Cultivating Competitive Edge: Unveiling the Power of Data Insights
Alec Johnson
Head of Industry - Beer (Ekos)
Alec Johnson
Solution Engineer – Head of Industry – Beer
Been with Ekos 9+ years
alec@goekos.com
What is data?
1
Different types of data
2
How to leverage your data
4
Why data is important
3
Implementing a data strategy
5
Agenda
Getting the edge for your brewery
6
What is data?
Unprocessed information collected directly from a source
RAW DATA
Information that has been organized, analyzed, or transformed to be more useful
PROCESSED DATA
Large volumes of data that can be analyzed computationally to reveal patterns, trends, and associations.
BIG DATA
Different Types of Data to Track
Inventory
Sales
Compliance
Production
Finance
Operational
CRM
Reporting & Analytics
Inventory
Data
Production Data
Sales
Data
Financial
Data
Compliance
Data
Customer Relationship Management
Data
Operational
Data
Reporting &
Analytics
Why Tracking Data is Important
Inventory
Accurate data on raw materials, work-in-progress, and finished goods helps manage stock levels, prevent shortages, and reduce waste. It ensures that you have the right ingredients on hand when needed.
Production Planning
Data helps plan and schedule production efficiently, ensuring that brewing operations run smoothly and that products are available when needed. It helps in forecasting demand and aligning production schedules accordingly.
Cost Control
By tracking data on costs related to ingredients, labor, and overhead, breweries can identify areas where they can save money. Detailed cost tracking helps in setting competitive pricing while maintaining profitability.
Quality Control
Data on brewing processes, batch consistency, and quality control tests ensure that each batch meets the required standards. This helps in maintaining product quality and customer satisfaction.
Sales and Distribution
Tracking sales data helps identify trends, manage customer relationships, and optimize distribution. It enables breweries to understand which products are performing well and adjust their strategies accordingly.
Compliance and Reporting
Breweries must comply with various regulations, including those related to production, safety, and taxation. Accurate data tracking ensures that all necessary reports can be generated and submitted as required.
Business Insights
Data provides insights into various aspects of the business, helping in making informed decisions. Analyzing data trends can reveal opportunities for growth, areas that need improvement, and potential market shifts
Customer Relationship Management
Tracking customer interactions, preferences, and purchasing behavior helps build better relationships and tailor marketing efforts to meet customer needs.
Efficiency and Automation
Automating data collection and analysis reduces manual effort, minimizes errors, and improves overall efficiency. This allows the brewery staff to focus on more strategic tasks rather than administrative ones.
Financial Performance
Regularly tracking financial data, including revenue, expenses, and profitability, provides a clear picture of the brewery's financial health. It aids in budgeting, financial planning, and investment decisions.
How to Leverage Your Data
Production
Efficiency
Use data to track raw materials and finished products. This helps in optimizing stock levels and reducing waste
Inventory Management
Monitor data from production processes to maintain consistent quality. Analyze metrics such as temperature, fermentation time, and pH levels.
Quality Control
Use data from equipment sensors to predict and prevent breakdowns, ensuring smooth operations.
Predictive Maintenance
Sales & Marketing
Analyze sales data to understand customer preferences and buying patterns. This can inform product development and marketing strategies.
Customer Insights
Use data to segment customers and tailor marketing campaigns to different demographics or behaviors.
Targeted Marketing
Utilize historical sales data to predict future trends and plan production and inventory accordingly.
Sales Forecasting
Financial
Management
Track expenses related to ingredients, labor, and overheads. Analyzing this data helps in identifying cost-saving opportunities.
Cost Analysis
Evaluate the profitability of different products and identify the most and least profitable lines.
Profit Margins
Customer Relationship Management
Implement data-driven loyalty programs to reward repeat customers and increase retention.
Loyalty Programs
Collect and analyze customer feedback to improve products and services.
Feedback Analysis
Supply Chain Optimization
Track and evaluate supplier performance based on delivery times, quality, and costs.
Supplier Performance
Use sales and market data to predict demand and plan the supply chain accordingly.
Demand Planning
Regulatory
Compliance
Maintain accurate records of ingredients and batches to ensure traceability and compliance with regulations.
Traceability
Use data to streamline the preparation of mandatory reports for regulatory bodies.
Reporting
Innovation and Development
Leverage data from market research and customer feedback to drive innovation in product development.
R&D
Use data to analyze the outcomes of pilot tests for new products or processes.
Pilot Testing
Data Collection
Establish systems for capturing data at every stage of the production and sales process.
Data Integration
Ensure all data sources are integrated into a central system for comprehensive analysis.
Analytics Tools
Invest in analytics software that can process and visualize data effectively.
Training
Train staff on the importance of data and how to use analytics tools.
Continuous Improvement
Regularly review and refine your data strategy based on insights and changing business needs.
IMPLEMENTING A DATA STRATEGY
Getting the Edge for Your Brewery
By leveraging the robust data tracking capabilities of Ekos, you can transform raw data into actionable insights, driving your brewery's success and giving you a significant edge in a competitive market.
Operational Efficiency
Inventory Management
Ekos helps you keep precise track of your raw materials, ensuring you have the right amount of inventory at the right time. This minimizes waste and reduces the risk of running out of key ingredients.
Production Planning
By tracking your production data, you can optimize your brewing schedules, reduce downtime, and ensure consistent quality in every batch.
Cost Management
Detailed data on production costs, including ingredients, labor, and overheads, allows you to identify cost-saving opportunities and manage your budget more effectively.
Better
Decision Making
Data Driven Insights
With comprehensive data analytics, Ekos provides insights into sales trends, customer preferences, and market demands. This helps you make informed decisions about product development and marketing strategies.
Performance Metrics
Tracking key performance indicators (KPIs) such as sales volume, profit margins, and production efficiency helps you measure success and identify areas for improvement.
Forecasting
Predictive analytics can help you anticipate future trends and adjust your business strategy accordingly, ensuring you stay ahead of the competition.
Enhanced Customer Satisfaction
Order Management
Efficiently tracking customer orders and preferences allows you to provide a more personalized and timely service, improving customer satisfaction and loyalty.
Quality Control
Consistent quality control data helps maintain the high standards of your products, ensuring your customers receive the same great taste every time.
Feedback Integration
By integrating customer feedback into your data tracking system, you can quickly address issues and improve your offerings based on real customer experiences.
Regulatory Compliance
Traceability
Ekos provides detailed records of your production processes, which is essential for traceability and compliance with industry regulations.
Reporting
Streamlined reporting features make it easier to prepare for audits and comply with local and federal regulations, saving time and reducing the risk of non-compliance penalties.
Market Competitiveness
Benchmarking
Comparing your performance against industry benchmarks helps you understand where you stand relative to competitors and identify best practices to adopt.
Scalability
As your business grows, Ekos scales with you, providing the tools and data you need to manage increased production and sales volumes effectively.
15% Off First Year
Waived Implementation Fee
One Year of Guild Dues (Covered by Ekos)
Florida Brewers Guild Promotion
(For New Ekos Customers)
Scan the QR Code below & use code
FLBGEKOS24 to learn more
THANK YOU
Alec Johnson | alec@goekos.com