Learner Personas
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Angela Snyder
Angela, is an Associate Professor and Educational Technology Coordinator at University of Nebraska. She values spending time with her three young boys ranging from ages three and up. Her biggest challenge is trying to find blocks of uninterrupted time to focus outside of her work hours.
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Greg Porter
Greg, is a full-time lecturer and graduate assistant at Walden finishing up his PhD. He enjoys kayaking, camping and being outdoors. He received his Master’s degree online, but has never taught a course online. Greg is currently a member of the US Navy reserve and hopes to one day write a novel.
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Terry Fischer
Terry, is a the Program Manager for Virtual Learning at Mote Marine Laboratory in Sarasota, Florida. She works on a team of 2, her role requires her to take on a “Jill-of-all trades” role at work. She spent 12 years in the K-12 public education system as a teacher and instructional technology coach.
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Learner Journeys
Touch point | Readiness-test | Module Introduction | What is Copyright? | What is Fair Use? | Fair Use Criteria | Case study | Supplemental Practice: from Readiness-Test bank (OPTIONAL) | Evidence: Hypothetical Situation | |||
Absorb/Do/Connect | n/a | Connect | Absorb | Absorb | Absorb | Do | | Do | |||
Learner action | Access the module pre-test and answer a set of questions to determine their readiness to take the assessment. | Read introduction:
| Learner reads discussion prompt and shares two things they already know about copyright in higher education. | Learner reads/watches an explainer video (could knowledge check question be built in?) on “What is copyright?” | Learner determines whether scenarios presented meet the “fair use” exception of copyright law. | Learner interacts with timeline to see the historical context of fair use. (Optional?) | Learner reads about fair-use criteria. Engages dropdown menu to see more about PANE & CA. | Learner manipulates with fair-use criteria slider to understand spectrum of strength for fair use argument. | Learner reads a hypothetical situations and determine strength for fair use argument and gets immediate feedback. | | Learner reads hypothetical situations and submit argument for/against a strong case for fair use and determine ways to make this a stronger case for fair use. |
Learner reaction | =) | =| | =) OR =\ | =| | =\ | =| | =) | =| | =] | | =| |
Learner appreciates not wasting time to go through course if they can show they are ready to be assessed. | Evaluating whether this module satisfies initial motivation to enroll. If so, learner feels positive toward stated expectation. If not, can learner opt out of module at this point? Information should also be clearly communicated via marketing/website prior to enrollment. | Learner feels good about sharing what they already know. But could also be anxiety provoking for some who might feel pressure to show what they already know. | I just want to know about fair use. | So what is fair use? | Interesting, but I just want to know how to it applies to me. | Here’s something I can use. | I still don’t feel confident to determine fair use. | I feel more confident about fair use. | | These situations are complex. | |
Instructor action | n/a | Post welcome message and answer any initial question from learners. | Moderate the discussion thread as needed. | n/a | n/a | n/a | n/a | n/a | n/a | | n/a |
Desired Outcome | Evaluate learner readiness to demonstrate module competency. | Clearly communicate expectations and outcome to learners. | Activate prior knowledge. | Copyright is a legal right protecting original work. | Fair use doesn’t mean unlimited use of copyright materials. | Setting the context for fair use. | Factors for determining fair use. | How to determine strength of fair use argument. | Scaffold practice of evaluation for strength of fair use argument prior to demonstrate competency. | | Learner show evidence of competency. |
Touch point | Readiness-test | Module Introduction | Licenses & permission | Creative Commons | Discussion: What Can You Replace with CC? | Ethical considerations | Practice/reflection | Readiness-test | Evidence: What changes will you make? | |
Absorb/Do/Connect | n/a | Absorb | Absorb | Absorb | Connect | Absorb | Do | n/a | Connect | |
Learner action | Access the module pre-test and answer a set of questions to determine their readiness to take the assessment. | Read introduction:
| Learner meets Cable Green and gets introduced to Creative Commons and OERs. | Learner reads content about licenses and permission. | Learner reads about Creative Commons | Using filter in search engines learner finds potential CC materials, ink and post 2 resources to discussion. | Learner reads about ethical considerations. | Learner puts the idea of sniff test into practice. | Learner takes the readiness test to move onto the end of module assessment. | Learner submits a reflection response. |
Learner reaction | =) | =| | =\ | =| | =| | =) | =| | =] | =( | =) |
Learner appreciates not wasting time to go through course if they can show they are ready to be assessed. | Evaluating whether this module satisfies initial motivation to enroll. If so, learner feels positive toward stated expectation. If not, can learner opt out of module at this point? Information should also be clearly communicated via marketing/website prior to enrollment. | I’ve heard of Creative Commons and OERs, but how can I find it? | This sounds complicated. | Here’s something I can use. | I can use the resource my peers posted! | Legal implications are complicated enough! | It takes little more effort, but it’s the right thing to do. | Why am I being asked to take this test again? | This helps me reflect on my own actions. | |
Instructor action | Will these be auto-graded or instructor graded? | Post welcome message and answer any initial question from learners. | n/a | n/a | n/a | Moderate discussion. | n/a | n/a | n/a | Instructor grades activity. |
Desired Outcome | Evaluate learner readiness to demonstrate module competency. If so, recommend skip to end or review content and take end of module assessment. If not, assessment remains locked until learner progress through content. | Clearly communicate expectations and outcome to learners. | Hook learner to engage with module content. | Licenses and permission trump the law | Identify the six core licenses under CC. | Practice looking for CC. | Learner becoming aware of not ethical considerations. | Learner sees value with voluntary compliance as an approach. | Learner is assured they are ready to be assessed. | Learner demonstrate evidence of change in attitude/behavior. |
Touch point | Readiness-test | Module Introduction | When Copyright Doesn’t Apply | Beyond Copyright | Ethics of Hyperlinking | Practice | Readiness-test | Evidence: Going “Out of Bounds” | |
Absorb/Do/Connect | n/a | Connect | Absorb | Absorb | Absorb | Do | n/a | Connect | |
Learner action | Access the module pre-test and answer a set of questions to determine their readiness to take the assessment. | Read introduction:
| Discussion: Learner post reflection arguing for whether copying a relevant chapter of a textbook for instructional purposes is operating within copyright. | Learner gets clarification about what constitutes “copying” materials. | Learner reads about hyperlinking and embedding digital work as a way to bypass copyright laws. | Learner considers the ethics behind hyperlinking and embedding materials. | Learner interact with decision- making flow chart to help determine best course of action for using material for instruction. | Learner takes the readiness test to move onto the end of module assessment. | Learner reflects on past inadvertent violation of copyright or ethics and devise a plan of change after this module. |
Learner reaction | =) | =| | =\ | =| | =| | =\ | =) | =( | =) |
Learner appreciates not wasting time to go through course if they can show they are ready to be assessed. | Evaluating whether this module satisfies initial motivation to enroll. If so, learner feels positive toward stated expectation. If not, can learner opt out of module at this point? Information should also be clearly communicated via marketing/website prior to enrollment. | I’ve done it, it’s not harming anyone, but I’m not sure. | Sounds like a loophole. | Here’s something I can use. | Doing the right thing takes effort and time. | I feel more confident navigating copyright laws. | Why am I being asked to take this test again? | There’s a lot I can do to make sure I’m operating within the law and ethically sound. | |
Instructor action | Will these be auto-graded or instructor graded? | Post welcome message and answer any initial question from learners. | Moderate discussion. | n/a | n/a | n/a | n/a | n/a | Grade activity. |
Desired Outcome | Evaluate the readiness of a learner to take the module assessment. If not, suggest areas to focus on. | Clearly communicate expectations and outcome to learners. | Hook learner to engage with module content. | Learner distinguishes between making a copy versus connecting to original source. | Learner explores hyperlinking and embedding as alternatives. | Learner become aware of ethical considerations in addition to legal. | Practice determining best course of action to using materials for instruction. | Learner is assured they are ready to be assessed. | Learner reflects on how they will be more conscientious about ethics and copyright. |
Learner Testing & Analytics
Method: Google Analytics + Learner Interviews
Hypothesis: Inconsistent course experiences increase learner frustration.
What we’ve learned
Future: Reimagine the Course Navigation
Example Page: