Team Name : GlamGeeks

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Team Details: Higyna Shah� Samiyah Zehra

Ekta Siwach

Indian Institute Of Information Technology,Nagpur�

Problem Statement

Engagement on a shopping platform-

Building engagement constructs on a platform which will drive a connect and virality among younger audiences in the country.

It need not be linked to shopping but needs to be linked to fashion, which will drive users to keep visiting the app on a habitual basis

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On-App Shopping-

Revamp the regular e-com experience in a way that suits the new age audience and helps them discover and shop for the fashion they love in an engaging manner.

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Challenges

Myntra currently lacks a feature that allows users to chat with friends and share their favorite fashion collections directly within the app. Users rely on external apps to share fashion ideas and get feedback, leading to a fragmented shopping experience. The absence of a dedicated platform for collaborative fashion exploration and collection sharing limits the social interaction and collaborative shopping experience that many users desire.

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Theme and Solution Overview:

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Solution Overview:

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Introducing Myntra Fashion Chatrooms a social and collaborative space within the Myntra app designed to enhance user engagement and interaction providing personalized avatars and private chatrooms and

facilitating direct in-app sharing and collaborative fashion exploration allowing users to view and interact with friends' avatars and collections.

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Shopping Page:

• Browse Fashion Items: The shopping page displays various fashion items.
• Share to Chatroom: Each item has a “Share to Chatroom” option.
• Virtual Try On: Users can choose the “Virtual Try On” option to see how the items look on their personalized avatar.

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Virtual Chatrooms:

• Fashion Discussion: Users can discuss fashion ideas, trends, and outfits with friends.
• Sharing: Share avatars, fashion boards, and collections directly within the chatrooms.
• Voting: Friends can vote on each other's fashion choices to provide feedback and opinions.

Virtual Trial Rooms:

• Try-On Experience: Try on outfits with different styles and settings.
• Avatar Customization: Create a full-body avatar by uploading an image.

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Benefits and Conclusion

Enhanced User Engagement:

Interactive and social features keep users engaged.Access to friends' avatars and collections provides a personalized shopping experience.This user-generated content serves as authentic endorsements of Myntra's products and trends, attracting new users and boosting platform visibility.

Data Collection:

Increased engagement allows Myntra to gather more detailed user preferences and style insights. This data can be leveraged to deliver personalized recommendations and targeted marketing campaigns, enhancing user satisfaction and driving sales.

Customer Retention:

Increases user stickiness and encourages repeat visits to the platform as users engage with friends and explore new fashion content regularly.Higher engagement metrics such as session lengths and frequency of visits contribute to increased app stickiness.

In conclusion, Myntra's Fashion Chatrooms significantly enhance user engagement and satisfaction through interactive social features and personalized shopping experiences. By leveraging access to friends' avatars and collections, Myntra not only boosts platform visibility but also gathers valuable data on user preferences and trends.

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