NEW HIRE ORIENTATION
Sales Executive
Helping local businesses get online — one call at a time
Atlanta, GA · Remote OK
Part-time · Flexible schedule
$300+ per week
501(c)(3) nonprofit
Leadstart Media, Inc. · leadstart.org · Presented by Jessica K., Founder & Executive Director
TODAY'S SESSION
What we'll cover
1. About Us
Our founder, mission and the platform
2. The Role
Job description, daily duties & weekly targets
3. Tools & Tech
Our custom CRM, phone system & equipment
4. Pay & Benefits
Commissions, weekly pay & Gusto benefits
5. The Sales Script
Word-for-word call flow, both paths
6. The Rules
Compliance, recording & do-not-call policy
7. Client Paperwork
The email template & services agreement
8. Next Steps
How to accept the offer and get started
ABOUT US
Meet the Founder
INSERT FOUNDER PHOTO
Jessica Kafor
Founder & Executive Director
20+ years as a full-stack web professional
Two decades building websites, applications, and digital infrastructure for businesses of every size.
Degrees in Information Science, Data Science & Public Health
A technical and community-focused background that shapes everything we build.
Community roots
Facilitates recurring small-business workshops through the Fulton County Library system.
Hands-on leadership
Personally built our CRM, phone system, and website platform — the same tools you'll use every day.
ABOUT US
Leadstart Media, Inc. - leadstart.org
A 501(c)(3) nonprofit based in Atlanta, Georgia, focused on digital equity and economic empowerment for undeserved entrepreneurs.
What we do
We design and host professional websites for local small businesses and sole proprietors — the design is free, clients pay only for hosting and care.
Why we do it
Thousands of local businesses still have no web presence. We document our contributions to the community while helping owners compete online.
Where we work
Headquartered in Atlanta, serving Fulton County and beyond — by phone nationwide, and in person through monthly local canvassing events.
Your role funds the mission: every hosting subscription keeps free design, community workshops, and our creative platform alive.
ABOUT US
Leadstart, LLC — leadstart.media
Our platform is being built as a free creative resource hub for entrepreneurs: stock imagery, website templates, and business tools.
Where we are today
Where we're going
Know an artist or developer? Send them our way — we're growing the creative community behind the platform.
ABOUT US
Editors & the Bulk Generation Project
One Million Images
Our creative project: generating imagery, videos, templates, and HTML/CSS code blocks at scale using a massive free asset library for small businesses.
Editors Needed
We need editors and curators to review, tag, and polish bulk-generated assets so only quality work reaches the public library.
Community Grants
We are applying for community grant funding to support the project and compensate contributing artists.
Stock Licensing
We're exploring split-commission arrangements with major stock platforms such as Adobe Stock — contributors could share in licensing revenue from accepted work.
01
SECTION ONE
The Role
What a Sales Executive does at Leadstart Media — and what success looks like.
THE ROLE
Sales Executive — at a glance
JOB TITLE
Sales Executive
COMPENSATION
$300+ per week
EMPLOYMENT TYPE
Part-time · at-will
EXPERIENCE
None required
LOCATION
Atlanta, GA · Remote OK
ORGANIZATION
501(c)(3) nonprofit
Your mission: call business leads, introduce our free-website offer, qualify prospects, and convert them into hosting clients. You're technically your own boss — flexible hours, but a minimum of 20 hours per week.
THE ROLE
Your responsibilities
Make a minimum of 100 outbound calls per day using company-provided leads
Follow our sales script to introduce our web services
Qualify prospects and schedule or close sales opportunities
Document every call, note & follow-up in our CRM — accurately
Hit weekly sales goals: minimum 1–2 new client conversions per week
Work at least 20 hours per week on a flexible schedule
Join monthly canvassing events in the Atlanta area (visiting local businesses & neighborhoods)
Distribute marketing materials & drive QR-code scans for free website demos
Represent us professionally — on the phone and face-to-face interactions
Follow all compliance rules: recording notices, do-not-call, calling hours
THE ROLE
A typical 4-hour workday
9:00 AM
Log in & prep
Open the CRM, review leads, check follow-ups due, warm up with the script.
9:15 AM
Power calling — block 1
~45 dials from your queue. Log every call disposition in the CRM as you go.
11:00 AM
Break & follow-ups
15-minute break, then reply to interested prospects: send info packets & consultation-form links.
11:30 AM
Power calling — block 2
~45–55 more dials. Prioritize callbacks and warm leads from earlier in the week.
12:45 PM
Wrap-up
Finish CRM notes, schedule tomorrow's follow-ups, report daily numbers.
Times are an example — your 4-hour block is flexible, as long as you never call a prospect after 7:00 PM in their time zone.
THE ROLE
Your targets — the numbers that matter
100-300
calls per day
minimum, from company-provided leads, 100 for manual calls/300 for autodialer
1–2
qualified leads per day
prospects who share their info for a packet
1–2
conversions per week
signed clients — required to keep receiving leads
20
hours per week
minimum commitment, flexible scheduling
Lead flow is earned. Part-time representatives must maintain $300+ per week in commissions (about 2 conversions) to continue receiving company-provided leads. Consistency keeps your pipeline full.
THE ROLE
What we provide — you focus on selling
Qualified business leads
Fresh leads loaded into your CRM daily — you never prospect cold
Proven sales script
Word-for-word call flow with responses for every path
Custom CRM access
Our custom-built CRM for lead management & call logging
Business phone system
Company number with call recording — your personal number stays private
Website samples & materials
Demo sites and marketing collateral to share with prospects
On-boarding & coaching
Training, ongoing support, and script coaching as you ramp up
THE ROLE
Where your leads come from
We do all the lead sourcing and setup. Your job is the conversation and the conversion.
New domain registrations
Businesses that just registered a domain name — they're actively thinking about their web presence but often haven't built anything yet. Perfect timing.
Google map listings
Local businesses on Google Maps with no website (or a weak one) linked to their profile. They're visible but not converting online searchers.
Newly registered businesses
Brand-new business registrations — owners in startup mode who need a professional web presence to launch credibly.
Every lead in your queue was chosen because they likely need exactly what we sell.
THE ROLE
How our websites get built — fast
1. Consultation form
Client completes our short form: colors, fonts, themes, competitor references
→
2. AI-assisted build
We generate the site with artificial intelligence — professional quality, fast
→
3. WordPress hosting
Static pages with dynamic forms, hosted & maintained by Leadstart Media
→
4. Live in 1–2 days
If the consultation form is complete, the site can be built in one to two days
Why this matters on your calls: “If you complete the consultation form today, your free sample site can be ready within one to two business days.” That urgency converts.
02
SECTION TWO
Tools & Technology
Your CRM, phone system, and the equipment we recommend.
TOOLS & TECH
Our custom CRM — your daily dashboard
INSERT CRM SCREENSHOT
Paste a screenshot of the lead list / dashboard view (blur any real client data first).
What you'll use here
TOOLS & TECH
Logging calls & dispositions
INSERT CRM SCREENSHOT
Paste a screenshot of the call-logging / disposition screen (blur any real client data first).
What you'll use here
TOOLS & TECH
Recommended equipment
Smartphone with UNLIMITED talk
Calls route through our business number to your phone — an unlimited-minutes plan is essential at 100 dials/day. Prospects never see your personal number.
Tablet or desktop for the CRM
Keep the CRM open on a second screen while you call — log dispositions in real time without juggling apps on one device.
Reliable internet connection
Required for the CRM, email follow-ups, and sending consultation-form links while you're on the line.
Headset (recommended)
Hands-free calling keeps you fast on the keyboard. Any budget USB or Bluetooth headset works.
Minimum viable setup: a smartphone with unlimited minutes + any computer or tablet that runs a web browser.
03
SECTION THREE
Pay & Benefits
Commission structure, weekly pay, and the benefits roadmap.
PAY & BENEFITS
Commission structure
$150
per sale — your first 3 sales
Higher ramp-up commissions while you learn the script and process
$100
per sale — every sale after
Standard commission on each completed sale from sale #4 onward
How a sale completes:
EXAMPLE WEEK
3 conversions in week one�= $450 in commissions
PAY & BENEFITS
Pay schedule & employment terms
Weekly pay
Commissions are paid out every week — no waiting for month-end.
Base pay at minimum wage + bonuses
Hourly base at minimum wage for documented working hours, plus commission bonuses on top for every completed sale.
At-will employment contract
Your written agreement spells out terms; either party may end the relationship at any time, consistent with at-will employment.
Performance floor
Part-time representatives must maintain $300+/week in commissions to continue receiving company-provided leads.
Full details are in your written employment agreement — please read it carefully before signing.
PAY & BENEFITS
Benefits available today
Weekly pay
Get paid every single week for completed sales — fast, predictable payouts.
Flexible scheduling
You choose when to work your 20+ hours. Mornings, evenings, weekends — your call.
Volunteer-hour verification
We can verify volunteer hours in writing if necessary.
Training & coaching
Free sales onboarding, script coaching, and ongoing support — skills you keep forever.
Note: volunteer-hour verification applies to unpaid volunteer contributions to our nonprofit programs — not to paid sales work.
PAY & BENEFITS
Coming soon: benefits through Gusto
We are in process with Gusto to offer a full benefits package to team members after 3 months of service:
Health Savings Accounts (HSAs)
Tax-advantaged savings for qualified medical expenses
Disability insurance
Income protection if illness or injury keeps you from working
Flexible Spending Accounts (FSAs)
Pre-tax dollars for out-of-pocket health costs
Life insurance
Financial protection for your loved ones
Dependent care FSAs
Pre-tax savings for childcare and dependent care expenses
Eligibility after 3 months of service · Benefits rollout is in progress and subject to finalization with Gusto.
04
SECTION FOUR
The Sales Script
Word-for-word: the opening, both paths, data capture, and the close.
THE SALES SCRIPT
The opening — one question decides the path
YOU SAY
“Hello, may I speak with the owner of [business name]? Hi, my name is [your name] and I'm calling from Leadstart Media, a local 501c3 nonprofit here in Atlanta. Quick question for you — do you currently have a website for your business?”
If YES — they have a website
Thank them for the information, pull up their site while on the call, and evaluate it. If it looks dated or weak, pivot to the free upgrade offer. → Path A
If NO — no website
Great news for them: introduce the free website offer from a local nonprofit existing to small businesses and sole proprietors. → Path B
Tone tip: friendly, local, unhurried. You're a neighbor from a nonprofit with good news — not a telemarketer with a pitch.
THE SALES SCRIPT
Path A — they already have a website
STEP 1 · ACKNOWLEDGE
“Thank you for that information — let me take a quick look while we're talking.” (Pull up their site in the CRM or your browser.)
STEP 2 · IF THE SITE NEEDS WORK, OFFER THE FREE UPGRADE
“I'm looking at your site now, and honestly, I can see it needs some work — it may be costing you customers. We're offering a completely free website upgrade: a fresh professional redesign at no design cost. You'd only pay for hosting, which is just $25 a month, or $300 for the year.”
Be specific & kind
Name one or two real issues you see: dated design, not mobile-friendly, slow loading, missing contact info.
Offer the packet
If they're interested, capture their details (next slide) and send the info packet + consultation form.
If their site is strong
Compliment it, offer our other services briefly (email, phone, marketing, SEO) — and exit politely if there's no fit.
THE SALES SCRIPT
Path B — no website (the good-news pitch)
THE PITCH — WORD FOR WORD
“Well, I've got good news for you. We're a local 501c3 nonprofit organization based in Atlanta, Georgia, and we're looking to help local small businesses and sole proprietors by offering a free website, this also includes submission to search engines like Google and Bing and popular directories. We also offer services like professional email and phone, along with marketing and SEO. Can I get your email address so I can send you more information?”
Why this pitch works
If they say YES →
Move straight into data capture (next slide). Get every required field before you hang up — an email alone is not a qualified lead.
If they say NO → thank them and hang up. No pressure, ever.
THE SALES SCRIPT
Data capture — every field, every time
When a prospect says yes, collect ALL of the following and log it in the CRM before the call ends, directly send to Consultation form after:
First & last name
The decision-maker's full name
Email address
Read it back to confirm spelling
Phone number — verified
Confirm the best callback number digit by digit
In the CRM description/comments field, document the design brief:
Preferred site colors · Fonts · Themes / style direction · Competitor website references — everything our designers need to prepare their packet.
�If they do have time, fill out consultation form! https://leadstart.org/consultation
Why it matters: a complete brief lets us build the sample site in 1–2 days — and a fast, on-target sample is what closes the sale.
THE SALES SCRIPT
Closing the sale & taking payment
1. Contract review
Client receives the Website Design Services Agreement. Ask them to review it thoroughly — set the expectation up front that revision rounds are limited, so feedback should be consolidated.
2. Sign electronically
Client signs through AdobeSign — this can be completed while you're on the phone with them.
3. Payment — leadstart.org/upgrade
If the client is ready to pay the deposit on the phone, direct them to leadstart.org/upgrade and have them select the $300 option to complete the purchase.
Not ready to buy, but curious? Send them to leadstart.org/get-started for information right away.
COMPLIANCE
The rules — non-negotiable
No means no
If a prospect says no, thank them and hang up. Never pressure the sale.
No calls after 7:00 PM
In the prospect's time zone — check before dialing across time zones.
Respect the Do-Not-Call list
If someone is on the DNC list or asks not to be called, mark them Disqualified in the CRM immediately.
Every call is recorded
All calls are monitored and recorded through the company phone system.
Never give your personal number
Not even to clients. All contact goes through your company-provided number.
Log everything
Every dial, every outcome, every note — in the CRM, in real time.
Violations of these rules can end the relationship immediately — they protect you, our clients, and the organization.
CLIENT PAPERWORK
What the client receives — the email packet
After you capture a qualified lead, the prospect gets our standard email. Know what's in it — clients will ask you about it.
Consultation form
Optional form capturing their exact needs — the faster they complete it, the faster the build
Portfolio examples
Live example websites showing our quality, style & functionality
E-sign agreement
The Website Design Services Agreement, ready for electronic signature
Pricing summary
Standard: free design + $25/mo ($300/yr) · eCommerce: free design + $50/mo ($600/yr)
Search engine note
We submit finished sites to major search engines — but never guarantee rankings
What's included
WordPress build, hosting, SSL, updates, security monitoring & maintenance while active
Key talking point: everything you promise on the phone must match this email — no exceptions, no side deals.
CLIENT PAPERWORK
The client agreement — key terms to know
Free design, paid hosting
Design is free. Standard hosting: $25/mo or $300/yr. eCommerce: $50/mo or $600/yr.
12-month initial term
Because design is free, clients commit to 12 months of hosting, starting at launch.
Early cancellation
Monthly-plan clients who cancel early owe the prorated balance of the annual rate; annual fees are non-refundable.
Late payment policy
15-day grace period → suspension → after 30 days, termination. Reinstatement requires prepaying a full year.
Design process
Up to 3 design concepts and up to 3 revision rounds included; extra revisions may cost more.
Dispute resolution
Good-faith negotiation first, then binding AAA arbitration in Fulton County, GA.
Your job: encourage clients to read the agreement thoroughly before signing. An informed client is a client who stays.
CLIENT PAPERWORK
After each sale — from lead to live site
1
We build with AI
The free sample site is generated with artificial intelligence from the consultation form
→
2
Sample + contract sent
Client receives their sample website and the agreement for signature
→
3
$300 upfront hosting
One year of hosting is required upfront at $300 (Standard plan)
→
4
You get paid
$150 commission (first three sales), then $100 per sale — paid weekly
A completed sale = signed agreement + first-year hosting payment cleared. That's when your commission is credited to the current pay week.
READY TO JOIN?
Next steps — starting today
If you're interested after today's session, here's exactly what happens:
You'll receive your package
Employment contract · the full sales script · CRM login · your company phone number
Send us two things
Your available START DATE and your weekly HOURS AVAILABILITY (minimum 20 hrs/week)
Onboard & start calling
Short onboarding session, CRM walkthrough, then your first lead queue is loaded
Email your resume, start date & availability to jessica@leadstart.org — on-the-spot offers for qualified candidates.
Questions?
Let's talk — this is your time.
jessica@leadstart.org
leadstart.org
Atlanta, Georgia
Leadstart Media, Inc. · 501(c)(3) nonprofit · Digital equity for underserved entrepreneurs