THE 50^TH DOMINION CONVENTION

Workshop 3:

Poppy & Remembrance

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Poppy and Remembrance

The Landscape is Changing

The Poppy Campaign Today

The Opportunity Ahead

Our Strategic Focus

Modernize & Expand the Poppy Campaign

Advance Remembrance Engagement

Enhance Branch Communication & Support

Strategic Pillar #1

Modernize & Expand the Poppy Campaign

Objective:

Modernize the Poppy Campaign to enhance visibility, expand reach and accessibility, increase donations, and strengthen overall impact.

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Poppy Campaign Modernization

Increase Poppy Distribution

Secure & Increase Donations

Pay Tribute Poppy Boxes

Pay Tribute Branch Highlights

02-285 Centennial

$34,620

$1,154/box

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05-632: Orleans

$31,375

$1,743/box

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01-052 Kamloops

$13,942

$2,323/box

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05-060 Burlington

$33,015

$2,751/box

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05-641 Barrhaven

$15,245

$1,524/box

A Consistent National Poppy Campaign Period

What the Data Shows

More Flexibility for Branches

• Longer campaigns aren’t new
• 18-day campaigns have occurred before, including in 2024

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• More flexibility, not more obligation
• October 24 gives Branches more time to plan, distribute, and adapt locally

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• Same local flexibility. Better national consistency.

SoftPOS Donations

• Turn a smartphone into a donation terminal�
• No extra hardware required�
• Custom donation amounts�
• Real-time reporting�
• Putting contactless giving directly into the hands of volunteers

Strategic Pillar #2

Objective:

Foster year-round Remembrance by broadening participation, deepening understanding through education, and engaging youth, educators, and diverse communities.

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National Youth Remembrance Contests – �Entries Year-over-Year: 2015-2025

2025 National Youth Remembrance Contests – �% of Participating Branches

Expanding the Reach of Youth Remembrance

Remembrance Day Ceremonies in Schools

Don’t Forget to Remember

Step 1

Delivered Post-it notes to the 1,350 Legion Branches across Canada and invited Canadians to write personal messages of Remembrance.

Step 2

We’ll collect and deliver all the Post-its to an artist who will arrange them into a commemorative mural.

Step 3

The mural will be a portrait of a member of the Canadian Armed Forces, representative of all those that left but never returned.

It will be unveiled during the Remembrance Period at Union Station.

Strategic Pillar #3

Objective:

Amplify the Remembrance message through national and local partnerships that extend reach and strengthen the impact of the Poppy Campaign.

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TD

• $100,000 donation to the National Poppy Fund�
• Poppies available at all TD branches nationwide�
• Customer donations through TD’s payee system, directed to local Legion Branch Poppy Funds

Starbucks

• 2025: $96,161.53
• Up $1,286/day compared to 2024 (18-day campaign compared to a 12-day campaign)
• 2024: $124,702.90
• 2023: $108,377.41
• 2022: $94,901.60
• 2021*: $23,591.49 �a�*Branches dropped off Poppy boxes themselves

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Amazon

• 2025: 53,431 Poppies distributed through Amazon
• 2024: 21,408 Poppies distributed through Amazon

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Strategic Pillar #4

Objective:

Use data to improve decision-making, enhance reporting accuracy, and strengthen public trust.

Why Data Matters

What We Need to Measure

From Data to Action

Strategic Pillar #5

Objective:

Equip Branches and Commands with the communication, tools, and resources required to deliver a consistent and efficient Poppy Campaign.

Making Support Easier to Access

Practical Tools for Branches

Protecting the Poppy

• Safeguard the Poppy as Canada’s symbol of �Remembrance�
• Prevent unauthorized or inappropriate use�
• Provide clearer guidance on permitted use�
• Strengthen education and enforcement�
• Amazon: 2023 = 12,000+ violations, 2025 = <100 violations

Building the Future Together

• What should we preserve?�
• Where do we need to evolve?�
• What support would help your Branch have greater impact?

Together, we honour Veterans.��Together, we shape the future of Remembrance.��

The 49^th Dominion Convention | Le 49^ème Congrès National