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VR for Tourism

Katie Conti - VR Storytelling, Spring 2018

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Virtual Reality at the 2015 World’s Fair: EXPO Milano 2015

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Virtual Reality at the 2015 World’s Fair: EXPO Milano 2015

https://www.youtube.com/watch?time_continue=69&v=2qKUPMouS0U

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Slovakia Pavilion: Energy in Innovation

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Slovakia Pavilion: Energy in Innovation

360 Virtual Tour of the Pavilion: http://www.virtual.expo2015.org/slovakia/

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Visualise: Travel & Tourism VR Company

Thomas Cook (U.K.) - “Try Before You Fly” Campaign, 360º NYC Experience

South African Tourism Board - “South Africa: A 5-Minute Holiday”

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Visualise: Travel & Tourism VR Company

Financial Times -

FT VR App

“Passport Osaka VR”

FT’s “Hidden Cities Dublin” & “Hidden Cities Rio”

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Visualise 2017 Reel - focus on ambisonic sound: https://www.youtube.com/watch?v=cR9sHB24seI

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Benefits of VR to Tourism Industry:

  • Visual representations can be valuable to destinations without name recognition (ie Slovakia, Uganda) but clear visual beauty in travel experiences
  • Careful storytelling is necessary to be persuasive - give viewers just enough of a taste to convert their experience into purchasing a travel experience
    • VR experience needs to be cool, but Actual Experience must beat VR

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What’s Next?

  • Augmented Reality: Interactive Tour Guides
    • Tuscany+ App

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  • Hotel Industry:
    • Marriott’s VRoomService, VR Postcards

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Additional Sources Cited

Luke Graham, CNBC.com: https://www.cnbc.com/2016/01/08/virtual-reality-devices-could-transform-the-tourism-experience.html

Visualise, Virtual Reality Travel Experiences: http://visualise.com/virtual-reality/virtual-reality-travel-tourism

Immersive Experiences - Expo 2015: http://www.expo2015.org/archive/en/immersive-experience.html

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