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Course Project�AI for Marketing – November 2025

Име:

Потребителско име в SoftUni:

https://digital.softuni.bg

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Task 1: Business Name and Logo

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  • Create a short, memorable name for your brand or product.
  • Generate an AI-based logo (using Midjourney, Leonardo, Ideogram, Recraft, Canva AI, or another tool).
  • Write a brief description of the brand’s concept and vision (2–3 sentences).

Homework

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Task 1: Business Name and Logo

  • Brand/Product Name:
  • Logo:

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  • Brief Description of the Brand’s/Product’s Concept and Vision:

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Task 2: Value Proposition

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  • Formulate a clear value proposition in �1–2 sentences.

Homework

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Task 2: Value Proposition

  • Value Proposition:

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Task 3: Market Research

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  • Conduct AI-based market research using tools such as Perplexity, ChatGPT Deep Research, or others.
  • Identify and summarize:
    • Main competitors
    • Target audience
    • Key trends in the niche
  • Present your findings in a concise format (up to 1 page of text or one slide).

Homework

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Task 3: Market Research

  • Main Competitors:
  • Target Audience:
  • Key Trends in the Niche:

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Task 4: Campaign Parameters

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  • Define:
    • Campaign goal (e.g., increase sales, attract subscribers, raise brand awareness, etc.)
    • Timeline and stages
    • Channels and formats (Facebook, Instagram, TikTok, LinkedIn, YouTube, Google Ads, etc.)
    • Main message and approach

Homework

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Task 4: Campaign Parameters

  • Campaign Goal:
  • Timeline and Stages:
  • Channels and Formats:
  • Main Message and Approach:

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Task 5: Copies for 3 Ads

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  • Create three ad copies (for Facebook, Instagram, Google, or TikTok). Use an AI copywriting tool (ChatGPT, Jasper, Notion AI, etc.). Each ad must include:
    • A headline (up to 10 words)
    • Main text (up to 50 words)
    • A clear Call-to-Action (CTA)

Homework

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Task 5: Copies for 3 Ads

Ad #1:

  • Headline:
  • Main Text:
  • Call-to-Action (CTA):

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Task 5: Copies for 3 Ads

Ad #2:

  • Headline:
  • Main Text:
  • Call-to-Action (CTA):

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Task 5: Copies for 3 Ads

Ad #3:

  • Headline:
  • Main Text:
  • Call-to-Action (CTA):

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Task 6: Images for 3 Ads

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  • Generate three ad visual designs using AI tools (Recraft, Ideogram, Midjourney, Leonardo, etc.).
  • Requirements:
    • The images should be social media format (1080×1080 px).
    • Describe the prompt you used to generate each image.

Homework

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Task 6: Images for 3 Ads

Ad Visual #1:

  • Image:

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  • Prompt:

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Task 6: Images for 3 Ads

Ad Visual #2:

  • Image:

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  • Prompt:

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Task 6: Images for 3 Ads

Ad Visual #3:

  • Image:

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  • Prompt:

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Task 7: Campaign Video

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  • Create a short AI-generated video (10–30 seconds) using tools such as Pika Labs, Runway, Veo, Kaiber, HeyGen, etc. The video can be:
    • Promotional (introducing the product)
    • Emotional (inspiring message)
    • Explanatory (showing how the service works)

Homework

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Task 7: Campaign Video

  • Video:

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Task 8: Landing Page

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  • Create an AI-generated landing page using tools like Lovable, Durable, Framer AI, Notion AI, or WebWave.
  • Include:
    • Main headline
    • Subheadline highlighting the benefit
    • Product/service description
    • Visuals
    • Call-to-Action (button)

Homework

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Task 8: Landing Page

  • Landing Page Screenshot:

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Task 9: Project Presentation

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  • Prepare an AI-generated presentation using tools like Gamma, Canva Magic Design, or Beautiful.ai. The presentation should include:
    • Business name and logo
    • Value proposition
    • Target audience
    • Market research
    • Main campaign concept
    • Examples of ads, video, and landing page

Homework

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Task 9: Project Presentation

  • Presentation (link):

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License

  • This course (slides, examples, code, demos, exercises, tutorials, homework, projects, documents, videos and other assets) is copyrighted content, created by SoftUni
  • Unauthorized copy, reproduction or use is illegal
  • © SoftUni – https://softuni.org
  • © SoftUni Digital – https://digital.softuni.bg

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