URP 5540 – 2^nd Essay Presentation

The Rise of Tampa

Renovation Project for the City of Tampa

Seunghyun Kim

Abharana P. Selvan

Tourism Industry

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▪ Efficient use of existing tourist attractions

▪ Expectation

- Contribute to local economic development

- Help economic recovery after Covid-19 pandemic

High-Tech Industry

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▪ Focus on the potential of Tampa as an emerging tech hub

▪ Expectation

- Contribute to local economic development

- Secure competitive advantages over comparable cities

ⓒSaebyeol Yu. Saebyeol’s PowerPoint

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Quantitative Basis

2

Qualitative Basis

3

Synthesizing

▪ Location Quotient Analysis

▪ Shift-Share Analysis

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- What is the current status of

Tampa’s economy by

industry?

- Why do we choose two

industries?

- Comparison with competing

cities

▪ Story-telling

​

- Interview with managers

working for Tampa’s local

government or related

organizations

- Current Strategies for

attracting tech firms

- Issues about tech industry

▪ Quantitative Basis

☞ Justifying selection of

specific industries

▪ Qualitative Basis

☞ Suggesting possible

policy recommendations

ⓒSaebyeol Yu. Saebyeol’s PowerPoint

▪ Based on Jansen-Verbeke (1986), Pearse

(1991), and Rosentraub and Joo (2009)

Tourism Industry

▪ Tourism can exist only with attractions.

▪ Attractions: (1)sports, (2)cultural, and

(3)amusement facilities based on the term

‘activity place’.

ⓒSaebyeol Yu. Saebyeol’s PowerPoint

▪ Based on Goldschlag and Miranda (2016), and

Hecker (2005)

High-Tech Industry

▪ Difficult to identify what industry falls into the

category of high-tech industry

▪ Hecker (2005) identifies 3 groups of high-tech

industry according to high-tech intensity levels

(1 to 3).

ⓒSaebyeol Yu. Saebyeol’s PowerPoint

ⓒSaebyeol Yu. Saebyeol’s PowerPoint

Interpretation: Location Quotient Analysis

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Tourism: what is weak and declining?

▪ Other amusement and recreation industries

- golf course, sports center, marina, bowling center, etc.

▪ Museums, historical sites, zoos, and parks

High-Tech: what is strong and growing?

▪ Computer systems design and related services

▪ Architectural and engineering services

▪ Scientific research and development services

ⓒSaebyeol Yu. Saebyeol’s PowerPoint

ⓒSaebyeol Yu. Saebyeol’s PowerPoint

Interpretation: Shift-Share Analysis

8

Tourism: what is less competitive?

▪ Other amusement and recreation industries

▪ Museums, historical sites, zoos, and parks

High-Tech: what is more competitive?

▪ Computer systems design and related services

▪ Software Publishers

▪ Scientific research and development services

▪ Navigational, measuring, electrometrical, and control instruments manufacturing

▪ Semiconductor and other electronic component manufacturing

▪ Pharmaceutical and medicine manufacturing

▪ Other telecommunication

ⓒSaebyeol Yu. Saebyeol’s PowerPoint

Common Results

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Tourism

▪ Other amusement and recreation industries

▪ Museums, historical sites, zoos, and parks

High-Tech

▪ Computer systems design and related services

▪ Scientific research and development services

ⓒSaebyeol Yu. Saebyeol’s PowerPoint

TECH INDUSTRY & TOURISM INDUSTRY-

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Questions-

• Growth of the above industries spotential in the coming years?

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• Potential policies to observe growth?

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• Resiliency in the face of COVID-19?

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Qualitative Study

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ⓒSaebyeol Yu. Saebyeol’s PowerPoint

TECH INDUSTRY-

• Tampa is fast becoming Florida's technology capital. For some years, it has been exploding in the IT business. In Tampa, there are approximately 50 software and IT firms. In addition to the existing thriving community, over 2,000 supplemental tech employment are expected in 2021.
• Investment possibilities flourish in Tampa Bay, which is now home to more than 150 digital firms.

​

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Qualitative Study

10

TOURISM INDUSTRY-

• The tourist sector in the United States, particularly in the Tampa Bay area, is on the mend.
• Following the pandemic's devastating impact on the United States in March, air travel dropped by 97 percent, reaching levels not seen since 1954. In the months following, passengers have resumed taking to the friendly skies, and passenger flow has risen at Tampa International Airport, which launched a COVID-19 safety effort named "TPA Ready" in April.

​

ⓒSaebyeol Yu. Saebyeol’s PowerPoint

Focus on Museums, Historical Sites, Zoos, and Parks

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▪ Redevelopment of Historic Sites

- Ybor City

- American Victory Ship and Museum

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▪ Expansion and Renovation

- Tampa Museum of Art

- The Florida Museum of Photographic Art

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▪ Revitalization

- Tampa Riverwalk (sightseeing tours, activities, cruises, etc)

- City markets (e.g., Heights Public Market)

ⓒSaebyeol Yu. Saebyeol’s PowerPoint

Focus on Small Tech Businesses & IT Startups

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▪ Supply Side Policy

- Reducing local tax (sales tax, fuel oil tax, and communication service tax)

- Grants for Research & Development

- Creation of a public organization for tech industry

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▪ Demand Side Policy

- Startup Incubator

- Online consulting platform for tech firms

- Supports for IT courses in universities in Tampa (field trip, grants, etc)

- linking tech firms to universities

ⓒSaebyeol Yu. Saebyeol’s PowerPoint

Reference

Goldschlag, N., and Miranda, J. 2020. “Business dynamics statistics of high tech industries.” Journal of Econ

omics & Management Strategy 29(1), 3-30.

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Heckler, D. 2005. “High-technology employment: a NAICS-based update.” Monthly Lab. Rev., 128, 57.

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Jansen-Verbeke, M. 1986. “Inner city tourism: resources, tourists, and promoters.” Annals of Tourism

Research 13: 79-100.

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Pearce, P.L., 1991. “Analyzing tourist attractions.” Journal of Tourism Studies 2: 40-55.

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Rosentraub, Mark S., and Mijin Joo. 2009. “Tourism and economic development: Which investments produce

gains for regions?” Tourism Management 30: 759-770.