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FIT

Features

Value Map

Customer Profile

Benefits

Experience

Wants

Fears

Needs

Value Proposition Canvas

This is the list of all the features that your product currently have

USP of your product that user doesn’t get from other similar products or services.

What does your customer feel after using your services, Actual Customer experience.

describe the outcomes, your customer wants to achieve as a good-to-have

describe the major bottlenecks and challenges, customers want to avoid

describe the outcomes that your customer wants to achieve as a must-have

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5 Easy Steps

Define Customer Profile

Map out the VALUE

Match the FIT

Validate the VALUE

Communicate the VALUE

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FIT

Features

Value Map

Customer Profile

Benefits

Experience

Wants

Fears

Needs

Airbnb: Value Proposition Canvas

    • Marketplace for renting out short-term living spaces.
    • Aggregation platform for things to do in the city.
    • Referral and Rewards Program.
    • Price Guarantee
    • Vetting of Hosts.
    • Hassle-free Cancellations
    • Exotic home like spaces.
    • Guaranteed Quality.
    • Value for Money accommodation.
    • Quick access to host services
    • Engage with Community.
    • Multiple Options in best locations.
    • Flexible Cancellations
    • Immersive Local Experience
    • Uncertainty of Finding an accommodation.
    • Safety Concerns
    • Hesitation of sharing Spaces
    • Make Additional Money.
    • Find Cheap but safe accommodations.
    • Easy Cancellatons