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CONTENTS:-

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ABOUT BOAT

The boAt is an Indian company that deals with audio tech that mainly focuses on products like wireless speakers, earbuds, smartwatches, headsets, and earphones

All of them are quite accessible in terms of price. the boAt was founded in the year 2016 by Aman Gupta and Sameer Mehta. Vivek Gambhir is the CEO of the company.

The main aim of the company is to provide people with fashionable tech and be a part of their daily lifestyles.

TWS Market as of PY 2021:-

TARGET AUDIENCE OF BOAT:-

From the beginning boAt was focused on the youth who are into fitness, they made all the products by keeping their target audience in mind.
The demand for indestructible products has been increasing day by day, they understood it and started developing it.
Plus with various advertisements, they tried to capture the attention of their target audience

BRANDING STRATEGIES OF BOAT:-

boAt first started experimenting by creating Apple charger cables with anti-destruction properties. It was the time when people were suffering because of getting their charger cable damaged without any obvious reason.
boAt grabbed this opportunity and up their game by creating the indestructible charger cable for Apple. This is how they stepped into the market with unique products that solved the problems of the customers.
That was just the beginning, and then the company started creating products like headphones and earphones. It was so reliable that it can be worn even while working out or exercising. These products were able to get popular amongst the younger generation who are into fitness

PROMOTION AND ADVERTISEMENTS:-

To promote the durability of the products, boAt made advertisements where it can be seen people wearing all those gadgets while doing intense workouts and jogging, this proves what the brand is trying to convey to its audience.
From the very first, boAt was focused on marketing through digital marketing and social media. It took up many social media influencers to promote the products as well as their brandApart from that various celebrities like Cricketers Rishab Pant, Shikhar Dhawan, Virat Kohli, Shreyas Iyer were a part of a group of celebrities who endorsed boAt.
Not only that Bollywood star, Kiara Advani, Kartik Aaryan, and singer Neha Kakkar and Diljit Dosanjh were present in the list of celebrities as well. They mApart from all these, boAt has collaborated with Lakme Fashion week in 2019, promoted its products, and introduced itself as a lifestyle brand instead of an electronic brand

PRICING AND QUALITY OF THE PRODUCTS:-

The best factor and one of the reasons that the brand boAt became such a success was its pricing strategy.
Neither it is extremely overpriced nor it is unimaginably cheap, it is just in between. The target audience of boAt is mainly youth so they find it perfect to invest in.
Apart from that, even being affordable, boAt has taken special care of the quality of its products
; it hasn’t compromised with it even a bit. The current revenue of boAt as per the 2021 financial year is Rs 1,511.7 crore.

Conclusion:-

It has been 6 years since boAt was founded and within a little, it has been able to capture the world of electronic gadgets in a mesmerizing way.
It has established itself as the 5^th largest brand of wearables in the world and the number 1 audio earwear brand in India.
By putting all the branding strategies properly, and selecting their target audience carefully
boAt has achieved an immense level of success and it is only going to get bigger and better in the future.