HOW DIGITAL TRANSFORMATION REDEFINE MODERN SEO CAMPAIGNS
OVERVIEW OF PROJECT
Business Type: Author Website / Personal Brand Website for Lee Ekholm
Business Objective: To build online visibility, establish author authority, and promote the book Earn Twice the S&P: Model-based Investing to a wider audience interested in investing and financial strategies.
Immediate Challenge: The main focus is improving the online presence of the author Lee Ekholm and increasing the visibility of the book Earn Twice the S&P: Model-based Investing in search engine results and Knowledge Graph recognition.
SEARCH INTENT IS THE NUMBER ONE RANKING FACTOR
At its Essence, Search Engines have one singular purpose: to serve the best possible result to a searcher's query. In other words, satisfy every user's search intent.
All Recent Google Updates have been developed to satisfy that end.
Panda Update helped in getting rid of low quality duplicate content ranking in SERPs.
All Recent Google Updates have been developed to satisfy that end.
Rank Brain was a step forward in Google to leverage AI to match the context and words in the query and rank relevant pages higher.
BERT algorithm allowed google to deeply understand the context of search queries and answer billions of questions asked everyday
WHAT WE DID TO SATISFY SEARCHER'S INTENT
We Focused on the 3C's of Search Intent
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CONTENT TYPE
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CONTENT FORMAT
03
CONTENT ANGLE
CONTENT TYPE
BLOG POST PRODUCT PAGE CATEGORY PAGE LANDING PAGE
As we can see, the commercial keyword "Lee Ekholm Coaching" is ranking in the first position on the SERP.
CONTENT TYPE
BLOG POST PRODUCT PAGE CATEGORY PAGE LANDING PAGE
As we can see, the keyword "Personal Growth Books by Lee Ekholm" is ranking in the 2nd position on the SERP.
CONTENT FORMAT
"Lee Ekholm Stock Market Strategy”
The keyword is successfully ranked in the 1ST position on Google SERP.
CONTENT ANGLE
HERE THE CONTENT ANGLE IS:
The product page is ranking for the commercial keyword
"Lee Ekholm Leadership Coaching"
UPDATE WEB SITE CONTENT
Updated updating information taking into account the latest changes in the subject or niche
Adding graphic content; optimization of texts for new/missed requests
Updated the date
OPTIMIZED USER EXPERIENCE
Google’s Page Experience algorithm will continue to increase the value of behavioral factors in 2022. From February 2022, the impact of indicators such as page loading speed, visitor data security, usability quality, and overall user experience will increase.
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02
03
Core Web Vitals
Mobile Usability
Crawl Depth & Easy Website Navigation
Core Web Vitals
01
The website demonstrates excellent SEO performance with a perfect score of 100, ensuring strong search engine visibility and optimization. Accessibility is also highly rated at 94, showing that the site is user-friendly and accessible to a wide range of visitors. The Best Practices score of 73 reflects a solid foundation in modern web development standards and security practices. Additionally, the overall performance score of 61 indicates that the website is functioning well, with opportunities for further speed and optimization improvements to enhance user experience even more. Overall, the report highlights a strong digital presence with excellent SEO and accessibility strengths.
Observation
Mobile Usability
02
The website is responsive and mobile-friendly.
Observation
Crawl Depth & Easy Website Navigation
03
The website has a proper header navigation bar, and the crawl depth is under 3 clicks to the all-destination page, which ensures easy access and seamless navigation for users to find their desired destinations quickly.
Observation
OPTIMIZE FOR CORE WEB VITALS
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02
03
Reduce Javascript execution
Implement lazy loading
Optimize and compress
images
04
Provide proper dimensions for images and embeds
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Improve server response time
IMPLEMENT A FLAT SITE STRUCTURE
SO WHAT HAPPENED TO THE CAMPAIGN AFTERWARDS?
GA Improvement after implement strategy: (Traffic Acquisition)
Direct Traffic KPIs
Increased by 15,751.28% compared to the previous period.
Strong growth of 4,676.47% in user engagement.
Significant increase of 8,134.15% in total interactions.
Organic Social KPIs
Increased by 6,720%.
Exceptional growth of 13,050% in engagement.
Improved by 5,461.54%.
SO WHAT HAPPENED TO THE CAMPAIGN AFTERWARDS?
GA Improvement after implement strategy: (User Acquisition)
Direct Traffic KPIs
Increased by 32,082.35% compared to the previous period.
Massive growth of 31,917.65%.
Strong engagement increase of 8,688.03%.
Organic Social KPIs
Increased by 6,100%.
Achieved 6,100% growth in audience acquisition.
Engagement improved by 4,932.69%.
Backlinks Analysis
Importance: These are all individual external links to your site, which represents the second most important ranking factor in Google.
The current score stands at 603, as we can see from the attached screenshot.
Current Data
SO WHAT HAPPENED TO THE CAMPAIGN AFTERWARDS?
Referring Domain Analysis
Importance: This includes all unique external domains that are linking to your website.
The current score stands at 117, as we can see from the attached screenshot.
Current Data
SO WHAT HAPPENED TO THE CAMPAIGN AFTERWARDS?
Referring Ips Analysis
Importance: This score provides information about all the individual IPs used around the world to link to your site.
The current Referring IPs score is 54, as we can see in the attach screenshot.
Current Data
SO WHAT HAPPENED TO THE CAMPAIGN AFTERWARDS?
Importance: A Knowledge Graph connects data, entities, and relationships to improve search accuracy, AI understanding, and smarter decision-making.
Current Data
Knowledge Graph Search
We have successfully found the Knowledge Graph.
Observation: We have successfully found the author bio for this website.
Current Data
AUTHOR BIO CHECK-UP
Observation: The book entity was also successfully found in the SERP.
Current Data
BOOK ENTITY CHECK-UP
Thank You