Problem
Local farming is dying off.
Sustainability of Food
Growing trends of farm-to-table dining
Energy saving
Clean, healthy diet
Fresh local food
Quality living
U.S. government suggests
Community rebuilding
Current State
“60% of revenue serving the independent restaurants are derived by
Sysco and US Foods alone.” - CNBC
Pain Points
**Based on in-person interviews with local farms and high-end restaurants.
“We have an excess crop supply.”
“Our order processes is very scattered.”
“I don’t receive payment until up to a 4 weeks after delivery.”
Joe Smith
Farmer
ABC Farms
“I have limited time to find the best Farmer.”
“I don’t know how much inventory each farm has.”
“I needed my ingredients by 9 AM but the Farmer arrives at 12 PM!”
Dan Spoon
Chef
XYZ Restaurant
Messy ordering
No time
No inventory updates
Uncertain payment
Waste
Uncertain delivery
Farm-to-Table Made Easy
Solution overview
Name:
Farmer Joe Smith
Farm:
ABC Farms
Name:
Chef Dan Spoon
Farm:
Restaurant ABC
Online marketplace for farmers and restaurants
2. Streamline Payment and Invoicing
3. Dispute Management and Customer Service
MARKET VALIDATION
5 Letters of Intent Committed
(1 Farmer in Western PA, 1 Fine Dining Restaurant in Oakland)
Competitive Landscape
&
Subscription-based app building platform for farmers
Conventional call, email and paperwork
Financial projection
$26B
Total Market Size
Upscale
Go-to-Market
Targeted
3% + Ad
Transaction
Growth Strategy
Fine dining
Restaurants in PA
Casual dining
restaurants
Individual customers
National expansion
Northeast Region
& fisheries
Team Viiva
Mohammed Alburaiki
Computer Engineering/EdTech
Jamaal Davis
UX Designer
Evelina Campiglia
Banking/Consulting
Yool Park
VC/Product Management
Matt Costantino
Operational Consulting
Kevin Frank
SME Dev/Sustainability