ABYSS SURVIVORS�DELVE DEEP, SURVIVE THE HORDE, DISCOVER THE MYSTERY�TOMOMI.GAMES.STUDIO@GMAIL.COM

Abyss survivors is a bullet heaven vampire-survivors like game where you build party of anime characters with unique abilities and delve into the Abyss in search of treasure, adventure and mystery.

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TL:DR OVERVIEW

High Concept�Abyss survivors is a vampire-survivors like game where you build party of anime characters with unique abilities and delve into the Abyss in search of treasure, adventure and mystery.

Genre�Horde Survival / Bullet Heaven with Party Building Gacha RPG

Core Experience�Player will need to mow down hordes of enemies, level up and create overpowered build and survive for 10-15 minutes. Receive rewards for winning, build and empower your unique team and dive deeper to get bigger rewards. A balance combination of strategy and action.

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Key Features

• Fight hordes of monster, kill thousands of enemies.
• Build your team with unique characters that have strengths and weaknesses. Find combination that give you super strong fusion weapon.
• Explore and discover what is in the bottom of the Abyss

Target Audience�Teenagers and young adults between 18-35 years old of both genders that love anime action and aesthetics that only have 10-15 minutes of play sessions at a time.

Target Platform�Primary target will be mobile with side release in PC.

Business Model�The game will completely F2P. To revive and get some rewards players will need to watch ad. Players also can Gacha to get their favourite character and weapons if they want to. Story will generally be able to be completed without paying, but more challenging level will motivate people to spend more. People will want to Gacha for character for their unique gameplay and love of the character.

TARGET MARKET: PLAYER PERSONA

Desires/Needs:

• I wish there is a bullet heaven game have better artwork preferably in anime style.
• I like a character in a roguelite game but he/she doesn’t have any story and are not attractive.
• I want to have a more interactive gacha anime game.

Fantasy

• Adventure with their favorite characters.
• Being loved by many characters.

Motivators & Interests

• Anime.
• Fun games but have only 10-15 minutes during commute.

Frustrations:

• I hate it that the art style is not attractive and too simplistic.
• Bullet heaven game session can take too long. 20-30 minutes long

BIO

• M/F 18-35 years old
• University or early office worker
• Loves Anime and/or Game Culture

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Preferences:

• Anime aesthetics
• Georgous Art
• Flashy VFX

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Past Experiences

• Played Bullet heaven game before but stopped because no objective, no story and simple arts.
• Played Anime Gacha game before but gameplay is very passive, turn based or too much idle.
• Sometimes spend excessive money for their beloved character

Anime and/or Gamer Lover

Can be hardcore Anime fans or casual enjoyer

TARGET MARKET: WHERE?

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Where: Where anime is popular so basically East Asia, SEA, Parts of Europe, North America, Brazil. Anime fans are global! Even in Indonesia there are millions of anime lovers!

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There are a lot of possibilities for market testing for demands for the game in a cheaper marker

Where anime are popular

TARGET MARKET: LOCAL MARKET

http://report.licorice.pink/blog/indonesia/indonesian-very-love-with-manga-and-anime-why/

Indonesia anime convention

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There are many breakout successes in bullet heaven vampire survivor like games in both PC and mobile.

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Some are premium games like brotato

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Some are F2P like Survivor.io

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Some concentrate on randomness of the skills and weapon while the main character stay the same like soulstone survivors

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Some concentrate on character skills instead of the huge randomness in weapon selections like 20 minutes till dawn. It is also a rare successful premium mobile game

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All are highly successful, showing that there are a very high demand for the genre

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COMPARABLE GAMES (BULLET HEAVEN)

In the last few years Mobile game that implement gacha rpg for their character collector have been very profitable and popular. Generally they are made by China, Japan and Korea

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Generally they are F2P, and mostly are very passive, turn based or idle. More action oriented are growing and are even more profitable. Mihoyo is the most well known in the more action oriented genre.

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The most successful can bring tens of millions dollars per months, even less successful can bring hundreds of thousands dollars.

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3 of the the 4 examples are more towards passive type of gameplay, while Genshin is full action

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COMPARABLE GAMES (GACHA RPG CHARACTER COLLECTOR)

NICHE OPPORTUNITY

• Currently there are very minimal options for anime based bullet heaven game. The closest one would be 20 minutes till dawn, but not really anime art
• The most popular Mobile bullet heaven game, survivor.io have very basic artwork with character that have no personalities at all and very minimal to no story.
• There is a big gap in the market for bullet heaven game that have nice anime artwork and attractive characters.
• No real polished competitor for bullet heaven in mobile other than survivor.io

DEMANDS SEEMS TO BE HIGH AND SUPPLY IS LOW

PRODUCT VISION & MISSION

• Vision & Mission
• To create a unique and beautiful bullet heaven game that is fun to play in short sessions for a very long period of time.
• To make a relatively high quality F2P game that is both very rewarding for free players and paying players. Revenue are supported by both Ads and IAP.
• Where spending is optional, but players will want to spend out of love of the character and the game.

INSPIRATION

Gameplay

Progression

Character, Story & Gacha�Party Building

PROVEN – BETTER –NEW FRAMEWORK

• Proven:
• The highly addicting gameplay Bullet Heaven Roguelike of vampire survivors that have proven to attract millions of user to play the game for hundreds of hours. Majority of gameplay will take a heavy inspiration from it.
• The free price, equipment, progression, and advertisement revenue model of Survivor.io that is highly profitable. Majority of Progression will take heavy inspiration from it.
• The number of anime fans that love to gacha and build their party of attractive anime character in multitudes of eastern gacha games. Design and gacha system will take heavy inspiration from it.
• Better
• Higher quality arts and music with story compared to the current offering in bullet hell genre.
• A more action oriented anime gacha games.
• New
• Party building of unique characters that doesn’t exist in any roguelike bullet heaven game.
• Anime aesthetics in roguelike bullet heaven game

PRODUCT DESIGN PILLARS

• Theme will be cheery, adventurous
• Story will generally be simple with a mysterious hooks that keeping the players playing to find out what’s at the bottom
• Artstyle will be heavily stylized anime character with plenty of personalities. The arts will be colourful and vibrant

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Unique Selling Points:

• Different characters will bring their own different weapons, that can be interacted or evolved based on the team composition, making it necessary for players to build different teams for different situation.
• Playstyle will generally be active and intense although difficulty will not be very high for story missions.

GAMEPLAY LOOP

Get Rewards

Survive the Horde

Progress your characters

Build your team

BUSINESS MODEL – WHALE – MEDIUM LARGE SPENDER

Gacha for character power and weapons

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• User need to purchase premium currency to obtain all of the characters and weapons that are available by Gacha.
• Duplicate character/weapon will change some abilities and skills of the characters making it stronger and in some cases changes how the character is played.

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Gacha will allow users to spend as much as they want for their favourite characters and to make their team stronger.

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True big spenders have the options to collect every single character and make them as strong as possible.

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BUSINESS MODEL – DOLPHIN – SMALL/MEDIUM SPENDER

Daily Login Subscription

Relatively cheap and high value package that require user to login everyday to get its value, ensuring high retention rate.

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Battlepass

A slightly more expensive high value package that require user to complete some tasks or challenges to get rewards, ensuring high engagement from users.

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Users can get great value from packages, but the amount they receive is limited monthly. High retention and high engagement will guarantee relatively stable income from user in a monthly cycle

BUSINESS MODEL – MINNOW – F2P/SMALL SPENDER

Revival by watching ADs

Users can get an extra chance to pass level by watching ads

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Some daily small rewards by wathing ads

Users can obtain small amount of premium currency and other items by watching ads

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This ensure that even fully free players or small spenders can get rewards and premium currency every day while the game generate some small amount of revenue.

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This ad watching are not compulsory (not shown at the beginning or the end of the levels for example) which means that it is in the player's control to watch the ad or not.

THANK YOU!