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Overview

MARCH 06, 2019

Digital strategy

Brand narrative: film

Online ads: display

Facebook asset

Digital/social content

1

* will be live on Creative Hub and individually linked

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Digital Vision

Purchase

“Where can I TRY & BUY GG near me?”

Need: Location

Engagement

“How DO I make cocktails & discover new ones?”

Need: Instructions & education

Advocacy

“When can I INTERACT with Goose?”

Need: Access

Education

“What should I KNOW about vodka?”

Need: Information

Experience, celebrate and elevate the “now” by connecting with people who do the same

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3

Visual storytelling and humanizing content told through the lens of universal moments and behind-the-scenes access.

Desired Action�Brand Interaction

Measures�Likes, Comments, �Views

Real-time, one-to-one conversations that celebrate cocktails, culture, and trends.

�Desired Action�Conversation

Measures�Mentions, �Follow/Like Shares, Hashtag Usage

People-centered storytelling that engages a broad audience through micro-targeting.

�Desired Action�Brand Interaction�

Measures�Likes, Positive Comments, Shares, Views

Shareable recipe �to highlight versatility�and keep Goose �top-of-mind.

Desired Action�Search, Pin, �Click-through

Measures�Recipe Views, Pins

INSTAGRAM

Victorious Inspiration

TWITTER�Real- Time Victories

PINTEREST�Discover & Curate

Victoriously

YOUTUBE�Discover Victoriously

Informative and storytelling content discovered through search and other organic placements.��Desired Action�Watch Time and Brand Interaction

Measures�Organic Views, Subscribers and Retention

FACEBOOK

Connected Victory

GIPHY�GIF Victoriously

Use GIFs to show Grey Goose’s authentic and human personality to develop a deeper relationship with Recruits.

Desired Action�Use Branded Gifs

Measures�Impressions

Channel Strategy

Website�Celebrate Moments

Go beyond a website re-platform and build a destination.

Build connections, “now” moments and relatable interactions

Desired Action�Celebrate Moments, Buy Product

Measures�Traffic

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SOCIAL AND DIGITAL DELIVERABLES

ASSET NAME

SPECS

DELIVERY TO EG+

How-To Videos Social Batch 1

16:9 - Twitter, YouTube

1:1 - Instagram, Facebook, Pinterest

Delivery: 3/25

How-To Videos Social Batch 2

16:9 - Twitter, YouTube

1:1 - Instagram, Facebook, Pinterest

Delivery: 4/3

Cocktail Assets

TBD

Delivery: 4/1

FACEBOOK COVER PHOTO

Desktop: 851 pixels x 315 pixels

Mobile: 640 pixels x 360 pixels

Profile Picture: 180 x 180 pixels

Available

4

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SOCIAL AND DIGITAL DELIVERABLES

ASSET NAME

SPECS

DELIVERY TO EG+

Delivery: 4/1

:30s, :15s, :06s Videos

Available

16:9 - Twitter, YouTube

1:1 - Instagram, Facebook, Pinterest

Banners

160x600, 300x600, 300x250, 320x50, 728x90

How-To Videos Pre-roll Batch 1

TBD

Delivery: 3/25

How-To Videos Pre-roll Batch 2

TBD

Delivery: 4/3

5

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BRAND NARRATIVE:

ANTHEMIC FILM

6

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Anthem

:30s

Social

7

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ANTHEM REVEAL - :30S

Asset Name:�XIBG0659000H_GG_LV_ANTHEM_30_ROW_1x1_F1.mp4

XIBG0659000H_GG_LV_ANTHEM_30_ROW_16x9_F1.mp4

XIBG0659000H_GG_LV_ANTHEM_30_ROW_4x5_F1.mp4

Copy: Don’t wait for only the big moments to treat yourself when you can do it every day. ✌🏽 #LiveVictoriously

Usage:�2 years

Music:�1 year

Format:�1:1 - Facebook

16:9 - YouTube, Twitter, Site

4:5 - Instagram, Pinterest

��

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:15s

Social

9

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ALLEY OOP - BASKETBALL - :15S

Asset Name:�XIBG0669000H_GG_APARTMENT_BASKETBALL_15_ROW_1x1_F1.mp4

XIBG0669000H_GG_APARTMENT_BASKETBALL_15_ROW_4x5_F1.mp4

XIBG0669000H_GG_APARTMENT_BASKETBALL_15_ROW_16x9_F1.mp4

Copy: Live like you just beat the buzzer. #LiveVictoriously

Usage:�2 years

Music:�1 year

Format:�1:1 - Facebook

16:9 - YouTube, Twitter, Site

4:5 - Instagram, Pinterest

��

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APARTMENT - GOLF - :15S

Asset Name:�

Copy: Live like you sank a hole in one. #LiveVictoriously

Usage:�2 years

Music:�1 year

Format:�1:1 - Facebook

16:9 - YouTube, Twitter, Site

4:5 - Instagram, Pinterest

��

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APARTMENT - TENNIS - :15S

Asset Name:�

Copy: Live like you won the Grand Slam. #LiveVictoriously

Usage:�2 years

Music:�1 year

Format:�1:1 - Facebook

16:9 - YouTube, Twitter, Site

4:5 - Instagram, Pinterest

��

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APARTMENT - SOCCER - :15S

Asset Name:�

Copy: Live like you just won the cup. #LiveVictoriously

Usage:�2 years

Music:�1 year

Format:�1:1 - Facebook

16:9 - YouTube, Twitter, Site

4:5 - Instagram, Pinterest

��

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DOWNPOUR - :15S

Asset Name:�XIBG0709000H_GG_DOWNPOUR_15_ROW_1x1_F1.mp4

XIBG0709000H_GG_DOWNPOUR_15_ROW_4x5_F1.mp4

XIBG0709000H_GG_DOWNPOUR_15_ROW_16x9_F1.mp4

Copy: Live like Summer never ends. #LiveVictoriously

Alt Copy: Live like you’re soaking it up. #LiveVictoriously

Usage:�2 years

Music:�1 year

Format:�1:1 - Facebook

16:9 - YouTube, Twitter, Site

4:5 - Instagram, Pinterest

�

��

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SIGNED - :15S

Asset Name:�XIBG0719000H_GG_SIGNED_15_ROW_1x1_F1.mp4

XIBG0719000H_GG_SIGNED_15_ROW_4x5_F1.mp4

XIBG0719000H_GG_SIGNED_15_ROW_16x9_F1.mp4

Copy: Walking into the weekend like… #LiveVictoriously

Usage:�2 years

Music:�1 year

Format:�1:1 - Facebook

16:9 - YouTube, Twitter, Site

4:5 - Instagram, Pinterest�

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NO PHONE - :15s

Asset Name:�XIBG0679000H_GG_NO_PHONE_15_ROW_1x1_F1.mp4

XIBG0679000H_GG_NO_PHONE_15_ROW_4x5_F1.mp4

XIBG0679000H_GG_NO_PHONE_15_ROW_16x9_F1.mp4

Copy: Live like your phone doesn’t exist. #LiveVictoriously

Usage:�2 years

Music:�1 year

Format:�1:1 - Facebook

16:9 - YouTube, Twitter, Site

4:5 - Instagram, Pinterest

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SPECIAL OCCASION - :15S

Asset Name:�XIBG0689000H_GG_SPECIAL_OCCASION_15_ROW_1x1_F1.mp4

XIBG0689000H_GG_SPECIAL_OCCASION_15_ROW_4x5_F1.mp4

XIBG0689000H_GG_SPECIAL_OCCASION_15_ROW_16x9_F1.mp4

Copy: Live like you were made to move. #LiveVictoriously

�Usage:�2 years

Music:�1 year

Format:�1:1 - Facebook

16:9 - YouTube, Twitter, Site

4:5 - Instagram, Pinterest

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DRUMMING - :15S

Asset Name:�XIBG0699000H_GG_DRUMMING_15_ROW_1x1_F1.mp4

XIBG0699000H_GG_DRUMMING_15_ROW_4x5_F1.mp4

XIBG0699000H_GG_DRUMMING_15_ROW_16x9_F1.mp4

Copy: Live like the world is your stage. #LiveVictoriously

Usage:�2 years

Music:�1 year

Format:�1:1 - Facebook

16:9 - YouTube, Twitter, Site

4:5 - Instagram, Pinterest

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BACK OF HOUSE - :15S

Asset Name:�XIBG0729000H_GG_BACK_OF_HOUSE_15_ROW_1x1_F1.mp4

XIBG0729000H_GG_BACK_OF_HOUSE_15_ROW_4x5_F1.mp4

XIBG0729000H_GG_BACK_OF_HOUSE_15_ROW_16x9_F1.mp4

Copy: Live like you own the place. #LiveVictoriously

Usage:�2 years

Music:�1 year

Format:�1:1 - Instagram, Pinterest, Facebook

16:9 - YouTube, Site, Twitter

4:5 - Instagram, Pinterest

��

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:06s

Social and Pre-Roll

20

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ALLEY OOP - BASKETBALL - :06S

Asset Name:�XIBG0569000H_APARTMENT_BASKETBALL_US_06_1x1.mov

XIBG0569000H_APARTMENT_BASKETBALL_US_06_16x9.mov

Copy: Live like you just beat the buzzer. #LiveVictoriously

Usage:�2 years

Music:�1 year

Format:�1:1 - Instagram, Pinterest, Facebook

16:9 - YouTube, Site, Twitter

��

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APARTMENT - GOLF - :06S

Asset Name:�

Copy: Live like you sank a hole in one. #LiveVictoriously

Usage:�2 years

Music:�1 year

Format:�1:1 - Instagram, Pinterest, Facebook

16:9 - YouTube, Site, Twitter

��

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APARTMENT - TENNIS - :06S

Asset Name:�

Copy: Live like you won the Grand Slam. #LiveVictoriously

Usage:�2 years

Music:�1 year

Format:�1:1 - Instagram, Pinterest, Facebook

16:9 - YouTube, Site, Twitter

��

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APARTMENT - SOCCER - :06S

Asset Name:�

Copy: Live like you just won the cup. #LiveVictoriously

Usage:�2 years

Music:�1 year

Format:�1:1 - Instagram, Pinterest, Facebook

16:9 - YouTube, Site, Twitter

��

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DOWNPOUR - :06S

Asset Name:�XIBG0629000H_DOWNPOUR_US_06_1x1.mov

XIBG0629000H_DOWNPOUR_US_06_16x9.mov

Copy: Live like Summer never ends. #LiveVictoriously

Alt Copy: Live like you’re soaking it up. #LiveVictoriously

Usage:�2 years

Music:�1 year

Format:�1:1 - Instagram, Pinterest, Facebook

16:9 - YouTube, Site, Twitter

�

��

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SIGNED - :06S

Asset Name:�XIBG0639000H_SIGNED_US_06_1x1.mov

XIBG0639000H_SIGNED_US_06_16x9.mov

Copy: Walking into the weekend like… #LiveVictoriously

Usage:�2 years

Music:�1 year

Format:�1:1 - Instagram, Pinterest, Facebook

16:9 - YouTube, Site, Twitter

�

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NO PHONE - :06s

Asset Name:�XIBG0599000H_NO_PHONE_US_06_1x1.mov

XIBG0599000H_NO_PHONE_US_06_16x9.mov

Copy: Live like your phone doesn’t exist. #LiveVictoriously

Usage:�2 years

Music:�1 year

Format:�1:1 - Instagram, Pinterest, Facebook

16:9 - YouTube, Site, Twitter

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SPECIAL OCCASION - :06S

Asset Name:�XIBG0609000H_SPECIAL_OCCASION_US_06_1x1.mov

XIBG0609000H_SPECIAL_OCCASION_US_06_16x9.mov

Copy: Live like you were made to move. #LiveVictoriously

Usage:�2 years

Music:�1 year

Format:�1:1 - Instagram, Pinterest, Facebook

16:9 - YouTube, Site, Twitter

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DRUMMING - :06S

Asset Name:�XIBG0619000H_DRUMMING_US_06_1x1.mov

XIBG0619000H_DRUMMING_US_06_16x9.mov

Copy: Live like the world is your stage. #LiveVictoriously

Usage:�2 years

Music:�1 year

Format:�1:1 - Instagram, Pinterest, Facebook

16:9 - YouTube, Site, Twitter

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BACK OF HOUSE - :06S

Asset Name:�XIBG0649000H_BACK_OF_HOUSE_US_06_16x9.mov

XIBG0649000H_BACK_OF_HOUSE_US_06_1x1.mov

Copy: Live like you own the place. #LiveVictoriously

Usage:�2 years

Music:�1 year

Format:�1:1 - Instagram, Pinterest, Facebook

16:9 - YouTube, Site, Twitter

��

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LV Teasers

Teasers / Social

31

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TEASER 1

INSTAGRAM / TWITTER

Asset Name:�FY20_GreyGoose_LV_ROW_Lifestyle_Teaser1_03_4x5.mp4

Copy:�Three.

Usage:�2 years

Music:�1 year

Format:�4:5 - Instagram, Twitter, Facebook

��

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TEASER 2

INSTAGRAM / TWITTER

Asset Name:�FY20_GreyGoose_LV_ROW_Lifestyle_Teaser2_03_4x5.mp4

Copy:�Two.

Usage:�2 years

Music:�1 year

Format:�4:5- Instagram, Twitter, Facebook

��

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TEASER 3

INSTAGRAM / TWITTER

Asset Name:�FY20_GreyGoose_LV_ROW_Lifestyle_Teaser3_03_4x5.mp4

Copy:�One.

Usage:�2 years

Music:�1 year

�4:5 - Instagram, Twitter, Facebook

��

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ONLINE ADS

35

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Display Ad

Beach: �ROW

Asset Name:�FY19_GreyGoose_LV_ROW_Lifestyle_Beach.psd

Copy:�LIVE LIKE SUMMER NEVER ENDS

CTA:�Explore Grey Goose

Usage:�Worldwide, April 16, 2019 - April 16, 2020

Sizes:�160x600, 300x600, 300x250, 300x50, 728x90

��

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Display Ad

Karaoke: �ROW

Asset Name:�FY19_GreyGoose_LV_ROW_Lifestyle_Karaoke.psd

Copy:�LIVE LIKE YOUR SONG JUST �CAME ON

CTA:�Explore Grey Goose

Usage:�Worldwide, April 16, 2019 - April 16, 2020

Sizes:�160x600, 300x600, 300x250, 300x50, 728x90

��

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Display Ad

View House: �ROW

Asset Name:�FY19_GreyGoose_LV_ROW_Lifestyle_ViewHouse.psd

Copy:�LIVE LIKE YOU’RE THE SPECIAL OCCASION

CTA:�Explore Grey Goose

Usage:�Worldwide, April 16, 2019 - April 16, 2020

Sizes:�160x600, 300x600, 300x250, 300x50, 728x90

��

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Display Ad

Brunch: �ROW

Asset Name:�FY19_GreyGoose_LV_ROW_Lifestyle_Brunch.psd

Copy:�LIVE LIKE YOU DON’T NEED A RESERVATION

CTA:�Explore Grey Goose

Usage:�Worldwide, April 16, 2019 - April 16, 2020

Sizes:�160x600, 300x600, 300x250, 300x50, 728x90

��

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Display Ad

Lifestyle

Interesting Bar: �ROW

��

Asset Name:�FY19_GreyGoose_LV_ROW_Lifestyle_Bar.psd

Copy:�LIVE LIKE YOU’RE THE SPECIAL OCCASION

CTA:�Explore Grey Goose

Usage:�Worldwide, April 16, 2019 - April 16, 2020

Sizes:�160x600, 300x600, 300x250, 300x50, 728x90

��

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Display Ad

Motion Banners

Drummer: �ROW

��

*The video in the motion creative is FPO. �Video content is final assets.

Asset Name:�FY19_GreyGoose_LV_ROW_Lifestyle_Drummer.psd

Copy:�LIVE LIKE THE WORLD IS YOUR STAGE

CTA:�Explore Grey Goose

Usage:�Worldwide, April 16, 2019 - April 16, 2020

Sizes:�300x600, 300x250

��

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Display Ad

Motion Banners

Birthday: �ROW

Asset Name:�FY19_GreyGoose_LV_ROW_Lifestyle_Birthday.psd

Copy:�LIVE LIKE EVERYDAY IS YOUR BIRTHDAY

CTA:�Explore Grey Goose

Usage:�Worldwide, April 16, 2019 - April 16, 2020

Sizes:�300x600, 300x250

��

*The video in the motion creative is FPO. �Video content is final assets.

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Display Ad

Motion Banners

Wedding: �ROW

Asset Name:�FY19_GreyGoose_LV_ROW_Lifestyle_Wedding.psd

Copy:�LIVE LIKE YOU’RE THE SPECIAL OCCASION

CTA:�Explore Grey Goose

Usage:�Worldwide, April 16, 2019 - April 16, 2020

Sizes:�300x600, 300x250

��

*The video in the motion creative is FPO. �Video content is final assets.

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Display Ad

Motion Banners

No Phone: �ROW

��

Asset Name:�FY19_GreyGoose_LV_ROW_Lifestyle_NoPhone.psd

Copy:�LIVE LIKE YOUR PHONE DOESN’T EXIST

CTA:�Explore Grey Goose

Usage:�Worldwide, April 16, 2019 - April 16, 2020

Sizes:�300x600, 300x250

��

*The video in the motion creative is FPO. �Video content is final assets.

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FACEBOOK COVER PHOTO

45

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Facebook

Video Cover Photo + Bio

File Name:

FY20_GreyGoose_LiveVictoriously_Lifestyle_FacebookProfileImage_jpg_180x180_jpg

FY20_GreyGoose_LiveVictoriously_Lifestyle_FacebookCoverphotoDesktop_mp4_12seconds_851x315.mp4

FY20_GreyGoose_LiveVictoriously_Lifestyle_FacebookCoverphotoMobile_mp4_12seconds_640x360.mp4

Video Size:

Desktop: 851 pixels x 315 pixels

Mobile: 640 pixels x 360 pixels

Profile Image Size

180 pixels x 180 pixels

�Bio:�The official page of Grey Goose Vodka.�Always Live Victoriously & sip responsibly.�Must be legal drinking age to view/share.

�

Profile Icon:

�

Desktop Video:

�

Mobile Video:

�

FPO

Drumming FB Cover

Delivery: 03/22

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CONTENT

47

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COMING SOON - April 5

MARCH 06, 2019

48

Versatility Assets

How to Videos
Cocktail Images & Cinemagraphs
Animated Display Banners

Live Victoriously Social Assets

GIPHY
Pinterest Assets
IG Story & IGTV

May Global Social Calendar

Brand Ambassador Toolkit

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How-To Videos

Social and Pre-Roll

49

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How-To Videos: Cocktails - COMING SOON

MARCH 06, 2019

Batch 2

April 1*

Grey Goose Salty Dog
Grey Goose Espresso Martini
Grey Goose Sea Breeze
Porn Star Martini
La Vanille Spritz
Black Russian
Grey Goose Bloody Mary

Batch 1

March 25*

Le Citron Bloody Mary
Moscow Mule

Overview

The Six Second Cocktails is a content series that illustrates the simplicity and versatility of Grey Goose. Each video highlights the cocktail and includes hand talent to bring in an element of humanity.

50

* will be live on Creative Hub and individually linked

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Espresso Martini Cocktail

Asset Name:�FY20_GreyGoose_LiveVictoriously_Product_EspressoMartini_mov_23seconds_1x1.mp4

FY20_GreyGoose_LiveVictoriously_Product_EspressoMartini_mov_23seconds_16x9.mp4

Copy:

Rich, indulgent, and best served with a side of late night conversation. Cap your night off with our decadent Grey Goose Espresso Martini. (link to recipe)

Usage:�2 years

Music:�1 year

Format:�1:1 - Instagram, Facebook

16:9 - Twitter

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Le Citron Bloody Mary

Asset Name:�FY20_GreyGoose_LiveVictoriously_Product_BloodyMary_ROW_mov_6seconds_16x9.mp4

FY20_GreyGoose_LiveVictoriously_Product_BloodyMary_ROW_mov_6seconds_1x1.mp4

Copy:

Put a citrus-laced spin on this brunch favorite with our Le Citron Bloody Mary. (link to recipe)

Usage:�2 years

Music:�1 year

Format:�1:1 - Instagram, Facebook

16:9 - Twitter

IMAGE FPO

03.26.19

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La Vanille Spritz

Asset Name:�FY20_GreyGoose_LiveVictoriously_Product_LaVanilleSpritz_ROW_mov_6seconds_16x9.mp4

FY20_GreyGoose_LiveVictoriously_Product_LaVanilleSpritz_ROW_mov_6seconds_1x1.mp4

Copy:

Sophistication meets refreshing in our La Vanille Spritz, a new daytime classic. (link to recipe)

Usage:�2 years

Music:�1 year

Format:�1:1 - Instagram, Facebook

16:9 - Twitter

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Bloody Mary

Asset Name:�FY20_GreyGoose_LiveVictoriously_Product_BloodyMary_ROW_mov_6seconds_16x9.mp4

FY20_GreyGoose_LiveVictoriously_Product_BloodyMary_ROW_mov_6seconds_1x1.mp4

Copy:

Spice up your brunch conversation with our savory Bloody Mary. (link to recipe)

Usage:�2 years

Music:�1 year

Format:�1:1 - Instagram, Facebook

16:9 - Twitter

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Moscow Mule

Asset Name:�FY20_GreyGoose_LiveVictoriously_Product_MoscowMule_ROW_mov_6seconds_16x9.mp4

FY20_GreyGoose_LiveVictoriously_Product_MoscowMule_ROW_mov_6seconds_1x1.mp4

Copy:

The Grey Goose Moscow Mule is an effervescent citrus-meets-spice classic, and perfected in six seconds (or less).

Usage:�2 years

Music:�1 year

Format:�1:1 - Instagram, Facebook

16:9 - Twitter

ESPRESSO MARTINI

SHOOT ASSET

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Cocktail Photography and Cinemagraphs

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Cocktail Images - COMING SOON

MARCH 06, 2019

Delivery April 5*

Flame of Love
Le Grand Fizz
The Grey Goose Martini Cocktail
Le Citron Bloody Mary
Menage a Trois Martini
Pepinos Pistol
Feliz Navidad
Bucket List
East 8
Gypsy Queen
Vesper Martini

Overview

Each Grey Goose cocktail will have multiple shots associated with it, including shots with and without the bottle. Each cocktail has been shot in context with minimal propping. This will ensure that images can be used in digital and in social.

57

GREY GOOSE Magnifique
Grey Goose + Sonic
GREY GOOSE Verte
GREY GOOSE Soft Sunset
GREY GOOSE Green Fairy
GREY GOOSE Blood Orange Sangria
GREY GOOSE Leafy Green
GREY GOOSE Life in Venice

* will be live on Creative Hub and individually linked

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Cosmopolitan

Asset Name:�FY20_GreyGoose_LiveVictoriously_Product_CelebratingCraft_mp4_13seconds_4x5.mp4

FY20_GreyGoose_LiveVictoriously_Product_CelebratingCraft_mp4_13seconds_2x1.mp4

Usage:�2 years

Music:�n/a

Format:�4:5 - Instagram, Twitter

2:1 - Facebook

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Martini Cocktail

Asset Name:�FY20_GreyGoose_LiveVictoriously_Lifestyle_CelebratingYou_mp4_15seconds_4x5..mp4

FY20_GreyGoose_LiveVictoriously_Lifestyle_CelebratingYou_mp4_15seconds_2x1mp4

Usage:�2 years

Music:�n/a

Format:�4:5 - Instagram, Twitter

2:1 - Facebook

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Espresso Drip

Asset Name:�FY20_GreyGoose_LiveVictoriously_Product_EspressoDrip_mp4_11seconds_16x9.mp4

Usage:�2 years

Music:�n/a

Format:�16:9 - Instagram, Twitter, Facebook

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Gypsy Queen

Asset Name:�FY20_GreyGoose_LiveVictoriously_Product_GypsyQueen_mp4_10seconds_4x5.mp4

FY20_GreyGoose_LiveVictoriously_Product_GypsyQueen_mp4_10seconds_2x1.mp4

Usage:�2 years

Music:�n/a

Format:�4:5 - Instagram, Twitter

2:1 - Facebook

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APPENDIX

62

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Grey Goose Social Playbook

63

Link to full playbook: https://lion.box.com/s/cjroesr8o2700qtk7zqfhom26cc7yj0c

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GRAVEYARD

64

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65

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Live Victoriously

NAM Organic Live Date:

Title: Live Victoriously with Grey Goose

Body Copy: Tonight’s plan? Live like the world is your stage and your friends are your biggest fans.

��

Asset Name:�FY20_GreyGoose_LiveVictoriously__Pinterest1_jpg_1000x1500.jpg

Copy Title:�Live Victoriously with Grey Goose

Body Copy: Tonight’s plan? Live like the world is your stage and your friends are your biggest fans.

Usage:�Worldwide, April 20, 2019 - April 20, 2020

Music:�NA

Format:�2:3 - Pinterest

URL: https://www.greygoose.com

��

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Live Victoriously

NAM Organic Live Date:

Title: A How-To Built For You

Body Copy: The Grey Goose step-by step-guide: Step 1, brunch. Step 2, #LiveVictoriously. Step 3, celebrate.

URL: https://www.greygoose.com

��

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Live Victoriously

NAM Organic Live Date:

Title: A Vodka for Your You-Moment

Body Copy: Grey Goose in hand, best friend by your side, and a #LiveVictoriously attitude.

URL: https://www.greygoose.com

��

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Live Victoriously

NAM Organic Live Date: ��Title: A Goose-Worthy Adventure

Body Copy: Wherever you go, celebrate the moment. #LiveVictoriously.

��

Asset Name:�FY20_GreyGoose_LiveVictoriously__Pinterest2_jpg_1000x1500.jpg

Copy Title:�A Goose-Worthy Adventure

Body Copy: Wherever you go, celebrate the moment. #LiveVictoriously.

Usage:�Worldwide, April 20, 2019 - April 20, 2020

Music:�NA

Format:�2:3 - Pinterest

URL: https://www.greygoose.com

��

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Live Victoriously

NAM Organic Live Date:

Title: Near or far, Grey Goose is where you are.

Body Copy: Wherever your next journey takes you, celebrate and #LiveVictoriously with a Grey Goose cocktail by your side.

URL: https://www.greygoose.com

��

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Live Victoriously

NAM Organic Live Date:

Title: You’re the Special Occasion

Body Copy:

#LiveVictoriously and celebrate moments big and small with Grey Goose.

URL: https://www.greygoose.com

��

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Live Victoriously

NAM Organic Live Date:

Title: To #LiveVictoriously is to spend time with the ones you love most.

Body Copy: Grab a friend, Grey Goose, and explore a new neighborhood or even your own backyard. You’ll never know what you will stumble upon.

URL: https://www.greygoose.com

��

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Live Victoriously

NAM Organic Live Date:

Title: Goose Night Out

Body Copy: When you color-coordinate with your cocktail, the night’s possibilities are endless.

URL: https://www.greygoose.com

��

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Grey Goose Moscow Mule

NAM Organic Live Date: TBD

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Title: Grey Goose Moscow Mule

Description: The Grey Goose Moscow Mule is an effervescent citrus-meets-spice classic, perfected in three steps.

URL: https://www.greygoose.com/cocktails/grey-goose-vodka-moscow-mule.html

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Seabreeze

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Title: Grey Goose Seabreeze

Description: The Grey Goose Sea Breeze provides the optimal blend of fresh and fruity notes for a perfectly balanced sip. Make your new go-to summertime cocktail in three steps.

URL: https://www.greygoose.com/cocktails/grey-goose-vodka-seabreeze.html

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Black Russian

NAM Organic Live Date: TBD

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Title: The Grey Goose Black Russian

Description: Make this smooth but bold classic cocktail in three steps.

URL: https://www.greygoose.com/cocktails/grey-goose-vodka/black-russian.html

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RELATABLE

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Grey Goose Salty Dog

NAM Organic Live Date: TBD

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Title: Grey Goose Salty Dog

Pin Description: The juicy and inspired Grey Goose Salty Dog of mysterious origin gives the perfect amount of spruce to your average cocktail hour.

1 part Grey Goose (Le Citron or Original) and 2 parts pink grapefruit juice. Garnished with fresh lime quarter.

URL: https://www.greygoose.com/cocktails/grey-goose-vodka/salty-dog.html

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Grey Goose Espresso Martini

NAM Organic Live Date: TBD

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Title: The Grey Goose Espresso Martini

Description: Indulge in the rich and robust flavors of one of our most beloved late-night classics, The Grey Goose Espresso Martini.

Shake and strain 50 ml Grey Goose Vodka ,30 ml Single Origin Espresso , 15 ml Patron XO café, 1 pinch of salt , 5 ml sugar syrup. Top with 3 coffee beans to garnish.

URL: https://www.greygoose.com/cocktails/grey-goose-vodka/espresso-martini.html

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Pornstar Martini

NAM Organic Live Date: TBD

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Title: Pornstar Martini

Description: Reignite your passion for cocktail hour with our Pornstar Martini recipe.

Shake and strain 40 ml Grey Goose La Vanille, 20 ml passion fruit liqueur, 50 ml passion fruit pureé, and 2 flat bar spoons of homemade vanilla sugar.

URL: https://www.greygoose.com/cocktails/la-vanille/pornstar-martini.html

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La Vanille Spritz

NAM Organic Live Date: TBD

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Title: La Vanille Spritz

Description: Put a fresh twist on brunch with our crisp and refreshing La Vanille Spritz.

Stir 1 ½ parts Grey Goose La Vanille, ½ part fresh lemon juice, 4 ½ parts premium ginger ale, and garnish with a lemon spiral.

URL: https://www.greygoose.com/cocktails/la-vanille/la-vanille-spritz.html

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Le Citron Bloody Mary

NAM Organic Live Date: TBD

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Title: Le Citron Bloody Mary

Description: Our Le Citron Bloody Mary brings a much-needed citrus slant to one of our brunch favorites.

50ml Grey Goose Le Citron, 100ml organic premium tomato juice, and 25ml fresh lemon juice. Garnish with fresh cut celery, cracked black pepper, a sprigs of aromatic herbs.

URL: https://www.greygoose.com/cocktails/le-citron/le-citron-bloody-mary.html

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Le Grand Fizz

Title: Le Grand Fizz

Description: Live like it’s already summertime when sipping on our light and refreshing Le Grand Fizz.

Stir 50ml Grey Goose, 25ml St. Germain, half of a freshly squeezed lime, 3 wedges of fresh lime, and 50ml of chilled soda water.

URL: https://www.greygoose.com/cocktails/grey-goose-vodka/le-grand-fizz.html

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The Grey Goose Martini Cocktail

NAM Organic Live Date: TBD

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Title: The Grey Goose Martini Cocktail

Description: Stirred, never shaken. Classic, never boring.

Stir and strain 50ml Grey Goose, 10ml Nolly Prat Vermouth, a dash of orange bitters. Complete with a fresh lemon twist to garnish.

URL: https://www.greygoose.com/cocktails/grey-goose-vodka/the-grey-goose-martini-cocktail.html

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Menage a Trois Martini

NAM Organic Live Date: TBD

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Title: Menage a Trois Martini

Description: Good things come in threes, proven true by our distinctive and harmonious Menage a Trois Martini.

Stir 35ml Patron Silver, 15ml Grey Goose Vodka, 10ml Martini Ambratto and strain into a well-chilled glass. Garnish with a crisp lime twist.

URL: https://www.greygoose.com/cocktails/grey-goose-vodka/menage-a-trois-martini.html

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Pepinos Pistol

NAM Organic Live Date: TBD

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Title: Pepinos Pistol

Description: Savor our eclectic but refined Pepinos Pistol, the perfect cocktail hour companion.

Shake 45ml Patron Silver, 15ml Grey Goose La Poire, 30ml apple juice, 15ml fresh lemon juice and 15ml simple syrup. Strain into a well-chilled glass and top with a fresh cucumber slice.

URL: https://www.greygoose.com/cocktails/la-poire/pepinos-pistol.html

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Feliz Navidad

NAM Organic Live Date: TBD

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Title: Feliz Navidad

Description: Treat your tastebuds to our decadent Feliz Navidad cocktail, no matter what time of year it is.

Shake 45ml Grey Goose L’ Orange, 30ml Patron XO Café, 15ml Averna, 15ml Fernet Branca, 7.5ml Pedro Ximinez Sherry, and 30ml cream. Strain and finish with nutmeg garnish.

URL: https://www.greygoose.com/cocktails/l-orange/feliz-navidad.html

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Bucket List

NAM Organic Live Date: TBD

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Title: Grey Goose Bucket List

Description: Mystify your tastebuds with this delicious herbal cocktail recipe with the perfect amount of pucker.

Shake 30ml of Grey Goose Vodka, 20ml of French Genepi, 15ml of fresh lemon juice, 20ml of organic honey syrup and 6 drops of cardamom. Strain and garnish with rosemary and rosemary tincture sprayed.

URL: https://www.greygoose.com/cocktails/grey-goose-vodka/bucket-list.html

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East 8

NAM Organic Live Date: TBD

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Title: Grey Goose East 8

Description: Channel the perfect tropical getaway without leaving your seat with this exotic and fruity cocktail.

Shake 30ml Grey Goose Vodka, 15ml Patron Silver, 15ml Aperol, 15ml simple syrup, 20ml passion fruit syrup, and 15ml fresh lime juice. Strain and top with a pineapple leaf.

URL: https://www.greygoose.com/cocktails/grey-goose-vodka/east-8.html

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Gypsy Queen

NAM Organic Live Date: TBD

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Title: Grey Goose Gypsy Queen

Description: This classic recipe with roots in NYC’s Russian Tea Room mixes the sweet with the spicy to make an unforgettable cocktail.

Stir 50ml Grey Goose Vodka, 25ml Benedictine, and a dash of Angostura bitters. Strain and garnish with a fresh lemon twist.

URL: https://www.greygoose.com/cocktails/grey-goose-vodka/gypsy-queen.html

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Vesper Martini

NAM Organic Live Date: TBD

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Title: Grey Goose Vesper Martini

Description: This three-ingredient recipe is all it takes to start your night off on a classy note.

Stir 25ml Grey Goose Vodka, 75ml Bombay Sapphire Gin, and 15ml Kina Lillet and strain into a well-chilled glass. Complete with a fresh lemon twist.

URL: https://www.greygoose.com/cocktails/grey-goose-vodka/vesper-martini.html

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Grey Goose Magnifique

NAM Organic Live Date: TBD

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Title: Grey Goose Magnifique

Description: Plan your next great escape with the help of our floral and exotic Grey Goose Magnifique.

Build 35ml Grey Goose Vodka, 125ml coconut water, 1 pinch of sea salt, and 1 dash of orange blossom water over cubed ice. Garnish with fresh cut lime wedge and pour into highball glass.

URL: https://www.greygoose.com/cocktails/grey-goose-vodka/magnifque.html

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Grey Goose + Sonic

NAM Organic Live Date: TBD

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Title: Grey Goose + Sonic

Description: Our Grey Goose + Sonic provides the perfect creative spin on this polished classic.

Combine 35ml Grey Goose Vodka, 100ml tonic, and 100ml soda. Top with grapefruit zest and salted rim in a Collins glass.

URL: https://www.greygoose.com/cocktails/grey-goose-vodka/grey-goose-sonic.html

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Grey Goose Verte

NAM Organic Live Date: TBD

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Title: Grey Goose Verte

Description: Bring your tastebuds to life thanks to the potent and electrifying flavors of our Grey Goose Verte.

Shake 50ml Grey Goose Vodka, 10ml Green Chartreuse, 20ml fresh lime juice, 1 dash of Angostura bitters, and 5ml gomme syrup. Strain into a well-chilled glass and top with fresh lime juice.

URL: https://www.greygoose.com/cocktails/grey-goose-vodka/verte.html

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Grey Goose Soft Sunset

NAM Organic Live Date: TBD

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Title: Grey Goose Soft Sunset

Description: Our Grey Goose Soft Sunset cocktail expertly intertwines rich and fruity flavors into one glass. Say hello to your new favorite daytime cocktail.

Combine 35ml Grey Goose L’Orange, 125ml pink grapefruit juice, 125ml Martini Rosato vermouth, and 20ml lychee pureé over cubed ice and stir well. Pour into Collins glass and top with 1 fresh lychee to garnish.

URL: https://www.greygoose.com/cocktails/l-orange/soft-sunset.html

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Grey Goose Green Fairy

NAM Organic Live Date: TBD

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Title: Grey Goose Green Fairy

Description: Keep it fresh and floral with this minty green apple cocktail recipe perfect for drinks in with friends.

Shake 35ml Grey Goose Le Citron, 25ml fresh lime juice, 25ml melon schnapps, 15ml Monin Pomme verde syrup, and 6 fresh mint leaves. Strain into a well-chilled glass and garnish with a fresh mint leaf.

URL: https://www.greygoose.com/cocktails/le-citron/green-fairy.html

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Grey Goose Blood Orange Sangria

NAM Organic Live Date: TBD

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Title: Grey Goose Blood Orange Sangria

Description: Who knew that pinot noir, pomegranate and vodka could create such deliciously earthy harmony? You do now.

Combine 35ml Grey Goose Vodka, 20ml French pinot noir, 20ml fresh lemon juice, 125ml fresh pomegranate juice, 20ml fresh blood orange juice, 10ml créme de mure, 3 orange wedges, 3 lemon wheels, and 1 pinch powdered clove over crushed ice and stir well. Garnish with fresh pomegranate seeds and a slice of blood orange.

URL: https://www.greygoose.com/cocktails/grey-goose-vodka/blood-orange-sangria.html

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Grey Goose Life in Venice

NAM Organic Live Date: TBD

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Title: Le Citron Bloody Mary

Description: Go beyond basic brunch booze with this spicy cocktail recipe that’s as sweet and complex as, well, life in Venice.

Combine 35ml Grey Goose L’Orange, 20ml white peach pureé, 5ml grenadine syrup, 3 dashes of peach bitters, 1 pinch of pink pepper powder, and 50ml prosecco into a shaker and froth. Wait a few moments until the froth dies down and gently pour into a flute and top with chilled prosecco. Garnish with 3 whole pink peppercorns.

URL: https://www.greygoose.com/cocktails/l-orange/life-in-venice.html

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Display Ad

Purchase

Bottle Asset: �ROW

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Asset Name:�FY19_GreyGoose_LV_ROW_Purchase_Bottle.psd

Copy:�DISCOVER GREY GOOSE’S NEW SUMMER LIMITED EDITION

CTA:�Click To Purchase

Usage:�Worldwide, April 16, 2019 - April 16, 2020

Sizes:�160x600, 300x600, 300x250, 320x50, 728x90

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Display Ad

Versatility

Apertif: �ROW

��

Asset Name:�FY19_GreyGoose_LV_ROW_Versatility_Apertif.psd

Copy:�SHAKEN OR STIRRED OR HOWEVER.

CTA:�Shop Now

Usage:�Worldwide, April 16, 2019 - April 16, 2020

Sizes:�160x600, 300x600, 300x250, 320x50, 728x90

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Display Ad

Versatility

Cocktail: �ROW

Asset Name:�FY19_GreyGoose_LV_ROW_Versatility_Cocktail.psd

Copy:�SHAKEN OR STIRRED OR HOWEVER.

CTA:�Click To Purchase

Usage:�Worldwide, April 16, 2019 - April 16, 2020

Sizes:�160x600, 300x600, 300x250, 320x50, 728x90

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Display Ad

Versatility

Bar: �ROW

��

Asset Name:�FY19_GreyGoose_LV_ROW_Versatility_Bar.psd

Copy:�SHAKEN OR STIRRED OR HOWEVER.

CTA:�Shop Now

Usage:�Worldwide, April 16, 2019 - April 16, 2020

Sizes:�160x600, 300x600, 300x250, 320x50, 728x90

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Display Ad

Versatility

Brunch: �ROW

��

Asset Name:�FY19_GreyGoose_LV_ROW_Versatility_Brunch.psd

Copy:�SHAKEN OR STIRRED OR HOWEVER.

CTA:�Shop Now

Usage:�Worldwide, April 16, 2019 - April 16, 2020

Sizes:�160x600, 300x600, 300x250, 320x50, 728x90

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SEARCH

103

104 of 254

Campaign Segmentation

104

STRATEGIES

Strategies

Query Examples

Metrics

Always-On Campaigns

Seasonal Campaigns

Agile Moments Campaigns

Conquesting Campaigns

Brand Terms
Product/Vodka Terms
Where to Buy/Location Terms
Cocktail Recipes

Specific season/month terms ie. Summer, December Holidays

Occasion based keyword ie. 4th of July, Super Bowl, The Oscars
Gift Terms

CTR
CPC
Impression Share

CTR
CPC
Impression Share

CTR
CPC
Impression Share

Competitor Brand and Product Support

CTR
CPC

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Demographic Targeting

105

STRATEGIES

Goal Demographic

Ad Copy Examples

Recruitment Target

25-34 Years Old

Core Consumer Target

35-54 Years Old

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Audience Targeting

106

STRATEGIES

Affinity Targeting

Grey Goose will boost awareness & consideration of the brand by reaching consumers who have demonstrated passion in certain subjects

In-Market Targeting

Grey Goose will reach people actively researching & intending to buy products

	Awareness	Consideration	Intent
Targeting	Ages 25-34 & 35-54 Household Income $75k+ College Educated	Food & Dining Nightlife Enthusiasts Social Media Enthusiasts	Gifts & Occasions Event Tickets for Concerts & Music Festivals Mobile App Targeting- Lifestyle, Food & Drink, Social	Visitors to Grey Goose website pages

Remarketing

Grey Goose will retarget people who have visited the new website

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COCKTAIL - LE CITRON BLOODY MARY

TWITTER / YOUTUBE / INSTAGRAM / FACEBOOK / PINTEREST

Asset Name:�Updated upon delivery

Copy:�Put a citrus-laced spin on this brunch favorite with our Le Citron Bloody Mary. (link to recipe)

Usage:�Updated upon delivery

Music:�Updated upon delivery

Format:�16:9 - Twitter, YouTube

1:1 - Instagram, Facebook, Pinterest

�URL: https://www.greygoose.com/cocktails/le-citron/le-citron-bloody-mary.html

�

FPO

Le Citron Bloody Mary

Delivery: xx.xx.xx

108 of 254

COCKTAIL - LA VANILLE SPRITZ

TWITTER / YOUTUBE / INSTAGRAM / FACEBOOK / PINTEREST

Asset Name:�Updated upon delivery

Copy:�Sophistication meets refreshing in our Le Vanille Spritz, a new daytime classic. (link to recipe)

Usage:�Updated upon delivery

Music:�Updated upon delivery

Format:�16:9 - Twitter, YouTube

1:1 - Instagram, Facebook, Pinterest

URL: https://www.greygoose.com/cocktails/la-vanille/la-vanille-spritz.html

��

FPO

La Vanille Spritz

Delivery: xx.xx.xx

109 of 254

COCKTAIL - MOSCOW MULE

TWITTER / YOUTUBE / INSTAGRAM / FACEBOOK / PINTEREST

Asset Name:�Updated upon delivery

Copy:�The Grey Goose Moscow Mule is classic, tangy, and perfected in six seconds (or less). (Link to recipe)

Usage:�Updated upon delivery

Music:�Updated upon delivery

Format:�16:9 - Twitter, YouTube

1:1 - Instagram, Facebook, Pinterest

URL: https://www.greygoose.com/cocktails/grey-goose-vodka/the-grey-goose-martini-cocktail.html

��

FPO

Moscow Mule

Delivery: xx.xx.xx

110 of 254

COCKTAIL - SALTY DOG

TWITTER / YOUTUBE / INSTAGRAM / FACEBOOK / PINTEREST

Asset Name:�Updated upon delivery

Copy:�Sweet and salty find perfect harmony in our Salty Dog cocktail. (Link to recipe)

Usage:�Updated upon delivery

Music:�Updated upon delivery

Format:�16:9 - Twitter, YouTube

1:1 - Instagram, Facebook, Pinterest

URL: https://www.greygoose.com/cocktails/grey-goose-vodka/salty-dog.html

��

FPO

Salty Dog

Delivery: xx.xx.xx

111 of 254

COCKTAIL - GREY GOOSE ESPRESSO MARTINI

TWITTER / YOUTUBE / INSTAGRAM / FACEBOOK / PINTEREST

Asset Name:�Updated upon delivery

Copy:�Rich, indulgent, and best served with a side of late night conversation. Cap your night off with our decadent Grey Goose Espresso Martini. (link to recipe)

Usage:�Updated upon delivery

Music:�Updated upon delivery

Format:�16:9 - Twitter, YouTube

1:1 - Instagram, Facebook, Pinterest

URL: https://www.greygoose.com/cocktails/grey-goose-vodka/espresso-martini.html

��

FPO

Grey Goose Espresso Martini

Delivery: xx.xx.xx

112 of 254

COCKTAIL - SEA BREEZE

TWITTER / YOUTUBE / INSTAGRAM / FACEBOOK / PINTEREST

Asset Name:�Updated upon delivery

Copy:�Our Sea Breeze provides the optimal blend of fresh and fruity notes, your new go-to summertime cocktail. (link to recipe)

Usage:�Updated upon delivery

Music:�Updated upon delivery

Format:�16:9 - Twitter, YouTube

1:1 - Instagram, Facebook, Pinterest

URL: TBD

��

FPO

Sea Breeze

Delivery: xx.xx.xx

113 of 254

COCKTAIL - PORN STAR MARTINI

TWITTER / YOUTUBE / INSTAGRAM / FACEBOOK / PINTEREST

Asset Name:�Updated upon delivery

Copy:�Fun but refined, our Porn Star Martini serves up some serious flavor with a dash of passion - the perfect cocktail hour combination. (link to recipe)

Usage:�Updated upon delivery

Music:�Updated upon delivery

Format:�16:9 - Twitter, YouTube

1:1 - Instagram, Facebook, Pinterest

URL: https://www.greygoose.com/cocktails/la-vanille/pornstar-martini.html

��

FPO

Porn Star Martini

Delivery: xx.xx.xx

114 of 254

COCKTAIL - BLACK RUSSIAN

TWITTER / YOUTUBE / INSTAGRAM / FACEBOOK / PINTEREST

Asset Name:�Updated upon delivery

Copy:�Bask in the smooth but bold flavors of one classic cocktail that never goes out of style: The Black Russian. (Link to recipe)

Usage:�Updated upon delivery

Music:�Updated upon delivery

Format:�16:9 - Twitter, YouTube

1:1 - Instagram, Facebook, Pinterest

URL: TBD

��

FPO

Black Russian

Delivery: xx.xx.xx

115 of 254

Flame of Love

INSTAGRAM / TWITTER/ PINTEREST

Asset Name:�Updated upon delivery

Asset Name:

Updated upon delivery

Usage:

Updated upon delivery

Music:

Updated upon delivery

Format:

4:5 - Instagram, Twitter, Pinterest

URL: https://www.greygoose.com/cocktails/grey-goose-vodka/flame-of-love.html

��

FPO

Flame of Love

Delivery: xx.xx.xx

116 of 254

Le Grand Fizz

INSTAGRAM / TWITTER/ PINTEREST

Asset Name:�Updated upon delivery

Asset Name:

Updated upon delivery

Usage:

Updated upon delivery

Music:

Updated upon delivery

Format:

4:5 - Instagram, Twitter, Pinterest

URL: https://www.greygoose.com/cocktails/grey-goose-vodka/le-grand-fizz.html

��

FPO

Le Grand Fizz

Delivery: xx.xx.xx

117 of 254

The Grey Goose Martini Cocktail

INSTAGRAM / TWITTER/ PINTEREST

Asset Name:�Updated upon delivery

Asset Name:

Updated upon delivery

Usage:

Updated upon delivery

Music:

Updated upon delivery

Format:

4:5 - Instagram, Twitter, Pinterest

URL: https://www.greygoose.com/cocktails/grey-goose-vodka/the-grey-goose-martini-cocktail.html

��

FPO

The Grey Goose Martini Cocktail

Delivery: xx.xx.xx

118 of 254

Le Citron Bloody Mary

INSTAGRAM / TWITTER/ PINTEREST

Asset Name:�Updated upon delivery

Asset Name:

Updated upon delivery

Usage:

Updated upon delivery

Music:

Updated upon delivery

Format:

4:5 - Instagram, Twitter, Pinterest

URL: https://www.greygoose.com/cocktails/le-citron/le-citron-bloody-mary.html

��

FPO

Le Citron Bloody Mary

Delivery: xx.xx.xx

119 of 254

Menage a Trois Martini

INSTAGRAM / TWITTER/ PINTEREST

Asset Name:�Updated upon delivery

Asset Name:

Updated upon delivery

Usage:

Updated upon delivery

Music:

Updated upon delivery

Format:

4:5 - Instagram, Twitter, Pinterest

URL: https://www.greygoose.com/cocktails/grey-goose-vodka/menage-a-trois-martini.html

��

FPO

NO IMAGE AVAILABLE

Delivery: xx.xx.xx

120 of 254

Pepinos Pistol

INSTAGRAM / TWITTER/ PINTEREST

Asset Name:�Updated upon delivery

Asset Name:

Updated upon delivery

Usage:

Updated upon delivery

Music:

Updated upon delivery

Format:

4:5 - Instagram, Twitter, Pinterest

URL: https://www.greygoose.com/cocktails/la-poire/pepinos-pistol.html

��

FPO

NO IMAGE AVAILABLE

Delivery: xx.xx.xx

121 of 254

Feliz Navidad

INSTAGRAM / TWITTER/ PINTEREST

Asset Name:�Updated upon delivery

Asset Name:

Updated upon delivery

Usage:

Updated upon delivery

Music:

Updated upon delivery

Format:

4:5 - Instagram, Twitter, Pinterest

URL: https://www.greygoose.com/cocktails/l-orange/feliz-navidad.html

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FPO

NO IMAGE AVAILABLE

Delivery: xx.xx.xx

122 of 254

Bucket List

INSTAGRAM / TWITTER/ PINTEREST

Asset Name:�Updated upon delivery

Asset Name:

Updated upon delivery

Usage:

Updated upon delivery

Music:

Updated upon delivery

Format:

4:5 - Instagram, Twitter, Pinterest

URL: https://www.greygoose.com/cocktails/grey-goose-vodka/bucket-list.html

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FPO

NO IMAGE AVAILABLE

Delivery: xx.xx.xx

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East 8

INSTAGRAM / TWITTER/ PINTEREST

Asset Name:�Updated upon delivery

Asset Name:

Updated upon delivery

Usage:

Updated upon delivery

Music:

Updated upon delivery

Format:

4:5 - Instagram, Twitter, Pinterest

URL: https://www.greygoose.com/cocktails/grey-goose-vodka/east-8.html

��

FPO

NO IMAGE AVAILABLE

Delivery: xx.xx.xx

124 of 254

Gypsy Queen

INSTAGRAM / TWITTER/ PINTEREST

Asset Name:�Updated upon delivery

Asset Name:

Updated upon delivery

Usage:

Updated upon delivery

Music:

Updated upon delivery

Format:

4:5 - Instagram, Twitter, Pinterest

URL: https://www.greygoose.com/cocktails/grey-goose-vodka/gypsy-queen.html

��

FPO

Gypsy Queen

Delivery: xx.xx.xx

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Vesper Martini

INSTAGRAM / TWITTER/ PINTEREST

Asset Name:�Updated upon delivery

Asset Name:

Updated upon delivery

Usage:

Updated upon delivery

Music:

Updated upon delivery

Format:

4:5 - Instagram, Twitter, Pinterest

URL: https://www.greygoose.com/cocktails/grey-goose-vodka/vesper-martini.html

��

FPO

NO IMAGE AVAILABLE

Delivery: xx.xx.xx

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Grey Goose Magnifique

INSTAGRAM / TWITTER/ PINTEREST

Asset Name:�Updated upon delivery

Asset Name:

Updated upon delivery

Usage:

Updated upon delivery

Music:

Updated upon delivery

Format:

4:5 - Instagram, Twitter, Pinterest

URL: https://www.greygoose.com/cocktails/grey-goose-vodka/magnifque.html

��

FPO

NO IMAGE AVAILABLE

Delivery: xx.xx.xx

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Grey Goose + Sonic

INSTAGRAM / TWITTER/ PINTEREST

Asset Name:�Updated upon delivery

Asset Name:

Updated upon delivery

Usage:

Updated upon delivery

Music:

Updated upon delivery

Format:

4:5 - Instagram, Twitter, Pinterest

URL:

��

FPO

NO IMAGE AVAILABLE

Delivery: xx.xx.xx

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Grey Goose Verte

INSTAGRAM / TWITTER/ PINTEREST

Asset Name:�Updated upon delivery

Asset Name:

Updated upon delivery

Usage:

Updated upon delivery

Music:

Updated upon delivery

Format:

4:5 - Instagram, Twitter, Pinterest

��

FPO

NO IMAGE AVAILABLE

Delivery: xx.xx.xx

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Grey Goose Soft Sunset

INSTAGRAM / TWITTER/ PINTEREST

Asset Name:�Updated upon delivery

Asset Name:

Updated upon delivery

Usage:

Updated upon delivery

Music:

Updated upon delivery

Format:

4:5 - Instagram, Twitter, Pinterest

��

FPO

NO IMAGE AVAILABLE

Delivery: xx.xx.xx

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Grey Goose Green Fairy

INSTAGRAM / TWITTER/ PINTEREST

Asset Name:�Updated upon delivery

Asset Name:

Updated upon delivery

Usage:

Updated upon delivery

Music:

Updated upon delivery

Format:

4:5 - Instagram, Twitter, Pinterest

��

FPO

NO IMAGE AVAILABLE

Delivery: xx.xx.xx

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Grey Goose Blood Orange Sangria

INSTAGRAM / TWITTER/ PINTEREST

Asset Name:�Updated upon delivery

Asset Name:

Updated upon delivery

Usage:

Updated upon delivery

Music:

Updated upon delivery

Format:

4:5 - Instagram, Twitter, Pinterest

��

FPO

NO IMAGE AVAILABLE

Delivery: xx.xx.xx

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Grey Goose Leafy Green

INSTAGRAM / TWITTER/ PINTEREST

Asset Name:�Updated upon delivery

Asset Name:

Updated upon delivery

Usage:

Updated upon delivery

Music:

Updated upon delivery

Format:

4:5 - Instagram, Twitter, Pinterest

��

FPO

Grey Goose Leafy Green

Delivery: xx.xx.xx

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Grey Goose Life in Venice

INSTAGRAM / TWITTER/ PINTEREST

Asset Name:�Updated upon delivery

Asset Name:

Updated upon delivery

Usage:

Updated upon delivery

Music:

Updated upon delivery

Format:

4:5 - Instagram, Twitter, Pinterest

��

FPO

NO IMAGE AVAILABLE

Delivery: xx.xx.xx

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GLOBAL ORGANIC

SOCIAL CALENDAR

134

135 of 254

GLOBAL ORGANIC APRIL CONTENT

Content Pillars

135

GAME OF THRONES

TEASER 1

TEASER 2

VERSATILE

RELATABLE

AUTHENTIC

GIPHY

TAP TO DANCE

IG STORY

TEASER 3

DRUMMING

IG STORY

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INSTAGRAM STORIES

136

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GIPHY

137

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What is GIPHY?

138

GIPHY is the First and Largest GIF-Sharing Platform in the World

In order to drive social sharing, we’ll create branded GIFs and Stickers that can be shared across all major social platforms for users to highlight how they Live Victoriously.

How Popular Is GIPHY?

5B GIFS Served. 355M Active Users. 8M Hours Viewed. EVERY DAY.

How GIPHY is Used

GIPHY is integrated into ALL major social platforms and chat. So rather than people going to a destination, our GIFs are found by searching specific terms (Happy Birthday, 4th of July, Grey Goose) when posting or replying.

Think of it like a GIF search engine that has the perfect response to any situation.

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TEASER

139

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Display Ad

Product

Cocktail: �US/Can

��

Asset Name:�FY19_GreyGoose_LV_ROW_Product_Cocktail.psd

Copy:�SHAKEN OR STIRRED OR HOWEVER.

CTA:�Shop Now

Usage:�Worldwide, April 16, 2019 - April 16, 2020

Sizes:�160x600, 300x600, 300x250, 320x50, 728x90

��

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SOCIAL AND DIGITAL DELIVERABLES

ASSET NAME

SPECS

DELIVERY TO EG+

Game of Thrones Asset

1:1 - Instagram, Twitter

Delivery: 3/29

6 second How-to Video

Delivery: 3/22

Cocktail Cinemographs

Cocktail Photo Assets

Delivery: 3/29

1:1 - Instagram, Twitter, Pinterest

141

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How Do We Drive Grey Goose SEM Support?

142

BRAND PLATFORM	LIVE VICTORIOUSLY
DIGITAL OBJECTIVE	Phase III: Sustain Prove ourselves with versatile uses (recipes), education on our product & process, and a relatable brand POV
GOAL	Drive Awareness, Consideration, & Purchase Provide Grey Goose Brand and Product support by capturing searchers at all phases of the marketing funnel.
CHANNELS

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Display Ad

Lifestyle

Beach: �US/Can

��

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Display Ad

Lifestyle

Interesting bar: �US/Can

��

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Display Ad

Product

Brunch�US/Can

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Display Ad

Drive to Purchase

Bottle Asset�US/Can

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COCKTAIL - LE CITRON BLOODY MARY

TWITTER / YOUTUBE / INSTAGRAM / FACEBOOK / PINTEREST

Asset Name:�Updated upon delivery

Copy:�Put a citrus-laced spin on this brunch favorite with our Le Citron Bloody Mary. (link to recipe)

Usage:�Updated upon delivery

Music:�Updated upon delivery

Format:�16:9 - Twitter, YouTube

1:1 - Instagram, Facebook, Pinterest

��

FPO

Le Citron Bloody Mary

Delivery: xx.xx.xx

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COCKTAIL - LA VANILLE SPRITZ

TWITTER / YOUTUBE / INSTAGRAM / FACEBOOK / PINTEREST

Asset Name:�Updated upon delivery

Copy:�Sophistication meets refreshing in our Le Vanille Spritz, a new daytime classic. (link to recipe)

Usage:�Updated upon delivery

Music:�Updated upon delivery

Format:�16:9 - Twitter, YouTube

1:1 - Instagram, Facebook, Pinterest

��

FPO

La Vanille Spritz

Delivery: xx.xx.xx

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COCKTAIL - MOSCOW MULE

TWITTER / YOUTUBE / INSTAGRAM / FACEBOOK / PINTEREST

Asset Name:�Updated upon delivery

Copy:�The Grey Goose Moscow Mule is classic, tangy, and perfected in six seconds (or less). (Link to recipe)

Usage:�Updated upon delivery

Music:�Updated upon delivery

Format:�16:9 - Twitter, YouTube

1:1 - Instagram, Facebook, Pinterest

��

FPO

Moscow Mule

Delivery: xx.xx.xx

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COCKTAIL - SALTY DOG

TWITTER / YOUTUBE / INSTAGRAM / FACEBOOK / PINTEREST

Asset Name:�Updated upon delivery

Copy:�Sweet and salty find perfect harmony in our Salty Dog cocktail. (Link to recipe)

Usage:�Updated upon delivery

Music:�Updated upon delivery

Format:�16:9 - Twitter, YouTube

1:1 - Instagram, Facebook, Pinterest

��

FPO

Salty Dog

Delivery: xx.xx.xx

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COCKTAIL - GREY GOOSE ESPRESSO MARTINI

TWITTER / YOUTUBE / INSTAGRAM / FACEBOOK / PINTEREST

Asset Name:�Updated upon delivery

Copy:�Rich, indulgent, and best served with a side of late night conversation. Cap your night off with our decadent Grey Goose Espresso Martini. (link to recipe)

Usage:�Updated upon delivery

Music:�Updated upon delivery

Format:�16:9 - Twitter, YouTube

1:1 - Instagram, Facebook, Pinterest

��

FPO

Grey Goose Espresso Martini

Delivery: xx.xx.xx

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COCKTAIL - SEA BREEZE

TWITTER / YOUTUBE / INSTAGRAM / FACEBOOK / PINTEREST

Asset Name:�Updated upon delivery

Copy:�Our Sea Breeze provides the optimal blend of fresh and fruity notes, your new go-to summertime cocktail. (link to recipe)

Usage:�Updated upon delivery

Music:�Updated upon delivery

Format:�16:9 - Twitter, YouTube

1:1 - Instagram, Facebook, Pinterest

��

FPO

Sea Breeze

Delivery: xx.xx.xx

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COCKTAIL - PORN STAR MARTINI

TWITTER / YOUTUBE / INSTAGRAM / FACEBOOK / PINTEREST

Asset Name:�Updated upon delivery

Copy:�Fun but refined, our Porn Star Martini serves up some serious flavor with a dash of passion - the perfect cocktail hour combination. (link to recipe)

Usage:�Updated upon delivery

Music:�Updated upon delivery

Format:�16:9 - Twitter, YouTube

1:1 - Instagram, Facebook, Pinterest

��

FPO

Porn Star Martini

Delivery: xx.xx.xx

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COCKTAIL - BLACK RUSSIAN

TWITTER / YOUTUBE / INSTAGRAM / FACEBOOK / PINTEREST

Asset Name:�Updated upon delivery

Copy:�Bask in the smooth but bold flavors of one classic cocktail that never goes out of style: The Black Russian. (Link to recipe)

Usage:�Updated upon delivery

Music:�Updated upon delivery

Format:�16:9 - Twitter, YouTube

1:1 - Instagram, Facebook, Pinterest

��

FPO

Black Russian

Delivery: xx.xx.xx

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Social Voice Guiding Principles

155

RELATABLE

People Story

How our consumer experiences the lifestyle, occasions and events associated with Grey Goose.

Avoid speaking in the 1st person “we” as it can feel overly corporate and impersonal.
Write about occasions and events in the mindset of the person participating in them. What would they find interesting about this?
Don’t restate what’s obvious in the imagery. Art and copy should complement not repeat one another

Key Characteristics:

Shareworthy, detailed, specific
Use “Live like…” when you can

VERSATILE

Product Story

Recipe copy should complement the image without stating the obvious.
Provide useful information not provided in the accompanying visual, educating around drink occasions, hosting tips, or a key ingredient in the cocktail. Why are we showing them this drink and why should they drink it?

Key Characteristics:

Specific, Sensory, Helpful

Avoid:

Language that is overly flowery or pretentious, or simply listing ingredients.

AUTHENTIC

Brand Story�

How we define who we are as a company and inform people about our practices.

OK to speak in first person. Show that this is a company made up of real people.
Be genuine and honest. Avoid corporate platitudes and PR speak.
Be specific. We have a lot to be proud of and can back up our claims.

Key Characteristics:

Specific, Striking, Informative

Avoid:

General claims about quality that any company could make. Show that we don’t just talk the talk, we walk the walk.

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Look & Feel: Make It Real

156

Photography

Use “real” people and their stories vs. casting models
Approach photography through a digitally native lens
Naturally lit, motion where possible, interesting angles, depth of field - never perfect, but perfectly “Live Victoriously”
Add editorial grit, some mood and action to our photography - and look upscale while doing it

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Look & Feel: Brand it Blue

157

RELATABLE

People Story

VERSATILE

Product Story

AUTHENTIC

Brand Story

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Look & Feel: All About the Grid

158

We want to shift our focus from product to the people, stories, and occasions where people Live Victoriously. Visually to match the larger campaign we will infuse the victory sign, with hints of blue and the goose to add to the larger branding efforts. This will also help humanize the Grey Goose brand and allow us to focus on storytelling.

Authentically incorporate the victory sign as part of our visual identity (similar to pops of blue)

Playfully inject the victory sign into lifestyle and event creative as a surprise and delight tactic or in background (i.e. Easter eggs)

Share UGC of social users who are already celebrating moments

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LOOK & FEEL

159

Launch

Post-Launch

Before

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KPIs

160

STRATEGIES

Strategies

Primary KPIs

Secondary Metrics

Be visible to target consumer segments as they browse lifestyle-related media

Provide relevant content to consumers using Paid and Owned Channels

Be present when consumers signal purchase intent using Paid and Owned Channels

Media Viewability Rate
CTR + Viewthrough Rate
Microsite Visits

Referral Visits to Website
Page Depth, Time Spent, Interactions per Visit

Retargeting Lead Clicks
Retail Locator Page Visits

Media Engagement Metrics (e.g. Video Completion Rate)

Visits from non-branded search terms

Clickthrus to online delivery partner websites

Encourage consumers to advocate for the brand by contributing to Social Media

Social Views, Likes, Shares, Comments

Social Listening and Sentiment

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SOCIAL LAUNCH PLAN

161

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How Do We Drive Victoriously-Created Content (VCC)?

162

BRAND PLATFORM	LIVE VICTORIOUSLY
DIGITAL OBJECTIVE	Phase I: Tease Generate buzz, excitement and conversation for what’s to come with Grey Goose	Phase II: Launch Drive momentum at launch with rich content to challenge the category and show a strong social return in associating with Grey Goose	Phase III: Sustain Prove ourselves with versatile uses (recipes), education on our product & process, and a relatable brand POV
GOAL	Drive Desire Generate excitement and curiosity about the “new” Grey Goose and Live Victoriously	Drive Desire & Consideration Inspire our audience to Live Victoriously by celebrating with Grey Goose, engagement across all Grey Goose touchpoints (Relatability, Authenticity)	Drive Consideration, Purchase & Advocacy Prove our worth and understanding of Goose-worthy moments and occasions, engagement across all Grey Goose touchpoints (Authenticity, Versatility)
CHANNELS

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APRIL CONTENT CALENDAR

163

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APRIL CONTENT

Content Pillars

164

GAME OF THRONES

TEASER 1

TEASER 2

VERSATILE

RELATABLE

AUTHENTIC

ANTHEM VIDEO

WEEKEND

LIFESTYLE NOWHERE TO BE

LIVE BRAND ACT IG STORIES

NO PHONE

INSTAGRID & GIPHY

BRUNCH OUTDOORS

TAP TO DANCE

IG STORY

NBA PLAYOFFS

TAKE A CHANCE

COCKTAIL

TEASER 3

BRAND ACT VIDEO RECAP

PROMOTED TREND & HASHFLAG

BRAND ACT PHOTO RECAP

DRUMMING

IG STORY

COCKTAIL

PRODUCT STORY

COCKTAIL

BRAND IG STORY

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SOCIAL CHANNEL COVER PHOTOS

165

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Twitter

Image Cover Photo + Bio

Image size:

DesktopHeader: 1500 pixels x 500 pixels

MobileHeader: 1500 pixels x 500 pixels

ProfileImage: 400 pixels by 400 pixels

Bio:�The one and only Grey Goose Vodka.�#LiveVictoriously & Sip Responsibly ✌️�Must be legal drinking age to view/share.�https://www.greygoose.com/us/en/

�

��

Header Image ( option 1 ) :

�

Header Image ( option 2 ) :

�

Profile Icon:

�

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YouTube

Image Cover Photo + Bio

Image size: �Desktop: 2560 pixels x 1440 pixels�Mobile: 2560 pixels x 1440 pixels

Bio:�The one and only Grey Goose Vodka.�#LiveVictoriously & Sip Responsibly ✌️�Must be legal drinking age to view/share.�https://www.greygoose.com/us/en/

�

��

Header Image:

�

Profile Icon:

�

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Giphy

Gif Cover Photo + Bio

Header Gif size:

1040x160

Profile Image size:

400x400

Bio:�The one and only Grey Goose Vodka.�#LiveVictoriously & Sip Responsibly ✌️�Must be legal drinking age to view/share.�https://www.greygoose.com/us/en/

�

��

Profile Icon:

�

Header Image:

�

FPO

Giphy Cover Photo

Delivery: xx.xx.xx

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IG STORIES

169

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IGTV

INSTAGRAM STORY

NAM Organic Live Date: 4/30

Paid Live Dates: 4/30-5/16

��Asset Type: Reformatted :30 for vertical stories

�IG Story Copy:

#LiveVictoriously

@GreyGoose

Written on the video at the end with logo

��

COMMS TASK:

RELATABLE

VERSATILE

AUTHENTIC

?

Reformatted :30 for vertical stories

FPO

Instagram Story Anthem

Delivery: xx.xx.xx

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BRAND ACT EVENT

INSTAGRAM STORY

NAM Organic Live Date: 4/16

��Asset Type: Less than 10 frames of in the moment capture from the event

IG Copy: NA

��

TBD ASSETS

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GIPHY

Gifs + Stickers

NAM Organic Live Date: 4/16/19

�Asset Type: .GIFS

�

��

To incorporate ourselves within victorious moments we will provide our consumers with several gifs that they can share with their friends. The gifs will hit different occasion states, holidays, tent pole moments, and different victorious phrasing. �

�

��

COMMS TASK:

RELATABLE

VERSATILE

AUTHENTIC

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Occasion GIFS

Birthday Grey Goose Bottle

��

4th of July Goose

��

Pride Goose

��

For context, all of these would be used as transparent backgrounds. �On Giphy these are how someone would search for the different gifs.

��

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Branded GIFS

#LIVEVICTORIOUSLY (Brand Colors)

��

V Sign

��

#LIVEVICTORIOUSLY (Rainbow)

��

Grey Goose Logo

��

TV Spot – Drums

��

TV Spot – V Sign

��

For context, all of these would be used as transparent backgrounds. �On Giphy these are how someone would search for the different gifs.

LIVE LIKE ______.

��

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Sayings GIFS

For context, all of these would be used as transparent backgrounds. �On Giphy these are how someone would search for the different gifs.

��

TGIF

��

#SquadUp

��

Ghosted

��

Shook

��

OMGoose

��

BYOG

��

v thirsty

��

Treat Yo Self

��

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VIDEO CUTS

176

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177

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FPO

Pinterest Content

Delivery: xx.xx.xx

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ANTHEM REVEAL

INSTAGRAM/ TWITTER / FACEBOOK /YOUTUBE

NAM Organic Live Date: 4/16/19

Paid Live Dates: 4/16 - 5/16��Asset Type: Videos

IG Copy (:15): Why wait for big moments to treat yourself when you can do it every day? You are the special occasion, worthy of only the very best. #LiveVictoriously

FB Copy (:30): Why wait for big moments to treat yourself when you can do it every day? You are the special occasion, worthy of only the very best.

TW Copy (:15): Why wait for big moments to treat yourself when you can do it every day? You are the special

occasion, worthy of only the very best. #LiveVictoriously

YT Copy (:60): Why wait for big moments to treat yourself when you can do it every day? You are the special occasion, worthy of only the very best.

��

COMMS TASK:

RELATABLE

VERSATILE

AUTHENTIC

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NBA Playoffs

INSTAGRAM / TWITTER

NAM Organic Live Date: 4/19/2019 ��Asset Type: Video

Paid Live Dates: 4/19-4/21

IG Copy: Live like you just beat the buzzer. #LiveVictoriously #NBAPlayoffs

�TW Copy: Live like you just beat the buzzer. #LiveVictoriously #NBAPlayoffs

��

COMMS TASK:

RELATABLE

VERSATILE

AUTHENTIC

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Signed

FACEBOOK / INSTAGRAM / TWITTER

NAM Organic Live Date: 4/26/19

Paid Live Dates: 4/26 - 4/28�Asset Type: Video�

IG Copy: Walking into the weekend like…[peace sign emoji] #LiveVictoriously

�FB Copy: Walking into the weekend like...[peace sign emoji]

TW Copy: Walking into the weekend like...[peace sign emoji] #LiveVictoriously

��

COMMS TASK:

RELATABLE

VERSATILE

AUTHENTIC

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NO PHONE

FACEBOOK / INSTAGRAM / TWITTER

NAM Organic Live Date: 4/29/19

��Asset Type: Video

IG Copy: Live like your phone doesn’t exist. #LiveVictoriously

FB Copy: Live like your phone doesn’t exist.

�TW Copy: Live like your phone doesn’t exist. #LiveVictoriously

��

COMMS TASK:

RELATABLE

VERSATILE

AUTHENTIC

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COCKTAILS

183

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COCKTAIL - LEAFY GREEN

INSTAGRAM / TWITTER/ PINTEREST

NAM Organic Live Date: 4/2/2019

Paid Live Dates: 4/2-4/5

Asset Type: Static image – to be taken during Dallas shoot next week

IG Copy: The Grey Goose Leafy Green - a refreshingly floral #brunch cocktail you can make at home. Link in bio for the recipe.*

TW Copy: The Grey Goose Leafy Green - a refreshingly floral #brunch cocktail you can make at home. Recipe here: [link]

Pinterest Copy:

Title: The Grey Goose Leafy Green Cocktail

Pin Description: The Grey Goose Leafy Green - a refreshingly floral brunch cocktail to try this weekend.

35 ml Grey Goose Vodka, 15 ml elderflower, 15 ml fresh lime juice, 20 ml celery juice, 1 dash chartreuse, soda water.

*We’ll remove link language for paid post since those will have a link CTA in ad unit

��

COMMS TASK:

RELATABLE

VERSATILE

AUTHENTIC

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COCKTAIL - MOSCOW MULE

INSTAGRAM / TWITTER/ PINTEREST

NAM Organic Live Date: 4/25/2019

Paid Live Dates: 4/25 - 4/27��Asset Type: 6 second how-to video

IG Copy: Six seconds is all it takes to perfect this tangy Moscow Mule. Link in bio for the recipe.*

TW Copy: Six seconds is all it takes to perfect this tangy Moscow Mule. #LiveVictoriously

Pinterest:

Title: Grey Goose Moscow Mule

Description: This tangy Moscow Mule recipe is so easy, it can be made in six seconds or less. [recipe]

*We’ll remove link language for paid post since those will have a link CTA in ad unit

��

ESPRESSO MARTINI

SHOOT ASSET

COMMS TASK:

RELATABLE

VERSATILE

AUTHENTIC

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STILLS

186

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BRAND ACT STILLS

FACEBOOK

NAM Organic Live Date: 4/18

��Asset Type: Photo album of images captured from event

�FB Copy:

��

TBD ASSETS

FPO

Brand Act Stills

Delivery: xx.xx.xx

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PROMOTED TREND & HASHFLAG

188

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INSTAGRID BREAKOUT

189

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Instagrid Post 1

Date: 4/16/19��Asset Type: Static Image UGC �

IG Copy: TBD

��

1st Asset:

2nd Swipe Asset:

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KEY CONTACT INFO

191

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Contact Details

GREY GOOSE

Adrian Parker | aparker@patronspirits.com

Aude De Cagny | adecagny@bacardi.com

Blair Cassuto | bcassuto@bacardi.com

PUBLICIS SAPIENT

Lucia Huddleston | lucia.huddleston@publicissapient.com

Tammy Pepito | tammy.pepito@publicissapient.com

Mike Niemczyk | michael.niemczyk@publicissapient.com

Alexis Freund | alexis.freund@publicissapient.com

192

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GIPHY

Gifs + Stickers

Occasions

Branded

Sayings

GIFS

MARCH 06, 2019

Birthday Grey Goose Bottle
Valentine’s Day Goose
St. Patrick’s Day Goose
Christmas Goose
4th of July Goose
Pride Goose

#LIVEVICTORIOUSLY - brand colors
#LIVEVICTORIOUSLY - rainbow colors
V sign - brand colors
Live Like ______.
Grey Goose logo - plain goose

TGIF - Grey Goose bottle as the ‘I’
#SquadUp - All of the Grey Goose bottles together
Ghosted - Grey Goose bottle disappears
Adulting - Airplane bottle turns into full size bottle
BYOG - Bring Your Own Goose
100 Emoji - Grey Goose Bottle is the ‘1’
Thank u, next - Various Grey Goose bottles swap out
OMGoose
Shook - Cocktail shaker
Savage - V sign or goose is the ‘v’
Mood - Grey Goose stirrer spinning in cocktail
Happy Hour - Cheers cocktails (boomerang)
V. Thirsty - Cocktail being poured

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Take a Chance Day IG Story

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Instagrid Post 1

Date: 4/16/19��Asset Type: Static Image UGC �

IG Copy: Live like you just took it the next level. Hashtag your photos with #LiveVictoriously for a chance to be featured like @mrs.simplylovely

��

1st Asset:

2nd Swipe Asset:

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Instagrid Post 1

Date: 4/16/19��Asset Type: Static Image UGC �

IG Copy: Live like you just took it the next level. #LiveVictoriously @katekendy

If you’re taking it up a notch too, hashtag your photos with #LiveVictoriously for a chance to be featured.

��

1st Asset:

https://www.instagram.com/p/BoYmmjclpPD/

2nd Swipe Asset:

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Instagrid Post 2

Date: 4/16/19��Asset Type: Static Image UGC�

IG Copy: Live like you just became the champion. #LiveVictoriously

Tag us and include the #LiveVictoriously hashtag for a chance to be featured like @ezippppp

��

https://www.instagram.com/p/BuY_8PxjaoY/

1st Asset:

2nd Swipe Asset:

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Instagrid Post 3

Date: 4/16/19��Asset Type: Static Image UGC�

IG Copy: Live like you own the place. #LiveVictoriously @racioactivenerd1 Tag us and use the hashtag for a chance to be featured as you Live Victoriously.

��

https://www.instagram.com/p/BuosZr6nxuv/?utm_source=ig_share_sheet&igshid=egoctu77zvw3

1st Asset:

2nd Swipe Asset:

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Instagrid Post 4

Date: 4/16/19��Asset Type: Static Image UGC�

IG Copy: Live like you aren’t afraid of adventure. #LiveVictoriously @ethemotivator Use the #LiveVictoriouly hashtag and your #riseandgrind could be featured.

��

1st Asset:

https://www.instagram.com/p/BrM77rXjjkC/?utm_source=ig_share_sheet&igshid=1vw27ffyh4ani

2nd Swipe Asset:

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Instagrid Post 5

Date: 4/16/19 ��Asset Type: Static Image UGC�

IG Copy: Live like you can do anything you put your mind to. Use the hashtag #LiveVictoriously for a chance to be featured like @echinnn

��

1st Asset:

2nd Swipe Asset:

https://www.instagram.com/echinnn/p/Bsnk_lqHcDm/?utm_source=ig_share_sheet&igshid=1sakk3jo7j2iv

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Instagrid Post 6

Date: 4/16/19 ��Asset Type: Static Image UGC�

IG Copy: Live like you found love. #LiveVictoriously @marbella_44 We’d love to highlight you as you Live Victoriously. Use our hashtag and we’ll be on the lookout [eyes emoji]

��

1st Asset:

2nd Swipe Asset:

https://www.instagram.com/p/BtuCvmyhzaE/

202 of 254

Instagrid Post 7

Date: 4/16/19 ��Asset Type: Static Image UGC�

IG Copy: Live like you never stop. #LiveVictoriously @marcos_praveenteotia For a chance to be featured on our Instagram, use the hashtag #LiveVictoriously.

��

1st Asset:

2nd Swipe Asset:

https://www.instagram.com/p/BrcXTw0FPs-/

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Instagrid Post 8

Date: 4/16/19 ��Asset Type: Static Image UGC�

IG Copy: Live like you were made for the moment. #LiveVictoriously @scottcupit1 Hashtag #LiveVictoriously moments big and small for a chance to be featured.

��

1st Asset:

2nd Swipe Asset:

https://www.instagram.com/p/BurPTdIHDAT/

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Instagrid Post 9

Date: 4/16/19 ��Asset Type: Static Image UGC�

IG Copy: Live like you just found your new best friend. #LiveVictoriously @crissspisani As you Live Victoriously, we want to know. Tag us and use our hashtag.

��

1st Asset:

2nd Swipe Asset:

https://www.instagram.com/p/BumbZoIH305/?utm_source=ig_share_sheet&igshid=13xmgj49idsfw

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Instagrid Post 10

Date: 4/16/19��Asset Type: Static Image UGC�

IG Copy: Live like every day is paradise. #LiveVictoriously Use the hashtag #LiveVictoriously for a chance to be featured like @echinnn@bec8421

��

1st Asset:

2nd Swipe Asset:

https://www.instagram.com/p/BrkzAm4g6Fh/

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Instagrid Post 11

Date: 4/16/19 ��Asset Type: Static Image UGC�

IG Copy: Live like you’re always on point. #LiveVictoriously @skhuth010 Use the hashtag #LiveVictoriously on your on-point moments for a chance to be featured.

��

2nd Swipe Asset:

1st Asset:

https://www.instagram.com/p/Bum9EsWAJ8x/

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Instagrid Post 12

Date: 4/16/19��Asset Type: Static image UGC�

IG Copy: Live like it’s always your day. #LiveVictoriously @skhuth010 We want to see your #LiveVictoriously moments. Tag us and use our hashtag for a chance to be featured.

��

2nd Swipe Asset:

1st Asset:

https://www.instagram.com/p/ButrMKNn-k5/

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NOTES

MARCH 19, 2019

208

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209

A few things:

All of these assets need to be uploaded by eg+ to the Bacardi hub when we share the toolkit with markets
We won’t be able to deliver all the assets by March 22^nd so let’s agree on another delivery date for digital assets in April and let’s make it clear in the toolkit
I would like to reiterate that this is a global toolkit that we will send to ROW so no need to include any assets that will be included by us in the global pages for IG, Twitter, You tube… but need to include all the assets referenced in the 2 doc attached. (how to videos, banners in the formats asked in the document) - IS THIS OUR RESPONSIBILITY? NOT SURE WHAT ASSETS THESE ARE
Can you please use the BVI and follow the new LV template + use the font and make everything look the same
For the assets page, Can you make sure that all assets slides follow the eg+ guidelines and are structured like this p. 15 – CAN YOU CONFIRM WHAT SLIDE IS SLIDE 15 SO WE CAN STRUCTURE LIKE SHE SAYS HERE - on slide as format to follow - dont need to do 0ne by one for giphy
I have changed the order of the slides slightly
As a next step, could you please drop the final slides in jemma’s presentation for Friday: - GOT IT
Toolkit Brief: https://docs.google.com/presentation/d/1B_ix0HW1_a550LD3zCJ6jVMYJFqQ_o8PLf_W1o2M1Rk/edit?usp=sharing

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In the presentation, you’ll see:

I have amended the upfront slides slightly
Assets:

For all the digital elements, because we won’t have everything ready for March 22^nd, could you please create a slide like this after the digital asset slide with the delivery dates of all the assets. Slide 13
Teasers ok, will we have the final GOT assets and teaser video for Thursday?
Social media headers: only need Facebook as we will be changing the other social media (ie. Global pages managed by us) – SO TAKE OUT THE YOUTUBE + TWITTER COVERPHOTOS
IG stories: could you confirm if we will be bale to add the audio piece to this event if you didn’t get the stills? – N/A RECEIVED CONFIRMATION WE WILL BE GETTING THE RIGHTS TO THE STILLS
Sponsored IG story: we said that we would turn that into posting on IGTV, any recommendation on the content? Again this will be done by us so no need to include in the toolkit how ever we would need a POV for our meeting with Lee on Thursday (PS Social Team was throwing ideas around last night and think we could share the sizzle/launch video into the vertical format to have an IGTV post that we can promote via feed)
Please remove brand act assets for now – IS THIS SLIDE 44 AND DO YOU WANT US TO REMOVE

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211

Giphy: We would need one slide explaining what is this new channel and how to use it + 1 slide with all the assets and availability dates on the platform – SOCIAL TEAM: DO YOU WANT US TO TACKLE OR DO YOU GUYS WANNA HANDLE?

Occasions:

Is the idea to mention the occasion? Ie. Happy 4^th, happy birthday… - IS THIS A REAL QUESTION? SOCIAL HOW DO YOU WANT TO HANDLE
Birthday GG bottle: can we use GG original as only a few markets have la Poire.

Branded giffs:

Can we remove the video of the feet it is the Bacardi campaign! – SWAPPED WITH
For the Live victoriously ones/ live like, could we have video content to demonstrate what it means ie. Having a cocktail in the rain, drumming like crazy… - DRUMMER GIF
Will people use the goose? (Mike Note – I am interpreting this as we should make a Tweet explicitly telling people to use the hashtag to get the emoji)

Do we want to have celebratory/ treat yourself assets? (we’re not sure what this means but will ask Blair)

Pinterest. I would do only one slide presenting the assets and give availability dates on the platform
Video cuts: are these the ones that UK and WUR asked for?
Cocktails=> need to be more precise (pretty sure we won’t have any assets that were shot yesterday done by the 22^nd, but could someone confirm? Or when will we have them back?)

Cinemographs: only put the ones that will be available for March 22^ndand add the date of the 2^nd delivery of digital assets
6sec videos: We need to add the one that will be available for March 22^nd and add the date of the 2nd delivery of digital assets – PAUL IS SHOOTING THIS WEEK AND NEXT, SO HOLDING ON THIS REQUEST

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212

Banners: we will have to include all formats requested in these 2 documents
No need of the instagrid break out
No need of the hashflag.
Snapchat: remove for the launch

APPENDIX section: can you add the latest global April calendar that @Blair Cassuto will send you and the abridge version of the playbook that we have reviewed (will be sent by @Blair Cassuto tomorrow)

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NOTES FROM LUCIA

213

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214

Hey team-

We received feedback on the global toolkit last night from Aude. Per her feedback and based on our conversation during the standup this morning, we need to break this deck into two versions.

European/UK Toolkit

Assets to be used in European markets
How-to videos, UK banners

US Toolkit

Global Instagram, Twitter, GIPHY, Pinterest, YouTube, US banners

Next Steps:

Team to make updates
Internal regroup EOD today
Drop Global/Europe slides into Mullen deck EOD
Deliver update US version to client EOD
Meeting with EG+ to discuss asset delivery – tomorrow
Final assets delivered to Mullen/EG – Friday

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215

Owners:

Breaking out the toolkit versions and updating flow – Social team
Outline Delivery Dates – Lucia & Nandi
Creative edits (assets, BVI) – Katy, Jonny (social) and Pilar (display)

Feedback:

General

Aude version of the deck incorporate feedback referenced below: https://we.tl/t-Nt1tvGQjod
Follow updated flow in Aude deck (social)
Use upfront slides in Aude deck
Need to follow EG+ asset requirements outlined in attached email (GG Global Toolkit)
Need to outline delivery dates for assets
Update to use BVI font and LV Template. Master version here
Need to add video assets (:06s, :15s, :30s ROW that we receive from Mullen)

Assets

Need to follow structure on page 15 of Aude deck. Let me know what information we’re missing here.
Add placeholders for cocktail assets we’re capturing with SLO shoot

Nandi & Lucia to help with delivery dates

Add placeholders for :06s How-to Assets from Mullen shot

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216

Social

Only need Facebook header for Global/Europe deck
Need POV for Sponsored IG story
Remove Brand Act Assets for now (move to appendix)
GIPHY – need a slide explaining what this new channel is and how people will use it. Include availability date on the platform

Need to provide hashtags for each asset
Occasions:

Birthday GG bottle: can we use GG original as only a few markets have la Poire.

Branded gifs:

Can we remove the video of the feet - it is the Bacardi campaign

Are there any celebratory/treat yourself assets we could include?

Pinterest: US version. Have one slide for the assets and provide date for when they will be live on the platform
Add global April Ed Cal to the appendix – Blair to send today

Display

Global/Europe version needs to include the attached requirements

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How-to Videos

217

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How-To Videos

Le Citron Bloody Mary

NAM Organic Live Date: 4/14/2019

Paid Live Dates: 4/7 - 4/14��Asset Type: Looping Video

IG Copy: Live like the throne is yours. The Flame of Love - the perfect cocktail for your viewing party. Recipe link in bio. #GOT

�FB Copy: Live like the throne is yours. The Flame of Love - the perfect cocktail for your viewing party. [link]

TW Copy: Live like the throne is yours. The Flame of Love - the perfect cocktail for your viewing party. [link] #GOT

Pinterest:

Title: The Flame of Love Cocktail

Description: Winter is coming and so are your friends for your watch party. Stir and strain 50 ml Grey Goose Vodka with a rinse of Fino Sherry into a well-chilled glass topped with flamed orange zest to live like the throne is yours.

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Asset Name:�FY19_GreyGoose_HowTo_LeCitronBloodyMary_06.mp4

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Usage: ??

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COMMS TASK:

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Delivery: 03.22

219 of 254

How-To Videos

Moscow Mule

NAM Organic Live Date: 4/14/2019

Paid Live Dates: 4/7 - 4/14��Asset Type: Looping Video

IG Copy: Live like the throne is yours. The Flame of Love - the perfect cocktail for your viewing party. Recipe link in bio. #GOT

�FB Copy: Live like the throne is yours. The Flame of Love - the perfect cocktail for your viewing party. [link]

TW Copy: Live like the throne is yours. The Flame of Love - the perfect cocktail for your viewing party. [link] #GOT

Pinterest:

Title: The Flame of Love Cocktail

Description: Winter is coming and so are your friends for your watch party. Stir and strain 50 ml Grey Goose Vodka with a rinse of Fino Sherry into a well-chilled glass topped with flamed orange zest to live like the throne is yours.

��

Asset Name:�FY19_GreyGoose_HowTo_MoscowMule_06.mp4

�Copy: Live like the throne is yours. The Flame of Love - the perfect cocktail for your viewing party. Recipe link in bio. #GOT

Usage: ??

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Format:�1:1

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COMMS TASK:

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Delivery: 03.22

220 of 254

How-To Videos

Salty Dog

NAM Organic Live Date: 4/14/2019

Paid Live Dates: 4/7 - 4/14��Asset Type: Looping Video

IG Copy: Live like the throne is yours. The Flame of Love - the perfect cocktail for your viewing party. Recipe link in bio. #GOT

�FB Copy: Live like the throne is yours. The Flame of Love - the perfect cocktail for your viewing party. [link]

TW Copy: Live like the throne is yours. The Flame of Love - the perfect cocktail for your viewing party. [link] #GOT

Pinterest:

Title: The Flame of Love Cocktail

Description: Winter is coming and so are your friends for your watch party. Stir and strain 50 ml Grey Goose Vodka with a rinse of Fino Sherry into a well-chilled glass topped with flamed orange zest to live like the throne is yours.

��

Asset Name:�FY19_GreyGoose_HowTo_SaltyDog_06.mp4

�Copy: Live like the throne is yours. The Flame of Love - the perfect cocktail for your viewing party. Recipe link in bio. #GOT

Usage: ??

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COMMS TASK:

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Delivery: 03.28

221 of 254

How-To Videos

Sea Breeze

NAM Organic Live Date: 4/14/2019

Paid Live Dates: 4/7 - 4/14��Asset Type: Looping Video

IG Copy: Live like the throne is yours. The Flame of Love - the perfect cocktail for your viewing party. Recipe link in bio. #GOT

�FB Copy: Live like the throne is yours. The Flame of Love - the perfect cocktail for your viewing party. [link]

TW Copy: Live like the throne is yours. The Flame of Love - the perfect cocktail for your viewing party. [link] #GOT

Pinterest:

Title: The Flame of Love Cocktail

Description: Winter is coming and so are your friends for your watch party. Stir and strain 50 ml Grey Goose Vodka with a rinse of Fino Sherry into a well-chilled glass topped with flamed orange zest to live like the throne is yours.

��

Asset Name:�FY19_GreyGoose_HowTo_SeaBreeze_06.mp4

�Copy: Live like the throne is yours. The Flame of Love - the perfect cocktail for your viewing party. Recipe link in bio. #GOT

Usage: ??

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COMMS TASK:

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Delivery: 03.28

222 of 254

How-To Videos

La Vanille Spritz

NAM Organic Live Date: 4/14/2019

Paid Live Dates: 4/7 - 4/14��Asset Type: Looping Video

IG Copy: Live like the throne is yours. The Flame of Love - the perfect cocktail for your viewing party. Recipe link in bio. #GOT

�FB Copy: Live like the throne is yours. The Flame of Love - the perfect cocktail for your viewing party. [link]

TW Copy: Live like the throne is yours. The Flame of Love - the perfect cocktail for your viewing party. [link] #GOT

Pinterest:

Title: The Flame of Love Cocktail

Description: Winter is coming and so are your friends for your watch party. Stir and strain 50 ml Grey Goose Vodka with a rinse of Fino Sherry into a well-chilled glass topped with flamed orange zest to live like the throne is yours.

��

Asset Name:�FY19_GreyGoose_HowTo_LaVanilleSpritz_06.mp4

�Copy: Live like the throne is yours. The Flame of Love - the perfect cocktail for your viewing party. Recipe link in bio. #GOT

Usage: ??

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Format:�1:1

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COMMS TASK:

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Delivery: 03.28

223 of 254

How-To Videos

Porn Star Martini

NAM Organic Live Date: 4/14/2019

Paid Live Dates: 4/7 - 4/14��Asset Type: Looping Video

IG Copy: Live like the throne is yours. The Flame of Love - the perfect cocktail for your viewing party. Recipe link in bio. #GOT

�FB Copy: Live like the throne is yours. The Flame of Love - the perfect cocktail for your viewing party. [link]

TW Copy: Live like the throne is yours. The Flame of Love - the perfect cocktail for your viewing party. [link] #GOT

Pinterest:

Title: The Flame of Love Cocktail

Description: Winter is coming and so are your friends for your watch party. Stir and strain 50 ml Grey Goose Vodka with a rinse of Fino Sherry into a well-chilled glass topped with flamed orange zest to live like the throne is yours.

��

Asset Name:�FY19_GreyGoose_HowTo_PornStarMartini_06.mp4

�Copy: Live like the throne is yours. The Flame of Love - the perfect cocktail for your viewing party. Recipe link in bio. #GOT

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COMMS TASK:

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Delivery: 03.28

224 of 254

How-To Videos

Espresso Martini

NAM Organic Live Date: 4/14/2019

Paid Live Dates: 4/7 - 4/14��Asset Type: Looping Video

IG Copy: Live like the throne is yours. The Flame of Love - the perfect cocktail for your viewing party. Recipe link in bio. #GOT

�FB Copy: Live like the throne is yours. The Flame of Love - the perfect cocktail for your viewing party. [link]

TW Copy: Live like the throne is yours. The Flame of Love - the perfect cocktail for your viewing party. [link] #GOT

Pinterest:

Title: The Flame of Love Cocktail

Description: Winter is coming and so are your friends for your watch party. Stir and strain 50 ml Grey Goose Vodka with a rinse of Fino Sherry into a well-chilled glass topped with flamed orange zest to live like the throne is yours.

��

Asset Name:�FY19_GreyGoose_HowTo_EspressoMartini_06.mp4

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Usage: ??

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COMMS TASK:

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Delivery: 03.28

225 of 254

How-To Videos

Black Russian

NAM Organic Live Date: 4/14/2019

Paid Live Dates: 4/7 - 4/14��Asset Type: Looping Video

IG Copy: Live like the throne is yours. The Flame of Love - the perfect cocktail for your viewing party. Recipe link in bio. #GOT

�FB Copy: Live like the throne is yours. The Flame of Love - the perfect cocktail for your viewing party. [link]

TW Copy: Live like the throne is yours. The Flame of Love - the perfect cocktail for your viewing party. [link] #GOT

Pinterest:

Title: The Flame of Love Cocktail

Description: Winter is coming and so are your friends for your watch party. Stir and strain 50 ml Grey Goose Vodka with a rinse of Fino Sherry into a well-chilled glass topped with flamed orange zest to live like the throne is yours.

��

Asset Name:�FY19_GreyGoose_HowTo_BlackRussian_06.mp4

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Usage: ??

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COMMS TASK:

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Delivery: 03.28

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COCKTAIL IMAGES

226

227 of 254

Cocktail Images

Asset Name:�FY19_GreyGoose_Cocktail_LGF.psd

Usage:�???

Formats:

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Le Grand Fizz

228 of 254

Cocktail Images

Asset Name:�FY19_GreyGoose_Cocktail_LeafyGreen.psd

Usage:�???

Formats:

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Leafy Green

229 of 254

Cocktail Images

Asset Name:�FY19_GreyGoose_Cocktail_BloodOrangeSangria.psd

Usage:�???

Formats:

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Blood Orange Sangria

230 of 254

Cocktail Images

Asset Name:�FY19_GreyGoose_Cocktail_SoftSunset.psd

Usage:�???

Formats:

��

Soft Sunset

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Cocktail Images

Asset Name:�FY19_GreyGoose_Cocktail_Magnifique.psd

Usage:�???

Formats:

��

Magnifique

232 of 254

Cocktail Images

Asset Name:�FY19_GreyGoose_Cocktail_Verte.psd

Usage:�???

Formats:

��

Verte

233 of 254

Cocktail Images

Asset Name:�FY19_GreyGoose_Cocktail_GGMartiniCocktail.psd

Usage:�???

Formats:

��

The Grey Goose Martini Cocktail

234 of 254

Cocktail Images

Asset Name:�FY19_GreyGoose_Cocktail_MenageATrois.psd

Usage:�???

Formats:

��

Menage a Trois Martini

235 of 254

Cocktail Images

Asset Name:�FY19_GreyGoose_Cocktail_PepinosPistol.psd

Usage:�???

Formats:

��

Pepinos Pistol

236 of 254

Cocktail Images

Asset Name:�FY19_GreyGoose_Cocktail_FelizNavidad.psd

Usage:�???

Formats:

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Feliz Navidad

237 of 254

Cocktail Images

Asset Name:�FY19_GreyGoose_Cocktail_BucketList.psd

Usage:�???

Formats:

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Bucket List

238 of 254

Cocktail Images

Asset Name:�FY19_GreyGoose_Cocktail_East8.psd

Usage:�???

Formats:

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East 8

239 of 254

Cocktail Images

Asset Name:�FY19_GreyGoose_Cocktail_GypsyQueen.psd

Usage:�???

Formats:

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Gypsy Queen

240 of 254

Cocktail Images

Asset Name:�FY19_GreyGoose_Cocktail_FlameOfLove.psd

Usage:�???

Formats:

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Flame of Love

241 of 254

Cocktail Images

Asset Name:�FY19_GreyGoose_Cocktail_VesperMartini.psd

Usage:�???

Formats:

��

Vesper Martini

242 of 254

Cocktail Images

Asset Name:�FY19_GreyGoose_Cocktail_GGEspressoMartini.psd

Usage:�???

Formats:

��

Grey Goose Espresso Martini

243 of 254

Cocktail Images

Asset Name:�FY19_GreyGoose_Cocktail_LaVanilleSpritz.psd

Usage:�???

Formats:

��

La Vanille Spritz

244 of 254

Cocktail Images

Asset Name:�FY19_GreyGoose_Cocktail_LeCitronBloodyMary.psd

Usage:�???

Formats:

��

Le Citron Bloody Mary

245 of 254

Cocktail Images

Asset Name:�FY19_GreyGoose_Cocktail_GGSonic.psd

Usage:�???

Formats:

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Grey Goose + Sonic

246 of 254

Cocktail Images

Asset Name:�FY19_GreyGoose_Cocktail_LifeInVenice.psd

Usage:�???

Formats:

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Life in Venice

247 of 254

Six Second Cocktails

247

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SIX SECOND - LE CITRON BLOODY MARY

INSTAGRAM / TWITTER/ PINTEREST

Asset Name:�Updated upon delivery

Copy: Make this zesty Le Citron Bloody Mary recipe in just six seconds. Don't forget the garnish! [recipe]

Usage:�Updated upon delivery

Music:�Updated upon delivery

Format:�4:5 - Instagram, Twitter, Pinterest

��

FPO

Le Citron Bloody Mary

Delivery: xx.xx.xx

249 of 254

SIX SECOND - LA VANILLE SPRITZ

INSTAGRAM / TWITTER/ PINTEREST

Asset Name:�Updated upon delivery

Copy: Add a twist to your celebration with this La Vanille Spritz recipe, ready in six seconds. [recipe]

Usage:�Updated upon delivery

Music:�Updated upon delivery

Format:�4:5- Instagram, Twitter, Pinterest

��

FPO

La Vanille Spritz

Delivery: xx.xx.xx

250 of 254

SIX SECOND - PORN STAR MARTINI

INSTAGRAM / TWITTER/ PINTEREST

Asset Name:�Updated upon delivery

Copy: Shocking name. Shockingly delicious. Make this Porn Star Martini recipe in just six seconds. [recipe]

Usage:�Updated upon delivery

Music:�Updated upon delivery

Format:�4:5 - Instagram, Twitter, Pinterest

��

FPO

Porn Star Martini

Delivery: xx.xx.xx

251 of 254

SIX SECOND - GREY GOOSE ESPRESSO MARTINI

INSTAGRAM / TWITTER/ PINTEREST

Asset Name:�Updated upon delivery

Copy: With this easy Espresso Martini recipe, you’ll have a perfectly balanced pick-me-up in no time. [recipe]

Usage:�To be provided by Mullen

Music:�To be provided by Mullen

Format:�4:5 - Instagram, Twitter, Pinterest

��

FPO

Espresso Martini

Delivery: xx.xx.xx

252 of 254

SIX SECOND - GREY GOOSE MOSCOW MULE

INSTAGRAM / TWITTER/ PINTEREST

Asset Name:�Updated upon delivery

Copy: This tangy Moscow Mule recipe is so easy, it can be made in six seconds or less. [recipe]

Usage:�Updated upon delivery

Music:�Updated upon delivery

Format:�4:5 - Instagram, Twitter, Pinterest

��

FPO

Moscow Mule

Delivery: xx.xx.xx

253 of 254

SIX SECOND - GREY GOOSE SALTY DOG

INSTAGRAM / TWITTER/ PINTEREST

Asset Name:�Updated upon delivery

Copy: This refreshing Salty Dog recipe is the perfect way to cool down and making it is a breeze. [recipe]

Usage:�Updated upon delivery

Music:�Updated upon delivery

Format:�4:5 - Instagram, Twitter, Pinterest

��

FPO

Salty Dog

Delivery: xx.xx.xx

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Channel Strategy

254

Visual storytelling and humanizing content told through the lens of universal moments and behind-the-scenes access.

Desired Action�Brand Interaction

Measures�Likes, Comments, �Views

Real-time, one-to-one conversations that celebrate cocktails, culture, and trends.

�Desired Action�Conversation

Measures�Mentions, �Follow/Like Shares, Hashtag Usage

People-centered storytelling that engages a broad audience through micro-targeting.

�Desired Action�Brand Interaction�

Measures�Likes, Positive Comments, Shares, Views

Shareable recipe �to highlight versatility�and keep Goose �top-of-mind

Desired Action�Search, Pin, �Click-through

Measures�Recipe Views, Pins

INSTAGRAM

Victorious Inspiration

TWITTER�Real- Time Victories

PINTEREST�Discover & Curate Victoriously

GIPHY�GIF Victoriously

Use GIFs to show Grey Goose’s authentic and human personality to develop a deeper relationship with Recruits

Desired Action�Use Branded GIFs

Measures�Impressions

FACEBOOK

Connected Victory

Website�Celebrate Moments

Go beyond a website re-platform and build a destination.

Build connections, “now” moments and relatable interactions

Desired Action�Celebrate Moments, Buy Product

Measures�Traffic