Statewide Program of Study: Digital Communications — Page 1�

Revised–Oct 2024

Arts, Audio Visual Technology, and Communication Career Cluster

The Arts, Audio Visual Technology, and Communication (AAVTC) career cluster focuses on designing, producing, exhibiting, performing, writing, and publishing multimedia content requiring creative aptitude, fluency in computer and technology applications, and proficiency in oral and written communication. This career cluster includes occupations ranging from camera operator, audio and video technician, director, and producer to graphic designer and web and digital interface designer.

Statewide Program of Study: Digital Communications

The Digital Communications program of study focuses on occupational and educational opportunities associated with the production of audio and visual media formats for various purposes, such as TV broadcasts, advertising, video production, or motion pictures. The program of study includes operating machines and equipment such as microphones, sound speakers, video screens, projectors, video monitors, sound and mixing boards, and related electronic equipment to record sound and images.

Secondary Courses for High School Credit

Work-Based Learning and Expanded Learning Opportunities

Aligned Industry-Based Certifications

• Adobe Certified Professional in Digital Video Using Adobe Premiere Pro
• Adobe Certified Professional in Graphic Design and Illustration Using Adobe Illustrator
• Adobe Certified Professional in Print and Digital Media Publication Using Adobe InDesign
• Adobe Certified Professional in Visual Design
• Adobe Certified Professional in Visual Design Using Adobe Photoshop
• Adobe Certified Professional in Visual Effects and Motion Graphics Using Adobe After Effects
• Audio-Visual Communications - Job Ready
• Autodesk Certified User Maya
• Broadcasting and Journalism
• Certified Audio Engineer for Broadcast
• Certified CG Operator – Using Character Generators
• Certified Shading and Camera Operator
• Certified Technical Director Using Video Production Switchers
• Content Creation & Marketing Using Adobe Express
• Digital Video Production Foundations
• Meta Certified Digital Marketing Associate
• Online Marketing Certified Associate (OMCA)
• Toon Boom Associate Certification in Storyboarding Pro
• Tosa Adobe Illustrator (Advanced or Expert)
• Tosa Adobe InDesign (Advanced or Expert)
• Tosa Adobe Photoshop (Advanced or Expert)
• Tosa Adobe Premiere Pro (Advanced or Expert)

Example Postsecondary Opportunities

Apprenticeships

• Light Technician

​

Associate Degrees

• Commercial and Advertising Art
• Animation, Interactive Technology, Video Graphics, and Special Effects

​

Bachelor’s Degrees

• Cinematography and Film/Video Production
• Recording Arts Technology

​

Master’s, Doctoral, and Professional Degrees

• Animation, Interactive Technology, Video Graphics, and Special Effects
• Communications Technology

​

Additional Stackable IBCs/License

• CompTIA Digital Media and Entertainment Professional Certification (DMEP)

Example Aligned Occupations

Camera Operators, Television, Video, and Film

Median Wage: $62,701

Annual Openings: 169

10-Year Growth: 20%

Audio and Video Technicians

Median Wage: $48,466

Annual Openings: 525

10-Year Growth: 30%

Producers and Directors

Median Wage: $61,827

Annual Openings: 808

10-Year Growth: 12%

Digital Communications

Data Source: TexasWages, Texas Workforce Commission. Retrieved 3/8/2024.

For more information visit: https://tea.texas.gov/academics/college-career-and-military-prep/career-and-technical-education/aavtc-digital-communications-extended.pdf

Statewide Program of Study: Digital Communications — Page 2

Arts, Audio Visual Technology, and Communication Career Cluster

Statewide Program of Study: Digital Communications

Course Information

Level 1

Level 2

For additional information on the Arts, Audio Visual Technology and Communication career cluster, �contact cte@tea.texas.gov or visit https://tea.texas.gov/cte 

Digital Communications

Argyle ISD does not discriminate on the basis of race, color, national origin, sex, or disability in its programs or activities and provides equal access to the Boy Scouts and other designated youth groups. The following person has been designated to handle inquiries regarding the nondiscrimination policies: Dr. Dawn Jordan at dawn.jordan@argyleisd.com. Further nondiscrimination information can be found at Notification of Nondiscrimination in Career and Technical Education Programs.

​

​

Level 3

Level 4