PUBLIC RELATIONS 101

@CaseyNCawthon

Kanye West

Everything I Am

@CaseyNCawthon

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• Build a buzz.
• Promote an event.
• Drive awareness.
• Engage an audience.
• Perfect a presentation.
• Garner new attention.

Beyoncé

Countdown

Use PR To:

Old School

• Press release
• Fax
• Story pitches

New School

• Media advisory
• Press release
• Story pitches
• Thought leadership
• Digital public relations
• Digital strategy
• Influencer marketing
• Strategic planning
• Internal communications
• Crisis communications

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Lupe Fiasco ft. Ed Sheeran

Old School Love

Battle of the Times

Important Tools:

• Editorial calendar.
• Press release template.
• Media distribution list.
• Online press kit.
• Digital media center.
• Metrics + Analytics

Britney Spears

Work B*tch

Kevin Gates

#IDGT

Press Release

Do:

• List a media contact.
• Include a quote.
• Provide a strong CTA.
• Use boilerplate copy.

Don’t:

• Overlook accurate grammar.
• Forget to tell a story within your release.
• Try to feature various stories and angles.

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Taylor Swift

…Ready For It?

Media Distribution List

1. Identify your target outlet.
2. Identify your target journalist.
3. Determine how best to reach them.

Lizzo

Heaven Help Me

Online Press Kit

Drake

Headlines

Media Center

• Current headshot.
• Brief bio.
• Past features or collaborations.
• Contact information.

Rihanna ft. Drake

What’s My Name?

Metrics + Analytics

August Alsina ft. Rick Ross

Benediction

Ariana Grande

NASA

Questions?

@CaseyNCawthon | caseycawthon.com | cncawthon@gmail.com

Kanye West —Everything I Am

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Beyoncé—Countdown

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Lupe Fiasco ft. Ed Sheeran—Old School Love

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Britney Spears—Work B*tch!

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Kevin Gates—#IDGT

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Taylor Swift—…Ready For It?

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Lizzo—Heaven Help Me

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Drake—Headlines

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Rihanna ft. Drake—What’s My Name?

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August Alsina ft. Rick Ross—Benediction

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Ariana Grade—NASA

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Listen, I love my son, but I wouldn’t listen to this entire playlist with him in the car. Jam out accordingly!

@CaseyNCawthon