to take on local fundraising challenges in support of campaigns around the world. Artists4Aid, created by the Barcelona Hub, is a great example of this.
ShaperAid Playbook
(From Artists4Aid fundraising effort)�Aayushi Gupta, Eternal Bond: Indigenous people & the living earth, 2023
Framing your ShaperAid initiative
ShaperAid Playbook
Framing your initiative
It’s needless to say that if you fail to plan, you plan to fail. Hence, it’s important to frame your fundraising initiative to execute a successful project.
The following framework is a slightly modified version of the general Global Shapers project template, allowing us to have a succinct yet comprehensive overview of the fundraising initiative in one single slide.
Please create a copy of the following slide and fill up the information.
ShaperAid Playbook
ShaperAid Playbook: Framing the initiative → Executive Summary
PROBLEM STATEMENT:
[Beneficiary] in [area, place] needs to [do this] so that they can [get this]
BENEFICIARY:
[Who does this project specifically aim to benefit?]
WHAT IS ‘ShaperAid’?
ShaperAid is a collaborative effort by Global Shapers from different hubs to raise funds for humanitarian aid worldwide. ShaperAid [CITY] specifically focuses on providing relief for [BENEFICIARY(IES)] in [CITY/LOCALE] through [PARTNER NGO].
PARTNER AND DONATION:
We are working with [PARTNER] because it efficiently allocates funds, with [xx]% going directly to relief efforts (insert source here). [Provide link to partner’s website]
OBJECTIVE:
ShaperAid [CITY]'s objective is to mobilize a local and global fundraising effort through [PARTNER] to deliver direct relief for [BENEFICIARIES].
SHORT-TERM GOAL:
Our current goal is to raise USD [AMOUNT IN USD] [OR XXX IN LOCAL CURRENCY] to [What are you planning to fundraise for].
LONG-TERM CHANGE:
Beyond financial contributions, our initiative aims to raise awareness globally, fostering empathy and understanding about crisis in [PLACE]. By standing together, we strive to make a significant difference in the lives of those affected by the conflict.
Bring Hubs around the world to raise funds in support of the people in Gaza, raise awareness about the humanitarian crisis, and advocate for a humanitarian corridor.
Week-by-week focus:
- Week 1: [insert plan]
- Week 2: [insert plan]
- Week 3: [insert plan]
- Week 4: [insert plan]
MILESTONES, TIMELINES, AND PRIORITIES
- $ funds raised
- # Hubs engaged
- # of Shapers mobilized
- # of external collaborators
IMPACT METRICS
Global Shapers, [CITY] Hub
PROJECT BY
Daily report here 👉 [insert your update]
AID DEPLOYED
RESOURCES
ShaperAid Playbook: Framing the initiative → Executive Summary Example (ShaperAid Gaza)
PROBLEM STATEMENT:
Civilians in Gaza, Palestine, need access to life-saving support in light of the worsening humanitarian crisis. This initiative intends to protect the civilian population and care for the most vulnerable, embodying the essence of global solidarity and shared humanity.
BENEFICIARY:
Civilians in Gaza
WHAT IS ‘ShaperAid’?
ShaperAid is a collaborative effort by Global Shapers from different hubs to raise funds for humanitarian aid worldwide. ShaperAid Gaza specifically focuses on providing relief for families in Gaza through Anera.
PARTNER AND DONATION:
We are working with Anera because it efficiently allocates funds, with 96% going directly to relief efforts. The campaign encourages contributions for blood bags, hygiene kits, food parcels, and emphasizes the importance of raising awareness, outreach, donations, and engaging with corporate and institutional donors. 👉 More info here and here.
OBJECTIVE:
To raise funds for humanitarian aid organizations. One objective for each project: ShaperAid's objective is to mobilize a global fundraising effort through Anera to deliver direct relief for families in Gaza, where over 60% of Gaza's population has been displaced, with 30% of housing damaged or destroyed.
SHORT-TERM GOAL:
Our current goal is to raise USD 30,000 to support NGO Anera's initiatives in Gaza. This fund will directly impact displaced families, providing essential items such as blood bags, hygiene kits, and food parcels. We may raise the fundraising cap based on what’s needed on the ground. 👉 More info here.
LONG-TERM CHANGE:
Beyond financial contributions, our initiative aims to raise awareness globally, fostering empathy and understanding about crisis in Gaza. By standing together, we strive to make a significant difference in the lives of those affected by the conflict.
In the long-term, ShaperAid cross-Hub framework may be used to support humanitarian aid initiatives across the world.
❗HELP NEEDED❗
1. Spread the word 👉 info here
2. Donate/fundraise 👉 info here
3. Volunteer 👉 info here
Bring Hubs around the world to raise funds in support of the people in Gaza, raise awareness about the humanitarian crisis, and advocate for a humanitarian corridor.
Week-by-week focus:
- W/C Mon, 30 Oct → Recruit RCs ✅, onboard all RCs ✅, prepare media folder ✅, start posting on IG Handle ✅
- W/C Mon, 6 Nov → Official launch ✅ (newsletter ✅), corporate partners ✅, engage curators ✅
- W/C Mon, 13 Nov → Pulse check on global hubs; execute corporate partner strategy (try to close partnerships before the holiday season starts in Dec), revise logo, scope UHNWI, continue to engage curators
- W/C Mon, 20 Nov → Focus on closing corporate partners; ensure all comms are channeled to hub members.
Given the ever-changing nature of the situation, the core team devises a 4-week rolling strategy for the global team to implement. The week-by-week strategy will be revisited every week during core team meetings to ensure that we’re adaptive towards the situation on the ground.
MILESTONES, TIMELINES, AND PRIORITIES
- $ funds raised
- # Hubs engaged
- # of Shapers mobilized
- # of external collaborators
IMPACT METRICS
Global Shapers from hubs globally 👉 Core team here
PROJECT BY
Daily report here 👉 Anera Daily Log
AID DEPLOYED
RESOURCES
ShaperAid Gaza
Impact
ShaperAid Playbook
ShaperAid Gaza: Impact
Funds raised for Anera to support families in Gaza: USD 23,117
Includes 188 contributions across 37 countries.
Funds can provide:
2,351 blankets
784 blood bags to hospitals in Gaza
671 winterization vouchers
939 mattresses to displaced families
587 hygiene kits (includes hand soap, shampoo, toilet paper, toothpaste, and more)
235 food vouchers to help a family meet their nutritional needs for 5 days
ShaperAid Playbook
ShaperAid Gaza: Impact
ShaperAid Playbook
Shapers mobilized* | >80 |
Core team | 13 |
Community Champions & Regional Coordinators | 63 |
Media | 3 |
Global Shaper Hubs (of the above Shapers)** | 68 |
Countries | 46 |
ShaperAid Gaza: �Our partner NGO, Anera
Read more about Anera’s work in Gaza here, financial reports here, and other info in this slide here.
ShaperAid Playbook
ShaperAid Gaza
Core Team
ShaperAid Playbook
ShaperAid Gaza Core Team
Salzburg Hub
Rabat Hub
Jakarta Hub
Beirut Hub
Los Angeles Hub
Algiers Hub
Gurugram Hub
Davao Hub
#ShaperAid #ShaperLove
Manila Hub
ShaperAid Playbook
ShaperAid
Media Kit
ShaperAid Playbook
ShaperAid Media Kit
Folder here: [❗] ShaperAid Google Drive
👉 Social media artwork brief
ShaperAid Playbook
ShaperAid Media Channels
*To join, see this slide
WhatsApp Group (private*) �*to join, fill out 👉 https://bit.ly/shaperaidjoin
#ShaperAid #ShaperLove
ShaperAid Playbook
Caption:
[Caption templates here (suggestions only)]
#️⃣ #ShaperAid #ShaperLove
Create a collaborative post
with @shaperaid (here’s how)
Please include the link to the donation page 👇
e.g. http://www.anera.org/global-shapers
Or
Objectives:
1) Raise awareness of ShaperAid → focus
2) Induce the urgency to donate
3) Channel audience to the donation link
What: About shaperaid and where to donate + updates from Anera
Channels:
✅ Anything else of your preference
Target audience: the circle around you and your Hub.
#ShaperAid #ShaperLove
Status:
✅ Content
✅ AW Design
⌛ Posts
ShaperAid Playbook
Caption:
[At your discretion]
#️⃣ #ShaperAid #ShaperLove
Tag @shaperaid
Please include the link to the donation page 👇
E.g., http://www.anera.org/global-shapers
Or (=)
Status:
✅ Content
✅ AW Design
⌛ IG Stories
How do I add a link on my IG story?
Check the next slide.
Objectives:
1) Raise awareness of shaperaid
2) Induce the urgency to donate
3) Channel audience to the donation link → focus
Recommended Frequency:
Once every 3-4 days
What: About shaperaid and how & where to donate
Channels:
✅ Anything else of your preference
Target audience: the circle around you and your Hub.
#ShaperAid #ShaperLove
ShaperAid Playbook
How to add a link on Instagram story (Part 1)
26
STEP 1
STEP 2
STEP 4
STEP 3
#ShaperAid #ShaperLove
ShaperAid Playbook
How to add a link on Instagram story (Part 2)
27
STEP 5
STEP 6
STEP 7
1
2
3
(optional) add a gif to highlight the link
✅
✅
Don’t forget to also tag @shaperaid 🙏
#ShaperAid #ShaperLove
https://bit.ly/shaperaidanera
ShaperAid Playbook
ShaperAid
Contact
ShaperAid Playbook
Ready to launch yours? Contact us.
Salzburg Hub
Los Angeles Hub
ShaperAid Playbook
#ShaperAid #ShaperLove
Special thanks to these Shapers for amplifying impact through the curation of ShaperAid branding and comms!
Coimbatore Hub
Hanoi Hub
Kathmandu Hub
ShaperAid Playbook
#ShaperAid #ShaperLove
A Sustainability Advisory and Consulting Engineer at HCLTech, Hayagrivan supports global OEM and Fortune 500 companies in reducing carbon footprint across their product portfolio through life-cycle design thinking and eco-design practices.
With a wider exposure to engineering, social impact and startup incubation, Hayagrivan has been involved in community development initiatives for more than 6 years, with a more recent focus on circular economy, sustainable production and community development.
Mohit Maharjan is a versatile content creator specializing in visual media, including photography, videography, and design work, with a focus on social media marketing and storytelling. He also works as a communication consultant with different NGOs on diverse sustainable projects.
Currently, he is also working on an eco-tourism model project that promotes rural development through community homestays in the Terai region of Nepal, supported by Connecting Spaces, Switzerland. His love for travel, biking, and various sports enhances his adventurous spirit and passion for nature.
Chau is the Founder and CEO of VAN HOA, a creative agency that absorbs, adopts and infuses Vietnamese cultural identities in its contemporary graphic, product and concept designs.
She’s also the founding member of AGOhub, the first creative hub focusing on architecture and applied arts in Hanoi, Viet Nam. A community development activist, she leverages her expertise in design and branding to enhance and empower disadvantaged communities through knowledge sharing.
Appendix
ShaperAid Playbook
❗Resources of ShaperAid: Gaza❗
❤️ Donation link = https://bit.ly/shaperaidanera
🎯 This Strategy Deck = https://bit.ly/shaperaidstrategyext
📂 Media Kit Folder (incl. Repository of artwork & media assets) = https://bit.ly/shaperaidmediakitfolder
📃 Social Media Caption Templates = https://bit.ly/shaperaidcaptiontemplate
🤝 ShaperAid Coordinators (CCs + Regional Coordinators) = https://bit.ly/shaperaidcoordinators
#ShaperAid #ShaperLove